In tech sales, you’ll specialize in promoting, demonstrating, supporting, and (most importantly) selling software and tools. Technical sales is how software companies generate new customers, revenue, and gather feedback to improve their products. Tech sales is a booming, competitive field with thousands of new professionals added to the pool each month. As long as you’re willing to compete, tech sales might be the most accessible way to enter the tech field without learning how to code.
The opportunities for upward mobility in these fast-paced tech sales jobs are unlike any other if you have the chops! Some jobs may require a degree, others might want a background in sales, and some simply require you to prove your skills during phone screenings and interviews.
Here are some common tech sales jobs:
Those in tech sales jobs are expected to promote and sell their company’s product by demonstrating how it works and why it is the best product for a customer. As a tech sales professional, you will most likely start working in sales development, acting as a liaison between sales managers and clients. Distinguishing between business development and sales development is important. Sales is how revenue is generated within a chosen market segment while business development is finding a fit between the product and a segment of the market.
A Sales Development Representative (SDR) cold emails and cold calls potential clients. They work with other teams within their company to learn, promote, and improve the product. A good SDR will use tools like SalesForce and other CRM software to manage their leads pipeline. An SDR will work with their sales manager or team lead as a liaison for clients, to effectively sell the product, and to understand how the product is the most useful tool for their customers. A strong SDR will also examine similar products in the field to understand how their product is different from rival companies. Some SDRs might also gather information on how the product could be improved and what new products should be offered.
Here’s what real technical sales professionals say about their jobs:
|Sales Job||Average Salary|
|Sales Development Representative (SDR)||$44,000 – $57,000|
|Customer Success Manager||$68,000|
Tech sales representatives will need to know some software and have a basic understanding of computer programming. More importantly, they will need to have the appropriate soft skills to sell a product convincingly and convert as many clients as possible.
You do not need to know how to code to work in technical sales. However, you will need to be able to grasp technical concepts of how a product functions, be able to demonstrate those functions, and how it might work better for your clients. Basic knowledge of coding will help you give your customers a deeper understanding of your product or service. With coding skills, you will likely end up doing technical support once you’ve been promoted from an entry-level sales position.
Technical sales as an industry is quite competitive. With sales bootcamps like SV Academy getting over 1,000 applications per week to fill 100 slots per month, you will need to be prepared to compete. Educational requirements vary depending on the product you are selling. For tech sales, a bachelor’s degree is not a prerequisite but it is almost always preferred. You’ll definitely want to brush up on basic knowledge of computer programming and the industry you’ll be entering.
Most technical sales positions expect you to have experience before applying to the job. Experience can be gained through internships if you’re still in college or a tech sales bootcamp. Some companies offer training programs for beginner sales representatives or a 1 year probationary contract that involves an onboarding training program and a ramp-up period.
Sales bootcamps last between 3-13 weeks and cost anywhere from free to $10,000. Free bootcamps like SV Academy typically stay afloat with funding from companies who want to hire their graduates. Some bootcamps will even pay their students or graduates if they do a fellowship at a participating company.
Deep Dive into BrainStation's Digital Leadership and Innovation Course
Your guide to free and deferred-payment coding bootcamps.
Follow these 8 steps to get into the bootcamp of your choice!
San Jose3 Courses
Interview Kickstart is a part-time program preparing software engineers for technical interviews in Sunnyvale, CA and online. Courses are programming-language-agnostic; instead, the curriculum focuses on challenging questions about Data Structures & Algorithms and...Read our Full Review of Interview Kickstart
School16 is a 8-week, live online Technology Career Acceleration bootcamp. Students will gain an understanding of the four core roles in tech: marketing, sales, operations, and product. In the first two weeks, students learn the systems and tools required to be...Read our Full Review of School16
KeepCoding offers 10-month, part-time online bootcamps in mobile development, web development, big data and machine learning, and a 4-week Python bootcamp in Madrid, Spain. Courses focus on learning technical skills for a startup environment where students learn...Read our Full Review of KeepCoding
Silicon Valley2 Courses
The DEN (Decentralized Education Nexus) offers a part-time, 6-week blockchain development bootcamp in Silicon Valley. With a focus on hands-on, career-transformative education and real-world solutions, The DEN aims to fill the growing knowledge gap between the...Read our Full Review of The DEN
AW Academy offers a 12-week, intensive bootcamps in C#/.Net and Salesforce as well as other upskilling training opportunities through its pedagogical platform, The AW Academy Way. The bootcamps are offered in-person in Stockholm, Sweden and Oslo, Norway and online....Read our Full Review of AW Academy
Headstart Academy is an online, self-paced tech sales bootcamp that may be completed in 6-12 weeks. Tech sales students will work with a personal mentor throughout the bootcamp. The bootcamp curriculum covers tech industry dynamics, psychology-based sales, persona...Read our Full Review of Headstart Academy
Pluralsight is an online learning platform to help technologists keep up with changing technology and build skills in cloud, mobile, security and data. Pluralsight Paths range in length from 9 hours to 50 hours, and combine multiple courses and tools to teach specific...Read our Full Review of Pluralsight
iXperience is a credit-bearing, study-abroad career accelerator program for university students based in Cape Town, Lisbon, Tel Aviv, and Berlin, in partnership with the University of Virginia. iXperience offers a 6-week iX learn and intern program, which combines...Read our Full Review of iXperience
Humind is a full-time, 9-week digital sales and business development bootcamp with a job guarantee in Paris, France. The course covers sales & business development in B2B, strategy, technology skills, and customer success, through demos and prospecting. Students...Read our Full Review of Humind
Austin Sales Academy is an 8-week online bootcamp based in Austin, Texas. Students will choose between Sales Development, Recruiter, and Customer Success and receive training, assignments, assessments, and learn via a combination of online training, live webinars, and...Read our Full Review of Austin Sales Academy