Career Tracks

Digital Marketing

101 What Is Digital Marketing?

Digital Marketing combines tech and analytical skills to help companies grow via channels like social media, display advertising, email, search engine optimization, and content marketing. The average salary of a digital marketer is $68,230.

Jump to a list of all Fullstack Developer Bootcamps

What is Digital Marketing?

Digital Marketers typically help a company grow via channels like social media, mobile apps, email, search engines, web apps, or websites. 70% of all digital marketing spending in 2017 was on mobile ads, and this booming market is on track to make $129 billion in 2021. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on online platforms. 

How to Become a Digital Marketer

You can become a digital marketer in one of three ways. There are 2-4 year college programs that offer robust marketing classes covering advertising, tech tools, and writing. But there is also the shorter, more affordable bootcamp option! There are plenty of resources online to learn from but you’ll need to be self-disciplined and ready to experiment. Self-taught digital marketers typically take longer to make the same salary as bootcamp graduates too. And if the university association is important to you, there are also University Digital Marketing Bootcamps like Columbia University and University of California at Berkeley.

Digital marketing bootcamps will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even offer mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost from free to $14,000. You might also consider getting relevant certifications, too, such as Google AdWords and Google Analytics. 

Digital Marketing Jobs

The opportunities are nearly endless for digital marketers. Many types of companies need someone with these skills and positions aren’t limited to the tech industry! Digital Marketers can work in-house for a company, work for an advertising agency or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it. 

Digital marketing bootcamp graduates can expect to secure job titles like: 

  • Digital Marker
  • Digital Marketing Manager
  • Social Media Marketer
  • Email Marketer
  • Growth Hacker
  • Growth Marketer
  • SEO Specialist
  • Content Marketer
  • Inbound Marketer
  • Demand Generator
  • Search Engine Marketer

Digital Marketer Job Description

The Digital Marketer is in charge of developing and completing marketing projects according to their organization or a client’s goals and values. They are expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers are required to understand e-commerce and the digital marketplace as well as standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.

What Does a Digital Marketer Do?

Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth. 

For example, Amy is a Digital Content Strategist for an education technology nonprofit (and graduated from Springboard). Today, she says: “I manage a team of five. I’m currently doing content strategy. I think about what the user needs and how and when we deliver content.”

Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from Tradecraft’s 12-week growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”

Digital Marketing Salaries

Digital Marketing Job Average Salary
Digital Marketer $61,757
Marketing Manager $69,402
SEO Manager $70,189

Digital Marketing Skills

There are a lot of areas that Digital Marketers can specialize in, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard

Here are some of the technical tools and concepts Marketers need to know: 

  • Search Engine Optimization (SEO) - SEO is the optimization of online content in order to rank higher (or highest) on a search engine list.
  • Search Engine Marketing (SEM) - SEM uses paid and unpaid marketing strategies to gain more traffic from search engines. 
  • Pay Per Click (PPC) - PPC is a model of internet marketing which pays for individual visits to an advertisers site by paying for each click on an ad. 
  • Social Media Marketing (SMM) - SMM is the use of social media platforms to promote a product or service. This can be done through copywriting on a post or paid advertisements through the platform itself. This includes platforms like Twitter, Facebook, Instagram, Snapchat, Hootsuite, Buffer, etc.
  • Email Marketing - Email marketing uses various types of content sent via email to generate website traffic, leads, or product signups for an advertiser. Tools used for email marketing include Hubspot, Mailchimp,, and Constant Contact.
  • Display Advertising - Display advertising is the most popular advertising format. Display advertising uses rich media like social ads on mobile apps like Instagram as well as videos. 
  • Cross Channel Advertising - Cross channel advertising sends paid messages to prospects across multiple devices and on a variety of channels to usher consumers into buying a product or service. 
  • Soft Skills 
    • Communication
    • Interpersonal Skills
    • Creativity
    • Analytical Thinking
    • Quick Learning
    • Multitasking
  • Concepts
    • Brand strategy and planning
    • Content marketing
    • Performance marketing
    • Analytics and reporting

Email Marketing vs Content Marketing vs Growth Marketing

Email Marketing is the use of email to promote products or services. The goal of email marketing is to develop relationships with potential customers or clients and drive traffic. It can be personalized to the specific client with mailmerge. It’s a cost-effective, accessible way to market and it’s more likely to be seen than social media. 

Content Marketing is the creation and sharing of online material (such as blogs, videos, or social media posts) which subtly, not explicitly, promote the advertiser’s brand or product. Materials might include collaborative posts with a social media user, blogger, or vlogger or evergreen content on a brand’s own blog or social media. Common goals of content marketing are sparking interest in a company’s products or services; to attract, retain, or expand a company’s audience; or to drive sales. Content marketing can be extremely affordable or very expensive depending on the blog, social media, or video maker a company wants to work with. 

Growth Marketing is sometimes called Growth Hacking. Growth marketing is a data-driven marketing strategy used to optimize demand generation. Growth Marketers design and execute experiments to improve the results of a target area. Growth Marketers are constantly strategizing and analyzing data to get their clients or company the best results. Growth marketing is most concerned with brand or product awareness, lead acquisition, consumer activation, revenue, retention, and referrals. 

Content and growth marketing are on the rise because they utilize one of the general public’s favorite things – social media. Social media advertising is already a $27 billion dollar industry, and that only includes paid advertisements put out through a social media platform’s ad campaign function and does not include money spent through content marketing, $119 billion in 2020! Don’t worry, Email Marketers, your techniques are still useful! Although its fad years have passed, email marketing is actually 40 times more effective than social media marketing. 


Schools may compensate Course Report for featured placement.


Displaying schools 76-100 of 129 in total

  1. 1

    Irrational Labs offers an 8-week, online Behavioral Design bootcamp, teaching the same techniques and frameworks they share with their consulting clients lik... Learn more about Irrational Labs.


    5Student - Online

    Verified Via LinkedIn

    Says: Behavioral Design Bootcamp

    I thought the course was fascinating. I've read some Behavioral Economics content in the past, but this was a great introduction to the practical application of

  2. Santa Clara University offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created with a bu... Learn more about Santa Clara University Bootcamps by Workforce Institute .
  3. 1

    Sigma Academy is a Kenya-based tech training provider offering online, part-time bootcamps covering topics like data analysis (36 weeks), web development (36... Learn more about Sigma Academy.
  4. 1

    Sky Accelerator is a bootcamp for women that offers an 8-week, live online Digital Marketing program. The bootcamp covers topics like SEO, paid ads, networki... Learn more about Sky Accelerator.
  5. 1

    Behavioral Design Academy is a digital psychology & emotional design training and certification platform that offers 9-week, in-person and self-paced App... Learn more about Behavioral Design Academy.


    5Student - Course: Behavioral Design Training Package - Online

    Verified Via LinkedIn

    Says: The Best Digital Behavior Design Training Out There!

    One of the best, if not the best set of courses on digital behavior change and emotional design. Refreshingly, it is not prescriptive but allows me to design/ad

  6. Northeastern Illinois University offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created... Learn more about Northeast Illinois University Bootcamps by Workforce Institute.

    Karthik Surya AKarthik Surya A

    4Student - Online

    Verified Via LinkedIn

    Says: Microsoft Powerbi Certification training and Tableau Certification training course and Data Analytics with R Programming.

    Edureka is one of the most useful online platform I have joined Microsoft Powerbi Certification Training course the course content and teaching method is very g

  7. Kingsborough Community College Bootcamp is an online tech training provider offering part-time bootcamps covering topics like back end development (18 weeks)... Learn more about Kingsborough Community College Bootcamp.

  8. Columbia Business School offers a 24-week, online Digital Marketing Intensive bootcamp. The bootcamp requires a time commitment of approximately 15-20 hours ... Learn more about Columbia Business School Executive Education | Bootcamps.
  9. 1

    Imarticus Learning offers live online, instructor-led full-time and part-time bootcamps in Data Science and Data Analytics. Imarticus Learning offers a uniqu... Learn more about Imarticus Learning.
  10. 0

    iXperience is a credit-bearing, study-abroad career accelerator program for university students based in Cape Town, Lisbon, Tel Aviv, and Berlin, in partners... Learn more about iXperience.
  11. 0

    DeltaV Code School offers 20-week Software Development and Digital Marketing bootcamps in Cedar Rapids, Iowa. Both Digital Marketing and Software Development... Learn more about DeltaV Code School.
  12. 0

    Monroe Community College offers part-time courses in front-end development, UX design, and digital marketing in Rochester and New York City. With expert inst... Learn more about Monroe Community College.
  13. 0

    OC Digital Workshops offers a part-time, 7-week digital marketing and design course in Irvine, California. Through hands-on, project-based learning, the cour... Learn more about OC Digital Workshops.
  14. 0

    Akimbo is a full-time, 9-week digital sales and business development bootcamp with a job guarantee in Paris, France. The course covers sales & business d... Learn more about Akimbo.
  15. 0

    Digital Science Academy is a part-time game design bootcamp in Fort Worth, Texas. The year-long program is designed with working people in mind and teaches s... Learn more about Digital Science Academy.

  16. Texas A&M University Skills Bootcamp offers remote, immersive 12-week bootcamps in Sales Professional, Customer Success, Ecommerce Specialist, Product Ma... Learn more about Texas A&M University Skills Bootcamp.
  17. 0

    Praxis offers an online, 24-week business skills bootcamp. Praxis acts as a personal and career accelerator for young people, with or without college degrees... Learn more about Praxis.
  18. 0

    GreenFig offers 10-week, live online digital skills bootcamps, including Digital Marketing and Sales Operations. GreenFig’s mission is to fill in the gap bet... Learn more about GreenFig.
  19. 0

    Pathstream partners with top tech companies and universities to offer multiple technology bootcamps, including Tableau Data Analysis Certificate, Facebook Di... Learn more about Pathstream.
  20. 0

    System Skills Bootcamps is an online training provider offering part-time bootcamps in Web Development with Python (7-8 weeks), Data Science with Python (5-6... Learn more about System Skills Bootcamps.
  21. 0

    Kraftshala is a training provider based in India offering a 12-week, online, full-time digital marketing program followed by an 8-week internship. The Digita... Learn more about Kraftshala.
  22. 0

    Top Mentor is a training provider based in India offering live online bootcamps in data science (20-24 weeks), artificial intelligence (24 weeks), ethical ha... Learn more about Top Mentor.

  23. Hofstra’s Continuing Education offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created w... Learn more about Hofstra’s Continuing Education Bootcamps by Workforce Institute.
  24. 0

    WebForce3 is a training provider based in France offering full-time or part-time bootcamps covering topics like digital marketing (3 weeks), DevSecOps (14 we... Learn more about WebForce3.
  25. 0

    Starta Institute is a tech training provider offering part-time, online bootcamps in Russian and English covering topics like front end development, back end... Learn more about Starta Institute.

Get our FREE Ultimate Guide to Paying for a Bootcamp

By submitting this form, you agree to receive email marketing from Course Report.

Get Matched in Minutes

Just tell us who you are and what you’re searching for, we’ll handle the rest.

Match Me