TikTok Marketing
via Noble Desktop
Affiliated with Course Report
Explore how TikTok fits into a marketing strategy in Noble Desktop's course. The curriculum considers the platform's content format, audience, and business uses, connecting creative choices with marketing objectives. You work on how short-form content can serve a brand and how its role differs from other social channels.
What's included with live classes
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Overview
Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's position within the competitive marketplace.
This one-day workshop closely examines one of the most popular content categories—video. In addition to the content, the workshop explores the platform giant TikTok. Students will be introduced to current social media marketing trends and will develop a strategy that works for them. Get started by learning about the benefits of social media marketing on our blog.
This workshop is a comprehensive look at all aspects of video-based social media marketing. For more information about the topics covered in class, please refer to the syllabus below.
Topics included
Schedule & enrollment
Find dates that fit your schedule, then book on Noble Desktop.
- Live tuition
- $325
- Course length
- 6 hours
All class times are Eastern (ET).
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Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
Confirm current dates and availability on Noble Desktop before booking. Enrollment opens in a new tab.
Self-paced tuition & enrollment
Learn through recorded lessons on your own schedule.
- Tuition
- $325
- Course length
- 6 hours
- Format
- Self-paced online
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
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Curriculum
What you'll learn
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
Course syllabus
TikTok Marketing
- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics
Developing a Strategy for Business-Based Content
- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO
Determining Your Brand Image
- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement
Creating Successful Content for TikTok
- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok
Paid Advertising and Shopify
- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
View self-paced tuition & enrollmentSocial media marketing is one of the most effective ways to grow an online presence and connect with audiences. Understanding each platform’s landscape and developing a strong strategy are essential to standing out in today’s competitive marketplace.
This self-paced workshop focuses on video-based content, highlighting TikTok as a leading platform for creative and business growth. Participants will explore current trends in social media marketing and design a personalized strategy for producing impactful short-form video content. To learn more about the advantages of social media marketing, visit our blog.
Self-paced curriculum
What you'll learn self-paced
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
Self-paced syllabus
TikTok Marketing
- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics
Developing a Strategy for Business-Based Content
- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO
Determining Your Brand Image
- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement
Creating Successful Content for TikTok
- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok
Paid Advertising and Shopify
- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
TikTok Marketing (Self-Paced)
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Introduction to TikTok
Lesson 1: TikTok Fundamentals
10:00
Trace TikTok's path from ByteDance's 2012 founding through the Musical.ly merger to its 2026 US divestiture, and review its scale at nearly 2 billion monthly users.
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The Algorithm and the For You Page
Lesson 1: TikTok Fundamentals
9:45
Rank the three signal groups behind the For You Page—user interactions, video information, and account settings—and explore niche "subculture" communities.
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Enrollment required
Content Tips and Creating Your Account
Lesson 1: TikTok Fundamentals
8:37
Apply content habits like hooking viewers fast and posting sound-on with captions, illustrated by the Doggface208 UGC case study, and set up a TikTok Business account.
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Enrollment required
TikTok Navigation, SEO, and Hashtags 101
Lesson 1: TikTok Fundamentals
13:22
Navigate the For You Page, Discover, and Following feeds, and place keywords across captions, on-screen text, audio, and hashtags to improve searchability.
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Enrollment required
Hashtag Strategy Exercise: Setup
Lesson 1: TikTok Fundamentals
1:43
Choose five hashtags for a sample video by starting broad and narrowing to distinctive traits.
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Enrollment required
Hashtag Strategy Exercise: Walkthrough
Lesson 1: TikTok Fundamentals
6:42
Review a worked hashtag strategy that mixes high- and low-density tags, and apply the same approach to a realtor example.
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Creating Successful Content: Themes
Lesson 2: Content Strategy and Paid Advertising
10:00
Match four content themes—UGC, people and culture, thought leadership, and inspiring stories—to real examples like Bailey Sarian's true-crime makeup tutorials.
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Storyboards, Sound, and Storytelling
Lesson 2: Content Strategy and Paid Advertising
6:23
Follow a five-step storyboard process, and choose between TikTok's Commercial Music Library and standard audio library based on ad-use copyright rules.
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Enrollment required
Setting Goals and Success Metrics
Lesson 2: Content Strategy and Paid Advertising
0:06
Apply the five SMART criteria to a real goal like gaining 1,000 followers in three months, and use proxy metrics to measure brand awareness.
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Enrollment required
Engagement Signals and Analyzing the Competition
Lesson 2: Content Strategy and Paid Advertising
5:17
Rank TikTok's engagement signals from favorites and shares down to likes, and run a five-step competitor analysis using engagement rate.
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Enrollment required
Setting Up TikTok Ads
Lesson 2: Content Strategy and Paid Advertising
11:20
Set up a Business account and Ads Manager, install the TikTok Pixel, and structure campaigns across Campaign, Ad Group, and Ad levels.
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Enrollment required
Targeting, Budgeting, and Publishing Ads
Lesson 2: Content Strategy and Paid Advertising
7:24
Layer audience targeting by demographics, custom audiences, and interests, and weigh broad versus narrow targeting against a roughly $20 minimum daily budget.
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Enrollment required
Ad Best Practices and Formats
Lesson 2: Content Strategy and Paid Advertising
13:13
Iterate on ad creative using cost-per-result and engagement data, and choose from nine ad formats including In-Feed, Spark Ads, and TopView.
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Course Reviews
Is this course right for you?
Choose this course for a focused look at TikTok marketing. If you want a broader sequence that covers platform selection and multiple types of social content, compare the Social Media Marketing Certificate before choosing individual courses.