Digital Marketers typically help a company grow via channels like social media, mobile apps, email, search engines, web apps, or websites. 70% of all digital marketing spending in 2017 was on mobile ads, and this booming market is on track to make $129 billion in 2021. Digital Marketers combine tech and analytical skills in combination with a solid understanding of marketing to help companies advertise on online platforms.
The opportunities are nearly endless for digital marketers. Many types of companies need someone with these skills and positions aren’t limited to the tech industry! Digital Marketers can work in-house for a company, work for an advertising agency or marketing firm, or they can work freelance. Most digital marketing jobs don’t require students to have a degree or certification but some prefer it.
Digital marketing bootcamp graduates can expect to secure job titles like:
The Digital Marketer is in charge of developing and completing marketing projects according to their organization or a client’s goals and values. They are expected to create and launch efficient, effective advertising strategies and materials for digital spaces to promote products or services. Digital Marketers may focus on increasing sales, brand loyalty, awareness, and traffic. Digital marketers are required to understand e-commerce and the digital marketplace as well as standards and regulations of the digital platforms they are advertising through. Technical abilities such as SEO, SMM, SEM, and digital design are necessary to be successful as a Digital Marketer.
Digital Marketers work with email, social media, video, and search engine optimization (SEO) to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned at digital marketing bootcamp. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team, producing content, buying ads, and generating growth.
For example, Amy is a Digital Content Strategist for an education technology nonprofit (and graduated from Springboard). Today, she says: “I manage a team of five. I’m currently doing content strategy. I think about what the user needs and how and when we deliver content.”
Adam works as a Marketing Associate in Paid Acquisition at Udemy after graduating from Tradecraft’s 12-week growth marketing bootcamp. He says, “For the first three months, I was working in a pretty standard growth marketing role. I had a budget and channels and I acquired users. I later stepped up to A/B testing on the site. My role has since shifted to product engineering and design to build A/B tests for experiments to run on the site.”
There are a lot of areas that Digital Marketers can specialize in, but an all-around good marketer should master creativity, analytics, and technical tools. From there, they might go on to project management, account management, strategy, or client interactions. Digital Marketers also have the option of specializing in something like SEO, PPC, copywriting, or design. “The best Digital Marketer is creative but also cares enough about the analytics and the data behind that creativity,” explains Dave Boscom, VP of Marketing and Mentor at Springboard.
Here are some of the technical tools and concepts Marketers need to know:
Email Marketing is the use of email to promote products or services. The goal of email marketing is to develop relationships with potential customers or clients and drive traffic. It can be personalized to the specific client with mailmerge. It’s a cost-effective, accessible way to market and it’s more likely to be seen than social media.
Content Marketing is the creation and sharing of online material (such as blogs, videos, or social media posts) which subtly, not explicitly, promote the advertiser’s brand or product. Materials might include collaborative posts with a social media user, blogger, or vlogger or evergreen content on a brand’s own blog or social media. Common goals of content marketing are sparking interest in a company’s products or services; to attract, retain, or expand a company’s audience; or to drive sales. Content marketing can be extremely affordable or very expensive depending on the blog, social media, or video maker a company wants to work with.
Growth Marketing is sometimes called Growth Hacking. Growth marketing is a data-driven marketing strategy used to optimize demand generation. Growth Marketers design and execute experiments to improve the results of a target area. Growth Marketers are constantly strategizing and analyzing data to get their clients or company the best results. Growth marketing is most concerned with brand or product awareness, lead acquisition, consumer activation, revenue, retention, and referrals.
Content and growth marketing are on the rise because they utilize one of the general public’s favorite things – social media. Social media advertising is already a $27 billion dollar industry, and that only includes paid advertisements put out through a social media platform’s ad campaign function and does not include money spent through content marketing, $119 billion in 2020! Don’t worry, Email Marketers, your techniques are still useful! Although it’s fad years have passed, email marketing is actually 40 times more effective than social media marketing.
You can become a digital marketer in one of three ways. There are 2-4 year college programs that offer robust marketing classes covering advertising, tech tools, and writing. But there is also the shorter, more affordable bootcamp option! There are plenty of resources online to learn from but you’ll need to be self-disciplined and ready to experiment. Self-taught digital marketers typically take longer to make the same salary as bootcamp graduates too.
Digital marketing bootcamps will teach you the skills you need quickly and efficiently so that you can go out and get a job. Some bootcamps specialize in specific types of digital marketing like growth marketing. You’ll leave bootcamp with a sharp resume, portfolio, and LinkedIn Profile. Most digital marketing bootcamps offer career counseling or services and some even offer mentorship. Digital marketing bootcamps can last anywhere from 5-24 weeks and cost from free to $14,000. You might also consider getting relevant certifications, too, such as Google AdWords and Google Analytics.
General Assembly offers short and long courses in web and mobile development, product management, data science and more, online and in-person, across 15 campuses in 4 continents. Focusing on the most relevant and in-demand skills across data, design, business, and...Read our Full Review of General Assembly
BrainStation offers full-time and part-time courses in data science, design, development, marketing, and product in New York City, Toronto, Vancouver, and through an Online Live platform. BrainStation’s goal is to empower individuals, businesses, and brands to succeed...Read our Full Review of BrainStation
Skillcrush is an online bootcamp that offers 12-week web design and web development courses called Skillcrush Blueprints. Wanting to teach students digital skills to kickstart their career, Skillcrush provides their "Blueprint," which is a step-by-step guide preparing...Read our Full Review of Skillcrush
Udacity offers Nanodegrees which are online immersive full-time and part-time programs, ranging from three to six months in length for students worldwide. Nanodegree courses are available in subjects like data science, artificial intelligence, programming, autonomous...Read our Full Review of Udacity
Wyncode offers full-time and part-time full stack and front end web development, digital marketing, and UX/UI design bootcamps based in Miami, Florida. By offering both full-time and part-time courses, Wyncode offers options for students looking for a career change or...Read our Full Review of Wyncode
Product School, a technology business school, offers part-time courses in product management, data analytics, coding, digital marketing, UX design, and product leadership to professionals at 20 campuses in the US, Latin America, Europe, Asia, Australia, and live...Read our Full Review of Product School
Prehired offers an online part-time course with a job guarantee in software sales. Students will learn sales-related software in various categories like CRM, lead generation, lead enrichment, sales automation, productivity, and artificial intelligence. Prehired's...Read our Full Review of Prehired
San Francisco3 Courses
Tradecraft in San Francisco offers full time, 12-week immersive bootcamp programs for smart, motivated people who want to get into tech. Tradecraft offers courses in Sales & Business Development, Growth Marketing, Product Design and Engineering.
The...Read our Full Review of tradecraft
NEXT Academy offers a 10-week Full-Stack Web Development bootcamp in Kuala Lumpur, Malaysia, and remote 8-week Front-End Web Development courses and 12-week Digital Marketing courses. NEXT Academy was founded by self-taught programmer and bootcamp graduate, Josh Teng....Read our Full Review of NEXT Academy