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General Assembly

Average Rating 4.3
713 Reviews 7 Courses

General Assembly (GA) is a talent and upskilling community, helping individuals and businesses learn in-demand, AI-focused tech skills fast. Founded in 2011, GA has evolved into a center of excellence in tech training for people from all backgrounds and enterprises across industries. With a global presence, hands-on instruction, and a passionate alumni community, and as part of the Adecco Group and LHH, GA matches the right talent to business needs and puts real skills to work. General Assembly's catalog of live, instructor-led AI courses are designed to help learners apply AI skills directly in their current or future roles. These courses can be taken individually or stacked into flexible learning pathways, including AI Software Engineering, AI Product Management, AI Data Analytics, AI & Machine Learning, and AI Experience & Design. 

General Assembly’s courses are led by instructors who are active practitioners in their field, with a strong emphasis on hands-on learning and real-world tools. Students can expect project-based coursework designed to reflect how AI and technology are used across modern teams and organizations. 

To enroll at General Assembly, applicants submit an online application and connect with an admissions team member to discuss goals, course options, and fit. Many programs include career support, with coaching and guidance available to help learners navigate career transitions and skill development in a changing job market.

Reviews

713 alumni reviews of General Assembly

Schools can't pay to alter or remove their reviews. Course Report never suppresses negative reviews.
  • G
    Graduate at London WDI
    Graduate · Web Development Immersive · December 2016

    General Assembly London Web Development Immersive

    After researching different coding bootcamps, I settled on GA due to their flexible curriculum, job support and mainly due to my experience interviewing with them. They have a relaxed, nurting culture on campus that extends to all students and makes you...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • A
    Ajay
    Web developer · Web Development Immersive · December 2016

    Web Development Immersive exceeded all expectations!

    The immersive course was an incredibly rewarding experience. It's an intense programme that not only teaches a range of coding languages but moreover the ability to learn. I never thought that I could absorb so much information in such a short space of...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • D
    dh
    Graduate · Web Development Immersive · December 2016

    Web Development Immersive

    I just graduated from the WDI at GA in Melbourne. It's a very fast-moving course designed to push you to your learning and making limits. WDI is not for the faint-hearted. The nature of the bootcamp is sink or swim – you really have no...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • C
    Camille M.
    Junior Full-Stack Software Developer · Web Development Immersive · December 2016

    Junior Full-Stack Software Developer

    For Background: After 3 years working in a finance and tech-ish field where I worked closely with (but didn't understand) the tech team, I decided to try to learn to code.

    The Search: I probably didn't vet as many bootcamps as most do....

    Overall
    4.0
    Curriculum
    4.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • B
    Bryony
    Web Developer · Web Development Immersive · December 2016

    Best Holistic Bootcamp Experience

    I recently (as in a week ago) graduated from General Assembly Austin's Web Development Immersive and am over the moon with my whole experience. You can read my mushy love letter to them on medium...

    Overall
    5.0
    Curriculum
    4.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • J
    Jeanette Adelson
    Graduate · Web Development Immersive · December 2016

    More valuable than just a skillset

    My time at GA has been amazing (not to be confused with easy). I came here because I wanted to find a career that would challenge me, and continue to challenge me. It has certanily delivered. GA gave me the opportunity to learn a set of skills that are...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • W
    Wolf
    Software Developer Intern · December 2016

    Dream

    The Web Development Immersive at General Assembly SF was a life-changing experience for me, and really what I needed to make my dream become a reality. To begin with, the space is beautiful and conducive to creativity. The instructors and other...

    Overall
    5.0
    Curriculum
    4.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • K
    Kate
    Manager · November 2016

    Colossal waste of time and poorly run

     

     

     

    My company signed me up for this course so that I could pick up some SQL and Tableau skills, but I think I went in knowing more than the instructor already.

    She had never even done a read through of the...

    Overall
    1.0
    Curriculum
    1.0
    Job support
    N/A
    Instructors
    1.0
    Flag
  • E
    Emily
    Software Developer · Web Development Immersive · November 2016

    General Assembly = Phenomenal experience

    I decided on a career change in my early 30s when I was unhappy with my career in the medical field. I had done some simple HTML and CSS in the past, and so I decided to take General Assembly's part-time Front-End Web Development night class while I was...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • N
    Nikhil
    Product Manager · Product Management Immersive · November 2016

    Great Experience

    I took the full time product management immersve and it was a great jumping off point for my career in product. Getting a PM role can be very difficult but under the guidance of my instructors, who were season product people themselve, I landed a role...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • "
    "K"
    Entrepreneur · Web Development Immersive · November 2016

    Just trying to keep it REAL

    This program was a major financial setback. The price you pay does not match the quality you pay for. There is no set curriculum for each class, I've sat in on an instructor meeting and they typically create it 2-3 weeks before the class launch. This...

    Overall
    2.0
    Curriculum
    1.0
    Job support
    1.0
    Instructors
    1.0
    Flag
  • M
    Marcelo De Rada Ocampo
    Account Executive · Front-End Web Development (Part-time) · November 2016

    Great experience

    I decided to take the class after I was struggling to learn JS by myself. I needed some kind of structure to force me to be more serious about learning the language. I then decided to take this class. I couldn't have been happier to made that...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • M
    MIa
    Freelance Digital Marketer · November 2016

    Do the work, ask for help, get involved. It's worth it!

    General Assembly was an incredible place to kickstart my digital marketing career.  I came from a start-up background where all aspects of digital marketing were more or less "self-taught."  So it was the right place to learn the...

    Overall
    5.0
    Curriculum
    4.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • B
    Belinda Gill
    Marketing Manager · November 2016

    DGMW1! Digital Marketing

    I thoroughly enjoyed the above course. It was very intense but by the end of the week I was so motivated and enspired. I learnt so many new things and got some great ideas for generating leads. It was the first time the course had been run over a week....

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • J
    Jessica O'Keefe
    Graduate · November 2016

    UXDW4

    I had such a great week building up my UX Design skills. The content was all industry based which means that I can apply it all to real life work and situations. It was great to have a class size of only 13 people which I think is optimal for being able...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    3.0
    Instructors
    5.0
    Flag
  • S
    Sean
    Graduate · User Experience Design Immersive (Full-Time) · November 2016

    10/10

    An intense 10 weeks but very rewarding. I recommend people with design/graphics backgrounds who want to expand their tool kit if they're looking for a new career change with transferable skills. A great environment for learning with solid instructors and...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • S
    Sharif
    UX designer · User Experience Design Immersive · October 2016

    UXDI6 knocked my socks off

    I loved it.

    For me, it was worth the investment for 3 main reasons: 1) I got to cut my teeth on heaps of new skills and techniques in a great learning environment. 2) I gained 600 hours of experience honing a...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • L
    Luke
    Junior Developer · Web Development Immersive · October 2016

    Best thing I've ever done

    I went back to university and took a couple of coding subjects after deciding I wanted a career change. I really liked the content of my course but wanted to learn in a more intensive setting. A friend recommended GA and I saw the WDI course lined up...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    4.0
    Instructors
    5.0
    Flag
  • M
    Matt
    UX Designer · User Experience Design Immersive · October 2016

    UXDI at GA done did it for me

    To give you a glimpse into my journey, I was years removed from college, working service industry jobs with only a small amount of graphic design internships under my belt. I was seriously lacking in the skills and needed a major turn-around. I began to...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    5.0
    Instructors
    5.0
    Flag
  • D
    Deidre
    Operations Manager - System Admin · Product Management (Part-time, One Week) · October 2016

    Product Management Course

    The course was very intensive (as promised) and you did find yourself running on a treadmill at 21 speed level, hanging on for dear life, but that was only the first few lessons for the 1 week accelerated course. It was amazing how by the third session...

    Overall
    5.0
    Curriculum
    5.0
    Job support
    4.0
    Instructors
    5.0
    Flag
Outcomes

General Assembly Alumni Outcomes

N/A
Employment Rate
82%
Graduation Rate
-
Median Salary
Of the students who enroll at General Assembly, 82% graduated. 72% of graduates were job-seeking and N/A of job-seeking graduates found in-field employment after 180 days and report a median income of . Below is the 180 Day Employment Breakdown for 3148 graduates included in this report:
180 Day Employment Breakdown
DescriptionPercentage
Full Time, In-Field EmployeeN/A
Full-time apprenticeship, internship or contract positionN/A
Short-term contract, part-time position, freelanceN/A
Employed out-of-fieldN/A
Notes and Caveats
Download the GA 2021 Outcomes report here: https://ga.co/outcomes-report
* These outcomes are not audited by Course Report. In some cases, data is audited by a third party.
News

Recent General Assembly News

Mike McGee
Mike McGee
Updated May 05, 2026
If you're exploring a career in analytics or business intelligence, Tableau certifications can help validate your skills and signal to employers that you can work with data visually. But many beginners quickly run into the same question: should I start with Tableau Desktop Foundations or go straight to the Tableau Data Analyst certification? The right choice depends on your current experience, ...
Mike McGee
Mike McGee
Updated April 08, 2026
From rapid AI adoption on college campuses to employers building their own bootcamp-style training programs, March brought news in both higher education and workforce development. At the same time, new research is raising important questions about how AI is impacting learning outcomes, skill development, and the future of credentials. Here’s what stood out this month. Curious about what happene...
Mike McGee
Mike McGee
Updated March 24, 2026
As AI reshapes the skills required in tech roles, General Assembly is evolving how developers learn and upskill. The new AI Software Engineering Pathway replaces the traditional one-size-fits-all bootcamp with a flexible sequence of stackable courses designed to build foundational coding knowledge and apply it to modern AI-powered applications. Madi Coates, Manager of Content at General Assembl...
Mike McGee
Mike McGee
Updated March 04, 2026
Artificial intelligence continues to reshape education and workforce development this February. Universities are launching new AI schools, tech companies are partnering with colleges to redesign coding curricula, and governments are introducing AI-powered classrooms as early as preschool. Meanwhile, new research highlights a growing AI literacy gap among workers, even as employers double down o...
Liz Eggleston
Liz Eggleston
Updated February 27, 2026
Course Report · Why General Assembly Is Rethinking Bootcamps for 2026 and Beyond On the Course Report podcast today, we’re joined by Jourdan Hathaway, Chief Business Officer and CMO at General Assembly. General Assembly is in the middle of a pretty meaningful shift. They’re moving beyond the idea of a single, all-or-nothing bootcamp model and toward learning pathways that better reflect how peo...
Mike McGee
Mike McGee
Updated February 02, 2026
From employer-led upskilling to expanded apprenticeship funding and AI education starting earlier than ever, January kicked off 2026 with clear signals about where accelerated learning is headed. Here’s what caught our eye this month across bootcamps, workforce development, and alternative education. Plus, Course Report also released its Best Online Bootcamps of 2025 list, highlighting the top-...
Mike McGee
Mike McGee
Updated January 06, 2026
With AI reshaping education and workforce development throughout 2025, coding bootcamps continued to evolve their offerings while navigating significant policy changes. The year saw the passage of Workforce Pell, new accreditation pathways for short-term programs, and a surge in AI-focused training initiatives, with bootcamps positioning themselves in an AI-driven economy. From federal funding ...
Mike McGee
Mike McGee
Updated December 09, 2025
If you’ve ever typed a question into an AI tool and wondered why the answer felt generic or off-base, you’re not alone. The difference between a mediocre response and a great one often comes down to how you prompt, and Kat Kemner, an AI instructor at General Assembly, teaches a simple structure called the PARR framework – Persona, Action, Rules, Refine – that anyone can use to get clearer, more...
Mike McGee
Mike McGee
Updated December 02, 2025
From attending meetings on your behalf to developing critical soft skills, AI tools are reshaping workplace efficiency in unexpected ways. But how can you move beyond basic automation to truly leverage AI as a thinking partner? Kat Kemner, AI Instructor at General Assembly, shares her insights on leveraging AI to address real-world workplace challenges, develop leadership skills, and prepare fo...
Liz Eggleston
Liz Eggleston
Updated September 02, 2025
Artificial intelligence is reshaping the way data professionals work – and bootcamps like General Assembly have to move quickly to keep pace. Longtime General Assembly instructor Candace Pereira-Roberts, who is also a Director of Data Strategy and founder of ThoughTrails when she’s not in the classroom, has been on the frontlines of that shift. She helps students build solid foundations in SQL,...
Mike McGee
Mike McGee
Updated August 22, 2025
In 2017, Tim was working in finance and feeling the familiar mix of fear and uncertainty that comes with a major career pivot. But after enrolling in General Assembly’s Web Development Immersive, he made the leap into tech. Today, Tim is the Manager of Solutions Engineering at Quantum Metric. In this Q&A, he shares how the network effect helped him land his job, why community matters, and how b...
Liz Eggleston
Liz Eggleston
Updated January 09, 2026
In 2025, the tech job interview process is shifting under our feet. The rise of generative AI tools has raised new questions about remote assessments, candidate authenticity, and the skills companies are really testing for. So what do today’s technical interviews actually look like? And how are career changers supposed to prepare? To find out, Course Report hosted a live Q&A webinar with four e...
Jess Feldman
Jess Feldman
Updated May 13, 2025
When Rachel Yen started encountering more complicated datasets in her job at HubSpot, she turned to the Data Analytics Short Course at General Assembly to level up her skills. Over 10 weeks, Rachel got hands-on experience with SQL, Snowflake, Tableau, and Excel by building industry-relevant projects. Although Rachel has never considered herself a fan of traditional school, she explains why Gene...
Jess Feldman
Jess Feldman
Updated May 05, 2025
Happy Spring! Alternative pathways into well-paying careers like cybersecurity and software engineering continue gaining momentum with new apprenticeship initiatives from the federal government and large states like California. We’re covering how Pell grants for short-term training programs may finally become a reality, and what the expansion of AI has meant for coders. Plus, learn about the 5 ...
Jess Feldman
Jess Feldman
Updated March 24, 2025
Why would a college student add a short course to an already busy schedule? For university student Jade Looi, enrolling in General Assembly’s Data Analytics Short Course was a smart move to boost her job prospects. With many job listings requiring data analytics skills, Jade saw the short course as a practical way to gain hands-on experience while still focusing on her degree. Jade shares how t...
Jess Feldman
Jess Feldman
Updated March 03, 2025
February was a pretty volatile month in the US on the federal level, so we’re rounding up the latest news on where funding for apprenticeships, workforce development, and Pell grants for short-term programs currently stand. Quite a few studies were released this month on how AI is affecting tech jobs — Spoiler alert: software engineering fundamentals aren’t being “replaced” as quickly as the he...
Jess Feldman
Jess Feldman
Updated February 06, 2025
Breaking into the information technology (IT) field has never been more accessible, thanks to the online IT Bootcamp at General Assembly, which equips aspiring professionals with the skills and certifications needed to succeed. This comprehensive course prepares students to pass the industry-recognized CompTIA A+ and Network+ certification exams and opens doors to various entry-level IT roles. ...
Jess Feldman
Jess Feldman
Updated January 02, 2025
With the introduction of AI, 2024 saw companies and bootcamps working quickly to help workers acquire the needed skill set. Over the course of 2024, Online Program Managers (OPMs) saw major shake-ups with a key OPM’s sudden exit and suggested federal regulation folding. We’re closing 2024 with renewed funding for VET TEC on the horizon, and trends like skills-based hiring becoming more ingraine...
Jess Feldman
Jess Feldman
Updated January 02, 2025
December saw a shakeup for Online Program Managers (OPMs) with the shuttering of a major player in the university bootcamp space. The Dole Act (which includes funding for VET TEC) cleared the Senate, so there’s hope that VET TEC funding will again be available in 2025. Get the latest insights on making a career change now from an AWS expert and four recent bootcamp graduates, plus learn about t...
Jess Feldman
Jess Feldman
Updated October 24, 2025
Rather than quitting a job to make a career change into tech, many are taking advantage of the flexibility of a part-time bootcamp. In this exclusive alumni panel, we spoke with bootcamp graduates from Tech Elevator, Springboard, General Assembly, and Careerist to find out how a part-time bootcamp helped them successfully transition into tech. From what they learned in a part-time bootcamp to l...
FAQ

General Assembly FAQs

Find answers to the most-asked questions.

Is General Assembly worth it?

The data says yes! General Assembly reports a 84% graduation rate, and 95% of General Assembly alumni are employed. The data says yes! In 2021, General Assembly reported a 82% graduation rate, a median salary of , and N/A of General Assembly alumni are employed.

How much does General Assembly cost?

General Assembly costs around $11,800. On the lower end, some General Assembly courses like Visual Design (Short Course) cost $3,500.

What courses does General Assembly teach?

General Assembly offers courses like AI Data Analytics Pathway, AI Experience & Design Pathway, AI & Machine Learning Pathway, AI Marketing Pathway and 3 more.

Where does General Assembly have campuses?

General Assembly has in-person campuses in London, New York City, Paris, Singapore, and Sydney. General Assembly also has a remote classroom so students can learn online.

Does General Assembly offer scholarships or accept the GI Bill?

Yes, General Assembly accepts the GI Bill!

Is General Assembly legit?

We let alumni answer that question. 713 General Assembly alumni, students, and applicants have reviewed General Assembly and rate their overall experience a 4.3 out of 5.

Can I read General Assembly reviews?

You can read 713 reviews of General Assembly on Course Report! General Assembly alumni, students, and applicants have reviewed General Assembly and rate their overall experience a 4.3 out of 5.

Is General Assembly accredited?

All of General Assembly's regulatory information can be found here: https://generalassemb.ly/regulatory-information

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