Career Tracks

Tech Sales

101 What Is Tech Sales?

Technical Sales includes promoting, demonstrating, supporting, and selling software and tools. Sales is how software companies drives revenue. Expect to start out as a Sales Development Representative (SDR). The average salary for an entry-level SDR is $44,000

Jump to a list of all Tech Sales Bootcamps

What is Technical Sales?

In tech sales, you’ll specialize in promoting, demonstrating, supporting, and (most importantly) selling software and tools. Technical sales is how software companies generate new customers, revenue, and gather feedback to improve their products. Tech sales is a booming, competitive field with thousands of new professionals added to the pool each month. As long as you’re willing to compete, tech sales might be the most accessible way to enter the tech field without learning how to code.

How to Get a Job in Tech Sales

Technical sales as an industry is quite competitive. With sales bootcamps like SV Academy getting over 1,000 applications per week to fill 100 slots per month, you will need to be prepared to compete. Educational requirements vary depending on the product you are selling. For tech sales, a bachelor’s degree is not a prerequisite but it is almost always preferred. You’ll definitely want to brush up on basic knowledge of computer programming and the industry you’ll be entering. 

Most technical sales positions expect you to have experience before applying for the job. Experience can be gained through internships if you’re still in college or a tech sales bootcamp. Some companies offer training programs for beginner sales representatives or a 1 year probationary contract that involves an onboarding training program and a ramp-up period.  

Sales bootcamps last between 3-13 weeks and cost anywhere from free to $10,000. Free bootcamps like SV Academy typically stay afloat with funding from companies who want to hire their graduates. Some bootcamps will even pay their students or graduates if they do a fellowship at a participating company. Check out Course Report's 2021 List of the 7 Best Tech Sales Bootcamps!

Tech Sales Jobs

The opportunities for upward mobility in these fast-paced tech sales jobs are unlike any other if you have the chops! Some jobs may require a degree, others might want a background in sales, and some simply require you to prove your skills during phone screenings and interviews. 

Here are some common tech sales jobs

  • Sales Development Representative 
  • Sales Engineer
  • Outbound SDR
  • Inbound SDR
  • Inside Sales Representative 
  • Outside Sales Representative
  • Enterprise SDR
  • Associate Customer Success Manager
  • Customer Success Manager
  • Account Executive

Tech Sales Job Description

Those in tech sales jobs are expected to promote and sell their company’s product by demonstrating how it works and why it is the best product for a customer. As a tech sales professional, you will most likely start working in sales development, acting as a liaison between sales managers and clients. Distinguishing between business development and sales development is important. Sales is how revenue is generated within a chosen market segment while business development is finding a fit between the product and a segment of the market. 

What Does a Sales Development Representative (SDR) Do?

A Sales Development Representative (SDR) cold emails and cold calls potential clients. They work with other teams within their company to learn, promote, and improve the product. A good SDR will use tools like SalesForce and other CRM software to manage their leads pipeline. An SDR will work with their sales manager or team lead as a liaison for clients, to effectively sell the product, and to understand how the product is the most useful tool for their customers. A strong SDR will also examine similar products in the field to understand how their product is different from rival companies. Some SDRs might also gather information on how the product could be improved and what new products should be offered. 

Here’s what real technical sales professionals say about their jobs:

“I started as a Sales Development Representative sending emails, cold calling, and using sales software. After five months, I got promoted to Associate Customer Success Manager and I now make sure the client is getting the best return on investment and using the platform properly. Nine months later, I was promoted to Customer Success Manager. Now, I talk to clients about their goals, conversion rates, how to use our platform, and we strategize about how to get them the most bang for their buck.”

SV Academy graduate Baba, who is now a Customer Success Manager.

Tech Sales Salaries

Sales Job Average Salary
Sales Development Representative (SDR) $44,000 – $57,000
Customer Success Manager $68,000
Account Executive $90,000

 

Tech Sales Skills

Tech sales representatives will need to know some software and have a basic understanding of computer programming. More importantly, they will need to have the appropriate soft skills to sell a product convincingly and convert as many clients as possible. 

  • LinkedIn Sales Navigator - LinkedIn Sales Navigator is an advanced sales tool that helps sales representatives build customer relationships on the LinkedIn network. This tool provides special search features and filters to show sales representatives the right potential customers to reach out to. 
  • Apollo - Apollo is a data-focused account-based engagement platform that helps sales representatives increase the number of quality conversations they’re having. It defines who to target, how to reach out, and how in-depth they should get. 
  • Cold Calling - Tech sales professionals cold call potential customers and talk to them about why the product they are selling is the best solution for them. They want to convert that potential client into a user of their product. 
  • Cold Pitching via email - Tech sales professionals draft emails to send to potential clients multiple times a day, often in batches. These email pitches are comprised of compelling copy that gets potential clients interested in your product. 
  • SalesForce - SalesForce is a CRM tool used to connect marketing, sales, commerce, and service departments. 
  • CRM Tools - CRM stands for Customer Relationship Management. CRM is any tool, strategy, or process that is used to organize and access customer data. CRM tools connect various departments, organize notes, track activity, and record metrics all in one place. 
  • Technical Support - A Technical Sales Representative will provide technical support to clients to strengthen relationships. They might also demonstrate a product for a client. 
  • Soft Skills
    • Communication - Communication is probably the most important soft skill for technical sales. You will need to be able to demonstrate over the phone or in an email why the product you're selling is the best product for the customer. You will also need to be able to interact with your team, manager, and clients in your pipeline with clear correspondence.
    • Listening - Building relationships with potential clients will rely on good listening skills as much as good conversation. A potential client that feels heard is more likely to convert. 
    • Time Management - Tech sales representatives and managers alike will need to know how to manage their time in order to hit their expected metrics. 
    • Storytelling - Fast facts about technical products is not going to convert the layman the software was made for. Tech sales reps need to know how to sell a product by relating it to the potential customer’s experiences. 

Do I need to be a software engineer in order to do tech sales?

You do not need to know how to code to work in technical sales. However, you will need to be able to grasp technical concepts of how a product functions, be able to demonstrate those functions, and how it might work better for your clients. Basic knowledge of coding will help you give your customers a deeper understanding of your product or service. With coding skills, you will likely end up doing technical support once you’ve been promoted from an entry-level sales position.

FEATURED SCHOOLS

 

Showing 1 - 25 of 33

  1. 1349
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    4
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    Careerist offers online courses in Manual QA, QA Automation, Tech Sales, and Systems Engineering. Careerist's courses include a built-in internship, resume d... Read More

    Bronislav Novak  User PhotoBronislav Novak

    5

    Verified Via LinkedIn

    Says: Highly Recommend

     Whoever wants to be a QA/SDET i highly recommend to take their course.They have an amazing team of instructors.  They teach you everything that you need to kno ... Read More
  2. 1294
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    Springboard is an online learning platform that prepares students for the tech industry’s most in-demand careers with comprehensive, mentor-led online progra... Read More

    Zachary Frame  User PhotoZachary Frame

    5Graduate - Course: Software Engineering Career Track - Online

    Verified Via LinkedIn

    Says: Springboard Rocks

    I had a terrific experience with Springboard. Main features for me: Job guarantee, great mentorship program, up to date curriculum. If you're able to work compl ... Read More
  3. 328
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    Virginia-based IT training school, Clarusway offers online bootcamps in three main program tracks: AWS DevOPs, Full Stack Development, and Data Science. Boot... Read More

    Felicia Hunter  User PhotoFelicia Hunter

    5

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    Says: Salesforce

    Excellent instructors and mentors ... Read More
  4. 312
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    As part of its lifetime membership, Prehired offers an online part-time tech sales career launch program with a job guarantee. Members will learn sales-relat... Read More

    Celina Kingery  User PhotoCelina Kingery

    5Student - Course: Prehired Science-Based Sales® - Online

    Verified Via LinkedIn

    Says: Student

    I had some sales background in the towing and repossession industry but nothing that would qualify me for Tech Sales. I was looking for a major change in my lif ... Read More
  5. 212
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    SV Academy offers a 4-week full-time and 12-week part-time online business development bootcamp available anywhere in the world with a strong internet connec... Read More

    Ashlie L.  User PhotoAshlie L.

    5Graduate - Course: Fellowship - Online

    Verified Via LinkedIn

    Says: WORTH IT

    My time in the Customer Success program at SV Academy was very fast-paced and at times completely overwhelming. But I worked through my pain points and found a ... Read More
  6. 174
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    Interview Kickstart is a part-time, 12-15 week online interview training platform that helps software engineers nail technical interviews at FAANG (Facebook,... Read More

    Viswanath Sairaman  User PhotoViswanath Sairaman

    5Applicant - Course: Master Class (Default) Interview Course - San Jose

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    Says: Solid coaching if you are willing to put in the effort

    pros: highly educated, trained , expert instructors In depth curriculum covering all the necessary topics (avoiding things that we might not come across in an a ... Read More
  7. 61
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    Elevation uses a Blended Learning methodology, combining self-learning and live guided mentorship, to teach in-demand skills in R&D, Data, and Business v... Read More

    Gabi  User PhotoGabi

    5Graduate - Course: Coding Bootcamp - Tel Aviv

    Verified Via GitHub

    Says: This is a review

    I always have been interested in programing but never knew where to begin. The coding bootcamp course is a great place to start that journey as a developer, the ... Read More
  8. 59
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    RevoU is an online academy offering a 14-week, part-time Full-Stack Digital Marketing and Business Development bootcamp for motivated individuals who want to... Read More

    Christopher Andrew Kemur  User PhotoChristopher Andrew Kemur

    5Student - Course: Full Stack Product Management - Online

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    Says: Full Stack Product Management

    I enrolled for 13 weeks of product management bootcamp. in RevoU the name of the program is Full Stack Product Management or FSPM in short. Every week there are ... Read More
  9. 50
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    Uvaro is a community-based educational program that offers online career success programming with a focus on tech sales. Uvaro offers part-time and full-time... Read More

    Merari Franco  User PhotoMerari Franco

    5Graduate - Course: Tech Sales: 4 Weeks - Online

    Verified Via LinkedIn

    Says: Tech sales 4 week course

    I came into this course with no tech sales experience, I can now say that I am ready for this long term career, wonderful career coaches that gave me a lot of i ... Read More
  10. 39
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    Aspireship is an industry-recognized reskilling and job placement platform that offers online, self-paced Software as a Service (SaaS) boot camps for sales a... Read More

    Austin Essex  User PhotoAustin Essex

    5Graduate - Course: SaaS Sales Foundations - Online

    Verified Via LinkedIn

    Says: Account Executive

    I had a fantastic experience with Aspireship. I'm entering the third week in my new role as an Account Executive at my new company and I couldn't be happier. Th ... Read More
  11. 35
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    Vendition Sales Bootcamp is a 13-week, part-time, online tech sales bootcamp. The bootcamp is designed for students with little to no technology sales backgr... Read More

    Olivia N  User PhotoOlivia N

    5

    Verified Via LinkedIn

    Says: Client Engagement

    Steve really takes the time to make sure you are getting what you need out of the class. The whole staff is on your side. Steve is very intelligent and savvy wh ... Read More
  12. 30
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    CourseCareers is an online, self-paced technology sales bootcamp. Students will acquire foundational knowledge such as sales terminology and organizational s... Read More

    Hasson p  User PhotoHasson p

    5

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    Says: Course career student

    I am a current student at course career and it truly is a great program that helps not only provide useful knowledge they also assist with job placement. I took ... Read More
  13. 29
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    Victory Lap is a 5-week, immersive, virtual tech sales bootcamp. The tech sales curriculum is delivered through a combination of self-paced lessons, weekly l... Read More

    Stephen Wicks  User PhotoStephen Wicks

    5Graduate - Course: Tech Sales Bootcamp - Online

    Verified Via LinkedIn

    Says: It's the real deal

    I am so thoroughly impressed and pleased with the curriculum, instructor, and staff of Victory Lap.  Their program will prepare you for a successful career in t ... Read More
  14. 25
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    Hyrise Academy is a recruiting and training program that offers a tech sales bootcamp that may be completed in 6-12 weeks. Hyrise Academy’s mission is to sup... Read More

    Noura K.  User PhotoNoura K.

    5

    Verified Via LinkedIn

    Says: Best basis for your future career

    The rise academy gave me the best basis to optimally pursue my career in the tech sales industry. The complete training, the content, the personal feedback, and ... Read More
  15. 24
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    School16 is a 16-week, live online Technology Career Acceleration bootcamp. In the first 8 weeks of the bootcamp, students learn foundational tech skills, an... Read More

    Casey Patton  User PhotoCasey Patton

    5Graduate - Course: Technology Career Accelerator - Online

    Verified Via LinkedIn

    Says: Marketable skills and knowledge at a great value

    This course provided me with tons of knowledge and practical experience. We covered a lot of information in our short time, but it was never too much to handle. ... Read More
  16. 24
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    Elevate is a 10-week, multi-tiered online Sales Development Representative (SDR)  bootcamp. The SDR bootcamp is part-time and meant to jump-start a student’s... Read More

    Larkisha Rachel  User PhotoLarkisha Rachel

    5Graduate - Course: Sales Development Representative - First Summit - Online

    Verified Via LinkedIn

    Says: Graduate

    Elevate is excellence. A world-class, five-star program. The one on one mentoring and course instructions are phonemenal.  ... Read More
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    Sales Platoon is an immersive, online, 12-week Sales Academy bootcamp designed specifically for transitioning service members and military veterans. Sales Pl... Read More

    Camara Brown  User PhotoCamara Brown

    5Graduate - Course: Sales Academy - Online

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    Says: Amazing course!

    Sales Platoon is an incredible resource for any military member leaving Active Duty service. The number of tools I received to help not only with a sales career ... Read More
  18. 15
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    Ginger School is a training provider offering short, online, self-paced technical courses, such as Tech Sales. Ginger School courses are based on a learning-... Read More

    Ganiyat Afolabi  User PhotoGaniyat Afolabi

    5Graduate - Course: Data Analysis in Microsoft Excel - Online

    Verified Via GitHub

    Says: I have found a lot of useful tips

     Even though I have been using Excel for many years, I have found a lot of useful tips in this course that in the long run will help me be more efficient. The l ... Read More
  19. 14
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    Fuel Sales Academy offers an “Earn While You Learn” Sales Development Accelerator bootcamp in Kansas City, MO. This bootcamp is offered live online and takes... Read More

    Gayle S.   User PhotoGayle S.

    5Graduate - Course: Sales Development Accelerator - Online

    Verified Via LinkedIn

    Says: Learning and Growth for this transitioning teacher

    You will learn so much about being an SDR in a short period of time Understanding of sales methodology including call and email scriptingSupportive coaches, dai ... Read More
  20. 13
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    Satellite is an 8-week, online Tech Sales bootcamp. In the bootcamp, students will learn how to research prospective companies, cold emailing and calling, ob... Read More

    Jack Qualey  User PhotoJack Qualey

    5Graduate - Course: Tech Sales - Online

    Verified Via LinkedIn

    Says: SDR Bootcamp

    Satellite taught me everything I needed to know about the SDR role thoroughly and quickly! Thanks to everything they taught me and their employee network, I am ... Read More
  21. 13
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    PreSales Academy (PSA) is a 8-week, part-time online tech sales bootcamp. PSA students will learn through live online instruction, group, and self-paced acti... Read More

    Tia Carley  User PhotoTia Carley

    5Student - Online

    Verified Via LinkedIn

    Says: June Cohort

    PreSales Academy is an amazing program.  I can't recommend it enough.  The live instruction and online learning modules are fantastic, but beyond that, the indi ... Read More

  22. Northwestern Kellogg School of Management offers a 24-week, online Professional Certificate in Digital Marketing bootcamp. Digital Marketing students will le... Read More

    Luis Morales  User PhotoLuis Morales

    5Graduate - Course: Professional Certificate in Digital Marketing - Online

    Verified Via LinkedIn

    Says: Best Digital Marketing course

    I've got to say it took me a few weeks to make my decision to enroll to this course -not only because the admission fee seems a bit high, but because my job lea ... Read More
  23. 1
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    Bluebird is a 6-week part-time, live online tech sales bootcamp based in Canada. The Tech Sales bootcamp covers topics like tech sales fundamentals, filling ... Read More

    Carlos S.  User PhotoCarlos S.

    5Student - Course: Tech Sales - Online

    Verified Via LinkedIn

    Says: Excellent program - Would highly recommend!

    I decided to enroll in this program, not knowing what to expect. The application process was super easy and straightforward. I applied back in February 2022, by ... Read More
  24. 1
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    Always Hired is a Technology Sales bootcamp that can be completed in person or online. Students receive training in Salesforce and all major SDR tools, sales... Read More

    Ken  User PhotoKen

    2Student - Course: Tech Sales Bootcamp (Online) - Online

    Verified Via LinkedIn

    Says: Tech Sales Boot camp

    I paid $2000 for this early on in the pandemic.  Everything was a bit chaotic, as they were moving all their programs fully online.  The teachers were fine, the ... Read More
  25. 0
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    iXperience is a credit-bearing, study-abroad career accelerator program for university students based in Cape Town, Lisbon, Tel Aviv, and Berlin, in partners... Read More

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