YouTube Marketing
via Noble Desktop
Affiliated with Course Report
Develop a marketing approach for YouTube in Noble Desktop's platform-focused course. The curriculum examines how video content and channel strategy relate to audience development and business goals. You consider the decisions involved in using YouTube as part of a wider social-media effort and measuring the value of that work.
What's included with live classes
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Overview
Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's positioning within the competitive marketplace.
This one-day workshop closely examines one of the most popular content categories: video. In addition to content, the workshop explores the platform giant, YouTube. Students will be introduced to current social media marketing trends and will develop a marketing strategy that works for them. Get started by learning about the benefits of social media marketing on our blog.
The workshop is a comprehensive look at all aspects of video-based social media marketing. For more information about the topics covered in class, please refer to the syllabus below.
Topics included
Schedule & enrollment
Find dates that fit your schedule, then book on Noble Desktop.
- Live tuition
- $325
- Course length
- 6 hours
All class times are Eastern (ET).
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Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
Confirm current dates and availability on Noble Desktop before booking. Enrollment opens in a new tab.
Self-paced tuition & enrollment
Learn through recorded lessons on your own schedule.
- Tuition
- $325
- Course length
- 6 hours
- Format
- Self-paced online
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
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Curriculum
What you'll learn
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
Course syllabus
Introduction to YouTube
- Introduction to YouTube
- History of YouTube
- YouTube What's New
- Creating a channel
Developing a Strategy for Video Content
- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Research trends and topics
Creating Successful Content for YouTube
- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists
Editing Content for YouTube
- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails
Monetization and Paid Advertising
- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights
How to use Shopify with YouTube
- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
View self-paced tuition & enrollmentSocial media marketing remains one of the most effective ways to expand your digital presence and connect with audiences. Understanding the landscape of each platform and developing a clear strategy are key to building visibility and engagement in today’s competitive marketplace.
This self-paced workshop focuses on video-based content, with a deep dive into YouTube—one of the most influential platforms for marketers and creators alike. Participants will explore current social media marketing trends and develop a personalized video marketing strategy suited to their goals. To learn more about the advantages of social media marketing, visit our blog.
Self-paced curriculum
What you'll learn self-paced
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
Self-paced syllabus
Introduction to YouTube
- Introduction to YouTube
- History of YouTube
- YouTube What's New
- Creating a channel
Developing a Strategy for Video Content
- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Research trends and topics
Creating Successful Content for YouTube
- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists
Editing Content for YouTube
- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails
Monetization and Paid Advertising
- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights
How to use Shopify with YouTube
- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
YouTube Marketing (Self-Paced)
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Introduction to YouTube
Lesson 1: Platform Foundations & Content Strategy
10:00
Discover why YouTube became one of the most powerful digital marketing platforms on earth, tracing its evolution from a scrappy 2005 startup to a streaming giant with 2 billion monthly active users.
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YouTube Today: Trends, Challenges, & Opportunities
Lesson 1: Platform Foundations & Content Strategy
9:29
Explore where YouTube stands right now, including its battle against misinformation, the rise of live streaming, and why the platform remains a dominant force in e-commerce, gaming, and beyond.
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Enrollment required
Setting Up Your YouTube Channel
Lesson 1: Platform Foundations & Content Strategy
3:51
Walk through the step-by-step process of creating a YouTube channel, from choosing a name and uploading branding assets to writing a channel description and linking your website.
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Enrollment required
Navigating the YouTube Studio Dashboard
Lesson 1: Platform Foundations & Content Strategy
6:53
Get oriented inside YouTube Studio and learn how to manage your videos, playlists, comments, monetization settings, and channel customization all from one central hub.
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Enrollment required
Understanding Settings & Analytics
Lesson 1: Platform Foundations & Content Strategy
7:35
Dive into the tools available for individual videos, including how to edit details, set visibility, add end screens and cards, and read the key metrics that signal how a video is performing.
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Enrollment required
Decoding Analytics & Traffic Sources
Lesson 1: Platform Foundations & Content Strategy
11:23
Uncover how viewers are actually finding and watching your content by exploring traffic source data, audience retention curves, impressions, click-through rates, and demographic breakdowns.
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Enrollment required
Editing Tools, Copyright, & Managing Channel Access (2)
Lesson 1: Platform Foundations & Content Strategy
6:06
Master YouTube Studio's built-in editing features, trimming, blurring, adding audio tracks, and learn how to handle music copyright and share channel access with a team.
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Enrollment required
Content Trends
Lesson 1: Platform Foundations & Content Strategy
6:56
Survey the content formats and audience behaviors dominating YouTube right now, from episodic series and AI-assisted production to Shorts, live streams, ASMR, and the "brain rot" phenomenon.
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Enrollment required
Content Strategy & Your Brand Voice
Lesson 1: Platform Foundations & Content Strategy
5:05
Learn how to translate your brand identity into compelling YouTube content categories, including user-generated content, employee culture videos, live streams, and motivational storytelling.
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Enrollment required
Authentic Content
Lesson 1: Platform Foundations & Content Strategy
15:38
Analyze real-world examples (a viral Chewbacca mask mom, a Five Guys superfan, and a McDonald's CEO) to understand why authenticity and energy outperform polish and production budgets.
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Enrollment required
Visual Storytelling & Storyboarding
Lesson 1: Platform Foundations & Content Strategy
9:20
Harness the power of visual storytelling to create emotional connections with your audience, and learn how to use storyboards to plan your shots, scenes, and narrative arc before you hit record.
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Enrollment required
Shorts, Playlists, & Lessons
Lesson 1: Platform Foundations & Content Strategy
10:07
Maximize your channel's discoverability and watch time by strategically using YouTube Shorts and playlists, and draw inspiration from the production and titling techniques behind YouTube's biggest creator.
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Setting Goals & Understanding Metrics
Lesson 2: Strategy, Analytics, & Advertising
8:20
Establish the foundation of a winning YouTube strategy by applying the SMART goal framework to your channel objectives and getting familiar with the four key engagement metrics every creator and brand needs to track.
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The Mr Beast Blueprint: CTR, Watch Time & the Hook
Lesson 2: Strategy, Analytics, & Advertising
10:00
Decode the data-driven content philosophy behind YouTube's most subscribed creator, and learn exactly how to optimize your titles, thumbnails, and first-minute hook to maximize click-through rate and average view duration.
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Enrollment required
Social Listening, Audience Analytics, & Competitive Research
Lesson 2: Strategy, Analytics, & Advertising
8:21
Sharpen your content strategy by learning how to monitor trends, analyze your audience demographics and traffic sources, and systematically study what's working for competitors in your category.
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Enrollment required
Introduction to Paid Advertising
Lesson 2: Strategy, Analytics, & Advertising
6:42
Get oriented in the world of YouTube ads, including where they appear, how they're priced, and how to access the Google Ads manager to launch campaigns that reach the right audience at a competitive cost.
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Enrollment required
Ad Formats, Campaign Setup, & Conversion Tracking
Lesson 2: Strategy, Analytics, & Advertising
9:02
Walk through every YouTube ad format, from skippable pre-rolls to bumper ads and image overlays, and learn how to configure a campaign, set your objective, and track performance all the way through to conversion.
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Enrollment required
Integrating Shopify
Lesson 2: Strategy, Analytics, & Advertising
5:04
Discover how to connect your Shopify store directly to your YouTube channel so viewers can browse and purchase your products without ever leaving the platform.
View enrollment options at Noble Desktop
Course Reviews
Is this course right for you?
Choose this course when YouTube is an important marketing channel for you. Compare the Social Media Marketing Certificate if you also want coordinated training across other platforms, content formats, and social measurement practices.