Streaming for Social Media
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- Live or Self-paced
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Book live on Noble DesktopSummary
Social media today has a variety of ways to showcase yourself or your brand to a wide audience, including streaming. Streaming has been a key component of social media content for over a decade. Now, content creators can use applications such as OBS to create an interactive experience for their audience. In this class, you’ll learn about the main streaming platforms including Twitch, YouTube, and TikTok, as well as the fundamentals of setting up your stream using the free application OBS.
Curriculum
What you'll learn
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
Course syllabus
OBS for Streaming
- How to set-up content sources
- Using sources to establish scenes
- Connecting to your streaming account
- Connecting Streams to NightBot
- How to start streaming through OBS
Streaming on Twitch
- Introduction and History of Twitch
- The Twitch community, subscriptions and emotes
- Twitch Affiliate and Partners
- How to work with OBS and Twitch
- Reaching goals and establishing a schedule
Streaming on YouTube
- Introduction and History of YouTube streaming
- The YouTube community and subscriptions
- How to work with OBS and YouTube
- Reaching goals and establishing a schedule
Streaming on TikTok
- Introduction and History of TikTok Live
- The benefits and disadvantages of vertical streaming
- Subscriptions and TikTok gifts
- Establishing a theme for content
- Reaching goals and establishing a schedule
- Additional vertical streaming platforms
What's included
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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In-person or live online
Starts at 18:00 · America/New_York (EST); final session ends at 21:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $325
- Course length
- 6 hours
- Schedule
- On your schedule
Social media offers countless ways to share your message, and streaming has become one of the most dynamic tools for connecting with audiences. For over a decade, creators have used live streaming to build communities and showcase their content in real time. In this class, you’ll explore leading streaming platforms like Twitch, YouTube, and TikTok while learning how to set up and manage your own broadcasts using OBS, a free and versatile streaming application.
Self-paced curriculum
What you'll learn self-paced
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
Self-paced syllabus
OBS for Streaming
- How to set-up content sources
- Using sources to establish scenes
- Connecting to your streaming account
- Connecting Streams to NightBot
- How to start streaming through OBS
Streaming on Twitch
- Introduction and History of Twitch
- The Twitch community, subscriptions and emotes
- Twitch Affiliate and Partners
- How to work with OBS and Twitch
- Reaching goals and establishing a schedule
Streaming on YouTube
- Introduction and History of YouTube streaming
- The YouTube community and subscriptions
- How to work with OBS and YouTube
- Reaching goals and establishing a schedule
Streaming on TikTok
- Introduction and History of TikTok Live
- The benefits and disadvantages of vertical streaming
- Subscriptions and TikTok gifts
- Establishing a theme for content
- Reaching goals and establishing a schedule
- Additional vertical streaming platforms
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Streaming for Social Media (Self-Paced)
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What Is Streaming?
Lesson 1: Introduction to Streaming
6:55
Trace the evolution of live streaming from a 1993 rock band experiment to a globally integrated social media feature. Learn how internet streaming democratized broadcast, replacing expensive equipment with nothing more than a smart device. Understand the key difference between private streams like Zoom and public social platforms where thousands of viewers can watch and interact in real time.
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Enrollment required
Video Formats & Content Types
Lesson 1: Introduction to Streaming
13:23
Understand the differences between horizontal and vertical video formats and when each best serves your streaming goals. Survey the full range of content categories — from gaming and sports to tutorials, vlogs, and ASMR — and see how each attracts a distinct audience. Walk away with a clear picture of the content landscape so you can identify which formats and topics align with your brand or channel strategy.
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Enrollment required
Setting Up Your Stream with OBS & Nightbot
Lesson 1: Introduction to Streaming
7:06
Get hands-on with OBS Studio, the free industry-standard tool used to capture, configure, and broadcast live streams to platforms like YouTube, Twitch, and Facebook. Learn how to build scenes, layer sources, adjust audio, and add professional overlays like "Coming Soon" and "On Break" screens. Discover how Nightbot integrates with your stream to automatically moderate chat and manage a growing audience without losing control of the conversation.
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The History & Rise of Twitch
Lesson 2: Twitch
10:00
Follow Twitch's journey from its origins as Justin.tv to a $970 million Amazon acquisition and a platform with over 240 million monthly active users. Understand the psychological drivers behind Twitch viewership — including information-seeking, tension release, and the social bonds formed between streamers and their communities.
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Enrollment required
The Twitch Community, Roles, & Monetization
Lesson 2: Twitch
11:19
Navigate the Twitch platform and learn its community vocabulary — from lurkers and commenters to subscribers, moderators, VIPs, and editors. Explore engagement tools like channel points, bits, custom emotes, and sub gifting, and understand how each one deepens audience loyalty.
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Enrollment required
Managing Your Twitch Channel
Lesson 2: Twitch
3:00
Access the Twitch Creator Dashboard to monitor analytics, manage content, and track your progress toward affiliate and partner status. Compare the built-in Twitch Stream Manager to OBS Studio and understand why most serious streamers rely on OBS for a more robust setup. Apply what you've learned by researching a successful Twitch creator using the provided worksheet to identify best practices for your own channel.
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Exploring YouTube Live
Lesson 3: YouTube Live
8:50
Trace YouTube's evolution as a streaming platform — from early concert broadcasts to actively recruiting top Twitch gamers — and browse the interface to see how its algorithm surfaces a wider range of creators than any other streaming platform. Discover how YouTube's dual support for long-form horizontal content and vertical Shorts gives streamers a built-in tool for cross-promoting live broadcasts and growing subscribers.
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Enrollment required
Building & Growing on YouTube Live
Lesson 3: YouTube Live
11:09
Learn how subscribers, memberships, and the path to YouTube Partner status work, and follow the step-by-step milestones from account verification to earning 1,000 subscribers and 4,000 watch hours. Master best practices for going live from crafting titles, descriptions, and thumbnails that drive clicks, to repurposing archived content to keep generating discovery after the broadcast ends.
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Enrollment required
Going Live on TikTok
Lesson 4: TikTok Live
10:27
Navigate TikTok's three content feeds and understand how the algorithm's discovery-first design makes it one of the most powerful platforms for reaching new audiences organically. Learn the requirements to go live, explore TikTok's gift-giving monetization model, and follow the steps to launch, manage, and archive a broadcast from the mobile app.
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Beyond the Big Three Other Streaming Platforms
Lesson 5: Additional Platforms & Platform Strategy
6:06
Explore Facebook Live's growing gaming community, Instagram Live's strength for real-time brand announcements, and Whatnot's live auction format for selling collectibles and merchandise. Discover how Discord serves as a community hub between broadcasts and how LinkedIn Live enables B2B brands to share thought leadership content with professionally targeted audiences.
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Enrollment required
Comparing Twitch, YouTube Live, & TikTok
Lesson 5: Additional Platforms & Platform Strategy
6:45
Compare the big three platforms across community loyalty, discoverability, and monetization potential to understand the distinct strengths each one brings to a streaming strategy. Walk away with a proven multi-platform approach: use TikTok Live and YouTube Live to grow your audience through discovery, then direct loyal followers to Twitch for deeper engagement and faster initial monetization.
View enrollment options at Noble Desktop