Digital Marketers typically help a company grow via channels like social media, mobile apps, email, search engines, web apps, or websites. 70% of all digital marketing spending in 2017 was on mobile ads, and this booming market is on track to make $129 billion in 2021. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on online platforms.
The opportunities are nearly endless for digital marketers. Many types of companies need someone with these skills and positions aren’t limited to the tech industry! Digital Marketers can work in-house for a company, work for an advertising agency or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it.
Digital marketing bootcamp graduates can expect to secure job titles like:
The Digital Marketer is in charge of developing and completing marketing projects according to their organization or a client’s goals and values. They are expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers are required to understand e-commerce and the digital marketplace as well as standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.
Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth.
For example, Amy is a Digital Content Strategist for an education technology nonprofit (and graduated from Springboard). Today, she says: “I manage a team of five. I’m currently doing content strategy. I think about what the user needs and how and when we deliver content.”
Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from Tradecraft’s 12-week growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”
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There are a lot of areas that Digital Marketers can specialize in, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard.
Here are some of the technical tools and concepts Marketers need to know:
Email Marketing is the use of email to promote products or services. The goal of email marketing is to develop relationships with potential customers or clients and drive traffic. It can be personalized to the specific client with mailmerge. It’s a cost-effective, accessible way to market and it’s more likely to be seen than social media.
Content Marketing is the creation and sharing of online material (such as blogs, videos, or social media posts) which subtly, not explicitly, promote the advertiser’s brand or product. Materials might include collaborative posts with a social media user, blogger, or vlogger or evergreen content on a brand’s own blog or social media. Common goals of content marketing are sparking interest in a company’s products or services; to attract, retain, or expand a company’s audience; or to drive sales. Content marketing can be extremely affordable or very expensive depending on the blog, social media, or video maker a company wants to work with.
Growth Marketing is sometimes called Growth Hacking. Growth marketing is a data-driven marketing strategy used to optimize demand generation. Growth Marketers design and execute experiments to improve the results of a target area. Growth Marketers are constantly strategizing and analyzing data to get their clients or company the best results. Growth marketing is most concerned with brand or product awareness, lead acquisition, consumer activation, revenue, retention, and referrals.
Content and growth marketing are on the rise because they utilize one of the general public’s favorite things – social media. Social media advertising is already a $27 billion dollar industry, and that only includes paid advertisements put out through a social media platform’s ad campaign function and does not include money spent through content marketing, $119 billion in 2020! Don’t worry, Email Marketers, your techniques are still useful! Although it’s fad years have passed, email marketing is actually 40 times more effective than social media marketing.
You can become a digital marketer in one of three ways. There are 2-4 year college programs that offer robust marketing classes covering advertising, tech tools, and writing. But there is also the shorter, more affordable bootcamp option! There are plenty of resources online to learn from but you’ll need to be self-disciplined and ready to experiment. Self-taught digital marketers typically take longer to make the same salary as bootcamp graduates too. And if the university association is important to you, there are also University Digital Marketing Bootcamps like Columbia University and University of California at Berkeley.
Digital marketing bootcamps will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even offer mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost from free to $14,000. You might also consider getting relevant certifications, too, such as Google AdWords and Google Analytics.
Follow these 8 steps to get into the bootcamp of your choice!
University of Miami Digital Marketing Professional Bootcamp is a 380-hour digital marketing bootcamp offered by the Division of Continuing and International Education at the University of Miami in Miami, Florida. The bootcamp curriculum includes marketing fundamentals,...Read our Full Review of University of Miami Digital Marketing Professional Bootcamp
Austin Sales Academy is a 3 to 6-week online sales training bootcamp based in Austin, Texas. Students will receive sales training, sales assignments, assessments, and learn via a combination of online training, live webinars, and personalized one-on-one live coaching....Read our Full Review of Austin Sales Academy
Q College offers 12-week, full-time courses in web development & digital marketing in Victoria, BC. Q College aims to maintain standards of academic excellence for their students' future success. Students will engage in instructor-led group learning to gain...Read our Full Review of Q College
OC Digital Workshops offers a part-time, 7-week digital marketing and design course in Irvine, California. Through hands-on, project-based learning, the course covers the latest strategies in big picture digital marketing, marketing campaigns, Google Analytics, SEO,...Read our Full Review of OC Digital Workshops
GreenFig offers 10-week, live online digital skills bootcamps, including Digital Marketing and Sales Operations. GreenFig’s mission is to fill in the gap between universities and businesses to equip students with job-ready skills and technical training that do not...Read our Full Review of GreenFig
Humind is a full-time, 9-week digital sales and business development bootcamp with a job guarantee in Paris, France. The course covers sales & business development in B2B, strategy, technology skills, and customer success, through demos and prospecting. Students...Read our Full Review of Humind
Talent Garden Innovation School offers European bootcamps in coding, digital marketing and UX design. Talent Garden's goal is to advocate and support innovation culture around Europe through education. In addition to full-time bootcamps, Talent Garden Innovation School...Read our Full Review of Talent Garden Innovation School
Praxis offers an online, 24-week business skills bootcamp. Praxis acts as a personal and career accelerator for young people, with or without college degrees, who want to build their own career path. Students will learn a broad set of foundational skills such as...Read our Full Review of Praxis
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Technology & Media School is a New York City bootcamp that offers full-time, in-person programs in computer programming, financial technology, digital marketing, and web design. With its robust, intensive curriculum, most courses require about one year to complete...Read our Full Review of Technology & Media School
San Diego State University (SDSU) offers two, virtual digital skills bootcamps: Cybersecurity and Digital Marketing. San Diego State University Digital Skills Bootcamps are designed for working professionals with evening and weekend course schedules available. San...Read our Full Review of San Diego State University Digital Skills Bootcamp