Digital Marketers typically help a company grow via channels like social media, mobile apps, email, search engines, web apps, or websites. 70% of all digital marketing spending in 2017 was on mobile ads, and this booming market is on track to make $129 billion in 2021. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on online platforms.
You can become a digital marketer in one of three ways. There are 2-4 year college programs that offer robust marketing classes covering advertising, tech tools, and writing. But there is also the shorter, more affordable bootcamp option! There are plenty of resources online to learn from but you’ll need to be self-disciplined and ready to experiment. Self-taught digital marketers typically take longer to make the same salary as bootcamp graduates too. And if the university association is important to you, there are also University Digital Marketing Bootcamps like Columbia University and University of California at Berkeley.
Digital marketing bootcamps will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even offer mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost from free to $14,000. You might also consider getting relevant certifications, too, such as Google AdWords and Google Analytics.
The opportunities are nearly endless for digital marketers. Many types of companies need someone with these skills and positions aren’t limited to the tech industry! Digital Marketers can work in-house for a company, work for an advertising agency or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it.
Digital marketing bootcamp graduates can expect to secure job titles like:
The Digital Marketer is in charge of developing and completing marketing projects according to their organization or a client’s goals and values. They are expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers are required to understand e-commerce and the digital marketplace as well as standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.
Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth.
For example, Amy is a Digital Content Strategist for an education technology nonprofit (and graduated from Springboard). Today, she says: “I manage a team of five. I’m currently doing content strategy. I think about what the user needs and how and when we deliver content.”
Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from Tradecraft’s 12-week growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”
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There are a lot of areas that Digital Marketers can specialize in, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard.
Here are some of the technical tools and concepts Marketers need to know:
Email Marketing is the use of email to promote products or services. The goal of email marketing is to develop relationships with potential customers or clients and drive traffic. It can be personalized to the specific client with mailmerge. It’s a cost-effective, accessible way to market and it’s more likely to be seen than social media.
Content Marketing is the creation and sharing of online material (such as blogs, videos, or social media posts) which subtly, not explicitly, promote the advertiser’s brand or product. Materials might include collaborative posts with a social media user, blogger, or vlogger or evergreen content on a brand’s own blog or social media. Common goals of content marketing are sparking interest in a company’s products or services; to attract, retain, or expand a company’s audience; or to drive sales. Content marketing can be extremely affordable or very expensive depending on the blog, social media, or video maker a company wants to work with.
Growth Marketing is sometimes called Growth Hacking. Growth marketing is a data-driven marketing strategy used to optimize demand generation. Growth Marketers design and execute experiments to improve the results of a target area. Growth Marketers are constantly strategizing and analyzing data to get their clients or company the best results. Growth marketing is most concerned with brand or product awareness, lead acquisition, consumer activation, revenue, retention, and referrals.
Content and growth marketing are on the rise because they utilize one of the general public’s favorite things – social media. Social media advertising is already a $27 billion dollar industry, and that only includes paid advertisements put out through a social media platform’s ad campaign function and does not include money spent through content marketing, $119 billion in 2020! Don’t worry, Email Marketers, your techniques are still useful! Although it’s fad years have passed, email marketing is actually 40 times more effective than social media marketing.
The 8 best companies to work for after digital marketing bootcamp!
Learn all about digital marketing and growth hacking at one of these part-time bootcamps!
Which university bootcamp should you choose? Read a full landscape + our future predictions.
School16 is a 16-week, live online Technology Career Acceleration bootcamp. In the first 8 weeks of the bootcamp, students learn foundational tech skills, and then select an Advanced Learning Concentration (ALC) program for the next 8 weeks. In the ALC portion of the...Read our Full Review of School16
Rice University Boot Camps offer a 12-week, full-time web development course, 24-week, part-time, web development, data analytics, cybersecurity, financial technology (FinTech), and UX/UI programs, and 18-week, part-time digital marketing and technology project...Read our Full Review of Rice University Boot Camps
Vanderbilt University Boot Camps offer 12-week, full-time, and 24-week, part-time courses in web development; 24-week, part-time courses in data analytics and cybersecurity; and an 18-week, part-time course in digital marketing. The full stack curriculum includes HTML,...Read our Full Review of Vanderbilt University Boot Camps
Growth Tribe offers online bootcamps in Growth Hacking, UX Design, Data Analytics, and Business Leadership. Growth Marketing Immersive is a 6-week bootcamp where students will learn how to work with soft and hard data. UX Design is a 12-week bootcamp where students...Read our Full Review of Growth Tribe
Desafio Latam offers part-time courses in full-stack and front-end web development, mobile game development, and digital marketing in various cities in Latin America. Desafio Latam's intensive courses seek to develop technology professionals by teaching the best...Read our Full Review of Desafio Latam
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University of Minnesota Boot Camps offer a 12-week, full-time and 24-week, part-time web development courses, 24-week, part-time data analytics, cybersecurity, UX/UI, and financial technology courses, and an 18-week, part-time digital marketing course. The full stack...Read our Full Review of University of Minnesota Boot Camps
EducaciónIT offers live online bootcamp, with programs in Java Standard 11 Web Programming (7 weeks), Python Programming (4 weeks), Data Analytics (4 weeks), and Software Tester QA (4 weeks). All EducacionIT bootcamps require a time commitment of approximately 6 hours...Read our Full Review of EducaciónIT
Jelly Academy offers a 6-week, online digital marketing bootcamp. Live bootcamp sessions are hosted via Zoom. Students may also utilize 22 additional hours of instructional time provided via readings and video training. Indigenous-owned and operated, Jelly Academy also...Read our Full Review of Jelly Academy
Northwestern Kellogg School of Management offers a 24-week, online Professional Certificate in Digital Marketing bootcamp. Digital Marketing students will learn SEO, SEM, social media, email marketing, and display ads. The curriculum covers how to optimize using...Read our Full Review of Kellogg School of Management Bootcamp