Designlab teaches in-demand UX/UI design skills through fun, part-time, online courses. Designlab courses consist primarily of hands-on projects and 1-on-1 mentorship from expert designers so that students can master the techniques needed to design stunning web and mobile products. The Designlab community of mentors gives students timely feedback on work and Skype with students regularly to help them improve. Mentors include top industry professionals from companies like Twitter, Airbnb, Dropbox, and more. Courses are self-paced, which means students can complete the readings/projects whenever their schedules permit. Designlab is ideal for a developer, product manager, entrepreneur, marketer, aspiring designer, or anyone working on web/mobile products.
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UX Research & Strategy
In this 4-week online course, you'll learn the basics of UX, and user-centered design, explore the core research techniques professionals use to gain customer insight, and get experience by working on hands-on projects, develop your UX portfolio, creating deliverables like personas, storyboards, customer journey maps, & empathy maps, and work with your own expert mentor, with feedback on all your work and weekly Skype sessions. By the end of this course, you'll know all about user research, and have a toolkit of methods you can use throughout your career. You'll have a strong portfolio of work and crucial real experience to draw upon for interviews. Whether you want a career in UX/UI Design, or you just want to build better products, this course is the perfect next step.
Application Deadline:November 30, 2017
- Minimum Skill Level
UX: Interaction Design
In this 4-week online course you’ll develop an eye for seeing, and a language for talking about, interaction design. You'll become familiar with human interface guidelines, principles of usability and fundamental interaction design details. You'll also practice evaluating if and how interactions can be improved. Finally, you'll develop a portfolio to demonstrate your interaction design prowess. As with all Designlab courses, you'll work 1-on-1 with an expert mentor, with feedback on all your work and weekly Skype sessions. By the end, you’ll have an interaction design toolkit for evaluating and improving the usability of your products. You’ll have examples of your process and work that you can speak to and draw on in related projects. This course is especially useful to anyone looking to develop better communication of and confidence in their interaction design work, and for folks looking to develop their ability to understand and work with product designers.
Application Deadline:November 30, 2017
- Minimum Skill Level
Branding & Identity Design
The Branding & Identity Design course will prepare students to design and establish visual identities and brand standards across a variety of mediums. The course will help the designer look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is scalable and replicable, regardless of application. In this 4-week online course, you'll design a logo and apply the logo across a variety of platforms and applications, create a business overview, looking at your market competition and customers, develop a brand standards guide, in which you’ll define typographic, color, design and voice standards, and hone your skills & build your branding portfolio with a series of hands-on projects. Work with your own expert mentor, with written feedback on all your work and 4 Skype sessions. You'll end the course with a certificate of completion, a portfolio of projects, and a strong foundational skill set in branding that you can use to work on branding and identity design projects.
Application Deadline:November 30, 2017
- Minimum Skill Level
In this 4-week online course built for design beginners, you'll learn about the fundamentals of color theory, typography, and layout in web design, gain familiarity with the design tool of your choice (Photoshop, Sketch, or Illustrator), hone your skills & start building your portfolio with a series of hands-on projects, work with your own expert mentor, with written feedback on all your work and 4 Skype sessions. You'll end the course with a certificate of completion, a portfolio of projects, and a strong foundational skill set in design.
Application Deadline:November 30, 2017
- Minimum Skill Level
UX Academy is an online design intensive, aimed at career-switchers looking to make the move into UX/UI/product design roles. You'll complete over 480 hours of coursework, develop a portfolio, and hone your skills through 1-on-1 mentorship, peer Group Critiques, and Career Services.
- Payment Plan
- 6 and 10-month payment plans
- Minimum Skill Level
- Design 101 or its equivalent (foundational skills in visual/graphic design); knowledge of at least one major design tool (Sketch, Photoshop, or Illustrator)
- Prep Work
- Application pre-requisites: https://help.trydesignlab.com/hc/en-us/articles/218228487-How-do-I-apply-to-UX-Academy-Are-there-any-prerequisites-for-the-program-
Application Deadline:December 4, 2017
Application Deadline:December 4, 2017
In this 4-week online course you will: Learn basic typographic terminology, be able to distinguish differences between typefaces, be able to identify parts of letterforms, be equipped to decide which typeface to use, know how to set type for optimal legibility and clear hierarchy, and learn how to design and evaluate page layouts and control typographic aesthetics. You'll end the course with a certificate of completion, a portfolio of projects, and a strong foundational skill set in typography. There's a reason why they say that web design is 95% typography — considered type choices are an essential component of any layout. Learn the skills to make your designs stand out.
Application Deadline:November 30, 2017
- Minimum Skill Level
In this 4-week online course you will develop a detailed "eye" for visual design, learn to decide which typefaces to use, become equipped to choose and create color palettes, learn about best practices for UI patterns and reusable design components, and learn how to create retina-ready designs that scale across different devices. You'll end the course with a certificate of completion, a portfolio of projects, and a strong skillset in UI design. This course is intended as a follow-up to our Design 101 course, or for anyone who has a basic understanding of visual design principles. Students are expected to be acquainted with a professional design tool before they begin this class.
Application Deadline:November 30, 2017
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UX Academy was a wonderful decision and I am so happy that I decided to take the leap. During my time at UXA, I was a student and became a student advocate to help guide and support new students. While a student and a student advocate, I worked with people from all different backgrounds and since finishing the program, we have all entered the UX design field. It does not matter what your experience is before UXA, if you follow the curriculum and give it your all, you will come out of the course as a UX Designer. I went into the program wanting to learning UX Design and now I am a UX Designer.
I would absolutely recommend UX Academy. In addition to the thorough coursework, the UX Academy has incredibly talented, supportive, and knowledgable mentors that guide students through learning UX principles. At the UX Academy, you will learn to be a UX Designer and will learn so many additional skills that will apply to your future careers.
Before UX Academy, I was a freelance graphic designer/stay at home mom. I wanted to rejoin the workforce full time and pursue a career in UX design. I liked Designlab's UX academy because they had a full curriculum laid out for me, a mentor, and I would graduate with a professional-level portfolio. The experience was very positive and I had a great outcome. The coursework was engaging and my mentor was always helpful in his feedback. The career mentor encouraged me in my job search after graduation, which definitely helped me from getting "job search burnout." About three months after graduating from UX Academy, I landed a full time job as a UX designer at a great company. My transition into my new career would not have been as smooth without Designlab.
My decision to pursue a career change with the help of DesignLab's UX academy was one of the best decision I have made in my life!
I felt that the course properly prepared me to take on an entry-level position in UX. The project-based coursework is solid, the readings insightful, and the mentors are world-class designers who are deeply interested in your growth as a UX designer.
I would not be where I am today if not for the UX Academy!
To be honest, the entry-level UX market is saturated, but if you work hard and take time to understand the fundamentals and can clearly explain the why behind your designs, you will be in a very good spot!
My advice to prospective students who are evaluating UX bootcamps, , write down a list of things you expect to get from the course and hunt down alumni on LinkedIn and ask them about their experience in relation to the things you are hoping to get from your education.
I joined UX Academy full time after years working around building digital products but with no formal experience in design. After three months I was able to create a portfolio, develop my own apps and now I have a job as a UX/UI Designer in a big company in The Netherlands where I now live (I'm from Mexico).
I'd recommend this program to anybody looking to make a carreer change or become a UX Designer, you'll learn all the basics to research, wireframe, prototype and test a digital product, even the worflow itself!
As a tip, choose the time format you are able to comit to, since the program can be very demanding and in order to get the best out of it, you need to spend time actually working on your designs and sharing feedback with your fellow students.
I joined UX Academy as a Graphic designer hoping to learn UX/UI design. And UX Academy delivered more than I expected!
The curriculum - Well rounded. They covered all stages of the UX design process from User Research and Strategy to Visual Design. The course was structured well, so as to not be overwhelming. Pockets of theory were paired with practical exercises that helped me understand and remember what I'd learnt.
Mentorship - One of the best parts of UX Academy was being paired with a mentor – a veteran UX designer who knew the ins and outs of the UX design industry. He was an indispensable source of guidance, advice and support (especially for a UX newcomer like me)
Job Search - Rounding out the course was the 'Portfolio and Job Search' phase. Designlab has created an excellent framework of short exercises and activities for this. They helped me get through the daunting phase of making a portfolio, practicing for interviews and learning to present my work. It definitely helped me get where I am today. :)
DesignLab UX Academy is a great start to changing your career! I had very little experience going into the program, and was doing a complete career change. The mentorship aspect, and weekly group crits really made the online program feel like a school you attend in person, with a community of design support. The capstone projects could be demanding at times, with such tight deadlines, so I would have liked more time to make these portfolio pieces better, but I was able to clean these up after the program ended. The Academy goes through the full spectrum of UX/UI, but I would have liked a few more courses/focus on UI/visual design mainly because I did not have any graphic design background, and the students that do seem to be a step ahead (I think they may have added more UI courses since I finished). Yet, I learned A LOT from DesignLab, probably just as much, if not more, as other more expensive in-person schools. I landed an internship after the program ended, then a freelance design gig, and shortly after that a full-time position in UX/UI. I'm thrilled to have a new career I love, and have DesignLab UX Academy to thank for that.
Long story short: I embarked on my UX Academy journey nearly a year ago in full-time track, graduated on mid-February, started my first ever UX designer job in April, and now I'm already at my second designer job.
If you're looking for a place to kickstart your career in UX design, I can say that this course delivers. UX Academy gives you the tools, the platform and the expertise to help you change your career to UX design. But you need to take the charge and really commit. Otherwise you won't get the full advantage. I really enjoyed the curriculum, got professional feedback from my mentor and my peers. The community is awesome and I learned the most from my fellows there.
Like I said, I'm already at my second work place and not even year has passed from my time at UX Academy. The first job I got was a traineeship, and after that I got a better offer from another company, where I work now. I feel that UX Academy gave me a great starting point and kick-off for my UX designer career. Recommended 100%.
I absolutely love DesignLab, I just finished my month studying design 101 and already signed up to start the typography class. The interface is great, you are given all the tools you need to do great work, having a mentor who is an actual professional is such a great asset too. I already learned so much in the span of a month and I can't wait to keep going on my design journey with the help of DesignLab.
I have taken two courses this year - Design 101 and Branding - and both have been packed with excellent material and attentive mentors. This course in Branding is "short and broad"; a lot of material is covered in just four weeks, but it gives you enough of a foundation to keep going on your own after they are over, and a completed project to put in your portfolio. You will not become an expert overnight, but you will know the process to creating a brand very well by the time it's over.
Regarding the course material itself. I have found the Branding course to be a very big leap in expectation from Design 101 in terms of pre-requisite knowledge and time commitment. I recommend asking someone before taking the course if the brand you want to create matches your current skill and career level, emphasis on the combination of those two together. For example, I discovered that creating my own brand before I had an audience or portfolio to market myself to was not a good grounding for success. The lecture material, at time of writing, is a bit sparse, but my mentor filled in the gaps for me quite well. The focus is very heavily skewed towards understanding marketing, and the actual visual design does not come until after the mid-point of the course. I felt unprepared to tackle this course with my current skill level, and wished I had access to someone to ask questions more frequently than once a week, and for fuller lecture material to fill in those gaps. In the end, however, it still worked out favorably because my mentor was able to teach me during our sessions. Recognizing that no learning path is ever perfectly straight and comfortable, the end result of this course is still a solid grounding in the activities that go into creating a brand, and it definitely delivers well if that is your goal.
Overall this is an excellent value for someone who already knows what branding is and wants to get their first brand portfolio piece, or who does not know what branding is and wants to get a grasp of what goes into creating one.
With Design 101 you're paying for the amalgamation of free online resources and time with your mentor, both of which are worth the price. Mentor sessions is where this program really shines because they provide feedback on your work and answer any and all questions you have about how to progress in a design career. However, this course only focuses on web design which is a determinent to individuals (like me) who are just starting out because I wanted a more well-rounded experience. Your mentor does provide outside sources if you ask for them, which are great, and you can take the initiative to find other material, but the course should really be renamed to a Web Design 101 since you don't learn anything about print or mobile design for that matter.
This course is great if you have zero knowledge of design and want to gauge your interest. Other reviews have mentioned the rigorous course structure and it does require a fair amount of time during the week, especially if you're completing iterations of a design. But don't expect to walk away with a portfolio piece. This really is the very first step.
I am a software engineer and I was wanting to learn to learn the principles of UI design. This course was perfect. They give you good content to read and assign you very helpful projects. The real value is in the advice and feedback you get from your mentor. You are gaurnteed 4 one hour skype session plus they leave you feedback on each version of each project. I couldn's for more at the price of $400.
I took up the course as part business owner and part designer.
My main objectives for joining the course were all met - how to layout sites to make them visually appealing, how to use font and colour to make the UI and UX interesting and engaging
The projects were relevant and flexible allowing me to work on both 'fixed' formats as well as flexible - choose your own subject ones. Its was very useful as this mix ensured learning and relevance.
The mentor was outstanding - he ensured that I not only got the relevant and timely feedback and support, but also explained things that were not very clear due to my non-photoshop background.
Finally, The designlab team's responses were always prompt and holistic - a rarity in today's online world!
Previously I had web design and coding experience as well, these are definitely should be mentioned as triggers.
I'm not a shy person, but I had some concerns before like how I'll get a job (is this really enough as a preparation), how the whole group learning will work out, if I get nice and helpful mentors, and so on. Altogether does this really worth it or am I just wasting my time.
At the beginning it was really shocking amount of hours we put inside the projects and everybody struggled to finish the projects in time. But later we got the rhythm together, and helped each other so we started to enjoy.
Personally I liked every single bit of it, we got an equally balanced knowledge of theoretical and practical part of UX. I think the whole course is a big challenge to tackle in the end, if you are doing it good. I think I was competing with myself along the way to deliver better and better outcomes of each modules so I could proudly present to the others.
At first I was worried about mentorship and group critiques since I've never involved anything like these before, but actually it turned out that these elements in the course helped the lot if not the most. Special thanks for my mentors Chrissy and Vibhas who helped me in the different phases and making my work better.
My favorite part was the group hangout during the weekends (Saturday or Sunday), when everybody prepared his / her work for showcasing and explaining the different design decisions to the others. I think we learnt a lot from each other in many different ways. Sometimes we stayed even after the dedicated time just to finish a story or to share thoughts about a problem we were facing. I would recommend everyone to GO HARD! Approach the units with a never ending willingness to experience something new whether is it a new tool or a tutorial video. I think it's also important to be open-minded and stay active on the slack groups with the others so you always feel you are a part of something evolving. I got the job offer just before I started my second capstone to be a UI designer in Amsterdam for the global team of UX design.
I took this course thinking I would immediately or almost immediately enroll in the UX Academy. I took the DesignLab over Career Foundry for three reasons. First because it was U.S. based;second, the costs associated with the program; and three both offered abiliity to get a job withiin 6 mos. after enrolling. iI choose DesignLab because I liked what previous enrollees and/or students stated about the 1:1 mentorship and the diversity of the student and their feedback.
I signed up with Desgin101 since any past experience I had was way out of date as far as tools and i needed a refreshers. This course delivered on so many different levels. Rigourous is an understatement but this course was intense and baked a lot of what you read from week to week with projects to reinforce what you read. The feedback from your mentor is key. Your fellow students are too busy doing their own thing to gvive you feedback. i will say the reading reinforces what you learn and it will be up to you to reach out to your friends, family blog following, etc. to provide you key feedback by week 3 & 4. My mentor was great and although we missed in week 3, our time interacting was valuable and timelly and he was willing to have me communicate with me via e-mail or make up with another time/date conference call. I would highly recommend this overview for anyone whose not current with Design 100 concepts or tools (e.g. Sethc, Adobe Illustrator, or Photoshop, etc.). Whatever you do, stay in contact with yourmentor and the students even though they mabe too busy to engage until week 4. It's worth it if it's new to your or you need a refreher.
This is a four week class designed to give you an overview of what user experience design can entail. This course was more or less a pre-requisite for me to join Designlab's UX Academy, which I'm now participating. I had an outstanding experience and was thoroughly impressed and satisfied with the structure, content, and support offered. The online interface is easy and fun to use. That might not come as a surprise as a site teaching you UX but I think nailing the delivery of new concepts via remote learning online can still be hard. But Designlab really makes it easy. You are provided a mentor who you'll have up to four virtual sessions with (we had ours via google hangouts) and will guide your progress, give feedback on your work, and offer other thoughts and resources to help you learn. My mentor was terrific. She responded to questions super quickly, was flexible with schedule, was knowledgeable about all the content, and most important, I felt like she really cared about my growth. The curriculum is robust and well planned; the lessons build on one another. One thing to note is that this course focuses more on the implementation side of UX design - layout, visual hierarchy, typography, color, and wireframing. All essential things yes, things like user researching, usability testing, and validation are not covered. I would highly recommend this course! I happened to score some discounted price but even at full price, I feel like I got more than my money's worth!
My university doesn't facilitate non-graphic design students taking graphic design classes, so I needed to find another way. The small price-point ($300) including course material, projects, and mentor support convinced me that DesignLab would be a great option to at least get my design game off the ground.
The course material wasn't too challenging and the projects were interesting enough that it didn't take over my schedule, but kept me interested.
My mentor was super helpful in helping me to see what I didn't understand and where I needed more practice. I really appreciated her help.
The only downside of this course was it's super fast pace (4 weeks), but hey, it is a bootcamp. The plus side of this is that even after the end of the course my mentor is available to critique future versions of my projects so that I can continue to refine my skills.
I have learned from many different platforms and this is one of the best and here is why
- When you signup, a mentor will be assigned to you
- You will be asked to schedule 4 mentor sessions
- You will be introduced to the course with a nicely planned chapters (from introduction to mental models, content strategy, site maps, user flows, wireframes, design patterns...)
- Then you will be learning the lessons within each chapter
- Then you will be asked to do assignments and submit them
- Your mentor will review the assignment and submit the feedback
- You will either incorporate the feedback and submit the second version or you will discuss it during your weekly mentor session
- By the time all chapters and assignments are complete you will have a feeling that you actually know that you have a command on the subject with practise
This has been a great learning experience. The content is great and easy to learn and remember and my mentor is very nice and very knowledgeable in her field.
Remember - this is not like any other online learning site, you have to pracise and you have to really commit to your learning. Your mentors are very detailed and can point out where you need to improve so this is great.
All the very best and happy learning!
I was in the second cohort of the new UX Academy from Designlab.
I had a wonderful experience and learned a lot! The curriculum was good, the mentors were great, and the community of other students was so helpful!
I got a job as a Product Designer just 3 months after I finished the course.
Coming into the second online class I have taken I had some expectations. Design Lab over achieved to say the least. The class structure starts off with the basics then moves deeper into the nuances and nuts and bolts of interaction design. A mentor who is an industry professional is provided to you at the beginging of the course to guide you along the way. It was great to have live feedback during skype sessions and also have the albility to view other classmates work through project submissions. You get to see how other designers think and thier design process. Coming out of the class I've developed a new skill set and a new way to think about design that unbeknowst to me 4 weeks ago was foreign. I am more than pleased with the outcome.
I previously had zero design experience. My goal was to become familiar with the tools and concepts used by designers so that I would have a primitive foundation for creating attractive designs for my projects. What I found was that this course was much more than I bargained for. This course, as it turns out, covers almost nothing about using the tools themselves (although, they do provide tutorial resources for you to review independently). Designlab wanted to provide an experience and knowledge-base that couldn't be attained by merely scouring Youtube for a few hours. Their goal in this course is to walk you through true design theory and convey the principles that compose good design. Don't be discouraged if you don't have any technical experience because they structure the projects in a gradual way that's attainable for a design beginner. What ties the Designlab experience together, though, is the mentor system. Being paired with a design professional that has proven track record gives you the confidence to head in the right direction with your design ideas. In the true nature of Designlab philosophy, my mentor, Joe Callahan (VP of Design at Classy), wanted to ensure that I was grasping the higher-level concepts that would help me become a successful designer in the future. He was encouraging of my technical inability, emphasizing that those skills would develop with time, but understanding the principles that make good design would set me apart. Designlab was well worth all time and resources invested. Will be pursuing more of their courses in the near future.
I am halfway throught the Design101 DesignLab course and I love it. The framework is practical, the support is fantastic, and I love the way which I can check out what other students are doing along the way. I am doing this course as a ramp up to a uni degree I am beginning in November. I feel like this has given me a great head start.
I had issues with billing on my end, and the guys at DesignLab were fantastic and understanding. I would highly recommend Designlab to anyone looking to get a crash course or a touch up on their existing skills.
I took DesignLab just to get more learning experience in designing and this course did just that! They give you so many resources and different articles to read from real life designers and you get a peak into their world. I loved that this course was totally self-paced and it was great that your mentor works with your schedule. My mentor experience was awesome, she was so knowledgeable in designing and she truly helped me on all of my projects. I plan on taking more courses from DesignLab in the future! Highly recommend!!
I remember when I just stumbled upon Design Lab, not thinking it would be that good, or similar to other online classes. But for some reason I had a feeling I should look into this. After doing some research I decided to try out the Design 101 class of which I am so glad I did! I would highly recommend it!! The platform is easy to understand, the readings are great, and the mentors are wonderful! I have learned a lot and I am thinking about taking more classes from them in the future.
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Dalton Mitchell works as an IT Manager, but struggled with the more aesthetic side of design. Without quitting his job or taking on the financial burden of full-time bootcamps, Dalton decided to join Designlab, a part-time, mentor-driven, online learning platform. Having completed the Design 101 course, Dalton tells us about finding a career path that he loves and how Designlab helped him develop his skills while fitting his learning style, schedule, and price range.
What were you up to before you decided to take the Design 101 Designlab course?
I graduated in 2002 with an Associate degree. I took one semester in website design in a general computer technology program. I love coding and building websites and connecting over the web. The aesthetic and design aspects of coding were really difficult for me, though. I liked print design, but it was difficult for me to translate that into something that I could actually produce on the web- I really needed the foundations in web design.
Did you work full-time while you took the Designlab course?
Yes. I work as a developer and the “IT guy” at a very small plant that builds steel framing for construction buildings. The company has an intranet application for all employees, which started as a PHP app, so I came in to build that. After the Designlab class, because I now have more design skills and front end skills, I’m trying to focus on the interface and UX of the intranet.
Where are you currently based?
I live in the Sacramento area.
Why did you decide on an online program? Did you ever consider doing an in-person bootcamp in San Francisco?
Price was a really big factor. For a couple of years I tried to freelance on my own. It was a good learning experience but financially it really put me in a hole and that made it more difficult to afford a bootcamp.
Designlab was a nice alternative because I got project-based and mentored learning, but they were really nice with me and even let me pay weekly.
Was there an application process at Designlab?
When I did Designlab, it was still pretty new. I was skeptical because money was tight so I wanted to make sure it was going to be worth my while. Designlab has a couple of simple projects before signing up. I did those and I got familiar with their whole interface before signing up. It was really what I was looking for.
How did you get matched with a mentor?
At that time, Designlab had you fill out a small profile, then they assigned you with someone. My case was a little bit unique because my mentor got a really good job and his schedule got kind of hectic. We had some issues getting our schedules to connect, so they matched me with another mentor, Hope.
Who was Hope and what was she like as a mentor?
Hope had just left her design job at Visa and she now works at a startup in San Francisco called Quettra.
She realized that I had some experience and I had some big gaps. She started with some basic feedback but she realized that I had a lot of specific questions.
I wanted to see what it was like to work as a designer and I wanted to learn the the day-to-day workflow as much as I could in 4 weeks. I wanted a little more critical feedback because I wanted to prove myself, so she was really good about pointing out things I didn’t think about. She understood really quickly what I was looking for and tailored her feedback to that.
How did you and Hope communicate during mentor sessions?
At the time, I had a really old laptop and I’m in a rural area so Wi-Fi can be spotty sometimes. Google Hangouts ended up working best for us. She was willing to work with me.
How many times do you meet with your mentor during the 4 weeks?
You end up meeting once a week, usually for about an hour.
How do you work through the Designlab curriculum?
Designlab gives us a curriculum and I worked through the curriculum on my own. Hope and I did communicate throughout the week. I would send her emails as I was working on things to just ask questions, get some feedback and get direction on what I was doing.
Then in the hour long session we would discuss any real glaring questions I had. She would also leave feedback through the Designlab platform as I submitted projects.
Did you ever interact with other students in the program?
The Designlab interface is set up like a little social network where you can comment on other students’ submissions. Seeing what everybody else is working on is motivating.
I liked that we learned from our mentors but also learned from seeing everyone else’s work and other mentors’ feedback. I would spend a couple of hours every week going through to see what everyone else was working on and the feedback they got. It wasn’t the same type of communication we would experience sitting in the same room, but we still got a chance to interact with other students.
Can you tell us about one of the projects that you worked on at Designlab?
The first week, you start off with a really simple project building a landing/marketing page for a fictional product through Designlab’s platform. That platform is a stripped-down, web-based version of a program like Sketch or Photoshop; but it’s built in the web.
I chose a fictional application. Some other people chose projects that they wanted to make in the future.
We spent the rest of the course defining the brand and thinking about color choices, layout, our mission statement and how to reflect the mission statement in the landing page. We took each steps incrementally so you really see the process that leads to a final design. The final project is to actually mock up that landing page using everything you’ve learned.
Since your skill set was in back-end development, this seems very complementary.
It was perfect for me because I had some experience using Photoshop and Illustrator, but I didn't have those fundamentals that you might pick up in art or design school. I could make buttons all day long and they would still not look right because I did not understand hierarchy or how to use white space effectively. When you pick it up on your own, it’s easy to skip those fundamentals.
How many hours a week were spent on Designlab?
I would probably read for at least an hour every day. Towards the end of the week I would start getting into the software and start building things.
What did you create for your final project?
I made a landing page for a fictional Windows phone app because it was new. I had a sample phone asset so I built a mockup of the application to use as the phone image.
We were told that if we really want to be a designer, we should think about the details. I thought through what the app would look like on the actual phone, then mocked it up so I could have screenshots. I spent probably 10 hours throughout the week working on that- I did a little bit more because I really wanted my final project to be something I was proud of.
How have you been able to incorporate your Designlab skills into your fulltime job now?
I do mostly development at my job, but a couple of weeks ago I got to spend a whole week doing design work. A lot of what I learned at Designlab was design thinking and that helped my development style. Now I’m able to plan out my ideas on the whiteboard first, even if I’m just working with data. It makes my code cleaner and made me more focused.
I knew I wanted to start on the design career path, but I didn’t really know where to start. I didn’t know where to apply for jobs, how my skills would be evaluated, and what to improve on. Now I know what areas I need to work on, what areas I’m comfortable showing potential employers, and what kinds of jobs I actually want to work in.
Are you now ready to start applying for designer jobs?
I’m getting there. I reached out to a designer I really like from a podcast called Design Details, which is done by Bryn Jackson and Brian Lovin. I met with Brian, showed him some of the apps that I’d been working on at work, got some feedback on where I am, where I need to be, and some motivation to keep going. He encouraged me to do more side projects, which I have done. It’s important to have live projects that you can show employers. Side projects also reveal how much hard work design really takes. I understand that now, but I’ve also learned that I’ve got what it takes and I don’t need to be afraid of it and back down.
Would you take another class with Designlab?
Yes, I’m currently taking their Branding & Identity Design course. One of the things that’s helped me get better at design is finding constraints. Branding is something I’m passionate about because you have to find a company’s identity; you really have to take a whole company and all of their stakeholders, their history and competition and consider all of it. I know it’s difficult but I really like that challenge. I’m comfortable with my design skills now overall but I’d like to find something that I can specialize in.
Good luck on the new design career path!
From talking with mentors at Designlab and the designers I’ve reached out to, I understand that I need to be patient and focus and that there are tons of positions out there. I just need to wait for the right opportunity.
Before I took the course and started to pursue this in a serious way, I thought I would just be making things pretty and making logos. Now I know where I want to be and I know the position I’m going to be happy in. I’m going to find a position that I love and until then I’ll keep learning.