The Advanced WordPress & Digital Marketing Diploma program is designed to provide students with the skills to effectively establish, implement and measure digital marketing strategies. Advanced WordPress development enables students to create customized websites and extensions that optimize exposure and maximize conversion. Advantages: - Web Design/Development is a highly employable field either full-time, part-time or contract. -Many jobs allow telecommuting and are very flexible in Web Design/Development, making working from home a possibility. -The computer skills learned will be a great assistance in any industry, across Canada and the world. -Employers often call Q College to recruit job-ready students.

Course Details

Desktop publishing no longer means strictly print. This course teaches the foundations necessary to make sound design & technical decisions based on the needs of the customer when developing materials. In order to develop an appreciation for brand integrity, students can expect to learn the basics of developing a brand guide and the tools necessary to apply and maintain brand continuity. Students will also be learning typography and design basics as they pertain to page layouts and spreads or packaging as well as technical skills required to meet the specs of a variety of specialized printers. Career Occupations: Upon successful completion of this course, students will have the skills to work in the field of Graphic Designs in any of the following capacities: -Self-employed Jr. Graphic Designer -A Jr. Graphic Designer in a studio or office -Jr. In-house Print Specialist

Course Details

This program provides excellent real-world experience, training students to manage multiple projects and giving graduates quality websites with which to enhance their work portfolio. Develop comprehensive information architecture, wireframes, sitemaps, and more through this mentorship-styled course.

Learn the Core Requirements for Creating Websites: -Designing for the web: Learn to use Adobe Photoshop and Illustrator, widely accepted as industry-leading software programs, to create comprehensive website mock-ups and graphic elements including logos. -Coding for the web and mobile: Create standards-compliant HTML and CSS websites, responsive design for all devices, while focusing on best practices. Setting up and maintaining CMS: Content management systems are the standard within today's web industry. Learn to use WordPress to create, customize, extend functionality, and add content for a variety of clients. -Digital Marketing – Strategies and Tools: Master search engine optimization practices, social media, and multi-channel digital marketing strategies to ensure that a website maximizes its brand awareness and audience reach.

Course Details