Executive Management Programme In Sales & Marketing Leadership

The Executive Program in Sales and Marketing Leadership from IIM Lucknow is designed for high-potential executives with a proven managerial background aiming to become Chief Business Officers. This program focuses on enhancing leadership abilities through an experiential approach, utilizing case studies and simulations from Wharton Interactive and StratX. Participants will develop strategic thinking, sales and marketing acumen, and execution skills necessary for effective organizational navigation.

• Before You Learn / Who This Course Is For

  • Designed for high-potential executives with managerial experience

  • Ideal for aspiring Chief Business Officers

  • No specific prerequisites required

• What to Expect

  • Experiential learning with case studies and simulations

  • Focus on strategic thinking and leadership skills

  • Interactive sessions using Wharton Interactive and StratX tools

• What You'll Achieve

  • Enhanced leadership and strategic thinking skills

  • Improved sales and marketing acumen

  • Preparation for Chief Business Officer roles