Instagram Marketing Bootcamp
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- Live or Self-paced
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Book live on Noble DesktopSummary
Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that drives the growth of your online presence, successful social media marketing is increasingly crucial to a business’s positioning within the competitive marketplace. This one-day workshop closely examines one of the most popular platforms: Instagram.
The workshop also explores platform functionality and advertising alongside the content. Students will be introduced to current social media marketing trends and develop a strategy that works for them. Start learning about the benefits of social media marketing on our blog. This workshop offers a comprehensive look at all aspects of Instagram marketing. For more information about the topics covered in class, please refer to the syllabus below.
Curriculum
What you'll learn
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
Course syllabus
Section 1
Introduction to Instagram
- Introduction to Instagram
- History of Instagram
- What’s New
- Trend Report
- Creating a New Account
- Following Accounts
- Navigation
- Profile Page Overview
Hashtag 101
- What is a hashtag
- Hashtag do’s and don’ts
- Types of Hashtags
- High- and low-density hashtags
- Creating a Branded Hashtag
- Hashtag Research
Section 2
Creating a Content Theme
- What is a big idea
- What is a content theme
- Determining your theme
- How to branch into sub-themes
Strategies for Capturing Content
- Establishing visual consistency
- Recording your content
Developing a Community
- Interacting with your target audience
- Understanding your audience’s needs
- How to leverage your audience
Creating a Post Cadence
- Establishing your availability
- Scheduling consistent content
- Adapting your cadence
Section 3
Types of Posts
- Posts, Stories, and Reels
- Types of Interactions
- Audience Engagement
- Benefits of each content type
Editing Posts and Reels
- Choosing Filters
- Using Instagram Photo Editing
- Creating stories
- Editing stories and adding stickers
- Recording Reels
- Editing Reels
- Creating a mock-up post
Captions and Additional Post Features
- Establish your audience’s needs
- Incorporating gamification and/or call-to-action
- Being ADA-compliant with photo descriptions
- Tagging and Collaboration
Section 4
Creating a Business Page on Instagram
- Starting a business page
- Creating a business post
- Managing page on Instagram
- Creating reels and stories
Paid Advertising with Instagram
- Choosing the right advertising
- Ad creation best practices
- Ad optimization
- Job post advertising
- Ad analytics
Using Shopify with Instagram
- Reasons to use Shopify (even if you have your own website)
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products
What's included
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
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In-person or live online
Starts at 18:00 · America/New_York (EST); final session ends at 21:00 EST
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–
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $650
- Course length
- 12 hours
- Schedule
- On your schedule
This course teaches you how to build a well-rounded Instagram marketing strategy that covers both paid and organic approaches. You'll learn how to create engaging visual content, master Stories, use hashtags effectively, develop a consistent post cadence, and build a community around your brand. The course also covers collaborations, content capture, setting up a business page, running paid advertising, and integrating Shopify with Instagram.
Beyond the tactical side, you'll develop a deeper understanding of the Instagram platform and its broader social impact, and learn how to turn that knowledge into a real digital marketing strategy. You'll discover how to grow a following, expand your reach, and build, target, and convert leads into customers. Whether you're focused on driving sales or building brand awareness, this course gives you the tools to do both.
Self-paced curriculum
What you'll learn self-paced
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
Self-paced syllabus
Section 1
Introduction to Instagram
- Introduction to Instagram
- History of Instagram
- What’s New
- Trend Report
- Creating a New Account
- Following Accounts
- Navigation
- Profile Page Overview
Hashtag 101
- What is a hashtag
- Hashtag do’s and don’ts
- Types of Hashtags
- High- and low-density hashtags
- Creating a Branded Hashtag
- Hashtag Research
Section 2
Creating a Content Theme
- What is a big idea
- What is a content theme
- Determining your theme
- How to branch into sub-themes
Strategies for Capturing Content
- Establishing visual consistency
- Recording your content
Developing a Community
- Interacting with your target audience
- Understanding your audience’s needs
- How to leverage your audience
Creating a Post Cadence
- Establishing your availability
- Scheduling consistent content
- Adapting your cadence
Section 3
Types of Posts
- Posts, Stories, and Reels
- Types of Interactions
- Audience Engagement
- Benefits of each content type
Editing Posts and Reels
- Choosing Filters
- Using Instagram Photo Editing
- Creating stories
- Editing stories and adding stickers
- Recording Reels
- Editing Reels
- Creating a mock-up post
Captions and Additional Post Features
- Establish your audience’s needs
- Incorporating gamification and/or call-to-action
- Being ADA-compliant with photo descriptions
- Tagging and Collaboration
Section 4
Creating a Business Page on Instagram
- Starting a business page
- Creating a business post
- Managing page on Instagram
- Creating reels and stories
Paid Advertising with Instagram
- Choosing the right advertising
- Ad creation best practices
- Ad optimization
- Job post advertising
- Ad analytics
Using Shopify with Instagram
- Reasons to use Shopify (even if you have your own website)
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Instagram Marketing Bootcamp (Self-Paced)
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The Evolution of Instagram & Core Platform Features
Lesson 1: Introduction to Instagram
10:00
Explore Instagram’s origins, visual identity, and core features, including how users interact through posts, stories, reels, tags, and profiles.
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Using Trend Reports to Understand Your Audience
Lesson 1: Introduction to Instagram
5:28
Review Instagram trend reports to identify emerging behaviors and Gen Z–driven shifts influencing fashion, beauty, and lifestyle content.
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Enrollment required
Hashtag Basics & Best Practices
Lesson 1: Introduction to Instagram
10:27
Understand how hashtags work, how the algorithm interprets them, and how to build a balanced strategy using branded, community, industry, and location tags.
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Enrollment required
Instagram SEO & Content Discovery Tactics
Lesson 1: Introduction to Instagram
3:31
Apply Instagram SEO techniques to improve discoverability across search, Explore pages, and category filters by aligning keywords and content types.
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Enrollment required
Hands On Hashtag & SEO Research Demonstration
Lesson 1: Introduction to Instagram
8:47
Navigate the Instagram interface to research hashtags, explore niches, and analyze real posts for relevance, competition, and visibility.
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Strategy Review & Applying Hashtags
Lesson 1: Introduction to Instagram
2:53
Compare hashtag strategies across industries to see how brands tailor reach based on goals, audiences, and geographic focus.
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Defining Your Brand Mission & Image
Lesson 2: Defining Your Brand & Audience
10:00
Clarify your brand’s mission, audience, and value proposition to establish a consistent and recognizable Instagram identity.
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Enrollment required
Establishing Your Brand Strengths & Core Identity
Lesson 2: Defining Your Brand & Audience
6:34
Identify brand strengths and differentiators using SWOT principles and validate them through customer feedback and market perception.
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Enrollment required
Researching Your Target Audience
Lesson 2: Defining Your Brand & Audience
9:18
Gather demographic and behavioral insights using analytics, surveys, and social listening to understand audience needs and preferences.
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Enrollment required
Analyzing Your Competitors & Market Positioning
Lesson 2: Defining Your Brand & Audience
7:14
Analyze direct and indirect competitors to benchmark engagement, messaging strategies, and positioning using tools like Meta Business Suite.
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Introducing Customer Personas (Asana Example)
Lesson 2: Defining Your Brand & Audience
3:30
Define customer personas by combining demographic and psychographic data to represent ideal buyers and guide marketing decisions.
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Enrollment required
Building a Persona Using HubSpot's Buyer Persona Tool
Lesson 2: Defining Your Brand & Audience
11:26
Build personas step-by-step using tools like HubSpot’s generator to identify goals, challenges, behaviors, and communication styles.
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Enrollment required
Interpreting & Applying Your Persona Profile
Lesson 2: Defining Your Brand & Audience
6:21
Translate persona insights into actionable Instagram strategies by aligning content topics, messaging, and value propositions.
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Enrollment required
Understanding Instagram Content Formats
Lesson 3: Creating & Editing Instagram Content
7:42
Explore feed posts, Stories, Live, and Reels to understand how each format supports different engagement and visibility goals.
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Enrollment required
Engagement Types & Platform Behavior
Lesson 3: Creating & Editing Instagram Content
7:37
Analyze how likes, comments, shares, and saves signal engagement and influence algorithmic performance on Instagram.
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Enrollment required
Creating Posts, Stories, and Reels
Lesson 3: Creating & Editing Instagram Content
5:35
Create feed posts, Stories, and Reels using Instagram’s mobile tools, including captions, filters, music, overlays, and sharing settings.
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Enrollment required
Editing Tools & Advanced Features
Lesson 3: Creating & Editing Instagram Content
7:44
Enhance content with Stories and Reels tools such as stickers, filters, clickable elements, and visual adjustments for brand consistency.
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Enrollment required
Reel Editing Deep Dive & Campaign Goal Setting
Lesson 3: Creating & Editing Instagram Content
7:52
Apply reel-specific editing techniques and define SMART content goals using metrics like engagement, reach, and follower growth.
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Using Content Themes to Expand Reach
Lesson 4: Building a Strong Content Strategy
8:38
Explore content themes such as UGC and educational posts to strengthen brand credibility and visibility through real-world examples.
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Enrollment required
Defining Your Core Content Theme & Big Idea
Lesson 4: Building a Strong Content Strategy
13:13
Identify a central content theme that aligns brand strengths with audience needs to guide long-term storytelling.
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Enrollment required
Creating Visual Consistency Across Your Grid
Lesson 4: Building a Strong Content Strategy
6:14
Establish a cohesive visual identity using consistent colors, fonts, templates, and design styles to build brand recognition.
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Enrollment required
Capturing & Editing Content With the Right Tools
Lesson 4: Building a Strong Content Strategy
6:23
Use accessible tools and a sustainable posting cadence to maintain consistency and improve engagement over time.
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Enrollment required
Planning, Scheduling & Optimizing Content With the Algorithm
Lesson 4: Building a Strong Content Strategy
11:26
Plan and schedule content using Meta Business Suite while applying algorithm-friendly tactics to maximize reach and discovery.
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Enrollment required
Setting Up Instagram for Advertising & Campaign Management
Lesson 5: Advertising & Selling on Instagram
11:15
Set up Instagram advertising tools by connecting to a Facebook business page, selecting a professional account, and accessing insights.
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Understanding Ad Examples, Targeting, and Campaign Setup
Lesson 5: Advertising & Selling on Instagram
10:00
Create effective Instagram ads by analyzing real examples, choosing targeting options, adjusting budgets, and previewing placements.
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Enrollment required
Integrating Shopify for In App Shopping
Lesson 5: Advertising & Selling on Instagram
3:47
Connect Shopify to Instagram to enable shoppable posts, product tags, and in-app purchasing for seamless social commerce.
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