Social Media Marketing Certificate (NYC or Online)
- Difficulty
- Beginner
- Format
- Live or Self-paced
Choose how you learn
Compare formats, then explore the details for your choice.
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Book live on Noble DesktopSummary
Learn how to create impactful social media strategies tailored to platforms like Instagram, Facebook, LinkedIn, and TikTok. This program will equip you with the skills to build your online presence, engage your audience, and drive business growth through targeted social media marketing.
- Create Targeted Campaigns: Develop marketing strategies for top platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (Twitter). Learn to build campaigns that align with your business goals and engage audiences through both organic and paid methods.
- Boost Engagement & Drive Sales: Master content creation techniques that captivate your audience, increase engagement, and generate sales. Learn how to create compelling visuals, develop effective messaging, and leverage social media trends to grow your brand’s influence.
- Measure Success with Analytics: Learn how to track the performance of your campaigns using analytics tools. Understand how to interpret metrics such as engagement rates, follower growth, and conversion tracking to improve your strategies and maximize results.
- Leverage Market Positioning & Insights: Gain a deeper understanding of market positioning and how to use social media insights to refine your strategy. Learn how to identify your target audience, analyze competitors, and adjust your campaigns for effectiveness.
Who this course is for
The Social Media Marketing Certificate is for professionals looking to become skilled in marketing across social platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok. This program is best suited for: Individuals looking to start a career in social media marketing Entrepreneurs looking to grow their business with social media marketing techniques Marketing professionals looking to improve their social media marketing skills While specialized positions in social media marketing are becoming more common, a broader knowledge of digital marketing strategy and tools will open up the most career opportunities. We recommend the Digital Marketing Certificate for those who wish to be qualified for the widest possible range of jobs beneath the digital marketing umbrella.
Topics included
Curriculum
What you'll learn
- Determine the right social media platform for your goals
- Develop a successful social media strategy
- Learn about content creation that increases engagement and drives sales
- Build the skills to gain a following and expand your reach
- Use market positioning and social media analytics to improve results
Course outline
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LinkedIn Marketing Bootcamp 6 hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
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YouTube Marketing 6 hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
-
TikTok Marketing 6 hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
-
Social Media Content Marketing: Blogs & X (Twitter) 6 hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
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Instagram Marketing Bootcamp 12 hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
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Facebook Marketing Bootcamp 12 hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
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Streaming for Social Media 6 hours
Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
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Social Media Industry & Portfolio 18 hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
What's included
- Free course retake within one year to refresh the material and gain practice.
- 8 one-on-one mentoring sessions
- Class recordings
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Mon, Tue, Wed, Thu
10:00–17:00 · America/New_York (EDT/EST)
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In-person or live online
Tue, Thu
18:00–21:00 · America/New_York (EST/EDT)
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In-person or live online
Mon, Tue, Wed, Thu, Fri
10:00–17:00 · America/New_York (EST)
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In-person or live online
Fri, Mon, Tue, Wed, Thu
10:00–17:00 · America/New_York (EDT)
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In-person or live online
Tue, Thu
18:00–21:00 · America/New_York (EDT)
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In-person or live online
Fri, Mon, Tue, Wed
10:00–17:00 · America/New_York (EDT)
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In-person or live online
Fri, Mon, Tue, Wed
10:00–17:00 · America/New_York (EDT/EST)
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This program is available for 270 days. You can choose when to start your access period. Once you activate, you will have 270 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $2,495
- Course length
- 72 hours
- Schedule
- On your schedule
Learn to design impactful social media strategies that drive engagement and growth across platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (Twitter). Through hands-on lessons in content creation, analytics, and market positioning, you’ll build the skills to craft targeted campaigns, grow your online presence, and turn social insights into measurable business results.
Who the self-paced course is for
The Social Media Marketing Certificate is for professionals looking to become skilled in marketing across social platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok. This program is best suited for: Individuals looking to start a career in social media marketing Entrepreneurs looking to grow their business with social media marketing techniques Marketing professionals looking to improve their social media marketing skills While specialized positions in social media marketing are becoming more common, a broader knowledge of digital marketing strategy and tools will open up the most career opportunities. We recommend the Digital Marketing Certificate for those who wish to be qualified for the widest possible range of jobs beneath the digital marketing umbrella.
Self-paced curriculum
What you'll learn self-paced
- Determine the right social media platform for your goals
- Develop a successful social media strategy
- Learn about content creation that increases engagement and drives sales
- Build the skills to gain a following and expand your reach
- Use market positioning and social media analytics to improve results
Self-paced course outline
-
LinkedIn Marketing Bootcamp (Self-Paced) 6 hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
-
YouTube Marketing (Self-Paced) 6 hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
-
TikTok Marketing (Self-Paced) 6 hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
-
Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced) 6 hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
-
Instagram Marketing Bootcamp (Self-Paced) 12 hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
-
Facebook Marketing Bootcamp (Self-Paced) 12 hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
-
Streaming for Social Media (Self-Paced) 6 hours
Discover how to utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
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Social Media Industry & Portfolio (Self-Paced) 18 hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
What's included with self-paced
- 8 one-on-one mentoring sessions
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
LinkedIn Marketing Bootcamp (Self-Paced)
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LinkedIn Overview & Platform Evolution
Lesson 1: Introduction to LinkedIn
10:00
Explore the history, growth, and global impact of LinkedIn, including its acquisition by Microsoft and its role as a powerful network for professionals and businesses worldwide. Understand how platform changes and user behavior shape content and visibility.
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Enrollment required
Navigating LinkedIn Features & UX
Lesson 1: Introduction to LinkedIn
7:33
Discover how to navigate LinkedIn’s homepage, content feed, and profile, while exploring key features like jobs, groups, learning resources, and search tools that support networking and professional growth.
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Enrollment required
LinkedIn Job Discovery Tools
Lesson 1: Introduction to LinkedIn
5:26
Apply LinkedIn’s search tools and filters to refine job results by criteria such as role, experience level, salary, and location, while identifying trends to optimize your profile and improve job search outcomes.
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Building Your LinkedIn Profile
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:14
Understand how to structure a strong LinkedIn profile, including key components like your headshot, headline, summary, and experience, while learning how to present your personal brand effectively to employers and connections.
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Headline & Summary Basics
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:55
Create a compelling headline and summary that highlight your personality, achievements, and career story, while differentiating yourself from generic profiles and making a strong first impression.
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Enrollment required
Using Storytelling & Creativity
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:51
Explore different approaches to writing LinkedIn summaries, including storytelling, humor, and personal branding techniques that make your profile more engaging, relatable, and memorable.
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Enrollment required
Enhancing Your Profile
Lesson 2: Leveraging Your Personal LinkedIn Profile
11:01
Strengthen your LinkedIn presence by adding relevant skills, requesting recommendations, reflecting on strengths and weaknesses, and using content posting to demonstrate expertise and industry engagement.
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Building a Company Page & Brand Presence
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
9:47
Understand how to create a LinkedIn company page, define your brand identity, and use features like posts, analytics, and job listings to grow visibility and engagement with your audience.
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Effective Content Strategies
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
6:30
Explore different types of LinkedIn content, including educational posts, testimonials, partnerships, and culture highlights, to build credibility, strengthen brand identity, and engage your audience.
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Enrollment required
Content Cadence & Strategy
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
8:22
Plan and maintain a consistent posting schedule by developing a content calendar, experimenting with timing and frequency, and aligning content themes to audience expectations and engagement patterns.
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Enrollment required
Algorithm & Content Performance
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
7:38
Learn how LinkedIn’s algorithm prioritizes relevance, expertise, and meaningful engagement, and apply strategies like sharing perspectives, using keywords, and encouraging discussion to improve content visibility.
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Enrollment required
Ad Campaign Setup & Targeting
Lesson 4: Paid Advertising with LinkedIn
13:17
Learn how to create LinkedIn ad campaigns by selecting objectives, setting budgets, and defining audiences using targeting options like demographics, job roles, and AI-driven segments.
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YouTube Marketing (Self-Paced)
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Introduction to YouTube
Lesson 1: Platform Foundations & Content Strategy
10:00
Discover why YouTube became one of the most powerful digital marketing platforms on earth, tracing its evolution from a scrappy 2005 startup to a streaming giant with 2 billion monthly active users.
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YouTube Today: Trends, Challenges, & Opportunities
Lesson 1: Platform Foundations & Content Strategy
9:29
Explore where YouTube stands right now, including its battle against misinformation, the rise of live streaming, and why the platform remains a dominant force in e-commerce, gaming, and beyond.
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Enrollment required
Setting Up Your YouTube Channel
Lesson 1: Platform Foundations & Content Strategy
3:51
Walk through the step-by-step process of creating a YouTube channel, from choosing a name and uploading branding assets to writing a channel description and linking your website.
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Enrollment required
Navigating the YouTube Studio Dashboard
Lesson 1: Platform Foundations & Content Strategy
6:53
Get oriented inside YouTube Studio and learn how to manage your videos, playlists, comments, monetization settings, and channel customization all from one central hub.
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Enrollment required
Understanding Settings & Analytics
Lesson 1: Platform Foundations & Content Strategy
7:35
Dive into the tools available for individual videos, including how to edit details, set visibility, add end screens and cards, and read the key metrics that signal how a video is performing.
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Enrollment required
Decoding Analytics & Traffic Sources
Lesson 1: Platform Foundations & Content Strategy
11:23
Uncover how viewers are actually finding and watching your content by exploring traffic source data, audience retention curves, impressions, click-through rates, and demographic breakdowns.
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Enrollment required
Editing Tools, Copyright, & Managing Channel Access (2)
Lesson 1: Platform Foundations & Content Strategy
6:06
Master YouTube Studio's built-in editing features, trimming, blurring, adding audio tracks, and learn how to handle music copyright and share channel access with a team.
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Enrollment required
Content Trends
Lesson 1: Platform Foundations & Content Strategy
6:56
Survey the content formats and audience behaviors dominating YouTube right now, from episodic series and AI-assisted production to Shorts, live streams, ASMR, and the "brain rot" phenomenon.
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Enrollment required
Content Strategy & Your Brand Voice
Lesson 1: Platform Foundations & Content Strategy
5:05
Learn how to translate your brand identity into compelling YouTube content categories, including user-generated content, employee culture videos, live streams, and motivational storytelling.
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Enrollment required
Authentic Content
Lesson 1: Platform Foundations & Content Strategy
15:38
Analyze real-world examples (a viral Chewbacca mask mom, a Five Guys superfan, and a McDonald's CEO) to understand why authenticity and energy outperform polish and production budgets.
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Enrollment required
Visual Storytelling & Storyboarding
Lesson 1: Platform Foundations & Content Strategy
9:20
Harness the power of visual storytelling to create emotional connections with your audience, and learn how to use storyboards to plan your shots, scenes, and narrative arc before you hit record.
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Enrollment required
Shorts, Playlists, & Lessons
Lesson 1: Platform Foundations & Content Strategy
10:07
Maximize your channel's discoverability and watch time by strategically using YouTube Shorts and playlists, and draw inspiration from the production and titling techniques behind YouTube's biggest creator.
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Setting Goals & Understanding Metrics
Lesson 2: Strategy, Analytics, & Advertising
8:20
Establish the foundation of a winning YouTube strategy by applying the SMART goal framework to your channel objectives and getting familiar with the four key engagement metrics every creator and brand needs to track.
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The Mr Beast Blueprint: CTR, Watch Time & the Hook
Lesson 2: Strategy, Analytics, & Advertising
10:00
Decode the data-driven content philosophy behind YouTube's most subscribed creator, and learn exactly how to optimize your titles, thumbnails, and first-minute hook to maximize click-through rate and average view duration.
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Enrollment required
Social Listening, Audience Analytics, & Competitive Research
Lesson 2: Strategy, Analytics, & Advertising
8:21
Sharpen your content strategy by learning how to monitor trends, analyze your audience demographics and traffic sources, and systematically study what's working for competitors in your category.
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Enrollment required
Introduction to Paid Advertising
Lesson 2: Strategy, Analytics, & Advertising
6:42
Get oriented in the world of YouTube ads, including where they appear, how they're priced, and how to access the Google Ads manager to launch campaigns that reach the right audience at a competitive cost.
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Enrollment required
Ad Formats, Campaign Setup, & Conversion Tracking
Lesson 2: Strategy, Analytics, & Advertising
9:02
Walk through every YouTube ad format, from skippable pre-rolls to bumper ads and image overlays, and learn how to configure a campaign, set your objective, and track performance all the way through to conversion.
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Enrollment required
Integrating Shopify
Lesson 2: Strategy, Analytics, & Advertising
5:04
Discover how to connect your Shopify store directly to your YouTube channel so viewers can browse and purchase your products without ever leaving the platform.
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TikTok Marketing (Self-Paced)
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Introduction to TikTok
Lesson 1: TikTok Fundamentals
10:00
Trace TikTok's path from ByteDance's 2012 founding through the Musical.ly merger to its 2026 US divestiture, and review its scale at nearly 2 billion monthly users.
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The Algorithm and the For You Page
Lesson 1: TikTok Fundamentals
9:45
Rank the three signal groups behind the For You Page—user interactions, video information, and account settings—and explore niche "subculture" communities.
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Enrollment required
Content Tips and Creating Your Account
Lesson 1: TikTok Fundamentals
8:37
Apply content habits like hooking viewers fast and posting sound-on with captions, illustrated by the Doggface208 UGC case study, and set up a TikTok Business account.
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Enrollment required
TikTok Navigation, SEO, and Hashtags 101
Lesson 1: TikTok Fundamentals
13:22
Navigate the For You Page, Discover, and Following feeds, and place keywords across captions, on-screen text, audio, and hashtags to improve searchability.
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Enrollment required
Hashtag Strategy Exercise: Setup
Lesson 1: TikTok Fundamentals
1:43
Choose five hashtags for a sample video by starting broad and narrowing to distinctive traits.
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Enrollment required
Hashtag Strategy Exercise: Walkthrough
Lesson 1: TikTok Fundamentals
6:42
Review a worked hashtag strategy that mixes high- and low-density tags, and apply the same approach to a realtor example.
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Creating Successful Content: Themes
Lesson 2: Content Strategy and Paid Advertising
10:00
Match four content themes—UGC, people and culture, thought leadership, and inspiring stories—to real examples like Bailey Sarian's true-crime makeup tutorials.
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Storyboards, Sound, and Storytelling
Lesson 2: Content Strategy and Paid Advertising
6:23
Follow a five-step storyboard process, and choose between TikTok's Commercial Music Library and standard audio library based on ad-use copyright rules.
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Enrollment required
Setting Goals and Success Metrics
Lesson 2: Content Strategy and Paid Advertising
0:06
Apply the five SMART criteria to a real goal like gaining 1,000 followers in three months, and use proxy metrics to measure brand awareness.
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Enrollment required
Engagement Signals and Analyzing the Competition
Lesson 2: Content Strategy and Paid Advertising
5:17
Rank TikTok's engagement signals from favorites and shares down to likes, and run a five-step competitor analysis using engagement rate.
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Enrollment required
Setting Up TikTok Ads
Lesson 2: Content Strategy and Paid Advertising
11:20
Set up a Business account and Ads Manager, install the TikTok Pixel, and structure campaigns across Campaign, Ad Group, and Ad levels.
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Enrollment required
Targeting, Budgeting, and Publishing Ads
Lesson 2: Content Strategy and Paid Advertising
7:24
Layer audience targeting by demographics, custom audiences, and interests, and weigh broad versus narrow targeting against a roughly $20 minimum daily budget.
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Enrollment required
Ad Best Practices and Formats
Lesson 2: Content Strategy and Paid Advertising
13:13
Iterate on ad creative using cost-per-result and engagement data, and choose from nine ad formats including In-Feed, Spark Ads, and TopView.
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Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)
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Welcome and How This Course Works
Lesson 1: X (Twitter)
7:42
Get an overview of the course's two channels—X's short-lived posts and blogging's long-lasting SEO traffic—and preview its four hands-on worksheet projects.
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Introduction to X (Twitter)
Lesson 1: X (Twitter)
9:53
Trace X's history from its 2006 founding and first post through its 2023 rebrand, and identify three business reasons brands use the platform.
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Enrollment required
X (Twitter) Today
Lesson 1: X (Twitter)
11:28
Review the 2022 Musk acquisition and 2023 rebrand, and distinguish the blue, gold, and gray tiers of X verification.
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Enrollment required
Understanding the Algorithm: Key Ranking Signals
Lesson 1: X (Twitter)
9:25
Apply the six ranking signals behind X's Top Tweets algorithm, focusing on the two marketers can control—engagement and content type.
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Enrollment required
Understanding the Algorithm: In Network vs. Out of Network
Lesson 1: X (Twitter)
14:06
Explain how X's "real graph" model splits your timeline roughly 50/50 between in-network and out-of-network content.
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Enrollment required
Hashtags 101
Lesson 1: X (Twitter)
9:51
Apply hashtag do's and don'ts, including capitalizing multi-word tags and limiting posts to one or two relevant hashtags.
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Enrollment required
Content Themes, Cadence, and Scheduling
Lesson 1: X (Twitter)
14:00
Build a content theme from the overlap of your expertise and your audience's interests, and set a consistent posting cadence using eight content types.
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Paid Advertising
Lesson 2: Blogging
10:00
Follow the five-step ad creation process, from starting with a top organic post to reviewing and launching a Promoted Ad.
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Enrollment required
Monetizing Your Blog
Lesson 2: Blogging
11:02
Compare four blog income methods—affiliate marketing, ad space, paid webinars, and premium content—and use evergreen content to compound them all.
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Instagram Marketing Bootcamp (Self-Paced)
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The Evolution of Instagram & Core Platform Features
Lesson 1: Introduction to Instagram
10:00
Explore Instagram’s origins, visual identity, and core features, including how users interact through posts, stories, reels, tags, and profiles.
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Using Trend Reports to Understand Your Audience
Lesson 1: Introduction to Instagram
5:28
Review Instagram trend reports to identify emerging behaviors and Gen Z–driven shifts influencing fashion, beauty, and lifestyle content.
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Enrollment required
Hashtag Basics & Best Practices
Lesson 1: Introduction to Instagram
10:27
Understand how hashtags work, how the algorithm interprets them, and how to build a balanced strategy using branded, community, industry, and location tags.
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Enrollment required
Instagram SEO & Content Discovery Tactics
Lesson 1: Introduction to Instagram
3:31
Apply Instagram SEO techniques to improve discoverability across search, Explore pages, and category filters by aligning keywords and content types.
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Enrollment required
Hands On Hashtag & SEO Research Demonstration
Lesson 1: Introduction to Instagram
8:47
Navigate the Instagram interface to research hashtags, explore niches, and analyze real posts for relevance, competition, and visibility.
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Strategy Review & Applying Hashtags
Lesson 1: Introduction to Instagram
2:53
Compare hashtag strategies across industries to see how brands tailor reach based on goals, audiences, and geographic focus.
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Defining Your Brand Mission & Image
Lesson 2: Defining Your Brand & Audience
10:00
Clarify your brand’s mission, audience, and value proposition to establish a consistent and recognizable Instagram identity.
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Enrollment required
Establishing Your Brand Strengths & Core Identity
Lesson 2: Defining Your Brand & Audience
6:34
Identify brand strengths and differentiators using SWOT principles and validate them through customer feedback and market perception.
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Enrollment required
Researching Your Target Audience
Lesson 2: Defining Your Brand & Audience
9:18
Gather demographic and behavioral insights using analytics, surveys, and social listening to understand audience needs and preferences.
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Enrollment required
Analyzing Your Competitors & Market Positioning
Lesson 2: Defining Your Brand & Audience
7:14
Analyze direct and indirect competitors to benchmark engagement, messaging strategies, and positioning using tools like Meta Business Suite.
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Introducing Customer Personas (Asana Example)
Lesson 2: Defining Your Brand & Audience
3:30
Define customer personas by combining demographic and psychographic data to represent ideal buyers and guide marketing decisions.
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Enrollment required
Building a Persona Using HubSpot's Buyer Persona Tool
Lesson 2: Defining Your Brand & Audience
11:26
Build personas step-by-step using tools like HubSpot’s generator to identify goals, challenges, behaviors, and communication styles.
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Interpreting & Applying Your Persona Profile
Lesson 2: Defining Your Brand & Audience
6:21
Translate persona insights into actionable Instagram strategies by aligning content topics, messaging, and value propositions.
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Understanding Instagram Content Formats
Lesson 3: Creating & Editing Instagram Content
7:42
Explore feed posts, Stories, Live, and Reels to understand how each format supports different engagement and visibility goals.
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Engagement Types & Platform Behavior
Lesson 3: Creating & Editing Instagram Content
7:37
Analyze how likes, comments, shares, and saves signal engagement and influence algorithmic performance on Instagram.
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Creating Posts, Stories, and Reels
Lesson 3: Creating & Editing Instagram Content
5:35
Create feed posts, Stories, and Reels using Instagram’s mobile tools, including captions, filters, music, overlays, and sharing settings.
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Editing Tools & Advanced Features
Lesson 3: Creating & Editing Instagram Content
7:44
Enhance content with Stories and Reels tools such as stickers, filters, clickable elements, and visual adjustments for brand consistency.
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Reel Editing Deep Dive & Campaign Goal Setting
Lesson 3: Creating & Editing Instagram Content
7:52
Apply reel-specific editing techniques and define SMART content goals using metrics like engagement, reach, and follower growth.
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Using Content Themes to Expand Reach
Lesson 4: Building a Strong Content Strategy
8:38
Explore content themes such as UGC and educational posts to strengthen brand credibility and visibility through real-world examples.
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Defining Your Core Content Theme & Big Idea
Lesson 4: Building a Strong Content Strategy
13:13
Identify a central content theme that aligns brand strengths with audience needs to guide long-term storytelling.
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Creating Visual Consistency Across Your Grid
Lesson 4: Building a Strong Content Strategy
6:14
Establish a cohesive visual identity using consistent colors, fonts, templates, and design styles to build brand recognition.
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Capturing & Editing Content With the Right Tools
Lesson 4: Building a Strong Content Strategy
6:23
Use accessible tools and a sustainable posting cadence to maintain consistency and improve engagement over time.
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Planning, Scheduling & Optimizing Content With the Algorithm
Lesson 4: Building a Strong Content Strategy
11:26
Plan and schedule content using Meta Business Suite while applying algorithm-friendly tactics to maximize reach and discovery.
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Setting Up Instagram for Advertising & Campaign Management
Lesson 5: Advertising & Selling on Instagram
11:15
Set up Instagram advertising tools by connecting to a Facebook business page, selecting a professional account, and accessing insights.
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Understanding Ad Examples, Targeting, and Campaign Setup
Lesson 5: Advertising & Selling on Instagram
10:00
Create effective Instagram ads by analyzing real examples, choosing targeting options, adjusting budgets, and previewing placements.
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Integrating Shopify for In App Shopping
Lesson 5: Advertising & Selling on Instagram
3:47
Connect Shopify to Instagram to enable shoppable posts, product tags, and in-app purchasing for seamless social commerce.
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Facebook Marketing Bootcamp (Self-Paced)
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Introduction to Facebook
Lesson 1: Introduction to Facebook
10:00
Trace Facebook's path from a 2004 Harvard-only network to a Meta-owned platform with 3 billion users, including the 2021 rebrand and the 2026 social-media-addiction ruling.
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Facebook Features and Terminology
Lesson 1: Introduction to Facebook
6:32
Distinguish a Profile from a Page and a Group, and compare Stories, which disappear after 24 hours, to Reels, which stay visible in the feed.
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Enrollment required
Navigating Facebook
Lesson 1: Introduction to Facebook
7:58
Navigate Facebook's three-column Home layout and profile menu, including Meta Business Suite access and Dark Mode settings.
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Determining Your Brand Image
Lesson 2: Building Your Brand
7:14
Apply a four-step brand framework—mission, image, voice, and audience—and answer six self-assessment questions to identify your brand's genuine strengths.
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Enrollment required
Finding Your Brand Voice
Lesson 2: Building Your Brand
8:31
Define your brand voice using a three-word framework, such as Nice, Straightforward, Knowledgeable, or Sassy, illustrated with real Page examples like Minions & Monsters and Morgan Stanley.
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Brand Mission and Visual Consistency
Lesson 2: Building Your Brand
7:29
Write a one-sentence, outward-facing brand mission modeled on Asana's, and maintain visual consistency through color palette, graphics style, and templates.
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Enrollment required
Creating and Managing a Facebook Business Page
Lesson 3: Your Facebook Business Page
13:38
Create and manage a Facebook Business Page, including the New Pages Experience's Facebook vs. Task access and the six classic Page roles.
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Content Formats
Lesson 4: Creating Content for Facebook
9:17
Compare Facebook's three content formats—Feed, Stories, and Reels—and how each originated and displays differently across Pages and Groups.
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Creating a Post
Lesson 4: Creating Content for Facebook
10:00
Follow the three-step post-creation flow, and distinguish it from the separate Stories/Reels composer and Page-only Live streaming.
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Enrollment required
Driving Engagement and Interactions
Lesson 4: Creating Content for Facebook
6:26
Rank the four interaction types—Save, Share, Comment, and Like—by their signal strength for driving reach and engagement.
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Hashtags
Lesson 4: Creating Content for Facebook
11:37
Apply five hashtag best practices—simplicity, no spaces, visibility, strategy, and trending tags—to improve discoverability and engagement.
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Content Types and Themes
Lesson 4: Creating Content for Facebook
13:17
Explore nine content-theme categories, from educational and testimonials to contests and motivational quotes, that define your Page's "why."
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Combining Content Themes
Lesson 4: Creating Content for Facebook
8:58
Combine multiple content themes on one Page to strengthen market positioning and stand out from competitors.
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Understanding the Algorithm and Big Ideas
Lesson 4: Creating Content for Facebook
11:22
Trace the Facebook algorithm's shift from chronological to engagement-ranked feeds, and apply tactics like cross-posting and the "big idea" template, illustrated by Dove's Real Beauty campaign.
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Introduction to Meta Business Suite
Lesson 5: Meta Business Suite
9:55
Tour Meta Business Suite's free dashboard for managing Facebook and Instagram together, including the Insights Overview and weekly activity review.
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Setting SMART Goals
Lesson 5: Meta Business Suite
5:41
Turn a vague goal like "get more followers" into a SMART goal with specific, measurable, and time-bound targets.
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Analyzing Competitors and Benchmarking
Lesson 5: Meta Business Suite
9:30
Run a five-step competitor analysis and use Meta Business Suite's benchmarking and Audience Insights tools to compare your Page against similar businesses.
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Enrollment required
Researching Your Target Audience
Lesson 5: Meta Business Suite
13:22
Research your target audience through existing data, social listening, and competitor research, and build a three-layer audience profile—demographic, psychographic, and behavioral.
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Finding Your Audience in Groups
Lesson 5: Meta Business Suite
6:23
Find and engage your audience in Facebook Groups, and follow group etiquette by being helpful rather than promotional.
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Introduction to Meta Ads Manager
Lesson 6: Meta Ads Manager
7:21
Introduce Meta Ads Manager's campaign structure—Campaign, Ad Set, and Ad—and how each level builds on the one above it.
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Ad Creative Options and the Ads Manager Interface
Lesson 6: Meta Ads Manager
4:49
Set the four ad-level creative choices—visuals, copy, CTA, and placement—and use Ads Manager's AI tools and campaign dashboard.
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Building a Campaign
Lesson 6: Meta Ads Manager
10:47
Walk through the 14-step campaign build in Ads Manager, from bid type and objective through Advantage+ AI automation to payment.
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Retargeting and Lookalike Audiences
Lesson 6: Meta Ads Manager
17:24
Build Custom and Lookalike Audiences from five data sources, including the Meta Pixel, and adjust audience size for similarity versus reach.
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Writing Ad Copy and Creative
Lesson 6: Meta Ads Manager
11:41
Write ad copy using the Action-Benefit Rule, and structure primary text, headline, and CTA to align with your message.
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Measuring Ad Performance
Lesson 6: Meta Ads Manager
6:25
Set up remarketing with the five Custom Audience sources and read campaign performance in the Ads Manager dashboard.
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Key Metrics and Benchmarks
Lesson 6: Meta Ads Manager
15:13
Calculate key ad metrics—CTR, CPC, CPA, ROAS, and more—and benchmark performance against industry standards.
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Connecting Shopify to Facebook
Lesson 7: Selling with Shopify and Facebook
14:33
Connect a Shopify store to Facebook Shop for in-app checkout, and distinguish Facebook Shop from Marketplace.
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Streaming for Social Media (Self-Paced)
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What Is Streaming?
Lesson 1: Introduction to Streaming
6:55
Trace the evolution of live streaming from a 1993 rock band experiment to a globally integrated social media feature. Learn how internet streaming democratized broadcast, replacing expensive equipment with nothing more than a smart device. Understand the key difference between private streams like Zoom and public social platforms where thousands of viewers can watch and interact in real time.
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Enrollment required
Video Formats & Content Types
Lesson 1: Introduction to Streaming
13:23
Understand the differences between horizontal and vertical video formats and when each best serves your streaming goals. Survey the full range of content categories — from gaming and sports to tutorials, vlogs, and ASMR — and see how each attracts a distinct audience. Walk away with a clear picture of the content landscape so you can identify which formats and topics align with your brand or channel strategy.
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Enrollment required
Setting Up Your Stream with OBS & Nightbot
Lesson 1: Introduction to Streaming
7:06
Get hands-on with OBS Studio, the free industry-standard tool used to capture, configure, and broadcast live streams to platforms like YouTube, Twitch, and Facebook. Learn how to build scenes, layer sources, adjust audio, and add professional overlays like "Coming Soon" and "On Break" screens. Discover how Nightbot integrates with your stream to automatically moderate chat and manage a growing audience without losing control of the conversation.
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The History & Rise of Twitch
Lesson 2: Twitch
10:00
Follow Twitch's journey from its origins as Justin.tv to a $970 million Amazon acquisition and a platform with over 240 million monthly active users. Understand the psychological drivers behind Twitch viewership — including information-seeking, tension release, and the social bonds formed between streamers and their communities.
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The Twitch Community, Roles, & Monetization
Lesson 2: Twitch
11:19
Navigate the Twitch platform and learn its community vocabulary — from lurkers and commenters to subscribers, moderators, VIPs, and editors. Explore engagement tools like channel points, bits, custom emotes, and sub gifting, and understand how each one deepens audience loyalty.
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Managing Your Twitch Channel
Lesson 2: Twitch
3:00
Access the Twitch Creator Dashboard to monitor analytics, manage content, and track your progress toward affiliate and partner status. Compare the built-in Twitch Stream Manager to OBS Studio and understand why most serious streamers rely on OBS for a more robust setup. Apply what you've learned by researching a successful Twitch creator using the provided worksheet to identify best practices for your own channel.
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Exploring YouTube Live
Lesson 3: YouTube Live
8:50
Trace YouTube's evolution as a streaming platform — from early concert broadcasts to actively recruiting top Twitch gamers — and browse the interface to see how its algorithm surfaces a wider range of creators than any other streaming platform. Discover how YouTube's dual support for long-form horizontal content and vertical Shorts gives streamers a built-in tool for cross-promoting live broadcasts and growing subscribers.
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Enrollment required
Building & Growing on YouTube Live
Lesson 3: YouTube Live
11:09
Learn how subscribers, memberships, and the path to YouTube Partner status work, and follow the step-by-step milestones from account verification to earning 1,000 subscribers and 4,000 watch hours. Master best practices for going live from crafting titles, descriptions, and thumbnails that drive clicks, to repurposing archived content to keep generating discovery after the broadcast ends.
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Going Live on TikTok
Lesson 4: TikTok Live
10:27
Navigate TikTok's three content feeds and understand how the algorithm's discovery-first design makes it one of the most powerful platforms for reaching new audiences organically. Learn the requirements to go live, explore TikTok's gift-giving monetization model, and follow the steps to launch, manage, and archive a broadcast from the mobile app.
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Beyond the Big Three Other Streaming Platforms
Lesson 5: Additional Platforms & Platform Strategy
6:06
Explore Facebook Live's growing gaming community, Instagram Live's strength for real-time brand announcements, and Whatnot's live auction format for selling collectibles and merchandise. Discover how Discord serves as a community hub between broadcasts and how LinkedIn Live enables B2B brands to share thought leadership content with professionally targeted audiences.
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Comparing Twitch, YouTube Live, & TikTok
Lesson 5: Additional Platforms & Platform Strategy
6:45
Compare the big three platforms across community loyalty, discoverability, and monetization potential to understand the distinct strengths each one brings to a streaming strategy. Walk away with a proven multi-platform approach: use TikTok Live and YouTube Live to grow your audience through discovery, then direct loyal followers to Twitch for deeper engagement and faster initial monetization.
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