XDi – Experience Design Institut

In the Certified Digital Marketing bootcamp you will be familiarized with all essential methodologies of digital marketing. You will understand what digital transformation means in marketing and what it means to develop innovative strategies in times of disruptive markets and business models. You will learn what brand communication and branding in the field of digital media means. You will learn to understand your customers and to design their customer journey across the various touchpoints. You will learn what a content marketing strategy is and how to develop it. You will learn how you can be found first on Google with professional SEO and how you can run ad campaigns with Google Adwords. You will get fit in online marketing, mobile marketing and social media marketing. You will learn the intricacies of email/newsletter marketing and familiarize yourself with the possibilities of affiliate marketing. With this further training you dive deep into the world of digital marketing and get to know and apply the most important methods. Full time (3,5 months, approx. 30 hours/week) or part time (7 months, approx. 15 hours/week) - Online Learning Platform - Personal Mentoring - Flexible learning time - Job ready practice - Start every Monday

In the course to become a Certified Product & Project Manager, you will learn suitable methods to develop new products, services and business models and to successfully bring innovations to the market. You will focus on the market, product analysis and potential customers, deal with business models and the financing of these and gain a deep insight into stakeholder management and product life cycle management. You will go through various development phases from market and target group analysis to the development of a roadmap, product and go-to-market strategy, from hypothesis generation to an MVP – Minimum Viable Product to the prototype-tested product. You will deal intensively with agile methods such as Scrum, Kanban and Lean Startup. You will get to know and apply proven approaches such as Design Thinking, User Experience Design, Value Proposition Design and jobs to be done. You will develop a Product Vision, create User Stories and User Story Maps and thus practically apply your acquired knowledge in realistic scenarios. Full time (3,5 months, approx. 30 hours/week) or part time (7 months, approx. 15 hours/week) - Online Learning Platform - Personal Mentoring - Flexible learning time - Job ready practice - Start every Monday

This online course "Certified User Experience Designer" will enable you to successfully design websites, mobile apps and software with an excellent user experience. You will get to know the entire range of methods and processes of user experience design in order to be able to design innovative, intelligent and useful products. You will get to know the individual levels and phases of theoretical user experience design and apply them in practice – you will deal with user research, analysis and testing, with product strategies, requirements and planning, with content, structures and processes as well as information, interaction and user interfaces Design. After completing the training, you will be able to design successful, digital information offers. Full time (3,5 months, approx. 30 hours/week) or part time (7 months, approx. 15 hours/week) - Online Learning Platform - Personal Mentoring - Flexible learning time - Job ready practice - Start every Monday