2015 Rise of the Bootcamp Model

Bootcamps teaching Data Science, UX/UI Design, Sales, Product Marketing, and Digital Marketing expected to graduate 2,866 Students and Grow by 128% in 2015.

Liz Eggleston Sunday - Nov 15, 2015

While “coding bootcamps” initially focused narrowly on web and mobile development, the bootcamp model has expanded to other digital skills like Data Science, UX/UI Design, Sales, Product Marketing, and Digital Marketing. This category of bootcamps will graduate over 2,800 students in 2015.

Wondering where to start? Check out our Ultimate Guide to Choosing a Coding Bootcamp!

In the first market sizing study of this category, Course Report found:

  • In 2015, the Data Science, UX/UI Design, Sales, Product Management, and Digital Marketing Bootcamp market will grow to an estimated 2,866 graduates in 2015, up from 1,255 in 2014.
  • As a point of comparison, we estimate 16,056 graduates from Web & Mobile Development Bootcamps in 2015.
  • Average tuition price of qualifying courses is $12,585, with an average program length of 13 weeks.
  • We estimate that tuition revenue from qualifying US/CA schools will be $31.5M in 2015 (up from $13M in 2014), excluding scholarships.
  • UX/UI Bootcamps are the most common of this bootcamp category. UX/UI is taught in 57% of courses, followed by Data Science with 20% of courses.

Participating Schools

The following 15 bootcamps participated in this year's report:


Missing from 2015 Study:

Insight Data Science & Data Incubator (these are both Fellowships)

About Course Report

Course Report, founded in 2013 by Adam Lovallo and Liz Eggleston, operates https://www.coursereport.com/, which helps potential students find and research coding bootcamp programs. Course Report offers a directory of schools, course schedules, reviews, and interviews with teachers, founders, students, and alumni.


In Course Report’s first annual research into Data Science, UX/UI Design, Sales, Product Marketing, and Digital Marketing bootcamps, we surveyed a total of 15 US/Canada-based schools, commonly referred to as “bootcamps” or “accelerated learning programs.” Of the 15 schools surveyed, which had to meet the set of criteria described below, 13 completed the survey, for a response rate of 87 percent. The surveys were sent to school representatives and graduation figures are self-reported by the respondents.

Criteria. To qualify for inclusion in the survey, a school must (a) offer full-time, in-person instruction of 40 or more hours of classroom time per week, (b) be non-degree granting, (c) provide curriculum with a focus in Data Science, UX/UI Design, Product Management, Sales/Business Development or Marketing/Growth, and (d) be based in the United States or Canada. Many schools offer courses at multiple campuses across a wide range of curriculum. Respondents were asked to only report on courses meeting the above criteria (full-time, in-person, non-accredited, programming-specific, United States/Canada).

2015 forecast. All but two respondents reported the number of students who graduated in 2014. All but one of the respondents provided estimates of their expected, 2015 graduate total.

Course analysis. In addition to survey responses, we utilized the Course Report database of individual course sections to identify a sample of 30 courses (used in Table 2 and Table 3). To qualify for our sample, the course needed to meet all of the above criteria and have a start date in 2015.