SEO Bootcamp (NYC or Online)
- Difficulty
- Beginner
- Format
- Live or Self-paced
Choose how you learn
Compare formats, then explore the details for your choice.
Book directly on nobledesktop.com. Opens in a new tab.
Book live on Noble DesktopSummary
Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and helps your website rank high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but also helps maintain its relevance in an increasingly competitive digital landscape.
In this two-day bootcamp, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in Search Engine Optimization and competitive keyword analysis. To help you get started, this course includes a seven-day free trial of Semrush, a leading keyword research tool. Whether you're a business owner, marketer, or a Front-End Developer who wants to improve their digital marketing skills and career prospects, this course is for you. For more information about the topics covered in the course, please refer to our syllabus below.
Who this course is for
This bootcamp is meant for those with minimal SEO experience looking to master all the essential concepts of SEO. This program is best suited for: Entrepreneurs looking to boost site rankings through SEO tactics Marketing professionals looking to learn new digital marketing skills Individuals interested in exploring a career in digital marketing
Topics included
Curriculum
What you'll learn
- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
Course syllabus
Introduction to Search Engine Optimization
- What is search engine optimization
- Meet the search engines
- How search engines work
- SEO impact on businesses
Keyword Research
- What is a keyword
- The different types of keywords
- Examining the intent behind a keyword
- Understanding the progression of a search query
- Steps to keyword research
- How to find the best keywords to target
- How to discover your competitors keywords
- Competitive keyword analysis
- Keyword research tools
- Keyword research lab
Competitive Analysis
- How to identify your competitors?
- What to analyze?
- How to use your competitive analysis for keyword targeting?
SEO Content
- What is SEO content
- Different types of SEO content
- Steps to creating SEO content
- How to factor in your customer buying journey when creating SEO content
- How to evaluate your competitors content
On-Page Optimization
- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of sitemaps
- Examining the perfectly optimized web page
- On page optimization lab
Off-Page Optimization
- What is off-page optimization
- The role of backlinks
- Best practices for link building
- How to build internal site links
- How to get backlinks
- Strategies for achieving high ranking
Designing for SEO
- How to structure your website
- How to organize your web pages
- How to design your website navigation
- How to use rich snippets/structure data
- What are Meta robot tags
- How to use Meta robot tags
- What are 404 error pages
- Tips for creating 404 error pages
- What are 301 redirects
- How search engines handle 301 redirects
- The importance of canonicalization
- How to implement canonicalization
- How website speed influence your rankings and how to improve it
Mobile SEO
- Factors that influence Mobile SEO
- The importance of Mobile SEO
- A look at options for creating mobile friendly websites
- Characteristics of mobile websites
- Creating mobile focused content
Video Optimization
- Step to YouTube Video Optimization
- Keyword Research for Video Optimization
- How to Optimize YouTube Videos
- Factors that Affect Your Video Ranking
- Types of Videos to Create
- How to Promote Your Videos
SEO Audit
- What is an SEO Audit?
- How to conduct an SEO Audit?
- Tools for conducting an SEO Audit?
- SEO Audit Lab
Measuring & Reporting on SEO Success
- KPIs for Organic Search
- How to Report on SEO Progress
- Demystifying SEO Reports
What's included
- Free course retake within one year to refresh the material and gain practice.
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
-
–
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $650
- Course length
- 12 hours
- Schedule
- On your schedule
In this two-day bootcamp, build a strong foundation in Search Engine Optimization (SEO) and learn how to outpace competitors through interactive lessons in keyword strategy, on-page optimization, and performance analysis. Participants will gain experience using Semrush, one of the industry’s top tools for keyword research and competitive insights.
Designed for business owners, marketers, and front-end developers, this course offers practical techniques to enhance your digital marketing expertise and advance your career. For a detailed overview of course topics, please see the syllabus below.
Who the self-paced course is for
Entrepreneurs looking to boost site rankings through SEO tactics Marketing professionals looking to learn new digital marketing skills Individuals interested in exploring a career in digital marketing
Self-paced curriculum
What you'll learn self-paced
- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
Self-paced syllabus
Introduction to Search Engine Optimization
- What is search engine optimization
- Meet the search engines
- How search engines work
- SEO impact on businesses
Keyword Research
- What is a keyword
- The different types of keywords
- Examining the intent behind a keyword
- Understanding the progression of a search query
- Steps to keyword research
- How to find the best keywords to target
- How to discover your competitors keywords
- Competitive keyword analysis
- Keyword research tools
- Keyword research lab
Competitive Analysis
- How to identify your competitors?
- What to analyze?
- How to use your competitive analysis for keyword targeting?
SEO Content
- What is SEO content
- Different types of SEO content
- Steps to creating SEO content
- How to factor in your customer buying journey when creating SEO content
- How to evaluate your competitors content
On-Page Optimization
- What is on-page optimization
- Elements of on-page optimization
- How to optimize Meta data?
- The importance of sitemaps
- Examining the perfectly optimized web page
- On page optimization lab
Off-Page Optimization
- What is off-page optimization
- The role of backlinks
- Best practices for link building
- How to build internal site links
- How to get backlinks
- Strategies for achieving high ranking
Designing for SEO
- How to structure your website
- How to organize your web pages
- How to design your website navigation
- How to use rich snippets/structure data
- What are Meta robot tags
- How to use Meta robot tags
- What are 404 error pages
- Tips for creating 404 error pages
- What are 301 redirects
- How search engines handle 301 redirects
- The importance of canonicalization
- How to implement canonicalization
- How website speed influence your rankings and how to improve it
Mobile SEO
- Factors that influence Mobile SEO
- The importance of Mobile SEO
- A look at options for creating mobile friendly websites
- Characteristics of mobile websites
- Creating mobile focused content
Video Optimization
- Step to YouTube Video Optimization
- Keyword Research for Video Optimization
- How to Optimize YouTube Videos
- Factors that Affect Your Video Ranking
- Types of Videos to Create
- How to Promote Your Videos
SEO Audit
- What is an SEO Audit?
- How to conduct an SEO Audit?
- Tools for conducting an SEO Audit?
- SEO Audit Lab
Measuring & Reporting on SEO Success
- KPIs for Organic Search
- How to Report on SEO Progress
- Demystifying SEO Reports
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
SEO Bootcamp (Self-Paced)
-
SEO Basics
Lesson 1: SEO Foundations & Search Engines
5:57
Define SEO and understand how it improves website visibility through content, technical optimization, and authority. Explore how search engines evolved and why modern SEO focuses on relevance and user experience.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Search Engines & SEO Pillars
Lesson 1: SEO Foundations & Search Engines
9:54
Identify the major search engines and understand why Google dominates. Break down the three pillars of SEO and connect them to rankings, traffic, and business results.
View enrollment options at Noble Desktop -
Types of Keywords
Lesson 2: Keyword Research & Strategy
10:00
Define keywords and explore key types including short-tail, long-tail, branded, and transactional terms. Understand how each type supports search visibility and conversion potential.
This preview is temporarily unavailable. Please try again later.
-
Search Intent & Keyword Strategy
Lesson 2: Keyword Research & Strategy
9:09
Analyze user intent and connect it to keyword selection for stronger SEO results. Build a keyword strategy by researching audiences, competitors, and relevant search topics.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Using Google Tools for Keyword Research
Lesson 2: Keyword Research & Strategy
5:59
Explore Google Search Console and Google Trends to identify search queries, track keyword performance, and analyze trends across regions and time.
View enrollment options at Noble Desktop -
Enrollment required
Keyword Research with SEMrush
Lesson 2: Keyword Research & Strategy
11:44
Use SEMrush to discover keyword variations, analyze search volume and difficulty, and evaluate opportunities based on intent and competition.
View enrollment options at Noble Desktop -
Competitive Analysis Basics
Lesson 3: Competitive SEO Analysis
9:18
Identify key competitors and evaluate their websites, content, and positioning to uncover opportunities for differentiation and keyword strategy. Use frameworks to assess strengths, weaknesses, and market roles.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Keyword Gap Analysis with SEMrush
Lesson 3: Competitive SEO Analysis
8:37
Compare your keyword profile with competitors using SEMrush to identify shared, missing, and high-value keywords. Analyze rankings, difficulty, and opportunities to improve search performance.
View enrollment options at Noble Desktop -
What is SEO Content?
Lesson 4: SEO Content Strategy
10:00
Define SEO content and explore how optimized, user-friendly content improves search rankings and engagement. Identify key content types and best practices for structure, relevance, and performance.
This preview is temporarily unavailable. Please try again later.
-
Creating SEO Content
Lesson 4: SEO Content Strategy
8:00
Understand your audience, apply keyword research, and create high-quality content that meets user needs and drives engagement. Optimize on-page elements and use performance data to refine content strategy.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Content & the Customer Journey
Lesson 4: SEO Content Strategy
9:45
Connect SEO content to each stage of the customer journey, from awareness to conversion and beyond. Use targeted content to guide users, build trust, and encourage long-term engagement.
View enrollment options at Noble Desktop -
Enrollment required
SEO Content Planning Exercise
Lesson 4: SEO Content Strategy
5:34
Apply keyword research to develop a structured blog outline and plan optimized content. Use tools and AI to generate ideas while guiding the process with clear strategy and intent.
View enrollment options at Noble Desktop -
On Page SEO Fundamentals
Lesson 5: On-Page SEO Optimization
4:03
Define on-page SEO and understand key elements like heading tags, title tags, and page structure. Use these components to improve content relevance and search performance.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Meta Descriptions & SERP Optimization
Lesson 5: On-Page SEO Optimization
4:31
Understand how meta descriptions influence click-through rates and search visibility. Write summaries that align with user intent and encourage engagement across search and social platforms.
View enrollment options at Noble Desktop -
Enrollment required
Optimizing Metadata & Site Maps
Lesson 5: On-Page SEO Optimization
9:51
Create effective metadata using keywords, length guidelines, and clear value propositions. Use sitemaps and structured page elements to improve indexing and overall site performance.
View enrollment options at Noble Desktop -
Off Page SEO & Backlinks
Lesson 6: Off-Page SEO & Link Building
9:50
Define off-page SEO and understand how backlinks, authority, and external signals impact search rankings. Apply best practices for building high-quality, relevant links that improve credibility and visibility.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Backlink Tools & Analysis
Lesson 6: Off-Page SEO & Link Building
5:38
Use tools like Google Search Console and SEMrush to track backlinks, measure authority, and identify link-building opportunities. Analyze competitor strategies to strengthen your own backlink profile.
View enrollment options at Noble Desktop -
Website Structure & SEO
Lesson 7: Technical SEO Essentials
5:11
Organize website structure to improve crawling, indexing, and user experience. Apply best practices for hierarchy, navigation, and accessibility to support stronger search performance.
This preview is temporarily unavailable. Please try again later.
-
Designing User Friendly Navigation
Lesson 7: Technical SEO Essentials
5:35
Create intuitive navigation by aligning content with user needs and simplifying structure. Use mobile-friendly layouts, clear hierarchy, and visual cues to improve usability.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Rich Snippets & Search Results
Lesson 7: Technical SEO Essentials
10:15
Enhance visibility with rich search results like reviews, images, and local listings. Understand how these features improve click-through rates and user engagement.
View enrollment options at Noble Desktop -
Enrollment required
Structured Data Fundamentals
Lesson 7: Technical SEO Essentials
13:12
Implement structured data to help search engines better understand and display content. Use schema markup to increase eligibility for rich results and improve search relevance.
View enrollment options at Noble Desktop -
Enrollment required
Creating Google Search Ads
Lesson 7: Technical SEO Essentials
14:04
Build effective Google text ads by selecting keywords, writing headlines, and structuring ad components. Use platform tools and AI suggestions to improve performance.
View enrollment options at Noble Desktop -
Enrollment required
Ad Policies & Best Practices
Lesson 7: Technical SEO Essentials
4:01
Follow advertising policies to ensure compliance and maintain account performance. Avoid deceptive practices and apply guidelines for targeting, content, and user experience.
View enrollment options at Noble Desktop -
Enrollment required
Mobile SEO & Optimization
Lesson 8: Mobile SEO Optimization
11:05
Understand why mobile SEO is essential and how responsive design, speed, and user experience impact rankings and conversions. Apply best practices to create mobile-friendly content and improve performance across devices.
View enrollment options at Noble Desktop -
Video SEO Fundamentals
Lesson 9: Video SEO & Optimization
8:09
Define video optimization and understand how content quality, metadata, and engagement impact rankings on platforms like YouTube. Analyze key performance factors such as watch time, thumbnails, and distribution.
This preview is temporarily unavailable. Please try again later.
-
Optimizing YouTube Videos
Lesson 9: Video SEO & Optimization
5:07
Apply keyword research to titles, descriptions, and tags while creating engaging thumbnails and content. Use playlists, captions, and engagement strategies to improve visibility and rankings.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Types of Video Content
Lesson 9: Video SEO & Optimization
7:00
Identify high-performing video formats such as tutorials, product demos, interviews, and testimonials. Align content with audience needs to build engagement and support different stages of the customer journey.
View enrollment options at Noble Desktop -
Enrollment required
Promoting & Analyzing Videos
Lesson 9: Video SEO & Optimization
6:37
Promote videos through social media, collaborations, and paid strategies while tracking performance with analytics. Use insights like click-through rate, watch time, and audience behavior to refine content.
View enrollment options at Noble Desktop -
SEO Audit Fundamentals
Lesson 10: SEO Audits & Analysis
10:00
Define SEO audits and analyze key areas like performance, indexing, user experience, and search queries using Google Search Console. Identify opportunities to improve click-through rates, rankings, and site health.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Using SEMrush for SEO Audits
Lesson 10: SEO Audits & Analysis
10:54
Conduct a comprehensive SEO audit using SEMrush to evaluate on-page, off-page, and technical performance. Interpret scores, identify critical issues, and apply recommendations to improve rankings and authority.
View enrollment options at Noble Desktop -
SEO KPIs & Metrics
Lesson 11: SEO Reporting & Performance
4:57
Track key SEO metrics such as organic traffic, keyword rankings, click-through rates, and bounce rate to evaluate performance. Use data over time to identify trends and measure the impact of optimization efforts.
This preview is temporarily unavailable. Please try again later.
-
Enrollment required
Reading SEO Reports
Lesson 11: SEO Reporting & Performance
13:24
Interpret SEO reports by analyzing audience behavior, traffic sources, and keyword performance. Use insights from tools like Google Analytics to understand trends and refine strategy.
View enrollment options at Noble Desktop