Fuel Sales Academy

I enthusiastically pursued Fuel Sales and was invited to their Foundations. I have been in education for 15 years and have been a customer service rep and sales person in a variety of contexts throughout my vocational career including one tele-sales position. I accepted the invite to partake in the first part of the Fuel Sales course. During this time, I was actively present, attentive, and followed the procedure whilst carefully working through the materials along with the advice of the instructors. Along the way, they encouraged us to follow their advice, receive it well, and practice. The third day there was a repetitive saying, "Don't take it personal on Friday if you are not chosen to continue with the training." This que encouraged me to follow up on the standards etc, but I received a general response. At the end of the day, the instructor was encouraging to simply continue practicing on a point (particularly to look for the emotion) that was common to many of the other students (some of which had more significant concerns). Shortly after the class, I (along with others presumably) received a note that we were not selected to go further because we did not follow the methodology and did not receive the feedback. The feedback given to continue practicing and come back tomorrow, was well-received, simple, and easy to incorporate. So one is left wondering what is actually going on behind the scenes and selection. The ability to follow the method is not difficult with some practice. So, with that said, Fuel Sales Academy needs to improve communicating their standards, objectives in selection, and goals for the Foundations course. And, they should not waste the time of those who are involved in their course upon an invitation. If they were to state something up front, like: "we will select the top 5 out of this group," then that would at least be fair, honest, and up front with odds, but to say that one did not work through the material, follow the method, receive the feedback whilst moving along with the anticipation that they were continuing is disingenuous to the student, a waste of time and money. I could have made a more appropriate decision with my time and investments had the standards, objectives, and goals been clearer up front. Given all that was said during the course, the ability to meet the clearly stated objectives were relatively simple. This is not acceptable of any course, instructor, or school.  Read less

Can absolutely recommend this program if you are interested in getting into Ed Tech sales and see yourself working with schools and school districts (bringing them up-to-date technology). First week is going to be theory and role plays. All coaches are super positive, encouraging and supportive. You will do a lot of homework - but it is worth it. Starting from the second week you are basically diving into real Ed tech SDR full-time job life through working for one of the partner companies - with meetings, coaching/mentorship, prospecting etc. As for me - I can’t imagine better start, I was in Hillary’s team and she is amazing (truly cares her team members grow and succeed), I was getting all needed attention, knowledge and support. Teammates - positive and supportive (If I needed something and couldn’t do/find it as a beginner - someone from the team was ready to help). As a result - I’ve got knowledge of need-based SaaS sales, learned Salesforce/Salesloft/Wingman, got experience in sequencing, adding/qualifying leads, cold calling (64+ calls per day), having conversations with prospects, leaving voicemails, working with emails and appointments setting. Trainings with Maurice and Hilary were useful and inspiring. Thank you, all Fuel Sales team for such an opportunity! Read less

You will learn so much about being an SDR in a short period of time 
Understanding of sales methodology including call and email scripting
Supportive coaches, daily check-ins, one-on-one meetings, ability to get help and support from others in the program via chats, meetings, etc. 
On-the-job training that lets you know if this is the right role for you and helps you to be competitive in securing roles as an SDR 
They work to meet you where you are
You know and understand the terminology of sales 
Attainable to meet the graduation requirements and be put in front of their partner companies for interviews
Resume review and interview prep with Lonnie were very helpful
100% confidence that this helped me to land offers as an SDR because prior to this, I was not. Read less

I went in as someone that was an exceptional customer service representative. One bad survey from a customer in 4 years, and I had ten years of experience in customer engagement. They let me go on the third day, didn't pay me for the days I was with you them, and made a judgment before I even made a single phone call. I am quite good at building rapport on the phone, in fact it is something I am quite good at. I would say that the company made a bad judgment call. I probably had more experience than anyone else in the class. I would have finished the training and hit my metrics with no problems but the company has it out for me from the beginning.  Read less

I could write a book but I'll keep it short (if you want to know the whole story, contact me on LinkedIn). From day one, the team at Fuel Sales proved just how different they are in contrast to those typical sales-y people (you know what I'm talking about - the sharks, the pushy, the cocky). 

• They pay those who give them a chance to show them how to make a difference (free classes where they pay YOU to learn!)
• They vet other tech companies and help you find your niche
• They support you every step of the way (before, during, and after placement!)
• They genuinely care about you as a person - your life, your development, your future
• Dan, Lonnie, Zach and Alex bust their butts to provide you with curated sequences, daily meetings to keep everyone connected, quality content, continuous learning, etc. 

In a nutshell, they truly go above and beyond for their people!
The team here is more like family to me. They believed in me and pushed me out of my comfort zone. They took a girl who never would have considered a career in sales and helped her soar. Now, I've been in sales for about 2 years and am currently at an amazing company Fuel partners with, and still get to work closely with the SDRs in training at Fuel Sales Academy. I graduated and moved on in my career, but gained so much more than sales knowledge. I gained comrades, family, and the best references I could ask for ;)

Take a leap of faith and attend their class! What have you got to lose?  Read less

It's awesome to be at Fuel Sales. The teaching is immersive, insightful, top-notch, support is always available, and my peers are very friendly. It's also great that they let us know about job opportunities to apply to. I wholeheartedly recommend Fuel Sales Academy as THE place to begin anyone's sales journey.  Read less

If you’re considering Fuel Sales Academy, I hope this review helps you understand exactly what you’re signing up for before you commit your time.

I participated in Foundation and began the Accelerator program because I believed that if I worked hard, graduated, and did what was expected, I’d be on my way to landing an SDR job with one of the companies Fuel Sales works with. During Foundation, the opportunity was presented as a pathway to an SDR career paying around $65,000 a year. My understanding was that graduation typically took about 3-4 months.

I made it through Foundation. About 40 people originally signed up. Around 30 actually showed up. Only 10 of us were selected to continue into Accelerator, and I was proud to be one of them.

Everything changed on my second day of the Accelerator program.

That’s when I was told that 6 months, not the 3-4 months that kept getting emphasized during Foundation, is the standard graduation timeline. We were also shown an internal dashboard that tracks each participant’s KPIs and projects whether they’re on pace to graduate in 6 months, reinforcing that 6 months is the expected timeline rather than the exception.

The bigger issue is that the payoff at the end isn’t a job. After approximately 6 months, assuming you graduate, what you receive is resume help, interview coaching, and a warm introduction to interview with one of Fuel Sales’ client companies. You still have to compete for the job. You are not guaranteed placement upon graduation.

Fuel Sales states on its LinkedIn page that “fewer than 40% of Academy students will graduate and be placed.” Learning that statistic made me question the overall value proposition, especially after I realized that graduation doesn’t guarantee a job. Instead, graduates receive resume assistance, interview coaching, and a warm introduction to interview with one of Fuel Sales’ client companies. For me, that significantly changed how I viewed the return on spending approximately 6 months in the program doing long hours for a modest stipend.

That’s when I started looking at the business model differently. I stopped asking myself whether the training was good. I started asking who actually benefits from six months of apprentice labor.

The apprenticeship agreement requires participants to work during set business hours, make at least 64 outbound calls every day, attend scheduled meetings, follow company workflows, record activities, and meet client expectations while being paid $15 per hour stipend as 1099 contractors.

At that point I couldn’t shake the feeling that the apprenticeship labor itself was the real product.

From my perspective, what was presented as a training academy looked more like a system that supplies a continuous stream of inexpensive outbound sales labor to client campaigns.

When I realized the opportunity was really about spending roughly 6 months generating $15 an hour as a 1099 contractor, with the reward being resume help, interview coaching, and a warm introduction instead of an actual job, I decided it wasn’t the opportunity I thought I had signed up for.

Another thing that bothered me was how chaotic the teams felt. There were roughly 40 to 50 apprentices on the same team who were working on multiple different company campaigns. Much of what was discussed had nothing to do with the campaign individual apprentices were assigned to, so much of the group training wasn’t relevant to the work many participants were actually performing.

I also had a strange experience on the Mighty Networks platform. Shortly after joining, I received what appeared to be a private message from the COO encouraging cryptocurrency investing. I later realized it came from an account impersonating him. I reported it with screenshots. Instead of contacting me directly, a public announcement was eventually posted warning everyone not to trust crypto messages. Two other people in my cohort said they had received similar messages. After I reported it, I also noticed I could no longer send private messages through the platform. I don’t know whether those things were related, but it certainly didn’t leave me with confidence.

The last thing that stood out to me was the culture. I decided to leave very early in the Accelerator program. I simply logged off in the middle of the day. Nobody called. Nobody emailed. Nobody texted. Nobody asked if I was okay. Nobody asked why I left. Nobody asked for feedback.

For a program built around coaching and mentorship, that surprised me more than anything.

I’m not saying nobody succeeds here. Clearly some people do, and I genuinely hope they continue to do well.

What I am saying is this: Ask a lot of questions before you commit. Ask what the typical graduation timeline really is. Ask exactly what graduation gets you. Ask whether graduation means a job or simply the opportunity to interview. Ask what percentage of participants actually graduate. Ask what percentage of graduates are placed. Those are questions I wish I had asked before I invested my time.

For me, once I understood the answers, the opportunity looked completely different than it did when I first signed up.


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There's one word to describe this program....GREAT!!! The Fuel Sales Academy has taught me so much about the sales world, especially the EdTech space. It is a great opportunity for someone that is new to sales or has previous experience. All the staff and coaches are very knowledgeable and willing to help you succeed in any way they can. I would definitely recommend this program to others!!! Read less

 Fuel Sales Academy provided an excellent foundation for developing real sales skills. The training was very hands-on and focused on practical techniques that apply directly to real sales roles, especially in prospecting, cold calling, and managing pipelines. The coaches were knowledgeable and genuinely invested in helping students improve. If you're looking to break into tech sales or sharpen your sales skills, this program gives you the structure and confidence to succeed.  Read less

Wonderful experience overall. The methodology they teach and the coaching I received was fundamental to the future success I have obtained. Coming from a non-sales background meant that I had to learn a lot of the day to day skills required to be successful in the industry. Every single coach I worked with was beyond helpful and supportive. If you have the drive, they will give you to knowledge to get there.  Read less

I started at Fuel as a way to see if I could "handle" sales. I had trepidation, but I was encouraged because of the ongoing training and support. I was coached by a former teacher; I learned so much from her and other members of my team. I graduated feeling very confident about my abilities and I was hired by a partner company within a few months. I am now at my second company, as a Sales Manager. My responsibilities now include coaching my SDRs, along with managing partnerships. I owe a lot to FSA! Read less

I've been working with Fuel Sales Academy since October 2023 (so one year now) and have been consistently improving my skills as a sales development representative. The great opportunity about Fuel Sales is a paid apprenticeship where you learn the skills and get paid at the same time (a rarity on the market), and that is continually adapting to the marketplace and improving their process to assist in the success of students and graduates. I've received ongoing support through call reviews, weekly role-playing, stand-ups, assisting with onboarding, and training other SDRs representing various ed tech companies. I enjoy working with the people at Fuel Sales. I've been able to work remotely for 40 hours a week in a professional setting from abroad. Your success in the program depends on the effort you put in and your commitment to consistent effort and a positive attitude. A big shout-out to the entire Fuel Sales team, from Dan, the CEO, to Lonnie, Hilary, Nate, Maurice, Jason, Brittany, and many other individuals on the back-end who make this a great opportunity for individuals to become resilient SDRs in the Ed Tech or SaaS space. Read less

Best company ever. From top to bottom. Fuel sales was founded by someone who is passionate about teaching the “right way” to conduct sales. I learned so much from my coaches, the director of business development and the CEO. You will not regret training here, you won’t want to leave. This experience enabled me to get a high paying job and an amazing kickstart to a career in EdTech! Read less

Don't pass up on Fuel Sales Academy! I cannot recommend starting with this company enough. I began as someone who wanted to get into the sales field, but with no experience or skills I was lost. After going through their process I am now beginning at a new company I'm very excited about with a fantastic career track.
At Fuel Sales I met incredibly friendly and inspiring individuals who built my sales skills from the ground up. It was clear from the start that their only goal was for me to find success. Starting here you'll be eased in to the SDR process and work your way up to their "graduate" level. Once your skills are at the right level, you'll be set up for interviews with companies of your choosing immediately. The kicker is that the whole time THEY PAY YOU. 
There's no better sales training program than Fuel Sales (I've had my experiences with a few). From the personal relationships I've built with coworkers and managers to the skills I've acquired, I will never forget my time here and I'll always be grateful for how much I have learned. 
I can't recommend jumping onboard enough, if you put in some work its a near guarantee to set you up for a highly successful sales career, and an experience you'll always remember fondly. Read less

I couldn't be happier with my experience at Fuel Sales Academy.

I was reasonably skeptical coming into the opportunity, worried that the SDR's would be treated like inventory and/or abused for their labor. Nothing could be farther from the truth.

It was clear from the beginning, when the Founder/CEO spent a whole week personally training a very small group of us, that Fuel Sales makes the students of the academy their highest priority. 

The expectation for call volume is so fair that even with time set aside for reviewing calls and daily coaching sessions, most people easily clear the soft quota. 

It's almost a shame to graduate and move on! Read less

I was referred by a friend who went through the academy and was set up for success to land a job through them that paid extremely well! I have never had sales experience priory to this opportunity, but that didn't matter at all! They taught me exactly what I needed to know and the best tactics to take. The environment is so positive and encouraging. I have recommended this to so many of my family and friends because I know the results it provides!  Read less

 Through Fuel Sales Academy, I've gained a framework for the sales process that identifies a need with a potential client and builds trust with them before ever talking about a transaction. As I am talking with prospects, I've noticed they open up and offer more attention, information, and objectivity when I approach sales from a partnership perspective. Learning how to identify and build mutual partnerships with a client is a competitive skill I've strengthened from my training at Fuel Sales Academy.  Read less