Digital Marketing Certificate (NYC or Online)
- Difficulty
- Beginner
- Format
- Live or Self-paced
Choose how you learn
Compare formats, then explore the details for your choice.
Book directly on nobledesktop.com. Opens in a new tab.
Book live on Noble DesktopSummary
Gain practical skills in digital marketing to create campaigns that attract, engage, and convert customers. You'll learn essential techniques in search engine optimization (SEO), social media, and analytics, enabling you to make data-driven decisions and improve ROI for any business.
- Develop Fundamental Marketing Skills: From business owners to aspiring marketers, this program provides practical training in digital marketing strategies. Learn how to manage social media campaigns, run paid ads, and optimize your website for search engines to increase traffic and engagement.
- Create Digital Marketing Campaigns: Learn how to design and implement multi-channel marketing strategies, incorporating SEO, social media, paid search, email marketing, and content marketing. Develop an actionable plan to increase brand visibility and drive conversions across platforms.
- Track Performance with Analytics & Reporting: Use tools like Google Analytics to monitor key performance indicators, track web traffic, and analyze the success of your campaigns. Learn how to create detailed reports to optimize marketing efforts and improve ROI for your business or clients.
- Hands-On Projects & 1-on-1 Mentoring: Throughout the program, you'll work on real-world projects to build a strong digital marketing portfolio, demonstrating your expertise to potential employers or clients. You'll also receive complimentary mentoring sessions to stay aligned with your goals.
Who this course is for
The Digital Marketing Certificate is for professionals looking to break into the field of digital marketing and learn all the key tools and skills needed to succeed in digital marketing across search, social media, and analytics. This program is best suited for: Individuals looking to start a career as a Digital Marketer. Entrepreneurs and business owners looking to grow their businesses with digital marketing techniques. Marketing professionals looking to broaden and advance their digital marketing skills.
Topics included
Curriculum
What you'll learn
- Monitor and report on your website performance
- Earn a high return on investment with paid search marketing
- Promote your business on top social media platforms
- Conduct keyword research with tools like Semrush
- Increase your website's organic search positions
- Optimize your landing pages for conversions
- Devise successful email marketing campaigns
Course outline
-
Digital Marketing Strategy & Web Fundamentals 6 hours
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
-
Content Marketing Bootcamp 6 hours
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content
-
Email Marketing Bootcamp 6 hours
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
- The important role of email marketing in a marketing strategy
- Qualities of a great email marketing campaign
- How to optimize your email marketing strategy
-
SEO Bootcamp 12 hours
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
-
Google Ads Bootcamp 12 hours
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
- Introduction to Google Ads
- How to set up and manage a Google Ads account
- Keyword strategies
- How to use match types to control who sees your ads
- Bidding strategies
- How the Google Ads auction works
- How to create ads that convert
- Landing page best practices
- How to set up call and conversion tracking
- Navigating the Google Ads interface
- Optimizing your campaign for maximum results
- Remarketing for Search and Display
- Campaign automation
- Display advertising with Google Ads
-
Google Analytics Bootcamp 12 hours
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement
-
Instagram Marketing Bootcamp 12 hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
-
Facebook Marketing Bootcamp 12 hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
-
LinkedIn Marketing Bootcamp 6 hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
-
YouTube Marketing 6 hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
-
Social Media Content Marketing: Blogs & X (Twitter) 6 hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
-
TikTok Marketing 6 hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
-
Streaming for Social Media 6 hours
Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
-
Social Media Industry & Portfolio 18 hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
-
AI for Marketing Course 18 hours
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
- Leverage AI-driven strategy in your marketing campaigns
- Integrate AI into SEO, SEM, content, advertising, and analytics
- Measure the real-world impact of your AI marketing efforts
- Complete a capstone project to showcase your work
What's included
- Free course retake within one year to refresh the material and gain practice.
- 8 one-on-one mentoring sessions
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Wed, Thu, Mon, Tue, Fri
10:00–17:00 · America/New_York (EDT/EST)
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In-person or live online
Tue, Thu
18:00–21:00 · America/New_York (EST/EDT)
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In-person or live online
Thu, Fri, Mon, Tue, Wed
10:00–17:00 · America/New_York (EST)
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In-person or live online
Wed, Thu, Fri, Mon, Tue
10:00–17:00 · America/New_York (EDT)
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In-person or live online
Tue, Thu
18:00–21:00 · America/New_York (EDT/EST)
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In-person or live online
Wed, Thu, Fri, Mon, Tue
10:00–17:00 · America/New_York (EDT)
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In-person or live online
Wed, Thu, Fri, Mon, Tue
10:00–17:00 · America/New_York (EDT/EST)
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This program is available for 450 days. You can choose when to start your access period. Once you activate, you will have 450 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $3,995
- Course length
- 120 hours
- Schedule
- On your schedule
Gain practical skills in digital marketing to create campaigns that attract, engage, and convert customers. Learn essential techniques in search engine optimization (SEO), social media marketing, and analytics to make data-driven decisions that improve ROI for any business.
- Develop Fundamental Marketing Skills: Whether you're a business owner or an aspiring marketer, this program provides practical training in social media campaign management, running paid ads, and optimizing websites for search engines to increase traffic and engagement.
- Create Marketing Campaigns: Design and implement multi-channel strategies that incorporate SEO, social media, paid search, email marketing, and content marketing. Build an actionable plan to boost brand visibility and drive conversions across platforms.
- Analyze Results with Analytics & Reporting: Use tools like Google Analytics to monitor performance metrics, track web traffic, and measure campaign success. Learn to create detailed reports that inform strategy and enhance ROI for your business or clients.
- Hands-On Projects & 1-on-1 Mentoring: Apply your skills through real-world projects to build a strong digital marketing portfolio that showcases your expertise. Receive personalized mentoring sessions to help refine your goals and strengthen your professional development.
Who the self-paced course is for
The Digital Marketing Certificate is for professionals looking to break into the field of digital marketing and learn all the key tools and skills needed to succeed across search, social media, and analytics. This program is best suited for: Individuals looking to start a career as a Digital Marketer. Entrepreneurs and business owners looking to grow their businesses with digital marketing techniques. Marketing professionals looking to broaden and advance their digital marketing skills.
Self-paced curriculum
What you'll learn self-paced
- Monitor and report on your website performance.
- Earn a high return on investment with paid search marketing.
- Promote your business on top social media platforms.
- Conduct keyword research with tools like SEMrush.
- Increase your website's organic search positions.
- Optimize your landing pages for conversions.
- Devise successful email marketing campaigns.
Self-paced course outline
-
Digital Marketing Strategy & Web Fundamentals (Self-Paced) 6 hours
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
-
Content Marketing Bootcamp (Self-Paced) 6 hours
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content
-
Email Marketing Bootcamp (Self-Paced) 6 hours
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
- The important role of email marketing in a marketing strategy
- Qualities of a great email marketing campaign
- How to optimize your email marketing strategy
-
SEO Bootcamp (Self-Paced) 12 hours
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
-
Google Ads Bootcamp (Self-Paced) 12 hours
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through paid advertising techniques.
- How to set up and manage a Google Ads account
- Keyword strategy, match types, and bidding tactics
- How the Google Ads auction works
- Creating high-converting ads and landing pages
- Call and conversion tracking setup
- Navigating and optimizing campaigns in Google Ads
- Remarketing for Search and Display
- Campaign automation and Display advertising
-
Google Analytics Bootcamp (Self-Paced) 12 hours
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement
-
Instagram Marketing Bootcamp (Self-Paced) 12 hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
-
Facebook Marketing Bootcamp (Self-Paced) 12 hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
-
LinkedIn Marketing Bootcamp (Self-Paced) 6 hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
-
YouTube Marketing (Self-Paced) 6 hours
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
-
Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced) 6 hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
-
TikTok Marketing (Self-Paced) 6 hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
-
Streaming for Social Media (Self-Paced) 6 hours
Discover how to utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
-
Social Media Industry & Portfolio (Self-Paced) 18 hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
-
AI for Marketing Course (Self-Paced) 18 hours
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
- Leverage AI-driven strategy in your marketing campaigns
- Integrate AI into SEO, SEM, content, advertising, and analytics
- Measure the real-world impact of your AI marketing efforts
- Complete a capstone project to showcase your work
What's included with self-paced
- 8 one-on-one mentoring sessions
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Digital Marketing Strategy & Web Fundamentals (Self-Paced)
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What Is Digital Marketing and Why It Matters
Lesson 1: Introduction to Digital Marketing
8:01
Define digital marketing and distinguish it from traditional marketing, focusing on measurement, targeting, and optimization across digital channels.
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Enrollment required
Core Digital Marketing Channels Explained
Lesson 1: Introduction to Digital Marketing
9:18
Identify key digital marketing channels such as SEO, content, social media, email, and paid advertising, and how they support awareness and conversions.
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Enrollment required
The Digital Marketing Landscape and Channel Trade Offs
Lesson 1: Introduction to Digital Marketing
10:52
Examine current digital marketing trends, audience behavior, and global adoption compared to traditional approaches.
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Enrollment required
Organic and Paid Marketing Strategies
Lesson 1: Introduction to Digital Marketing
13:23
Compare organic and paid strategies by evaluating cost, timelines, sustainability, and performance across major channels.
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Enrollment required
Key Website Metrics and Social Media Growth
Lesson 1: Introduction to Digital Marketing
12:41
Interpret core performance metrics, including traffic, conversion rate, CTR, and CPA, and understand platform-specific engagement signals.
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Conducting Market Research for Target Audience Identification
Lesson 2: Target Market Identification
8:08
Outline the seven-step target audience identification process using market research, data analysis, personas, testing, and feedback.
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Enrollment required
Using Demographics, Psychographics, and Behaviors
Lesson 2: Target Market Identification
10:46
Analyze demographic, psychographic, and behavioral data to understand customer motivations and engagement patterns.
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Enrollment required
Building and Applying Audience Personas
Lesson 2: Target Market Identification
12:31
Create audience personas that guide messaging, strategy, and product decisions, and refine them using performance data.
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Enrollment required
Audience Research Tools and Analytics
Lesson 2: Target Market Identification
10:51
Evaluate audience research tools such as social listening, analytics platforms, and persona builders to improve targeting.
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Building a Brand Positioning Strategy
Lesson 3: Developing Your Positioning in the MarketPlace
10:00
Identify brand strengths and positioning using SWOT analysis and customer feedback to define differentiation and value.
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Enrollment required
Using Perceptual Maps and Value Propositions
Lesson 3: Developing Your Positioning in the MarketPlace
14:47
Analyze competitors using perceptual maps and develop clear value propositions aligned with audience needs.
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Enrollment required
Setting Goals, Budgets, and KPIs for Digital Marketing
Lesson 4: Developing Your Digital Marketing Strategy
9:09
Set digital marketing goals aligned with business priorities using SMART criteria, budgets, and performance indicators.
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Enrollment required
Designing Effective Websites with the Hub and Spoke Model
Lesson 5: Website Fundamentals
12:50
Apply the hub-and-spoke website model to organize content, improve SEO, and design conversion-focused pages.
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Content Marketing Bootcamp (Self-Paced)
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Understanding the Fundamentals
Lesson 1: Introduction to Content Marketing
10:00
Define content marketing and examine how brands use valuable content to attract audiences, build awareness, and drive customer action.
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Using Content to Educate & Engage Customers
Lesson 1: Introduction to Content Marketing
9:42
Explore how content marketing educates audiences, supports the buyer decision process, and builds customer engagement.
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Enrollment required
B2B vs. B2C: Content Marketing Strategies
Lesson 1: Introduction to Content Marketing
7:25
Compare how businesses use content marketing in B2B and B2C environments, including differences in platforms and marketing objectives.
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Enrollment required
Developing a Content Marketing Strategy
Lesson 1: Introduction to Content Marketing
11:42
Plan a content marketing strategy by defining objectives and developing audience personas that guide messaging and content topics.
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Enrollment required
Planning Content with Calendars & Distribution Channels
Lesson 1: Introduction to Content Marketing
10:12
Organize content marketing efforts using content calendars and the right mix of channels and formats to reach target audiences.
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Types of Marketing Content
Lesson 2: Content Creation
8:52
Examine the wide range of content formats used in marketing, including blogs, videos, podcasts, infographics, webinars, and newsletters.
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Enrollment required
Content and the Customer Journey
Lesson 2: Content Creation
6:45
Explore how curated content and expert insights help answer audience questions and strengthen brand credibility.
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Enrollment required
Content Design Best Practices
Lesson 2: Content Creation
13:36
Apply best practices for content design and writing, including clear formatting, strong headlines, consistent branding, and mobile-friendly layouts.
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Content Promotion Strategies
Lesson 3: Content Measurement
8:32
Explore promotion channels such as social media, SEO, influencer partnerships, and email marketing.
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Enrollment required
Content Marketing Metrics & KPIs
Lesson 3: Content Measurement
9:04
Measure the effectiveness of content marketing by analyzing metrics such as reach, impressions, engagement, conversions, and referral traffic.
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Enrollment required
Setting SMART Marketing Goals
Lesson 3: Content Measurement
7:52
Define measurable marketing objectives using the SMART framework by setting specific, measurable, time-bound goals for content campaigns.
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Email Marketing Bootcamp (Self-Paced)
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Foundations of Email Marketing
Lesson 1: Introduction to Email Marketing
7:12
Define email marketing and understand how brands use it to communicate with subscribers, nurture leads, and build long term customer relationships.
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Enrollment required
Why Email Marketing Works
Lesson 1: Introduction to Email Marketing
9:07
Analyze industry data that demonstrates the effectiveness and continued growth of email marketing.
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Enrollment required
Improving Email Campaign Performance
Lesson 1: Introduction to Email Marketing
10:50
Apply strategies that strengthen email campaigns through automation, testing, and performance analysis.
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Building & Managing an Effective Email List
Lesson 2: Building Your Email List
10:00
Understand how to build a high quality email list using permission based marketing practices.
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Understanding Email Campaign Types
Lesson 3: Building Your Email Campaign
10:00
Identify the main types of marketing emails used in email campaigns, including promotional, transactional, and informational messages.
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Enrollment required
Mass Emails vs. Automated Email Campaigns
Lesson 3: Building Your Email Campaign
7:24
Compare mass email campaigns with automated email workflows and understand how each approach supports different marketing goals.
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Choosing Email Marketing Platforms & Tools
Lesson 4: Designing Effective Emails
10:00
Explore popular email marketing platforms and CRM tools used to design and manage email campaigns.
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Enrollment required
Subject Line Best Practices for Higher Open Rates
Lesson 4: Designing Effective Emails
11:54
Apply proven strategies for writing effective email subject lines that encourage recipients to open messages.
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Enrollment required
Designing Email Content That Drives Clicks
Lesson 4: Designing Effective Emails
11:15
Design email content that captures attention and encourages recipients to engage with marketing messages.
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Analyzing Email Campaign Performance
Lesson 5: Email Campaign Optimization
5:12
Review how email marketing platforms track campaign performance and evaluate metrics such as open rates, click through rates, bounce rates, and unsubscribe rates.
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Enrollment required
Using A/B Testing to Improve Email Campaigns
Lesson 5: Email Campaign Optimization
7:52
Apply A/B testing techniques to compare different versions of an email and determine which performs better.
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Enrollment required
Optimizing Email Campaigns with Automation and AI
Lesson 5: Email Campaign Optimization
5:37
Explore tools within email marketing platforms that help optimize campaigns through templates, subject line suggestions, send time optimization, and automation workflows.
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Enrollment required
Improving Email Deliverability & Sender Reputation
Lesson 6: Email Deliverability
8:08
Understand the difference between email delivery and deliverability and learn how these factors determine whether messages reach the inbox or are filtered into spam folders.
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SEO Bootcamp (Self-Paced)
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SEO Basics
Lesson 1: SEO Foundations & Search Engines
5:57
Define SEO and understand how it improves website visibility through content, technical optimization, and authority. Explore how search engines evolved and why modern SEO focuses on relevance and user experience.
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Enrollment required
Search Engines & SEO Pillars
Lesson 1: SEO Foundations & Search Engines
9:54
Identify the major search engines and understand why Google dominates. Break down the three pillars of SEO and connect them to rankings, traffic, and business results.
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Types of Keywords
Lesson 2: Keyword Research & Strategy
10:00
Define keywords and explore key types including short-tail, long-tail, branded, and transactional terms. Understand how each type supports search visibility and conversion potential.
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Search Intent & Keyword Strategy
Lesson 2: Keyword Research & Strategy
9:09
Analyze user intent and connect it to keyword selection for stronger SEO results. Build a keyword strategy by researching audiences, competitors, and relevant search topics.
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Using Google Tools for Keyword Research
Lesson 2: Keyword Research & Strategy
5:59
Explore Google Search Console and Google Trends to identify search queries, track keyword performance, and analyze trends across regions and time.
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Keyword Research with SEMrush
Lesson 2: Keyword Research & Strategy
11:44
Use SEMrush to discover keyword variations, analyze search volume and difficulty, and evaluate opportunities based on intent and competition.
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Competitive Analysis Basics
Lesson 3: Competitive SEO Analysis
9:18
Identify key competitors and evaluate their websites, content, and positioning to uncover opportunities for differentiation and keyword strategy. Use frameworks to assess strengths, weaknesses, and market roles.
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Keyword Gap Analysis with SEMrush
Lesson 3: Competitive SEO Analysis
8:37
Compare your keyword profile with competitors using SEMrush to identify shared, missing, and high-value keywords. Analyze rankings, difficulty, and opportunities to improve search performance.
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What is SEO Content?
Lesson 4: SEO Content Strategy
10:00
Define SEO content and explore how optimized, user-friendly content improves search rankings and engagement. Identify key content types and best practices for structure, relevance, and performance.
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Creating SEO Content
Lesson 4: SEO Content Strategy
8:00
Understand your audience, apply keyword research, and create high-quality content that meets user needs and drives engagement. Optimize on-page elements and use performance data to refine content strategy.
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Content & the Customer Journey
Lesson 4: SEO Content Strategy
9:45
Connect SEO content to each stage of the customer journey, from awareness to conversion and beyond. Use targeted content to guide users, build trust, and encourage long-term engagement.
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SEO Content Planning Exercise
Lesson 4: SEO Content Strategy
5:34
Apply keyword research to develop a structured blog outline and plan optimized content. Use tools and AI to generate ideas while guiding the process with clear strategy and intent.
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On Page SEO Fundamentals
Lesson 5: On-Page SEO Optimization
4:03
Define on-page SEO and understand key elements like heading tags, title tags, and page structure. Use these components to improve content relevance and search performance.
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Meta Descriptions & SERP Optimization
Lesson 5: On-Page SEO Optimization
4:31
Understand how meta descriptions influence click-through rates and search visibility. Write summaries that align with user intent and encourage engagement across search and social platforms.
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Enrollment required
Optimizing Metadata & Site Maps
Lesson 5: On-Page SEO Optimization
9:51
Create effective metadata using keywords, length guidelines, and clear value propositions. Use sitemaps and structured page elements to improve indexing and overall site performance.
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Off Page SEO & Backlinks
Lesson 6: Off-Page SEO & Link Building
9:50
Define off-page SEO and understand how backlinks, authority, and external signals impact search rankings. Apply best practices for building high-quality, relevant links that improve credibility and visibility.
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Backlink Tools & Analysis
Lesson 6: Off-Page SEO & Link Building
5:38
Use tools like Google Search Console and SEMrush to track backlinks, measure authority, and identify link-building opportunities. Analyze competitor strategies to strengthen your own backlink profile.
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Website Structure & SEO
Lesson 7: Technical SEO Essentials
5:11
Organize website structure to improve crawling, indexing, and user experience. Apply best practices for hierarchy, navigation, and accessibility to support stronger search performance.
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Designing User Friendly Navigation
Lesson 7: Technical SEO Essentials
5:35
Create intuitive navigation by aligning content with user needs and simplifying structure. Use mobile-friendly layouts, clear hierarchy, and visual cues to improve usability.
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Rich Snippets & Search Results
Lesson 7: Technical SEO Essentials
10:15
Enhance visibility with rich search results like reviews, images, and local listings. Understand how these features improve click-through rates and user engagement.
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Structured Data Fundamentals
Lesson 7: Technical SEO Essentials
13:12
Implement structured data to help search engines better understand and display content. Use schema markup to increase eligibility for rich results and improve search relevance.
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Creating Google Search Ads
Lesson 7: Technical SEO Essentials
14:04
Build effective Google text ads by selecting keywords, writing headlines, and structuring ad components. Use platform tools and AI suggestions to improve performance.
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Ad Policies & Best Practices
Lesson 7: Technical SEO Essentials
4:01
Follow advertising policies to ensure compliance and maintain account performance. Avoid deceptive practices and apply guidelines for targeting, content, and user experience.
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Enrollment required
Mobile SEO & Optimization
Lesson 8: Mobile SEO Optimization
11:05
Understand why mobile SEO is essential and how responsive design, speed, and user experience impact rankings and conversions. Apply best practices to create mobile-friendly content and improve performance across devices.
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Video SEO Fundamentals
Lesson 9: Video SEO & Optimization
8:09
Define video optimization and understand how content quality, metadata, and engagement impact rankings on platforms like YouTube. Analyze key performance factors such as watch time, thumbnails, and distribution.
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Optimizing YouTube Videos
Lesson 9: Video SEO & Optimization
5:07
Apply keyword research to titles, descriptions, and tags while creating engaging thumbnails and content. Use playlists, captions, and engagement strategies to improve visibility and rankings.
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Types of Video Content
Lesson 9: Video SEO & Optimization
7:00
Identify high-performing video formats such as tutorials, product demos, interviews, and testimonials. Align content with audience needs to build engagement and support different stages of the customer journey.
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Enrollment required
Promoting & Analyzing Videos
Lesson 9: Video SEO & Optimization
6:37
Promote videos through social media, collaborations, and paid strategies while tracking performance with analytics. Use insights like click-through rate, watch time, and audience behavior to refine content.
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SEO Audit Fundamentals
Lesson 10: SEO Audits & Analysis
10:00
Define SEO audits and analyze key areas like performance, indexing, user experience, and search queries using Google Search Console. Identify opportunities to improve click-through rates, rankings, and site health.
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Using SEMrush for SEO Audits
Lesson 10: SEO Audits & Analysis
10:54
Conduct a comprehensive SEO audit using SEMrush to evaluate on-page, off-page, and technical performance. Interpret scores, identify critical issues, and apply recommendations to improve rankings and authority.
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SEO KPIs & Metrics
Lesson 11: SEO Reporting & Performance
4:57
Track key SEO metrics such as organic traffic, keyword rankings, click-through rates, and bounce rate to evaluate performance. Use data over time to identify trends and measure the impact of optimization efforts.
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Reading SEO Reports
Lesson 11: SEO Reporting & Performance
13:24
Interpret SEO reports by analyzing audience behavior, traffic sources, and keyword performance. Use insights from tools like Google Analytics to understand trends and refine strategy.
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Google Ads Bootcamp (Self-Paced)
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History of Google Ads
Lesson 1: Google Ads Foundations
10:00
Trace the evolution of Google Ads from AdWords to today’s AI-driven platform and how CPC pricing and ad innovations reshaped performance marketing.
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Google Ads Overview
Lesson 1: Google Ads Foundations
10:00
Explain core Google Ads terminology, campaign structure, and metrics, including how intent and quality score drive paid search success.
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How Paid Search Works
Lesson 1: Google Ads Foundations
13:21
Break down the paid search workflow from keyword selection to auctions, ad ranking, and ongoing optimization.
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Pillars of Successful Ads
Lesson 1: Google Ads Foundations
4:43
Identify the key pillars of Google Ads performance, including keywords, ad copy, landing pages, targeting, testing, and AI optimization.
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Keywords
Lesson 2: Keywords & Research Strategy
9:53
Define keyword types in Google Ads and connect search intent to each stage of the customer journey.
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Keyword Research
Lesson 2: Keywords & Research Strategy
5:24
Explain the role of keyword research and introduce a process for uncovering intent, competition, and conversion opportunities.
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Finding the Right Keywords
Lesson 2: Keywords & Research Strategy
16:22
Demonstrate how to use Keyword Planner and third-party tools to evaluate search volume, trends, intent, and cost data.
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Ad Campaign Overview
Lesson 3: Campaign Setup & Structure
10:00
Explain how Google Ads campaigns are structured, including objectives, bidding strategies, budgets, and targeting decisions.
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Match Types
Lesson 3: Campaign Setup & Structure
7:38
Clarify how match types control when ads appear and how to balance reach, relevance, and cost
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Ad Creation
Lesson 4: Ad Creation & Compliance
10:00
Learn how search ads are built and optimized using headlines, descriptions, extensions, and testing best practices.
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Creating a Google Text Ad
Lesson 4: Ad Creation & Compliance
18:40
Gain insight into how to create and manage responsive search ads directly in Google Ads Manager.
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Ad Rank & Quality Score
Lesson 5: Quality, Landing Pages & Conversion Tracking
10:00
Explain how ad rank and quality score determine placement, visibility, and cost per click in Google Ads auctions.
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Landing pages
Lesson 5: Quality, Landing Pages & Conversion Tracking
14:43
Define landing pages and outline best practices for designing mobile-optimized pages that drive conversions.
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Conversion Tracking
Lesson 5: Quality, Landing Pages & Conversion Tracking
8:28
Learn what conversions are and how tracking them enables performance measurement and campaign optimization.
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Understanding Reports in Google Ads
Lesson 6: Reporting & Optimization
10:00
Walk through key Google Ads reports and show how to interpret metrics to improve campaign strategy.
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Analyzing & Optimizing Campaign Performance
Lesson 6: Reporting & Optimization
7:10
Apply data-driven analysis techniques to optimize keywords, ads, bids, budgets, and landing pages
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Audience Targeting
Lesson 7: Audience Expansion & Scaling
10:00
Explore audience targeting options and how they improve relevance in Google Ads campaigns
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Remarketing with Google Ads
Lesson 7: Audience Expansion & Scaling
9:24
Explain how remarketing re-engages past visitors using segmented audiences and personalized messaging
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Display Advertising with Google Ads
Lesson 7: Audience Expansion & Scaling
13:43
A look at display advertising and the Google Display Network, comparing formats and targeting strategies beyond search.
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Google Analytics Bootcamp (Self-Paced)
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Introduction to Web Analytics and Google Analytics
Lesson 1: Introduction to Google Analytics
9:09
Gain a clear understanding of web analytics by exploring how website data is collected and analyzed, and discover how Google Analytics transforms this data into insights.
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Using Google Analytics to Understand Visitor Behavior
Lesson 1: Introduction to Google Analytics
9:13
Explore the key questions Google Analytics can answer while learning how these insights connect to each stage of the buyer’s journey, including driving awareness, guiding consideration, improving conversions, and strengthening customer retention.
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Enrollment required
Creating a Google Analytics Measurement Plan
Lesson 2: Developing a Google Analytics Strategy
8:50
Learn the essentials of creating a Google Analytics measurement plan, including defining business objectives, identifying key performance indicators (KPIs), and selecting the right metrics and data sources.
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Enrollment required
Aligning Business Objectives with Google Analytics Goals
Lesson 2: Developing a Google Analytics Strategy
11:34
Explore the roles different teams play in developing a measurement plan, from business leadership and marketing teams to IT specialists and compliance officers.
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Enrollment required
Setting Up Your Google Analytics Account
Lesson 3: Best Practices for Setting Up a Google Analytics Account
11:38
Learn the step-by-step process of setting up a Google Analytics account, from creating an account to adding properties and configuring data streams, setting business objectives, selecting the appropriate platform, and implementing tracking codes to begin collecting data.
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Best Practices for Configuring Google Analytics
Lesson 3: Best Practices for Setting Up a Google Analytics Account
10:00
Explore best practices for configuring and managing Google Analytics accounts, including user roles, data collection settings, and key configurations.
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Enrollment required
Implementing Filters in Google Analytics for Clean Data
Lesson 4: Introduction to Filters
7:03
Learn how to use filters in Google Analytics to exclude irrelevant traffic, such as internal or developer visits, create different types of filters, exclude specific IP addresses, and customize filters for tracking specific sections of a website or subdomains.
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Enrollment required
Understanding Dimensions and Metrics in Google Analytics
Lesson 5: Dimensions and Metrics
7:23
Discover the fundamental concepts of dimensions and metrics in Google Analytics and learn how to combine qualitative and quantitative data to analyze user behavior, traffic sources, engagement, and conversions.
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Enrollment required
Building Audiences in Google Analytics
Lesson 6: Creating Audiences
7:50
Learn how to create and use audiences in Google Analytics for targeting and remarketing, understand the differences between audiences and segments, and define custom audiences based on behavior, demographics, and traffic sources.
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Enrollment required
Using Google Ads Audiences for Remarketing
Lesson 6: Creating Audiences
13:13
Dive deeper into creating audiences for marketing campaigns and remarketing using Google Ads, including building audiences from scratch, modifying templates, and selecting suggested audiences.
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Enrollment required
Tracking Key Events in Google Analytics
Lesson 7: Key Event Tracking
7:24
Learn about key event tracking in Google Analytics for monitoring important user actions such as conversions, form submissions, video views, ecommerce transactions, app installations, and content interactions.
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Enrollment required
Creating Custom Key Events in Google Analytics
Lesson 7: Key Event Tracking
9:06
Dive into creating custom key events in Google Analytics by defining specific actions such as downloads or form completions, setting parameters, and marking events correctly for accurate reporting.
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Enrollment required
Navigating the Google Analytics Dashboard
Lesson 8: Google Analytics Reporting
11:15
Learn how to navigate the Google Analytics dashboard as a central hub for accessing key metrics and reports.
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Understanding Audience Reports in Google Analytics
Lesson 8: Google Analytics Reporting
10:00
Explore audience reports in Google Analytics to analyze sessions, page views, bounce rates, engagement, demographic data, geographic insights, and behavioral trends.
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Acquisition Reports: Where Are Your Visitors Coming From?
Lesson 8: Google Analytics Reporting
7:52
Examine acquisition reports to understand how visitors arrive at a website, including organic search, paid search, social media, direct traffic, and referrals.
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Enrollment required
Behavior Reports: How Users Interact with Your Website
Lesson 8: Google Analytics Reporting
6:26
Gain insights into user behavior through behavioral reports by analyzing page views, time on site, bounce rate, and exit rate to identify high-performing pages and optimize user experience.
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Enrollment required
Conversion Reports: Measuring Success on Your Website
Lesson 8: Google Analytics Reporting
10:18
Explore conversion reports that track website goals and key marketing objectives such as sales, form submissions, and other valuable user actions.
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Enrollment required
Retention Reports: Keeping Users Engaged Over Time
Lesson 8: Google Analytics Reporting
10:32
Understand how retention reports provide insights into user engagement over time by analyzing cohorts based on first interactions and tracking behavior across set periods.
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Enrollment required
Traffic Acquisition: Analyzing Sources and Campaign Effectiveness
Lesson 8: Google Analytics Reporting
9:07
Discover how to use detailed traffic acquisition reports to evaluate which channels and campaigns drive the most engagement and conversions, compare performance metrics, and optimize underperforming sources.
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Introduction to UTM Tracking and Campaign Performance
Lesson 9: UTM Code Tracking
8:55
Discover how to use UTM parameters such as source, medium, campaign, term, and content to analyze marketing performance across channels and campaigns.
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Best Practices for Using UTM Parameters
Lesson 9: UTM Code Tracking
6:42
Explore best practices for using UTM parameters, including consistent naming conventions, avoiding overuse, and ensuring clear, reliable tracking data.
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Instagram Marketing Bootcamp (Self-Paced)
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The Evolution of Instagram & Core Platform Features
Lesson 1: Introduction to Instagram
10:00
Explore Instagram’s origins, visual identity, and core features, including how users interact through posts, stories, reels, tags, and profiles.
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Using Trend Reports to Understand Your Audience
Lesson 1: Introduction to Instagram
5:28
Review Instagram trend reports to identify emerging behaviors and Gen Z–driven shifts influencing fashion, beauty, and lifestyle content.
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Enrollment required
Hashtag Basics & Best Practices
Lesson 1: Introduction to Instagram
10:27
Understand how hashtags work, how the algorithm interprets them, and how to build a balanced strategy using branded, community, industry, and location tags.
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Enrollment required
Instagram SEO & Content Discovery Tactics
Lesson 1: Introduction to Instagram
3:31
Apply Instagram SEO techniques to improve discoverability across search, Explore pages, and category filters by aligning keywords and content types.
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Enrollment required
Hands On Hashtag & SEO Research Demonstration
Lesson 1: Introduction to Instagram
8:47
Navigate the Instagram interface to research hashtags, explore niches, and analyze real posts for relevance, competition, and visibility.
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Strategy Review & Applying Hashtags
Lesson 1: Introduction to Instagram
2:53
Compare hashtag strategies across industries to see how brands tailor reach based on goals, audiences, and geographic focus.
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Defining Your Brand Mission & Image
Lesson 2: Defining Your Brand & Audience
10:00
Clarify your brand’s mission, audience, and value proposition to establish a consistent and recognizable Instagram identity.
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Establishing Your Brand Strengths & Core Identity
Lesson 2: Defining Your Brand & Audience
6:34
Identify brand strengths and differentiators using SWOT principles and validate them through customer feedback and market perception.
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Enrollment required
Researching Your Target Audience
Lesson 2: Defining Your Brand & Audience
9:18
Gather demographic and behavioral insights using analytics, surveys, and social listening to understand audience needs and preferences.
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Enrollment required
Analyzing Your Competitors & Market Positioning
Lesson 2: Defining Your Brand & Audience
7:14
Analyze direct and indirect competitors to benchmark engagement, messaging strategies, and positioning using tools like Meta Business Suite.
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Introducing Customer Personas (Asana Example)
Lesson 2: Defining Your Brand & Audience
3:30
Define customer personas by combining demographic and psychographic data to represent ideal buyers and guide marketing decisions.
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Building a Persona Using HubSpot's Buyer Persona Tool
Lesson 2: Defining Your Brand & Audience
11:26
Build personas step-by-step using tools like HubSpot’s generator to identify goals, challenges, behaviors, and communication styles.
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Interpreting & Applying Your Persona Profile
Lesson 2: Defining Your Brand & Audience
6:21
Translate persona insights into actionable Instagram strategies by aligning content topics, messaging, and value propositions.
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Understanding Instagram Content Formats
Lesson 3: Creating & Editing Instagram Content
7:42
Explore feed posts, Stories, Live, and Reels to understand how each format supports different engagement and visibility goals.
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Enrollment required
Engagement Types & Platform Behavior
Lesson 3: Creating & Editing Instagram Content
7:37
Analyze how likes, comments, shares, and saves signal engagement and influence algorithmic performance on Instagram.
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Creating Posts, Stories, and Reels
Lesson 3: Creating & Editing Instagram Content
5:35
Create feed posts, Stories, and Reels using Instagram’s mobile tools, including captions, filters, music, overlays, and sharing settings.
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Editing Tools & Advanced Features
Lesson 3: Creating & Editing Instagram Content
7:44
Enhance content with Stories and Reels tools such as stickers, filters, clickable elements, and visual adjustments for brand consistency.
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Enrollment required
Reel Editing Deep Dive & Campaign Goal Setting
Lesson 3: Creating & Editing Instagram Content
7:52
Apply reel-specific editing techniques and define SMART content goals using metrics like engagement, reach, and follower growth.
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Using Content Themes to Expand Reach
Lesson 4: Building a Strong Content Strategy
8:38
Explore content themes such as UGC and educational posts to strengthen brand credibility and visibility through real-world examples.
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Defining Your Core Content Theme & Big Idea
Lesson 4: Building a Strong Content Strategy
13:13
Identify a central content theme that aligns brand strengths with audience needs to guide long-term storytelling.
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Creating Visual Consistency Across Your Grid
Lesson 4: Building a Strong Content Strategy
6:14
Establish a cohesive visual identity using consistent colors, fonts, templates, and design styles to build brand recognition.
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Capturing & Editing Content With the Right Tools
Lesson 4: Building a Strong Content Strategy
6:23
Use accessible tools and a sustainable posting cadence to maintain consistency and improve engagement over time.
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Enrollment required
Planning, Scheduling & Optimizing Content With the Algorithm
Lesson 4: Building a Strong Content Strategy
11:26
Plan and schedule content using Meta Business Suite while applying algorithm-friendly tactics to maximize reach and discovery.
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Enrollment required
Setting Up Instagram for Advertising & Campaign Management
Lesson 5: Advertising & Selling on Instagram
11:15
Set up Instagram advertising tools by connecting to a Facebook business page, selecting a professional account, and accessing insights.
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Understanding Ad Examples, Targeting, and Campaign Setup
Lesson 5: Advertising & Selling on Instagram
10:00
Create effective Instagram ads by analyzing real examples, choosing targeting options, adjusting budgets, and previewing placements.
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Enrollment required
Integrating Shopify for In App Shopping
Lesson 5: Advertising & Selling on Instagram
3:47
Connect Shopify to Instagram to enable shoppable posts, product tags, and in-app purchasing for seamless social commerce.
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Facebook Marketing Bootcamp (Self-Paced)
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Introduction to Facebook
Lesson 1: Introduction to Facebook
10:00
Trace Facebook's path from a 2004 Harvard-only network to a Meta-owned platform with 3 billion users, including the 2021 rebrand and the 2026 social-media-addiction ruling.
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Facebook Features and Terminology
Lesson 1: Introduction to Facebook
6:32
Distinguish a Profile from a Page and a Group, and compare Stories, which disappear after 24 hours, to Reels, which stay visible in the feed.
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Enrollment required
Navigating Facebook
Lesson 1: Introduction to Facebook
7:58
Navigate Facebook's three-column Home layout and profile menu, including Meta Business Suite access and Dark Mode settings.
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Determining Your Brand Image
Lesson 2: Building Your Brand
7:14
Apply a four-step brand framework—mission, image, voice, and audience—and answer six self-assessment questions to identify your brand's genuine strengths.
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Enrollment required
Finding Your Brand Voice
Lesson 2: Building Your Brand
8:31
Define your brand voice using a three-word framework, such as Nice, Straightforward, Knowledgeable, or Sassy, illustrated with real Page examples like Minions & Monsters and Morgan Stanley.
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Enrollment required
Brand Mission and Visual Consistency
Lesson 2: Building Your Brand
7:29
Write a one-sentence, outward-facing brand mission modeled on Asana's, and maintain visual consistency through color palette, graphics style, and templates.
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Enrollment required
Creating and Managing a Facebook Business Page
Lesson 3: Your Facebook Business Page
13:38
Create and manage a Facebook Business Page, including the New Pages Experience's Facebook vs. Task access and the six classic Page roles.
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Content Formats
Lesson 4: Creating Content for Facebook
9:17
Compare Facebook's three content formats—Feed, Stories, and Reels—and how each originated and displays differently across Pages and Groups.
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Creating a Post
Lesson 4: Creating Content for Facebook
10:00
Follow the three-step post-creation flow, and distinguish it from the separate Stories/Reels composer and Page-only Live streaming.
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Enrollment required
Driving Engagement and Interactions
Lesson 4: Creating Content for Facebook
6:26
Rank the four interaction types—Save, Share, Comment, and Like—by their signal strength for driving reach and engagement.
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Hashtags
Lesson 4: Creating Content for Facebook
11:37
Apply five hashtag best practices—simplicity, no spaces, visibility, strategy, and trending tags—to improve discoverability and engagement.
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Enrollment required
Content Types and Themes
Lesson 4: Creating Content for Facebook
13:17
Explore nine content-theme categories, from educational and testimonials to contests and motivational quotes, that define your Page's "why."
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Enrollment required
Combining Content Themes
Lesson 4: Creating Content for Facebook
8:58
Combine multiple content themes on one Page to strengthen market positioning and stand out from competitors.
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Enrollment required
Understanding the Algorithm and Big Ideas
Lesson 4: Creating Content for Facebook
11:22
Trace the Facebook algorithm's shift from chronological to engagement-ranked feeds, and apply tactics like cross-posting and the "big idea" template, illustrated by Dove's Real Beauty campaign.
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Introduction to Meta Business Suite
Lesson 5: Meta Business Suite
9:55
Tour Meta Business Suite's free dashboard for managing Facebook and Instagram together, including the Insights Overview and weekly activity review.
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Setting SMART Goals
Lesson 5: Meta Business Suite
5:41
Turn a vague goal like "get more followers" into a SMART goal with specific, measurable, and time-bound targets.
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Analyzing Competitors and Benchmarking
Lesson 5: Meta Business Suite
9:30
Run a five-step competitor analysis and use Meta Business Suite's benchmarking and Audience Insights tools to compare your Page against similar businesses.
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Enrollment required
Researching Your Target Audience
Lesson 5: Meta Business Suite
13:22
Research your target audience through existing data, social listening, and competitor research, and build a three-layer audience profile—demographic, psychographic, and behavioral.
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Enrollment required
Finding Your Audience in Groups
Lesson 5: Meta Business Suite
6:23
Find and engage your audience in Facebook Groups, and follow group etiquette by being helpful rather than promotional.
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Introduction to Meta Ads Manager
Lesson 6: Meta Ads Manager
7:21
Introduce Meta Ads Manager's campaign structure—Campaign, Ad Set, and Ad—and how each level builds on the one above it.
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Ad Creative Options and the Ads Manager Interface
Lesson 6: Meta Ads Manager
4:49
Set the four ad-level creative choices—visuals, copy, CTA, and placement—and use Ads Manager's AI tools and campaign dashboard.
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Enrollment required
Building a Campaign
Lesson 6: Meta Ads Manager
10:47
Walk through the 14-step campaign build in Ads Manager, from bid type and objective through Advantage+ AI automation to payment.
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Retargeting and Lookalike Audiences
Lesson 6: Meta Ads Manager
17:24
Build Custom and Lookalike Audiences from five data sources, including the Meta Pixel, and adjust audience size for similarity versus reach.
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Writing Ad Copy and Creative
Lesson 6: Meta Ads Manager
11:41
Write ad copy using the Action-Benefit Rule, and structure primary text, headline, and CTA to align with your message.
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Measuring Ad Performance
Lesson 6: Meta Ads Manager
6:25
Set up remarketing with the five Custom Audience sources and read campaign performance in the Ads Manager dashboard.
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Key Metrics and Benchmarks
Lesson 6: Meta Ads Manager
15:13
Calculate key ad metrics—CTR, CPC, CPA, ROAS, and more—and benchmark performance against industry standards.
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Connecting Shopify to Facebook
Lesson 7: Selling with Shopify and Facebook
14:33
Connect a Shopify store to Facebook Shop for in-app checkout, and distinguish Facebook Shop from Marketplace.
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LinkedIn Marketing Bootcamp (Self-Paced)
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LinkedIn Overview & Platform Evolution
Lesson 1: Introduction to LinkedIn
10:00
Explore the history, growth, and global impact of LinkedIn, including its acquisition by Microsoft and its role as a powerful network for professionals and businesses worldwide. Understand how platform changes and user behavior shape content and visibility.
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Enrollment required
Navigating LinkedIn Features & UX
Lesson 1: Introduction to LinkedIn
7:33
Discover how to navigate LinkedIn’s homepage, content feed, and profile, while exploring key features like jobs, groups, learning resources, and search tools that support networking and professional growth.
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Enrollment required
LinkedIn Job Discovery Tools
Lesson 1: Introduction to LinkedIn
5:26
Apply LinkedIn’s search tools and filters to refine job results by criteria such as role, experience level, salary, and location, while identifying trends to optimize your profile and improve job search outcomes.
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Building Your LinkedIn Profile
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:14
Understand how to structure a strong LinkedIn profile, including key components like your headshot, headline, summary, and experience, while learning how to present your personal brand effectively to employers and connections.
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Headline & Summary Basics
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:55
Create a compelling headline and summary that highlight your personality, achievements, and career story, while differentiating yourself from generic profiles and making a strong first impression.
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Enrollment required
Using Storytelling & Creativity
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:51
Explore different approaches to writing LinkedIn summaries, including storytelling, humor, and personal branding techniques that make your profile more engaging, relatable, and memorable.
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Enhancing Your Profile
Lesson 2: Leveraging Your Personal LinkedIn Profile
11:01
Strengthen your LinkedIn presence by adding relevant skills, requesting recommendations, reflecting on strengths and weaknesses, and using content posting to demonstrate expertise and industry engagement.
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Building a Company Page & Brand Presence
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
9:47
Understand how to create a LinkedIn company page, define your brand identity, and use features like posts, analytics, and job listings to grow visibility and engagement with your audience.
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Effective Content Strategies
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
6:30
Explore different types of LinkedIn content, including educational posts, testimonials, partnerships, and culture highlights, to build credibility, strengthen brand identity, and engage your audience.
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Enrollment required
Content Cadence & Strategy
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
8:22
Plan and maintain a consistent posting schedule by developing a content calendar, experimenting with timing and frequency, and aligning content themes to audience expectations and engagement patterns.
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Algorithm & Content Performance
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
7:38
Learn how LinkedIn’s algorithm prioritizes relevance, expertise, and meaningful engagement, and apply strategies like sharing perspectives, using keywords, and encouraging discussion to improve content visibility.
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Enrollment required
Ad Campaign Setup & Targeting
Lesson 4: Paid Advertising with LinkedIn
13:17
Learn how to create LinkedIn ad campaigns by selecting objectives, setting budgets, and defining audiences using targeting options like demographics, job roles, and AI-driven segments.
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YouTube Marketing (Self-Paced)
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Introduction to YouTube
Lesson 1: Platform Foundations & Content Strategy
10:00
Discover why YouTube became one of the most powerful digital marketing platforms on earth, tracing its evolution from a scrappy 2005 startup to a streaming giant with 2 billion monthly active users.
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YouTube Today: Trends, Challenges, & Opportunities
Lesson 1: Platform Foundations & Content Strategy
9:29
Explore where YouTube stands right now, including its battle against misinformation, the rise of live streaming, and why the platform remains a dominant force in e-commerce, gaming, and beyond.
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Enrollment required
Setting Up Your YouTube Channel
Lesson 1: Platform Foundations & Content Strategy
3:51
Walk through the step-by-step process of creating a YouTube channel, from choosing a name and uploading branding assets to writing a channel description and linking your website.
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Enrollment required
Navigating the YouTube Studio Dashboard
Lesson 1: Platform Foundations & Content Strategy
6:53
Get oriented inside YouTube Studio and learn how to manage your videos, playlists, comments, monetization settings, and channel customization all from one central hub.
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Enrollment required
Understanding Settings & Analytics
Lesson 1: Platform Foundations & Content Strategy
7:35
Dive into the tools available for individual videos, including how to edit details, set visibility, add end screens and cards, and read the key metrics that signal how a video is performing.
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Enrollment required
Decoding Analytics & Traffic Sources
Lesson 1: Platform Foundations & Content Strategy
11:23
Uncover how viewers are actually finding and watching your content by exploring traffic source data, audience retention curves, impressions, click-through rates, and demographic breakdowns.
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Enrollment required
Editing Tools, Copyright, & Managing Channel Access (2)
Lesson 1: Platform Foundations & Content Strategy
6:06
Master YouTube Studio's built-in editing features, trimming, blurring, adding audio tracks, and learn how to handle music copyright and share channel access with a team.
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Enrollment required
Content Trends
Lesson 1: Platform Foundations & Content Strategy
6:56
Survey the content formats and audience behaviors dominating YouTube right now, from episodic series and AI-assisted production to Shorts, live streams, ASMR, and the "brain rot" phenomenon.
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Enrollment required
Content Strategy & Your Brand Voice
Lesson 1: Platform Foundations & Content Strategy
5:05
Learn how to translate your brand identity into compelling YouTube content categories, including user-generated content, employee culture videos, live streams, and motivational storytelling.
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Enrollment required
Authentic Content
Lesson 1: Platform Foundations & Content Strategy
15:38
Analyze real-world examples (a viral Chewbacca mask mom, a Five Guys superfan, and a McDonald's CEO) to understand why authenticity and energy outperform polish and production budgets.
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Enrollment required
Visual Storytelling & Storyboarding
Lesson 1: Platform Foundations & Content Strategy
9:20
Harness the power of visual storytelling to create emotional connections with your audience, and learn how to use storyboards to plan your shots, scenes, and narrative arc before you hit record.
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Enrollment required
Shorts, Playlists, & Lessons
Lesson 1: Platform Foundations & Content Strategy
10:07
Maximize your channel's discoverability and watch time by strategically using YouTube Shorts and playlists, and draw inspiration from the production and titling techniques behind YouTube's biggest creator.
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Setting Goals & Understanding Metrics
Lesson 2: Strategy, Analytics, & Advertising
8:20
Establish the foundation of a winning YouTube strategy by applying the SMART goal framework to your channel objectives and getting familiar with the four key engagement metrics every creator and brand needs to track.
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The Mr Beast Blueprint: CTR, Watch Time & the Hook
Lesson 2: Strategy, Analytics, & Advertising
10:00
Decode the data-driven content philosophy behind YouTube's most subscribed creator, and learn exactly how to optimize your titles, thumbnails, and first-minute hook to maximize click-through rate and average view duration.
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Enrollment required
Social Listening, Audience Analytics, & Competitive Research
Lesson 2: Strategy, Analytics, & Advertising
8:21
Sharpen your content strategy by learning how to monitor trends, analyze your audience demographics and traffic sources, and systematically study what's working for competitors in your category.
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Enrollment required
Introduction to Paid Advertising
Lesson 2: Strategy, Analytics, & Advertising
6:42
Get oriented in the world of YouTube ads, including where they appear, how they're priced, and how to access the Google Ads manager to launch campaigns that reach the right audience at a competitive cost.
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Enrollment required
Ad Formats, Campaign Setup, & Conversion Tracking
Lesson 2: Strategy, Analytics, & Advertising
9:02
Walk through every YouTube ad format, from skippable pre-rolls to bumper ads and image overlays, and learn how to configure a campaign, set your objective, and track performance all the way through to conversion.
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Enrollment required
Integrating Shopify
Lesson 2: Strategy, Analytics, & Advertising
5:04
Discover how to connect your Shopify store directly to your YouTube channel so viewers can browse and purchase your products without ever leaving the platform.
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Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)
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Welcome and How This Course Works
Lesson 1: X (Twitter)
7:42
Get an overview of the course's two channels—X's short-lived posts and blogging's long-lasting SEO traffic—and preview its four hands-on worksheet projects.
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Introduction to X (Twitter)
Lesson 1: X (Twitter)
9:53
Trace X's history from its 2006 founding and first post through its 2023 rebrand, and identify three business reasons brands use the platform.
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Enrollment required
X (Twitter) Today
Lesson 1: X (Twitter)
11:28
Review the 2022 Musk acquisition and 2023 rebrand, and distinguish the blue, gold, and gray tiers of X verification.
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Understanding the Algorithm: Key Ranking Signals
Lesson 1: X (Twitter)
9:25
Apply the six ranking signals behind X's Top Tweets algorithm, focusing on the two marketers can control—engagement and content type.
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Enrollment required
Understanding the Algorithm: In Network vs. Out of Network
Lesson 1: X (Twitter)
14:06
Explain how X's "real graph" model splits your timeline roughly 50/50 between in-network and out-of-network content.
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Hashtags 101
Lesson 1: X (Twitter)
9:51
Apply hashtag do's and don'ts, including capitalizing multi-word tags and limiting posts to one or two relevant hashtags.
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Enrollment required
Content Themes, Cadence, and Scheduling
Lesson 1: X (Twitter)
14:00
Build a content theme from the overlap of your expertise and your audience's interests, and set a consistent posting cadence using eight content types.
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Paid Advertising
Lesson 2: Blogging
10:00
Follow the five-step ad creation process, from starting with a top organic post to reviewing and launching a Promoted Ad.
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Enrollment required
Monetizing Your Blog
Lesson 2: Blogging
11:02
Compare four blog income methods—affiliate marketing, ad space, paid webinars, and premium content—and use evergreen content to compound them all.
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TikTok Marketing (Self-Paced)
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Introduction to TikTok
Lesson 1: TikTok Fundamentals
10:00
Trace TikTok's path from ByteDance's 2012 founding through the Musical.ly merger to its 2026 US divestiture, and review its scale at nearly 2 billion monthly users.
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The Algorithm and the For You Page
Lesson 1: TikTok Fundamentals
9:45
Rank the three signal groups behind the For You Page—user interactions, video information, and account settings—and explore niche "subculture" communities.
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Enrollment required
Content Tips and Creating Your Account
Lesson 1: TikTok Fundamentals
8:37
Apply content habits like hooking viewers fast and posting sound-on with captions, illustrated by the Doggface208 UGC case study, and set up a TikTok Business account.
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Enrollment required
TikTok Navigation, SEO, and Hashtags 101
Lesson 1: TikTok Fundamentals
13:22
Navigate the For You Page, Discover, and Following feeds, and place keywords across captions, on-screen text, audio, and hashtags to improve searchability.
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Enrollment required
Hashtag Strategy Exercise: Setup
Lesson 1: TikTok Fundamentals
1:43
Choose five hashtags for a sample video by starting broad and narrowing to distinctive traits.
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Hashtag Strategy Exercise: Walkthrough
Lesson 1: TikTok Fundamentals
6:42
Review a worked hashtag strategy that mixes high- and low-density tags, and apply the same approach to a realtor example.
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Creating Successful Content: Themes
Lesson 2: Content Strategy and Paid Advertising
10:00
Match four content themes—UGC, people and culture, thought leadership, and inspiring stories—to real examples like Bailey Sarian's true-crime makeup tutorials.
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Storyboards, Sound, and Storytelling
Lesson 2: Content Strategy and Paid Advertising
6:23
Follow a five-step storyboard process, and choose between TikTok's Commercial Music Library and standard audio library based on ad-use copyright rules.
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Enrollment required
Setting Goals and Success Metrics
Lesson 2: Content Strategy and Paid Advertising
0:06
Apply the five SMART criteria to a real goal like gaining 1,000 followers in three months, and use proxy metrics to measure brand awareness.
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Enrollment required
Engagement Signals and Analyzing the Competition
Lesson 2: Content Strategy and Paid Advertising
5:17
Rank TikTok's engagement signals from favorites and shares down to likes, and run a five-step competitor analysis using engagement rate.
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Enrollment required
Setting Up TikTok Ads
Lesson 2: Content Strategy and Paid Advertising
11:20
Set up a Business account and Ads Manager, install the TikTok Pixel, and structure campaigns across Campaign, Ad Group, and Ad levels.
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Targeting, Budgeting, and Publishing Ads
Lesson 2: Content Strategy and Paid Advertising
7:24
Layer audience targeting by demographics, custom audiences, and interests, and weigh broad versus narrow targeting against a roughly $20 minimum daily budget.
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Enrollment required
Ad Best Practices and Formats
Lesson 2: Content Strategy and Paid Advertising
13:13
Iterate on ad creative using cost-per-result and engagement data, and choose from nine ad formats including In-Feed, Spark Ads, and TopView.
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Streaming for Social Media (Self-Paced)
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What Is Streaming?
Lesson 1: Introduction to Streaming
6:55
Trace the evolution of live streaming from a 1993 rock band experiment to a globally integrated social media feature. Learn how internet streaming democratized broadcast, replacing expensive equipment with nothing more than a smart device. Understand the key difference between private streams like Zoom and public social platforms where thousands of viewers can watch and interact in real time.
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Enrollment required
Video Formats & Content Types
Lesson 1: Introduction to Streaming
13:23
Understand the differences between horizontal and vertical video formats and when each best serves your streaming goals. Survey the full range of content categories — from gaming and sports to tutorials, vlogs, and ASMR — and see how each attracts a distinct audience. Walk away with a clear picture of the content landscape so you can identify which formats and topics align with your brand or channel strategy.
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Enrollment required
Setting Up Your Stream with OBS & Nightbot
Lesson 1: Introduction to Streaming
7:06
Get hands-on with OBS Studio, the free industry-standard tool used to capture, configure, and broadcast live streams to platforms like YouTube, Twitch, and Facebook. Learn how to build scenes, layer sources, adjust audio, and add professional overlays like "Coming Soon" and "On Break" screens. Discover how Nightbot integrates with your stream to automatically moderate chat and manage a growing audience without losing control of the conversation.
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The History & Rise of Twitch
Lesson 2: Twitch
10:00
Follow Twitch's journey from its origins as Justin.tv to a $970 million Amazon acquisition and a platform with over 240 million monthly active users. Understand the psychological drivers behind Twitch viewership — including information-seeking, tension release, and the social bonds formed between streamers and their communities.
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Enrollment required
The Twitch Community, Roles, & Monetization
Lesson 2: Twitch
11:19
Navigate the Twitch platform and learn its community vocabulary — from lurkers and commenters to subscribers, moderators, VIPs, and editors. Explore engagement tools like channel points, bits, custom emotes, and sub gifting, and understand how each one deepens audience loyalty.
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Enrollment required
Managing Your Twitch Channel
Lesson 2: Twitch
3:00
Access the Twitch Creator Dashboard to monitor analytics, manage content, and track your progress toward affiliate and partner status. Compare the built-in Twitch Stream Manager to OBS Studio and understand why most serious streamers rely on OBS for a more robust setup. Apply what you've learned by researching a successful Twitch creator using the provided worksheet to identify best practices for your own channel.
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Exploring YouTube Live
Lesson 3: YouTube Live
8:50
Trace YouTube's evolution as a streaming platform — from early concert broadcasts to actively recruiting top Twitch gamers — and browse the interface to see how its algorithm surfaces a wider range of creators than any other streaming platform. Discover how YouTube's dual support for long-form horizontal content and vertical Shorts gives streamers a built-in tool for cross-promoting live broadcasts and growing subscribers.
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Enrollment required
Building & Growing on YouTube Live
Lesson 3: YouTube Live
11:09
Learn how subscribers, memberships, and the path to YouTube Partner status work, and follow the step-by-step milestones from account verification to earning 1,000 subscribers and 4,000 watch hours. Master best practices for going live from crafting titles, descriptions, and thumbnails that drive clicks, to repurposing archived content to keep generating discovery after the broadcast ends.
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Going Live on TikTok
Lesson 4: TikTok Live
10:27
Navigate TikTok's three content feeds and understand how the algorithm's discovery-first design makes it one of the most powerful platforms for reaching new audiences organically. Learn the requirements to go live, explore TikTok's gift-giving monetization model, and follow the steps to launch, manage, and archive a broadcast from the mobile app.
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Beyond the Big Three Other Streaming Platforms
Lesson 5: Additional Platforms & Platform Strategy
6:06
Explore Facebook Live's growing gaming community, Instagram Live's strength for real-time brand announcements, and Whatnot's live auction format for selling collectibles and merchandise. Discover how Discord serves as a community hub between broadcasts and how LinkedIn Live enables B2B brands to share thought leadership content with professionally targeted audiences.
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Comparing Twitch, YouTube Live, & TikTok
Lesson 5: Additional Platforms & Platform Strategy
6:45
Compare the big three platforms across community loyalty, discoverability, and monetization potential to understand the distinct strengths each one brings to a streaming strategy. Walk away with a proven multi-platform approach: use TikTok Live and YouTube Live to grow your audience through discovery, then direct loyal followers to Twitch for deeper engagement and faster initial monetization.
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