Google Analytics Bootcamp
- Format
- Live or Self-paced
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Book live on Noble DesktopSummary
This comprehensive workshop takes a deep dive into Google Analytics and its many applications using GA4, the latest version of Google Analytics. Learn how to set up an account and understand which metrics and events you should be tracking. Discover the exciting features of GA4, including its data model and advanced methods for tracking events that matter to you. Leave with a solid understanding of the tool and how to leverage its extensive data to your advantage.
A Google Analytics account is not required. However, if you already have one, please make sure you have access to it during class. For more information about the topics covered in the course, please refer to our syllabus below.
Who this course is for
This bootcamp is meant for those with limited Google Analytics experience looking to master the tool and leverage Google Analytics to drive insights. The program is best suited for: Business owners and entrepreneurs looking to understand and improve their website performance with data Marketers looking to learn how to effectively use Google Analytics to interpret and apply data to improve marketing, optimize a site, or understand customer behavior
Curriculum
What you'll learn
- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement
Course syllabus
Google Analytics Curriculum
Introduction to Google Analytics
- What is Web Analytics
- Intro to Google Analytics
- How Google Analytics Works
- Why Web Analytics Matter
- Questions Google Analytics Answers
- The Role of Analytics in Your Buyers Journey
Developing a Google Analytics Strategy
- Intro to Measurement Plans
- The Importance of Measurement Plans
- Who Should be Involved in Creating a Measurement Plan?
- Framework for Developing a Measurement Plan
Best Practices for Setting Up a Google Analytics Account
- How to install Google Analytics Tracking Code
- How to test to confirm codes are installed and tracking correctly
- Understanding the structure of your Google Analytics Account
- Introduction to Views in Google Analytics
- Google Analytics account limits
- Understanding account users and permissions
- Important Google Analytics configurations
Introduction to Filters
- Understanding Google Analytics filters
- Google Analytics filter types
- How to setup Google Analytics filters?
Conversion Tracking
- What is conversion tracking?
- What are goals?
- How to setup goals
- Important configurations for tracking ecommerce transactions
An overview of the Google Analytics Dashboard
- An overview of reports
- Understanding dimensions & metrics
Google Analytics Reports
- Audience Report, what it’s for and how to use it
- Acquisition Report, what’s it for and how to use it
- Behavior Report, what it’s for and how to use it
- Conversion Report, what it’s for and how to use it
- Ecommerce Report, what’s its for and how to use it
How to leverage Google Analytics data to improve performance
- How to share reports
- How to setup dashboards and shortcuts
- How to track your marketing campaigns in Google Analytics
UTM Code Tracking
- Why Tracking Visitors Matters
- Introduction to UTM Parameters
- Anatomy of a UTM Parameter
- A Look at UTM Parameters in Google Analytics
- How to Create a Link with the UTM Builder
Retargeting
- Introduction to Retargeting
- Why Retargeting
- How to Create a Retargeting List
What's included
- Free course retake within one year to refresh the material and gain practice.
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
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In-person or live online
Starts at 18:00 · America/New_York (EST); final session ends at 21:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
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In-person or live online
Starts at 18:00 · America/New_York (EST); final session ends at 21:00 EST
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $650
- Course length
- 12 hours
- Schedule
- On your schedule
This hands-on workshop provides an in-depth exploration of Google Analytics 4 (GA4) and its powerful capabilities for tracking and analyzing website performance. Learn how to set up your account, identify key metrics, and configure event tracking to gain meaningful insights into user behavior. You’ll also discover GA4’s innovative data model and reporting tools that help you make smarter, data-driven marketing decisions.
A Google Analytics account is not required, but participants with existing accounts are encouraged to have access during class. For a detailed overview of topics, please refer to the syllabus below.
Who the self-paced course is for
Business owners and entrepreneurs looking to understand and improve their website performance with data Marketers looking to learn how to effectively use Google Analytics to interpret and apply data to improve marketing, optimize a site, or understand customer behavior
Self-paced curriculum
What you'll learn self-paced
- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement
Self-paced syllabus
Google Analytics Curriculum
Introduction to Google Analytics
- What is Web Analytics
- Intro to Google Analytics
- How Google Analytics Works
- Why Web Analytics Matter
- Questions Google Analytics Answers
- The Role of Analytics in Your Buyers Journey
Developing a Google Analytics Strategy
- Intro to Measurement Plans
- The Importance of Measurement Plans
- Who Should be Involved in Creating a Measurement Plan?
- Framework for Developing a Measurement Plan
Best Practices for Setting Up a Google Analytics Account
- How to install Google Analytics Tracking Code
- How to test to confirm codes are installed and tracking correctly
- Understanding the structure of your Google Analytics Account
- Introduction to Views in Google Analytics
- Google Analytics account limits
- Understanding account users and permissions
- Important Google Analytics configurations
Introduction to Filters
- Understanding Google Analytics filters
- Google Analytics filter types
- How to setup Google Analytics filters?
Conversion Tracking
- What is conversion tracking?
- What are goals?
- How to setup goals
- Important configurations for tracking ecommerce transactions
An overview of the Google Analytics Dashboard
- An overview of reports
- Understanding dimensions & metrics
Google Analytics Reports
- Audience Report, what it’s for and how to use it
- Acquisition Report, what’s it for and how to use it
- Behavior Report, what it’s for and how to use it
- Conversion Report, what it’s for and how to use it
- Ecommerce Report, what’s its for and how to use it
How to leverage Google Analytics data to improve performance
- How to share reports
- How to setup dashboards and shortcuts
- How to track your marketing campaigns in Google Analytics
UTM Code Tracking
- Why Tracking Visitors Matters
- Introduction to UTM Parameters
- Anatomy of a UTM Parameter
- A Look at UTM Parameters in Google Analytics
- How to Create a Link with the UTM Builder
Retargeting
- Introduction to Retargeting
- Why Retargeting
- How to Create a Retargeting List
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Google Analytics Bootcamp (Self-Paced)
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Introduction to Web Analytics and Google Analytics
Lesson 1: Introduction to Google Analytics
9:09
Gain a clear understanding of web analytics by exploring how website data is collected and analyzed, and discover how Google Analytics transforms this data into insights.
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Using Google Analytics to Understand Visitor Behavior
Lesson 1: Introduction to Google Analytics
9:13
Explore the key questions Google Analytics can answer while learning how these insights connect to each stage of the buyer’s journey, including driving awareness, guiding consideration, improving conversions, and strengthening customer retention.
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Enrollment required
Creating a Google Analytics Measurement Plan
Lesson 2: Developing a Google Analytics Strategy
8:50
Learn the essentials of creating a Google Analytics measurement plan, including defining business objectives, identifying key performance indicators (KPIs), and selecting the right metrics and data sources.
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Enrollment required
Aligning Business Objectives with Google Analytics Goals
Lesson 2: Developing a Google Analytics Strategy
11:34
Explore the roles different teams play in developing a measurement plan, from business leadership and marketing teams to IT specialists and compliance officers.
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Enrollment required
Setting Up Your Google Analytics Account
Lesson 3: Best Practices for Setting Up a Google Analytics Account
11:38
Learn the step-by-step process of setting up a Google Analytics account, from creating an account to adding properties and configuring data streams, setting business objectives, selecting the appropriate platform, and implementing tracking codes to begin collecting data.
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Best Practices for Configuring Google Analytics
Lesson 3: Best Practices for Setting Up a Google Analytics Account
10:00
Explore best practices for configuring and managing Google Analytics accounts, including user roles, data collection settings, and key configurations.
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Enrollment required
Implementing Filters in Google Analytics for Clean Data
Lesson 4: Introduction to Filters
7:03
Learn how to use filters in Google Analytics to exclude irrelevant traffic, such as internal or developer visits, create different types of filters, exclude specific IP addresses, and customize filters for tracking specific sections of a website or subdomains.
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Enrollment required
Understanding Dimensions and Metrics in Google Analytics
Lesson 5: Dimensions and Metrics
7:23
Discover the fundamental concepts of dimensions and metrics in Google Analytics and learn how to combine qualitative and quantitative data to analyze user behavior, traffic sources, engagement, and conversions.
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Enrollment required
Building Audiences in Google Analytics
Lesson 6: Creating Audiences
7:50
Learn how to create and use audiences in Google Analytics for targeting and remarketing, understand the differences between audiences and segments, and define custom audiences based on behavior, demographics, and traffic sources.
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Enrollment required
Using Google Ads Audiences for Remarketing
Lesson 6: Creating Audiences
13:13
Dive deeper into creating audiences for marketing campaigns and remarketing using Google Ads, including building audiences from scratch, modifying templates, and selecting suggested audiences.
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Enrollment required
Tracking Key Events in Google Analytics
Lesson 7: Key Event Tracking
7:24
Learn about key event tracking in Google Analytics for monitoring important user actions such as conversions, form submissions, video views, ecommerce transactions, app installations, and content interactions.
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Enrollment required
Creating Custom Key Events in Google Analytics
Lesson 7: Key Event Tracking
9:06
Dive into creating custom key events in Google Analytics by defining specific actions such as downloads or form completions, setting parameters, and marking events correctly for accurate reporting.
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Enrollment required
Navigating the Google Analytics Dashboard
Lesson 8: Google Analytics Reporting
11:15
Learn how to navigate the Google Analytics dashboard as a central hub for accessing key metrics and reports.
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Understanding Audience Reports in Google Analytics
Lesson 8: Google Analytics Reporting
10:00
Explore audience reports in Google Analytics to analyze sessions, page views, bounce rates, engagement, demographic data, geographic insights, and behavioral trends.
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Enrollment required
Acquisition Reports: Where Are Your Visitors Coming From?
Lesson 8: Google Analytics Reporting
7:52
Examine acquisition reports to understand how visitors arrive at a website, including organic search, paid search, social media, direct traffic, and referrals.
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Enrollment required
Behavior Reports: How Users Interact with Your Website
Lesson 8: Google Analytics Reporting
6:26
Gain insights into user behavior through behavioral reports by analyzing page views, time on site, bounce rate, and exit rate to identify high-performing pages and optimize user experience.
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Enrollment required
Conversion Reports: Measuring Success on Your Website
Lesson 8: Google Analytics Reporting
10:18
Explore conversion reports that track website goals and key marketing objectives such as sales, form submissions, and other valuable user actions.
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Enrollment required
Retention Reports: Keeping Users Engaged Over Time
Lesson 8: Google Analytics Reporting
10:32
Understand how retention reports provide insights into user engagement over time by analyzing cohorts based on first interactions and tracking behavior across set periods.
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Enrollment required
Traffic Acquisition: Analyzing Sources and Campaign Effectiveness
Lesson 8: Google Analytics Reporting
9:07
Discover how to use detailed traffic acquisition reports to evaluate which channels and campaigns drive the most engagement and conversions, compare performance metrics, and optimize underperforming sources.
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Introduction to UTM Tracking and Campaign Performance
Lesson 9: UTM Code Tracking
8:55
Discover how to use UTM parameters such as source, medium, campaign, term, and content to analyze marketing performance across channels and campaigns.
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Enrollment required
Best Practices for Using UTM Parameters
Lesson 9: UTM Code Tracking
6:42
Explore best practices for using UTM parameters, including consistent naming conventions, avoiding overuse, and ensuring clear, reliable tracking data.
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