Career Tracks

Digital Marketing

101 What Is Digital Marketing?

Digital Marketing combines tech and analytical skills to help companies grow via channels like social media, display advertising, email, search engine optimization, and content marketing. The average salary of a digital marketer is $68,230.

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What is Digital Marketing?

Digital Marketers typically help a company grow via channels like social media, mobile apps, email, search engines, web apps, or websites. 70% of all digital marketing spending in 2017 was on mobile ads, and this booming market is on track to make $129 billion in 2021. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on online platforms. 

How to Become a Digital Marketer

You can become a digital marketer in one of three ways. There are 2-4 year college programs that offer robust marketing classes covering advertising, tech tools, and writing. But there is also the shorter, more affordable bootcamp option! There are plenty of resources online to learn from but you’ll need to be self-disciplined and ready to experiment. Self-taught digital marketers typically take longer to make the same salary as bootcamp graduates too. And if the university association is important to you, there are also University Digital Marketing Bootcamps like Columbia University and University of California at Berkeley.

Digital marketing bootcamps will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even offer mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost from free to $14,000. You might also consider getting relevant certifications, too, such as Google AdWords and Google Analytics. 

Digital Marketing Jobs

The opportunities are nearly endless for digital marketers. Many types of companies need someone with these skills and positions aren’t limited to the tech industry! Digital Marketers can work in-house for a company, work for an advertising agency or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it. 

Digital marketing bootcamp graduates can expect to secure job titles like: 

  • Digital Marker
  • Digital Marketing Manager
  • Social Media Marketer
  • Email Marketer
  • Growth Hacker
  • Growth Marketer
  • SEO Specialist
  • Content Marketer
  • Inbound Marketer
  • Demand Generator
  • Search Engine Marketer

Digital Marketer Job Description

The Digital Marketer is in charge of developing and completing marketing projects according to their organization or a client’s goals and values. They are expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers are required to understand e-commerce and the digital marketplace as well as standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.

What Does a Digital Marketer Do?

Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth. 

For example, Amy is a Digital Content Strategist for an education technology nonprofit (and graduated from Springboard). Today, she says: “I manage a team of five. I’m currently doing content strategy. I think about what the user needs and how and when we deliver content.”

Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from Tradecraft’s 12-week growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”

Digital Marketing Salaries

Digital Marketing Job Average Salary
Digital Marketer $61,757
Marketing Manager $69,402
SEO Manager $70,189
 

Digital Marketing Skills

There are a lot of areas that Digital Marketers can specialize in, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard

Here are some of the technical tools and concepts Marketers need to know: 

  • Search Engine Optimization (SEO) - SEO is the optimization of online content in order to rank higher (or highest) on a search engine list.
  • Search Engine Marketing (SEM) - SEM uses paid and unpaid marketing strategies to gain more traffic from search engines. 
  • Pay Per Click (PPC) - PPC is a model of internet marketing which pays for individual visits to an advertisers site by paying for each click on an ad. 
  • Social Media Marketing (SMM) - SMM is the use of social media platforms to promote a product or service. This can be done through copywriting on a post or paid advertisements through the platform itself. This includes platforms like Twitter, Facebook, Instagram, Snapchat, Hootsuite, Buffer, etc.
  • Email Marketing - Email marketing uses various types of content sent via email to generate website traffic, leads, or product signups for an advertiser. Tools used for email marketing include Hubspot, Mailchimp, Customer.io, and Constant Contact.
  • Display Advertising - Display advertising is the most popular advertising format. Display advertising uses rich media like social ads on mobile apps like Instagram as well as videos. 
  • Cross Channel Advertising - Cross channel advertising sends paid messages to prospects across multiple devices and on a variety of channels to usher consumers into buying a product or service. 
  • Soft Skills 
    • Communication
    • Interpersonal Skills
    • Creativity
    • Analytical Thinking
    • Quick Learning
    • Multitasking
  • Concepts
    • Brand strategy and planning
    • Content marketing
    • Performance marketing
    • Analytics and reporting

Email Marketing vs Content Marketing vs Growth Marketing

Email Marketing is the use of email to promote products or services. The goal of email marketing is to develop relationships with potential customers or clients and drive traffic. It can be personalized to the specific client with mailmerge. It’s a cost-effective, accessible way to market and it’s more likely to be seen than social media. 

Content Marketing is the creation and sharing of online material (such as blogs, videos, or social media posts) which subtly, not explicitly, promote the advertiser’s brand or product. Materials might include collaborative posts with a social media user, blogger, or vlogger or evergreen content on a brand’s own blog or social media. Common goals of content marketing are sparking interest in a company’s products or services; to attract, retain, or expand a company’s audience; or to drive sales. Content marketing can be extremely affordable or very expensive depending on the blog, social media, or video maker a company wants to work with. 

Growth Marketing is sometimes called Growth Hacking. Growth marketing is a data-driven marketing strategy used to optimize demand generation. Growth Marketers design and execute experiments to improve the results of a target area. Growth Marketers are constantly strategizing and analyzing data to get their clients or company the best results. Growth marketing is most concerned with brand or product awareness, lead acquisition, consumer activation, revenue, retention, and referrals. 

Content and growth marketing are on the rise because they utilize one of the general public’s favorite things – social media. Social media advertising is already a $27 billion dollar industry, and that only includes paid advertisements put out through a social media platform’s ad campaign function and does not include money spent through content marketing, $119 billion in 2020! Don’t worry, Email Marketers, your techniques are still useful! Although its fad years have passed, email marketing is actually 40 times more effective than social media marketing. 

FEATURED SCHOOLS

Schools may compensate Course Report for featured placement.

 

Displaying schools 26-50 of 128 in total

  1. 63
    Reviews
    1
    Course

    Boot Camp Digital is a tech training provider offering an online, self-paced Digital Marketing Master Certification. The Digital Marketing Master Certificati... Learn more about Boot Camp Digital.

    Olha Pomaranska

    5Graduate - Online

    Verified Via LinkedIn

    Says: elly Academy fuelled my passion for digital marketing! 🚀

    During my 7-week program of studies at Jelly Academy, I learned various subjects including Social Media, Google Ads, Meta Ads, Google Analytics, PR, and Email M
  2. 62
    Reviews
    4
    Courses

    Elevation uses a Blended Learning methodology, combining self-learning and live guided mentorship, to teach in-demand skills in R&D, Data, and Business v... Learn more about Elevation.

    GabiGabi

    5Graduate - Course: Coding Bootcamp - Tel Aviv

    Verified Via GitHub

    Says: This is a review

    I always have been interested in programing but never knew where to begin. The coding bootcamp course is a great place to start that journey as a developer, the
  3. 61
    Reviews
    10
    Courses

    KeepCoding offers 10-month, part-time online bootcamps in mobile development, web development, big data and machine learning, and a 4-week Python bootcamp in... Learn more about KeepCoding .

    David Llamas Monras

    5Student

    Verified Via LinkedIn

    Says: Muy buenos profesores

    Aunque apenas llevo 2 meses en el Bootcamp, si puedo decir desde ya que la calidad del profesorado es muy buena. Tienen mucho conocimiento sobre la materia que
  4. 55
    Reviews
    7
    Courses

    Happyer Skills offers a 15-week, full-time immersive Full Stack Web Development bootcamp and part-time bootcamps in UX Design (6 weeks), Data Science and Mac... Learn more about Happyer Skills.

    Jerry

    5Graduate - Course: UX Design - Hong Kong

    Verified Via LinkedIn

    Says: HR Analyst

    In these 6 weeks, it is one of the most unexpected courses that I have ever had. Design thinking theory is not difficult to understand but the tricky part is ho
  5. 52
    Reviews
    9
    Courses

    Dibimbing is an Indonesia-based tech training provider offering online, part-time bootcamps covering topics like data science (18), UI/UX design (22 weeks), ... Learn more about Dibimbing.

    Cindha Rizkiana

    5Graduate - Course: Data Engineering - Online

    Verified Via LinkedIn

    Says: Fantastic Data Engineering Bootcamp!

    I can confidently say that it has been an exceptional journey towards mastering the realm of data engineering. Dibimbing exceeded all my expectations in terms o
  6. 44
    Reviews
    12
    Courses

    ThePower Education is an online tech platform offering a 36-week, part-time full stack coding bootcamp, RockTheCode. ThePower Education also offers online co... Learn more about ThePower Education.

    Andrea Iñigo lara

    5Student - Course: ThePowerMBA - Online

    Verified Via LinkedIn

    Says: Gran experiencia

    ThePowerMBA: donde la educación se encuentra con la emoción empresarial. 💥💡Estudiar un MBA nunca fue tan emocionante. Las lecciones son tan adictivas que me enc
  7. 40
    Reviews
    4
    Courses

    Artefact School of Data is an AI and data science training provider that offers full-time, immersive data science (10 weeks), data engineering (5 weeks), dat... Learn more about Artefact School of Data.

    Anna Sobot

    5Graduate - Course: Data Product Manager - Paris

    Verified Via LinkedIn

    Says: Excellent New Course in Data Product Management

    These past 4 weeks were intensive and tiring and yet I am sorry this bootcamp is finished... I learned so much and it makes me want to learn even more and to co
  8. 37
    Reviews
    6
    Courses

    University of Minnesota Boot Camps offer a 12-week, full-time and 24-week, part-time web development courses, 24-week, part-time data analytics, cybersecurit... Learn more about University of Minnesota Boot Camps.

    Jacob Stegman

    5Graduate - Course: Cybersecurity - Part-Time - St. Paul

    Verified Via LinkedIn

    Says: Worth the Battle!

    Throughout the 24 weeks this bootcamp lasted, I had doubts on whether I would be able to complete it. I can say after that 24th week, I am glad I sticked to it.
  9. 35
    Reviews
    5
    Courses

    Rice University Boot Camps offer a 12-week, full-time web development course, 24-week, part-time, web development, data analytics, cybersecurity, financial t... Learn more about Rice University Boot Camps.

    Manal BayoumiManal Bayoumi

    5Graduate - Course: Data Science and Visualization - Part-Time - Houston

    Verified Via GitHub

    Says: My boot camp experience was amazing!!!

    I have enjoyed my boot camp very much. It helped me think outside the box. For the first time in my life, I found something that I belong to. It was a great opp
  10. 32
    Reviews
    2
    Courses

    Institute of Code is a 10-day all-inclusive code retreat at a tropical location where experienced mentors teach HTML, CSS, Javascript and more, enabling stud... Learn more about Institute of Code.

    RianneRianne

    5Graduate

    Verified Via GitHub

    Says: Best Web Dev course you can choose

    It was the very best decision and money best spent on education ever. In the 8 week bootcamp I really went from knowing absolutely notting to making custom code
  11. 32
    Reviews
    5
    Courses

    Digital Career Institute (DCI) is a 12-month long coding bootcamp based in Germany with campuses in Berlin, Düsseldorf, Hamburg and Leipzig. The courses are ... Learn more about Digital Career Institute.

    Julián López.

    5Graduate

    Verified Via LinkedIn

    Says: Marketing Digital

    Cumplí con los 3 cursos dentro del pack "Marketing Digital" y quedé más que conforme. De un curso a otro se fueron notando cambios, mejoras constantes, paulatin
  12. 27
    Reviews
    3
    Courses

    Jelly Academy offers a 6-week, online digital marketing bootcamp. Live bootcamp sessions are hosted via Zoom. Students may also utilize 22 additional hours o... Learn more about Jelly Academy.

    Mylinh HUYNH

    5Graduate - Course: Digital Marketing Bootcamp - Online

    Verified Via LinkedIn

    Says: a game-changer for my career

    The 7-week digital marketing course I recently completed has been a game-changer for my career. The comprehensive curriculum gave me a deep understanding of dig
  13. 26
    Reviews
    1
    Course

    School16 is a 16-week, live online, part-time Technology Career Acceleration Program that gets students job-ready for tech careers without needing to learn h... Learn more about School16.

    Vilma Quito

    5Student - Course: Technology Career Acceleration Program - Online

    Verified Via LinkedIn

    Says: Join a community!

    School16 came into my life at the most precise time. While I was very grateful for my previous experience in government I was curious about other career opportu
  14. 24
    Reviews
    5
    Courses

    Arizona State University (ASU) Bootcamps offer 24-week, part-time courses in cybersecurity, coding, data analytics, or financial technology, and an 18-week, ... Learn more about Arizona State University Bootcamps.

    Breona LewisBreona Lewis

    5Student - Course: Data Analytics - Part-Time - Online

    Verified Via GitHub

    Says: ASU Data Analytics

    How you decided to pursue this career path and what led you to apply to the Boot Camp: Data Analytics was introduced to me by a family member studying in anoth
  15. 22
    Reviews
    12
    Courses

    Growth Tribe offers online bootcamps in Growth Hacking, UX Design, Data Analytics, and Business Leadership. Growth Marketing Immersive is a 6-week bootcamp w... Learn more about Growth Tribe.

    Juan Carlos Zuloaga

    5Graduate - Course: Growth Marketing Diploma (12 weeks) - Online

    Verified Via LinkedIn

    Says: Your future is now! It´s never too late to learn!

    Your future is now! It´s never too late to learn! Growth tribe changed the way how We get the job done. Google, SEO, and Digital Marketing were never as fun for
  16. 21
    Reviews
    5
    Courses

    ChooseU is a free tech training provider that offers IT Support Specialist (12 week), Associate Cloud Engineer (10 week), Digital Marketing Analyst (10 week)... Learn more about ChooseU.

    Chima Anthony Ukachukwu

    5Student - Course: Associate Cloud Engineer - Online

    Verified Via LinkedIn

    Says: Jr Cloud Practitioner

    The most fortunate thing that can happen to anyone looking to start a career in IT is Generation USA. Additionally, you will receive a voucher to take a profess
  17. 16
    Reviews
    7
    Courses

    EducaciónIT offers live online bootcamp, with programs in Java Standard 11 Web Programming (7 weeks), Python Programming (4 weeks), Data Analytics (4 weeks),... Learn more about EducaciónIT.

    Alejandro Pundyk

    5Student - Course: Bootcamp Full Stack Web Developer - Online

    Verified Via LinkedIn

    Says: Gran espacio para el aprendizaje!!!

    Una de las mejores experiencias de aprendizaje.Excelente combinación de horas presenciales, material disponible en Alumni, y tareas orientativas para consolidar
  18. 13
    Reviews
    5
    Courses

    Michigan State University (MSU) Boot Camps are 24-week, part-time web development, data analytics, and cybersecurity courses, and an 18-week, part-time digit... Learn more about Michigan State University Boot Camps.

    Katie Rose AlfordKatie Rose Alford

    5Student - Course: Web Development - Part-Time - Online

    Verified Via GitHub

    Says: I went to MSU to learn how to fix our website and have found my one passion in life being a web developer

    I was working at an automotive company in Detroit and our website was in need of more help than I could provide at that time. We had hired a few different web d
  19. 12
    Reviews
    1
    Course

    IIM SKILLS is a 12-week, online Digital Marketing bootcamp based in India and Saudi Arabia. The Digital Marketing bootcamp includes more than 60 hours of liv... Learn more about IIM SKILLS.

  20. Northwestern Kellogg School of Management offers a 24-week, online Professional Certificate in Digital Marketing bootcamp. Digital Marketing students will le... Learn more about Kellogg Executive Education | Bootcamps.

    Luis Morales

    5Graduate - Course: Professional Certificate in Digital Marketing - Online

    Verified Via LinkedIn

    Says: Best Digital Marketing course

    I've got to say it took me a few weeks to make my decision to enroll to this course -not only because the admission fee seems a bit high, but because my job lea
  21. 11
    Reviews
    6
    Courses

    Skillslash is a technical skills course provider based in India offering 24-week, live online programs covering topics like data engineering, advanced data s... Learn more about Skillslash.

    KOTANALA SAI BALA CHANDRAKOTANALA SAI BALA CHANDRA

    5Student

    Verified Via LinkedIn

    Says: Review for Python workshop

    Thank you for giving knowledge about the python and this helped me alot to Understand about python, The way of teaching and clarifying our doubts clearly is soo
  22. 10
    Reviews
    8
    Courses

    Institute of Data is a technical skills and certifications provider that offers online Cybersecurity (24 week part-time, 12 week full-time), Software Enginee... Learn more about Institute of Data.

    Michael Bock

    5Graduate - Course: Cybersecurity (Part-Time) - Online

    Verified Via LinkedIn

    Says: IOD Cyber Security

    I recently completed the IOD Cybersecurity Boot Camp and was thoroughly impressed with the program's quality. The instructors and assistant instructors brought
  23. 10
    Reviews
    13
    Courses

    Talent Garden is a European digital skills academy and founding partner of a global edtech group that offers training in data, marketing, design, coding and ... Learn more about Talent Garden.
  24. 10
    Reviews
    3
    Courses

    Intellipaat is an India-based learning management system offering online bootcamps covering topics like cybersecurity (28 weeks), data analytics (28 weeks), ... Learn more about Intellipaat .
  25. 10
    Reviews
    21
    Courses

    GOMYCODE is an online tech training provider offering online or in-person, full-time or part-time bootcamps covering topics like design (20 weeks), DevOps (1... Learn more about GOMYCODE.

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