Guide

How AI is Used in Digital Marketing

Nat Davis

Written By Nat Davis

Jess Feldman

Edited By Jess Feldman

Last updated on July 3, 2024

Course Report strives to create the most trust-worthy content about coding bootcamps. Read more about Course Report’s Editorial Policy and How We Make Money.

Digital marketing is the way brands digitally connect to their target market. Over the years, digital marketing has evolved to include email, website copy, online ads, and social media campaigns, and with the addition of AI, digital marketing is poised to reach new heights! From content generation to workflow automation, learn about the top seven AI marketing tools in 2024 and how to apply artificial intelligence in marketing. We also consider the pros and cons to using artificial intelligence in digital marketing, plus our top recommendations on where to learn AI in marketing bootcamps!

Pros & Cons of Using AI in Digital Marketing

Pros

Cons

Quickly generates personalized copy for content marketing, including images, ads, headlines, and blogs.

AI may not get the unique personality and brand voice right; inaccuracies and mistakes in content, analyses, and context are possible

Analyzes data to help predict trends and optimize customer experiences 

AI needs a solid creative platform and prompts to work from

Automates workflows and boosts productivity, which saves time, energy, and money

Ethics of consent regarding targeted ads that use AI 

Offers SEO enhancement through search generative experience (SGE), automating and improving keyword research and content optimization 

Data sensitivity means that some information may not remain securely managed

7 AI Tools for Digital Marketers

These are the top AI tools for digital marketers:

  1. ChatGPT
  2. Jasper
  3. Writer
  4. Midjourney
  5. Zapier
  6. Surfer SEO
  7. Perplexity

1. ChatGPT

How ChatGPT is used by Digital Marketers: ChatGPT is a large language model (LLM) that uses natural language processing to generate content. Digital marketers use ChatGPT to generate images, phrases, blogs, ad copy, writing prompts, and more, for copywriting, content marketing, social media management, email marketing, PPC campaigns, customer support, and analytical tasks. 

2. Jasper

How Jasper is used by Digital Marketers: Another generative AI tool for digital marketers, Jasper is an AI writing tool that supports digital marketers in creating content including social media posts, blog posts, emails, and website copy. Using natural language processing technology and simple user inputs, Jasper generates content in a conversational way. Jasper helps marketers ensure their content aligns with company voice and branding. 

3. Writer

How Writer is used by Digital Marketers: Writer is a content generation AI tool for marketers used to generate, research, repurpose, analyze, and transform content.  Writer is used by digital marketers to produce product descriptions, social media ads, push notifications and SMS, email marketing, landing pages, and FAQ/help content. It also features a helpful AI Assistant to help along the way. 

4. Midjourney

How Midjourney is used by Digital Marketers: As an AI-powered creative platform, Midjourney uses generative AI to convert natural language prompts into images and videos. Midjourney helps digital marketers create engating and effective marketing content for ads, social media content, and visuals for websites, blogs, and campaigns. 

5. Zapier 

How Zapier is used by Digital Marketers: Zapier is an online automation tool that helps digital marketers automate workflows by connecting apps and company services. Zapier analyzes online behavior and customer intent to create personalized experiences, generate drafts for content marketing, offer suggestions or advertising, help plan media, and create quick videos. 

6. Surfer SEO 

How Surfer SEO is used by Digital Marketers: As a cloud-based, on-page optimization tool, Surfer SEO analyzes your pages and compares them with currently rankings on search engine results pages. It combines content strategy, creation, and optimization to improve SEO performance and better ranking content. Surfer SEO gives digital marketers a detailed breakdown of competitors’ content and suggestions on how to improve their own with the content editor. There's also an SEO audit feature with recommendations, keyword analysis, and suggested semantics. 

7. Perplexity

How Perplexity is used by Digital Marketers: A generative AI chat tool suitable for research, Perplexity clearly marks web citations as an AI-powered search engine offering answers in a conversational flow. Digital marketers use Perplexity for research, content creation, and optimization. 

Where to Learn AI & Digital Marketing Skills

About The Author

Nat Davis

Nat Davis

Nat Davis connects to writing to communicate stories, thoughts, ideas, and resources. When not jotting, Nat is a health coach, hiker, youth advocate, foodie, comedian, improviser, and karaoke singer.

Also on Course Report

Get Free Bootcamp Advice

Sign up for our newsletter and receive our free guide to paying for a bootcamp.

By submitting this form, you agree to receive email marketing from Course Report.

Get Matched in Minutes

Just tell us who you are and what you’re searching for, we’ll handle the rest.

Match Me