Career Tracks

Digital Marketing

101 What Is Digital Marketing?

Digital Marketing combines tech and analytical skills to help companies grow via channels like social media, display advertising, email, search engine optimization, and content marketing. The average salary of a digital marketer is $68,230.

Jump to a list of all Fullstack Developer Bootcamps

What is Digital Marketing?

Digital Marketers typically help a company grow via channels like social media, mobile apps, email, search engines, web apps, or websites. 70% of all digital marketing spending in 2017 was on mobile ads, and this booming market is on track to make $129 billion in 2021. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on online platforms. 

How to Become a Digital Marketer

You can become a digital marketer in one of three ways. There are 2-4 year college programs that offer robust marketing classes covering advertising, tech tools, and writing. But there is also the shorter, more affordable bootcamp option! There are plenty of resources online to learn from but you’ll need to be self-disciplined and ready to experiment. Self-taught digital marketers typically take longer to make the same salary as bootcamp graduates too. And if the university association is important to you, there are also University Digital Marketing Bootcamps like Columbia University and University of California at Berkeley.

Digital marketing bootcamps will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even offer mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost from free to $14,000. You might also consider getting relevant certifications, too, such as Google AdWords and Google Analytics. 

Digital Marketing Jobs

The opportunities are nearly endless for digital marketers. Many types of companies need someone with these skills and positions aren’t limited to the tech industry! Digital Marketers can work in-house for a company, work for an advertising agency or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it. 

Digital marketing bootcamp graduates can expect to secure job titles like: 

  • Digital Marker
  • Digital Marketing Manager
  • Social Media Marketer
  • Email Marketer
  • Growth Hacker
  • Growth Marketer
  • SEO Specialist
  • Content Marketer
  • Inbound Marketer
  • Demand Generator
  • Search Engine Marketer

Digital Marketer Job Description

The Digital Marketer is in charge of developing and completing marketing projects according to their organization or a client’s goals and values. They are expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers are required to understand e-commerce and the digital marketplace as well as standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.

What Does a Digital Marketer Do?

Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth. 

For example, Amy is a Digital Content Strategist for an education technology nonprofit (and graduated from Springboard). Today, she says: “I manage a team of five. I’m currently doing content strategy. I think about what the user needs and how and when we deliver content.”

Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from Tradecraft’s 12-week growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”

Digital Marketing Salaries

Digital Marketing Job Average Salary
Digital Marketer $61,757
Marketing Manager $69,402
SEO Manager $70,189
 

Digital Marketing Skills

There are a lot of areas that Digital Marketers can specialize in, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard

Here are some of the technical tools and concepts Marketers need to know: 

  • Search Engine Optimization (SEO) - SEO is the optimization of online content in order to rank higher (or highest) on a search engine list.
  • Search Engine Marketing (SEM) - SEM uses paid and unpaid marketing strategies to gain more traffic from search engines. 
  • Pay Per Click (PPC) - PPC is a model of internet marketing which pays for individual visits to an advertisers site by paying for each click on an ad. 
  • Social Media Marketing (SMM) - SMM is the use of social media platforms to promote a product or service. This can be done through copywriting on a post or paid advertisements through the platform itself. This includes platforms like Twitter, Facebook, Instagram, Snapchat, Hootsuite, Buffer, etc.
  • Email Marketing - Email marketing uses various types of content sent via email to generate website traffic, leads, or product signups for an advertiser. Tools used for email marketing include Hubspot, Mailchimp, Customer.io, and Constant Contact.
  • Display Advertising - Display advertising is the most popular advertising format. Display advertising uses rich media like social ads on mobile apps like Instagram as well as videos. 
  • Cross Channel Advertising - Cross channel advertising sends paid messages to prospects across multiple devices and on a variety of channels to usher consumers into buying a product or service. 
  • Soft Skills 
    • Communication
    • Interpersonal Skills
    • Creativity
    • Analytical Thinking
    • Quick Learning
    • Multitasking
  • Concepts
    • Brand strategy and planning
    • Content marketing
    • Performance marketing
    • Analytics and reporting

Email Marketing vs Content Marketing vs Growth Marketing

Email Marketing is the use of email to promote products or services. The goal of email marketing is to develop relationships with potential customers or clients and drive traffic. It can be personalized to the specific client with mailmerge. It’s a cost-effective, accessible way to market and it’s more likely to be seen than social media. 

Content Marketing is the creation and sharing of online material (such as blogs, videos, or social media posts) which subtly, not explicitly, promote the advertiser’s brand or product. Materials might include collaborative posts with a social media user, blogger, or vlogger or evergreen content on a brand’s own blog or social media. Common goals of content marketing are sparking interest in a company’s products or services; to attract, retain, or expand a company’s audience; or to drive sales. Content marketing can be extremely affordable or very expensive depending on the blog, social media, or video maker a company wants to work with. 

Growth Marketing is sometimes called Growth Hacking. Growth marketing is a data-driven marketing strategy used to optimize demand generation. Growth Marketers design and execute experiments to improve the results of a target area. Growth Marketers are constantly strategizing and analyzing data to get their clients or company the best results. Growth marketing is most concerned with brand or product awareness, lead acquisition, consumer activation, revenue, retention, and referrals. 

Content and growth marketing are on the rise because they utilize one of the general public’s favorite things – social media. Social media advertising is already a $27 billion dollar industry, and that only includes paid advertisements put out through a social media platform’s ad campaign function and does not include money spent through content marketing, $119 billion in 2020! Don’t worry, Email Marketers, your techniques are still useful! Although its fad years have passed, email marketing is actually 40 times more effective than social media marketing. 

FEATURED SCHOOLS

Schools may compensate Course Report for featured placement.

 

Displaying schools 51-75 of 128 in total

  1. 9
    Reviews
    2
    Courses

    Digital Vidya offers live online or self-paced, 12-, 16-, or 28-week, full-time or part-time Masters courses in Digital Marketing, Data Science, and Data Ana... Learn more about Digital Vidya.
  2. 9
    Reviews
    8
    Courses

    Xccelerate is a Hong Kong-based immersive coding, data science/machine learning, and UX bootcamp providing 6 to 16-week part-time and full-time courses. Xcce... Learn more about Xccelerate.

    RayRay

    5Graduate - Course: Data Science & Machine Learning (Part-Time) - Hong Kong

    Verified Via GitHub

    Says: Like Minded People

    Was looking for an in-person DataScience bootcamp to keep me committed (to my career switch) and to meet like-minded people interested in ML and AI in HK. Happy
  3. 9
    Reviews
    21
    Courses

    GOMYCODE is an online tech training provider offering online or in-person, full-time or part-time bootcamps covering topics like design (20 weeks), DevOps (1... Learn more about GOMYCODE.
  4. 8
    Reviews
    8
    Courses

    Digital House is a coding bootcamp in Buenos Aires, Argentina offering full-time courses in fullstack and mobile web development. With a mission to create a ... Learn more about Digital House.

    JeetuJeetu

    5Graduate - Course: Data Analytics - Buenos Aires

    Verified Via GitHub

    Says: Digital Marketing Agency in GTB Nagar

    DigitizeDigitally provides the best Google Ads Agency in GTB Nagar, Delhi. Pay-per-click, or Google ads, is an im
  5. 7
    Reviews
    1
    Course

    Startup Ignition is a 13-week entrepreneur bootcamp located in Provo, Utah. The bootcamp is part-time "after hours," offered in the evening 2 nights per week... Learn more about Startup Ignition.

    David Spencer

    5Graduate

    Verified Via LinkedIn

    Says: Everything they didn't teach you in B-school

    Before coming to Startup ignition I'd worked in two private equity shops, founded multiple businesses, participated in a 3-month startup accelerator, and comple
  6. 6
    Reviews
    1
    Course

    CEI Escuela de Diseño, a 7-month full stack JavaScript programming bootcamp with campuses in Madrid, Seville, Spain, and Lisbon, Portugal. The coding bootcam... Learn more about CEI Escuela de Diseño.
  7. 6
    Reviews
    1
    Course

    Acadium Plus is an online digital marketing career accelerator offering a 12-module, self-paced, online digital marketing membership program covering hard an... Learn more about Acadium Plus.

    Naveed Chowdhury

    5Graduate - Online

    Verified Via LinkedIn

    Says: Hands-on Marketing Coaching

    I had a wonderful and rewarding experience with Acadium Plus. I enrolled in the program in the spring of last year. I did not know what I was getting into when
  8. 6
    Reviews
    15
    Courses

    Upgrade Hub is a technical skills bootcamp based in Madrid, Spain that offers part-time and full-time intensive courses in Web Development, Data Analytics, C... Learn more about Upgrade Hub.

    Yash Sanap

    5Student

    Verified Via LinkedIn

    Says: Exceptional Learning Experience!

    Upgrad's Full Stack Development course offers a stellar learning experience, surpassing expectations at every turn. The curriculum is meticulously crafted, prov
  9. 5
    Reviews
    25
    Courses

    Noble Desktop is a NY State-Licensed technology training school in New York City providing full-time and part-time certificate programs in graphic design, we... Learn more about Noble Desktop.

    Gail Kearney

    5Graduate - Course: Web Design Certificate (NYC or Online) - New York City

    Verified Via LinkedIn

    Says: Highly recommend Noble's courses

    I have completed 2 certificate programs at Noble Desktop in NYC - a 90-hour front-end web design certificate that included classes in HTML5, CSS3, JavaScript an
  10. 5
    Reviews
    1
    Course

    ALPHA Camp offers full-time, 12-week courses and part-time, 8-week courses in full stack, front end, iOS development, product design, and digital marketing i... Learn more about ALPHA Camp.
  11. 5
    Reviews
    2
    Courses

    Growth Marketer Academy offers a 12-week, growth marketing bootcamp with campuses in Singapore, Taiwan, Indonesia, Philippines, and Hong Kong. Growth Markete... Learn more about Growth Marketer Academy.
  12. 3
    Reviews
    1
    Course

    Coding Experiences offers a 10-week full stack coding bootcamp in Playa del Carmen, Mexico. The Coding Experiences mission is to continuously find the best w... Learn more about Coding Experiences.

    Tanner WilsonTanner Wilson

    5 - Course: Full Stack Web Developer - Playa del Carmen

    Verified Via LinkedIn

    Says: Got me a job

    I worked in marketing for about 3 years and wanted a change and to get more in into the digital realm of marketing. Not to mention I did not take a good holiday

  13. Cornerstone International Community College of Canada offers 24-month Web and Mobile App Development and Network & Systems Solutions bootcamps and a 12-m... Learn more about Cornerstone International Community College of Canada.

    Emery GannetEmery Gannet

    5Applicant - Course: Web Development Courses Co-op Diploma - Vancouver

    Verified Via GitHub

    Says: HOW CRYPTO RECOVERY EXPERTS NAVIGATE MUYERN TRUST HACKER

     In the world of cryptocurrency, the security of Bitcoin (BTC) transactions is of utmost importance. However, despite the best precautions, there may be instanc
  14. 3
    Reviews
    4
    Courses

    Digital Workshop Center offers four IT certificate programs: Data Science, Digital Marketing, Front End Development, and UX Design. Digital Workshop Center b... Learn more about Digital Workshop Center.
  15. code-logo

    CODE

    5.0
    2
    Reviews
    3
    Courses

    CODE offers full-time, year-long programs in software engineering, interaction design, and product management in Berlin, Germany. Students will have the abil... Learn more about CODE.

    Saidusmon

    5Student - Course: Product Management - Berlin

    Verified Via LinkedIn

    Says: CODE student

    Probably I was in your shoes. Feel free to reach out to me https://www.linkedin.com/in/saidusmon 
  16. 2
    Reviews
    1
    Course

    Digital Creative Institute is a 12-month digital marketing apprenticeship program in San Antonio and Austin, Texas. Digital Creative Institute focuses on giv... Learn more about Digital Creative Institute.
  17. 2
    Reviews
    6
    Courses

    Google is a multinational technology company offering Career Certificates, which are 24-week, online, self-paced bootcamps covering topics like cybersecurity... Learn more about Google Career Certificates.
  18. 2
    Reviews
    5
    Courses

    Sparka Academy offers part-time Digital Marketing (4 weeks) and UI/UX Design (5 weeks) bootcamps with multiple locations in Hong Kong. Bootcamp instructors h... Learn more about Sparka Academy.
  19. 2
    Reviews
    4
    Courses

    Pluralsight is an online learning platform to help technologists keep up with changing technology and build skills in cloud, mobile, security and data. Plura... Learn more about Pluralsight.
  20. 1
    Reviews
    3
    Courses

    Mente Argentina offers 21-week bootcamps in full-stack web development, Android and iOS mobile development, digital marketing, UX design, and digital product... Learn more about Mente Argentina.
  21. 1
    Reviews
    4
    Courses

    Q College offers 12-week, full-time courses in web development & digital marketing in Victoria, BC. Q College aims to maintain standards of academic exce... Learn more about Q College.

  22. Santa Clara University offers part-time, online bootcamps in Digital Marketing (18 weeks) and UI/UX Design (24 weeks). These bootcamps were created with a bu... Learn more about Santa Clara University Bootcamps by Workforce Institute .
  23. 1
    Reviews
    3
    Courses

    Sigma Academy is a Kenya-based tech training provider offering online, part-time bootcamps covering topics like data analysis (36 weeks), web development (36... Learn more about Sigma Academy.
  24. 1
    Reviews
    3
    Courses

    Technology & Media School is a New York City bootcamp that offers full-time, in-person programs in computer programming, financial technology, digital ma... Learn more about Technology & Media School.
  25. 1
    Reviews
    2
    Courses

    Somerville Academy is a technology school created by and for women that offers an online Digital Marketing bootcamp. The Digital Marketing bootcamps is offer... Learn more about Somerville Academy.

Get our FREE Ultimate Guide to Paying for a Bootcamp

By submitting this form, you agree to receive email marketing from Course Report.

Get Matched in Minutes

Just tell us who you are and what you’re searching for, we’ll handle the rest.

Match Me