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SEO Bootcamp (NYC or Online)

via Noble Desktop No rating
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Difficulty
Beginner
Format
Live or Self-paced

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Summary

Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and helps your website rank high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but also helps maintain its relevance in an increasingly competitive digital landscape.

In this two-day bootcamp, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in Search Engine Optimization and competitive keyword analysis. To help you get started, this course includes a seven-day free trial of Semrush, a leading keyword research tool. Whether you're a business owner, marketer, or a Front-End Developer who wants to improve their digital marketing skills and career prospects, this course is for you. For more information about the topics covered in the course, please refer to our syllabus below. 

Who this course is for

This bootcamp is meant for those with minimal SEO experience looking to master all the essential concepts of SEO. This program is best suited for: Entrepreneurs looking to boost site rankings through SEO tactics Marketing professionals looking to learn new digital marketing skills Individuals interested in exploring a career in digital marketing

Explore format options

Curriculum

What you'll learn

  • Understand how search engines work and why SEO is essential for business growth
  • Conduct effective keyword research using tools like Semrush to discover high-impact search terms
  • Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
  • Create SEO-friendly content tailored to the customer's buying journey and user search intent
  • Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
  • Explore off-page SEO practices like backlink building and content promotion strategies
  • Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
  • Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance

Course syllabus

Introduction to Search Engine Optimization

  • What is search engine optimization
  • Meet the search engines
  • How search engines work
  • SEO impact on businesses

Keyword Research

  • What is a keyword
  • The different types of keywords
  • Examining the intent behind a keyword
  • Understanding the progression of a search query
  • Steps to keyword research
  • How to find the best keywords to target
  • How to discover your competitors keywords
  • Competitive keyword analysis
  • Keyword research tools
  • Keyword research lab

Competitive Analysis

  • How to identify your competitors?
  • What to analyze?
  • How to use your competitive analysis for keyword targeting?

SEO Content

  • What is SEO content
  • Different types of SEO content
  • Steps to creating SEO content
  • How to factor in your customer buying journey when creating SEO content
  • How to evaluate your competitors content

On-Page Optimization

  • What is on-page optimization
  • Elements of on-page optimization
  • How to optimize Meta data?
  • The importance of sitemaps
  • Examining the perfectly optimized web page
  • On page optimization lab

Off-Page Optimization

  • What is off-page optimization
  • The role of backlinks
  • Best practices for link building
  • How to build internal site links
  • How to get backlinks
  • Strategies for achieving high ranking

Designing for SEO

  • How to structure your website
  • How to organize your web pages
  • How to design your website navigation
  • How to use rich snippets/structure data
  • What are Meta robot tags
  • How to use Meta robot tags
  • What are 404 error pages
  • Tips for creating 404 error pages
  • What are 301 redirects
  • How search engines handle 301 redirects
  • The importance of canonicalization
  • How to implement canonicalization
  • How website speed influence your rankings and how to improve it

Mobile SEO

  • Factors that influence Mobile SEO
  • The importance of Mobile SEO
  • A look at options for creating mobile friendly websites
  • Characteristics of mobile websites
  • Creating mobile focused content

Video Optimization

  • Step to YouTube Video Optimization
  • Keyword Research for Video Optimization
  • How to Optimize YouTube Videos
  • Factors that Affect Your Video Ranking
  • Types of Videos to Create
  • How to Promote Your Videos

SEO Audit

  • What is an SEO Audit?
  • How to conduct an SEO Audit?
  • Tools for conducting an SEO Audit?
  • SEO Audit Lab

Measuring & Reporting on SEO Success

  • KPIs for Organic Search
  • How to Report on SEO Progress
  • Demystifying SEO Reports

What's included

  • Free course retake within one year to refresh the material and gain practice.

Stated by the provider. Confirm what your tuition covers before enrolling.

Live classes

Choose dates and book your instructor-led class on nobledesktop.com.

Book live on Noble Desktop
  • In-person or live online

    Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT

  • In-person or live online

    Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST

  • In-person or live online

    Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST

  • In-person or live online

    Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT

  • In-person or live online

    Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT

  • In-person or live online

    Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT

  • In-person or live online

    Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT

  • In-person or live online

    Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST

Confirm current dates and availability on Noble Desktop before booking.

Self-paced course

Learn through recorded lessons on your own schedule.

This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.

Book self-paced on Noble Desktop
Tuition
$650
Course length
12 hours
Schedule
On your schedule

In this two-day bootcamp, build a strong foundation in Search Engine Optimization (SEO) and learn how to outpace competitors through interactive lessons in keyword strategy, on-page optimization, and performance analysis. Participants will gain experience using Semrush, one of the industry’s top tools for keyword research and competitive insights.

Designed for business owners, marketers, and front-end developers, this course offers practical techniques to enhance your digital marketing expertise and advance your career. For a detailed overview of course topics, please see the syllabus below.

Who the self-paced course is for

Entrepreneurs looking to boost site rankings through SEO tactics Marketing professionals looking to learn new digital marketing skills Individuals interested in exploring a career in digital marketing

Self-paced curriculum

What you'll learn self-paced

  • Understand how search engines work and why SEO is essential for business growth
  • Conduct effective keyword research using tools like Semrush to discover high-impact search terms
  • Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
  • Create SEO-friendly content tailored to the customer's buying journey and user search intent
  • Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
  • Explore off-page SEO practices like backlink building and content promotion strategies
  • Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
  • Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
Self-paced syllabus

Introduction to Search Engine Optimization

  • What is search engine optimization
  • Meet the search engines
  • How search engines work
  • SEO impact on businesses

Keyword Research

  • What is a keyword
  • The different types of keywords
  • Examining the intent behind a keyword
  • Understanding the progression of a search query
  • Steps to keyword research
  • How to find the best keywords to target
  • How to discover your competitors keywords
  • Competitive keyword analysis
  • Keyword research tools
  • Keyword research lab

Competitive Analysis

  • How to identify your competitors?
  • What to analyze?
  • How to use your competitive analysis for keyword targeting?

SEO Content

  • What is SEO content
  • Different types of SEO content
  • Steps to creating SEO content
  • How to factor in your customer buying journey when creating SEO content
  • How to evaluate your competitors content

On-Page Optimization

  • What is on-page optimization
  • Elements of on-page optimization
  • How to optimize Meta data?
  • The importance of sitemaps
  • Examining the perfectly optimized web page
  • On page optimization lab

Off-Page Optimization

  • What is off-page optimization
  • The role of backlinks
  • Best practices for link building
  • How to build internal site links
  • How to get backlinks
  • Strategies for achieving high ranking

Designing for SEO

  • How to structure your website
  • How to organize your web pages
  • How to design your website navigation
  • How to use rich snippets/structure data
  • What are Meta robot tags
  • How to use Meta robot tags
  • What are 404 error pages
  • Tips for creating 404 error pages
  • What are 301 redirects
  • How search engines handle 301 redirects
  • The importance of canonicalization
  • How to implement canonicalization
  • How website speed influence your rankings and how to improve it

Mobile SEO

  • Factors that influence Mobile SEO
  • The importance of Mobile SEO
  • A look at options for creating mobile friendly websites
  • Characteristics of mobile websites
  • Creating mobile focused content

Video Optimization

  • Step to YouTube Video Optimization
  • Keyword Research for Video Optimization
  • How to Optimize YouTube Videos
  • Factors that Affect Your Video Ranking
  • Types of Videos to Create
  • How to Promote Your Videos

SEO Audit

  • What is an SEO Audit?
  • How to conduct an SEO Audit?
  • Tools for conducting an SEO Audit?
  • SEO Audit Lab

Measuring & Reporting on SEO Success

  • KPIs for Organic Search
  • How to Report on SEO Progress
  • Demystifying SEO Reports

What's included with self-paced

  • Self-paced video lessons

Self-paced lessons

Watch free previews and explore the lessons included with enrollment at Noble Desktop.

SEO Bootcamp (Self-Paced)

  • SEO Basics

    Lesson 1: SEO Foundations & Search Engines

    5:57

    Define SEO and understand how it improves website visibility through content, technical optimization, and authority. Explore how search engines evolved and why modern SEO focuses on relevance and user experience.

  • Enrollment required

    Search Engines & SEO Pillars

    Lesson 1: SEO Foundations & Search Engines

    9:54

    Identify the major search engines and understand why Google dominates. Break down the three pillars of SEO and connect them to rankings, traffic, and business results.

    View enrollment options at Noble Desktop
  • Types of Keywords

    Lesson 2: Keyword Research & Strategy

    10:00

    Define keywords and explore key types including short-tail, long-tail, branded, and transactional terms. Understand how each type supports search visibility and conversion potential.

  • Search Intent & Keyword Strategy

    Lesson 2: Keyword Research & Strategy

    9:09

    Analyze user intent and connect it to keyword selection for stronger SEO results. Build a keyword strategy by researching audiences, competitors, and relevant search topics.

  • Enrollment required

    Using Google Tools for Keyword Research

    Lesson 2: Keyword Research & Strategy

    5:59

    Explore Google Search Console and Google Trends to identify search queries, track keyword performance, and analyze trends across regions and time.

    View enrollment options at Noble Desktop
  • Enrollment required

    Keyword Research with SEMrush

    Lesson 2: Keyword Research & Strategy

    11:44

    Use SEMrush to discover keyword variations, analyze search volume and difficulty, and evaluate opportunities based on intent and competition.

    View enrollment options at Noble Desktop
  • Competitive Analysis Basics

    Lesson 3: Competitive SEO Analysis

    9:18

    Identify key competitors and evaluate their websites, content, and positioning to uncover opportunities for differentiation and keyword strategy. Use frameworks to assess strengths, weaknesses, and market roles.

  • Enrollment required

    Keyword Gap Analysis with SEMrush

    Lesson 3: Competitive SEO Analysis

    8:37

    Compare your keyword profile with competitors using SEMrush to identify shared, missing, and high-value keywords. Analyze rankings, difficulty, and opportunities to improve search performance.

    View enrollment options at Noble Desktop
  • What is SEO Content?

    Lesson 4: SEO Content Strategy

    10:00

    Define SEO content and explore how optimized, user-friendly content improves search rankings and engagement. Identify key content types and best practices for structure, relevance, and performance.

  • Creating SEO Content

    Lesson 4: SEO Content Strategy

    8:00

    Understand your audience, apply keyword research, and create high-quality content that meets user needs and drives engagement. Optimize on-page elements and use performance data to refine content strategy.

  • Enrollment required

    Content & the Customer Journey

    Lesson 4: SEO Content Strategy

    9:45

    Connect SEO content to each stage of the customer journey, from awareness to conversion and beyond. Use targeted content to guide users, build trust, and encourage long-term engagement.

    View enrollment options at Noble Desktop
  • Enrollment required

    SEO Content Planning Exercise

    Lesson 4: SEO Content Strategy

    5:34

    Apply keyword research to develop a structured blog outline and plan optimized content. Use tools and AI to generate ideas while guiding the process with clear strategy and intent.

    View enrollment options at Noble Desktop
  • On Page SEO Fundamentals

    Lesson 5: On-Page SEO Optimization

    4:03

    Define on-page SEO and understand key elements like heading tags, title tags, and page structure. Use these components to improve content relevance and search performance.

  • Enrollment required

    Meta Descriptions & SERP Optimization

    Lesson 5: On-Page SEO Optimization

    4:31

    Understand how meta descriptions influence click-through rates and search visibility. Write summaries that align with user intent and encourage engagement across search and social platforms.

    View enrollment options at Noble Desktop
  • Enrollment required

    Optimizing Metadata & Site Maps

    Lesson 5: On-Page SEO Optimization

    9:51

    Create effective metadata using keywords, length guidelines, and clear value propositions. Use sitemaps and structured page elements to improve indexing and overall site performance.

    View enrollment options at Noble Desktop
  • Off Page SEO & Backlinks

    Lesson 6: Off-Page SEO & Link Building

    9:50

    Define off-page SEO and understand how backlinks, authority, and external signals impact search rankings. Apply best practices for building high-quality, relevant links that improve credibility and visibility.

  • Enrollment required

    Backlink Tools & Analysis

    Lesson 6: Off-Page SEO & Link Building

    5:38

    Use tools like Google Search Console and SEMrush to track backlinks, measure authority, and identify link-building opportunities. Analyze competitor strategies to strengthen your own backlink profile.

    View enrollment options at Noble Desktop
  • Website Structure & SEO

    Lesson 7: Technical SEO Essentials

    5:11

    Organize website structure to improve crawling, indexing, and user experience. Apply best practices for hierarchy, navigation, and accessibility to support stronger search performance.

  • Designing User Friendly Navigation

    Lesson 7: Technical SEO Essentials

    5:35

    Create intuitive navigation by aligning content with user needs and simplifying structure. Use mobile-friendly layouts, clear hierarchy, and visual cues to improve usability.

  • Enrollment required

    Rich Snippets & Search Results

    Lesson 7: Technical SEO Essentials

    10:15

    Enhance visibility with rich search results like reviews, images, and local listings. Understand how these features improve click-through rates and user engagement.

    View enrollment options at Noble Desktop
  • Enrollment required

    Structured Data Fundamentals

    Lesson 7: Technical SEO Essentials

    13:12

    Implement structured data to help search engines better understand and display content. Use schema markup to increase eligibility for rich results and improve search relevance.

    View enrollment options at Noble Desktop
  • Enrollment required

    Creating Google Search Ads

    Lesson 7: Technical SEO Essentials

    14:04

    Build effective Google text ads by selecting keywords, writing headlines, and structuring ad components. Use platform tools and AI suggestions to improve performance.

    View enrollment options at Noble Desktop
  • Enrollment required

    Ad Policies & Best Practices

    Lesson 7: Technical SEO Essentials

    4:01

    Follow advertising policies to ensure compliance and maintain account performance. Avoid deceptive practices and apply guidelines for targeting, content, and user experience.

    View enrollment options at Noble Desktop
  • Enrollment required

    Mobile SEO & Optimization

    Lesson 8: Mobile SEO Optimization

    11:05

    Understand why mobile SEO is essential and how responsive design, speed, and user experience impact rankings and conversions. Apply best practices to create mobile-friendly content and improve performance across devices.

    View enrollment options at Noble Desktop
  • Video SEO Fundamentals

    Lesson 9: Video SEO & Optimization

    8:09

    Define video optimization and understand how content quality, metadata, and engagement impact rankings on platforms like YouTube. Analyze key performance factors such as watch time, thumbnails, and distribution.

  • Optimizing YouTube Videos

    Lesson 9: Video SEO & Optimization

    5:07

    Apply keyword research to titles, descriptions, and tags while creating engaging thumbnails and content. Use playlists, captions, and engagement strategies to improve visibility and rankings.

  • Enrollment required

    Types of Video Content

    Lesson 9: Video SEO & Optimization

    7:00

    Identify high-performing video formats such as tutorials, product demos, interviews, and testimonials. Align content with audience needs to build engagement and support different stages of the customer journey.

    View enrollment options at Noble Desktop
  • Enrollment required

    Promoting & Analyzing Videos

    Lesson 9: Video SEO & Optimization

    6:37

    Promote videos through social media, collaborations, and paid strategies while tracking performance with analytics. Use insights like click-through rate, watch time, and audience behavior to refine content.

    View enrollment options at Noble Desktop
  • SEO Audit Fundamentals

    Lesson 10: SEO Audits & Analysis

    10:00

    Define SEO audits and analyze key areas like performance, indexing, user experience, and search queries using Google Search Console. Identify opportunities to improve click-through rates, rankings, and site health.

  • Enrollment required

    Using SEMrush for SEO Audits

    Lesson 10: SEO Audits & Analysis

    10:54

    Conduct a comprehensive SEO audit using SEMrush to evaluate on-page, off-page, and technical performance. Interpret scores, identify critical issues, and apply recommendations to improve rankings and authority.

    View enrollment options at Noble Desktop
  • SEO KPIs & Metrics

    Lesson 11: SEO Reporting & Performance

    4:57

    Track key SEO metrics such as organic traffic, keyword rankings, click-through rates, and bounce rate to evaluate performance. Use data over time to identify trends and measure the impact of optimization efforts.

  • Enrollment required

    Reading SEO Reports

    Lesson 11: SEO Reporting & Performance

    13:24

    Interpret SEO reports by analyzing audience behavior, traffic sources, and keyword performance. Use insights from tools like Google Analytics to understand trends and refine strategy.

    View enrollment options at Noble Desktop

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