Google Ads Bootcamp
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- Live or Self-paced
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Book live on Noble DesktopSummary
This workshop is a comprehensive look at all aspects of Google Ads. Get an introduction to paid advertising and gain an understanding of the essential elements needed to create successful paid campaigns using Google Ads.
For more information about the topics covered in class, please refer to the syllabus below. This is a great opportunity for anyone looking to expand their brand awareness through tried-and-true techniques as taught by an NYC industry expert. This class does not cover Google Shopping.
Who this course is for
This bootcamp is meant for those with limited Google Ads experience looking to master search marketing and Google Ads. The program is best suited for: Business owners or marketers who would like a better understanding of Google Ads to manage agency relationships or bring Google Ads in-house Entrepreneurs or business owners interested in leveraging Google Ads to generate leads and sales
Curriculum
What you'll learn
- Introduction to Google Ads
- How to set up and manage a Google Ads account
- Keyword strategies
- How to use match types to control who sees your ads
- Bidding strategies
- How the Google Ads auction works
- How to create ads that convert
- Landing page best practices
- How to set up call and conversion tracking
- Navigating the Google Ads interface
- Optimizing your campaign for maximum results
- Remarketing for Search and Display
- Campaign automation
- Display advertising with Google Ads
Course syllabus
Section I
Introduction to Google Ads
- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success
Keyword Research
- What is Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
Creating a Google Ads Account
- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Languages
- Budget
- Delivery Method
- Bid Strategies: Manual vs Automated
Keyword Match Types
- What are match types?
- How to use match types
Ad Creation
- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions
Ad Rank & Quality Score
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
Landing Pages
- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages
Conversion Tracking
- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts
Overview of Google Ads Dashboard
Section II
Campaign Optimization
- Understanding Reports in Google Ads
- Analyzing Reports in Google Ads
- Analyzing & Optimizing Campaign Performance
- Data Segmentation
- Bid Management
Account Automation
- What is Automation?
- When to Automate Your Account?
- Steps to Automating Your Account?
Audience Targeting
- Understand what audience targeting is
- A look at the different types of audience targeting
- How to setup audience targeting
Remarketing with Google Ads
- Introduction to Remarketing
- Types of Remarketing
- Why you need Remarketing
- Developing your Remarketing Strategy
- Installing your Remarketing Code
- Launching a Remarketing Campaign
Display Advertising with Google Ads
- Introduction to Display Advertising
- Understanding the Display Network
- Bidding Strategies for Display
- Targeting via the Display Network
- Ad Formats
- Display Campaign Management
What's included
- Free course retake within one year to refresh the material and gain practice.
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Starts at 18:00 · America/New_York (EST); final session ends at 21:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT/EST); final session ends at 21:00 EST
-
–
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $650
- Course length
- 12 hours
- Schedule
- On your schedule
This workshop offers a complete introduction to Google Ads and the fundamentals of paid advertising. Learn how to design, implement, and manage effective campaigns while gaining insight into the strategies that drive clicks, conversions, and brand visibility. Taught by an NYC-based industry expert, this class is ideal for marketers and business owners looking to expand their reach through proven advertising techniques.
For a detailed breakdown of topics, please refer to the syllabus below. Please note: Google Shopping is not covered in this course.
Who the self-paced course is for
Business owners or marketers who would like a better understanding of Google Ads to manage agency relationships or bring Google Ads in-house Entrepreneurs or business owners interested in leveraging Google Ads to generate leads and sales
Self-paced curriculum
What you'll learn self-paced
- How to set up and manage a Google Ads account
- Keyword strategy, match types, and bidding tactics
- How the Google Ads auction works
- Creating high-converting ads and landing pages
- Call and conversion tracking setup
- Navigating and optimizing campaigns in Google Ads
- Remarketing for Search and Display
- Campaign automation and Display advertising
Self-paced syllabus
Section I
Introduction to Google Ads
- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success
Keyword Research
- What is Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
Creating a Google Ads Account
- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Languages
- Budget
- Delivery Method
- Bid Strategies: Manual vs Automated
Keyword Match Types
- What are match types?
- How to use match types
Ad Creation
- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions
Ad Rank & Quality Score
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
Landing Pages
- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages
Conversion Tracking
- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts
Overview of Google Ads Dashboard
Section II
Campaign Optimization
- Understanding Reports in Google Ads
- Analyzing Reports in Google Ads
- Analyzing & Optimizing Campaign Performance
- Data Segmentation
- Bid Management
Account Automation
- What is Automation?
- When to Automate Your Account?
- Steps to Automating Your Account?
Audience Targeting
- Understand what audience targeting is
- A look at the different types of audience targeting
- How to setup audience targeting
Remarketing with Google Ads
- Introduction to Remarketing
- Types of Remarketing
- Why you need Remarketing
- Developing your Remarketing Strategy
- Installing your Remarketing Code
- Launching a Remarketing Campaign
Display Advertising with Google Ads
- Introduction to Display Advertising
- Understanding the Display Network
- Bidding Strategies for Display
- Targeting via the Display Network
- Ad Formats
- Display Campaign Management
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Google Ads Bootcamp (Self-Paced)
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History of Google Ads
Lesson 1: Google Ads Foundations
10:00
Trace the evolution of Google Ads from AdWords to today’s AI-driven platform and how CPC pricing and ad innovations reshaped performance marketing.
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Google Ads Overview
Lesson 1: Google Ads Foundations
10:00
Explain core Google Ads terminology, campaign structure, and metrics, including how intent and quality score drive paid search success.
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Enrollment required
How Paid Search Works
Lesson 1: Google Ads Foundations
13:21
Break down the paid search workflow from keyword selection to auctions, ad ranking, and ongoing optimization.
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Enrollment required
Pillars of Successful Ads
Lesson 1: Google Ads Foundations
4:43
Identify the key pillars of Google Ads performance, including keywords, ad copy, landing pages, targeting, testing, and AI optimization.
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Keywords
Lesson 2: Keywords & Research Strategy
9:53
Define keyword types in Google Ads and connect search intent to each stage of the customer journey.
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Enrollment required
Keyword Research
Lesson 2: Keywords & Research Strategy
5:24
Explain the role of keyword research and introduce a process for uncovering intent, competition, and conversion opportunities.
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Enrollment required
Finding the Right Keywords
Lesson 2: Keywords & Research Strategy
16:22
Demonstrate how to use Keyword Planner and third-party tools to evaluate search volume, trends, intent, and cost data.
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Ad Campaign Overview
Lesson 3: Campaign Setup & Structure
10:00
Explain how Google Ads campaigns are structured, including objectives, bidding strategies, budgets, and targeting decisions.
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Enrollment required
Match Types
Lesson 3: Campaign Setup & Structure
7:38
Clarify how match types control when ads appear and how to balance reach, relevance, and cost
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Ad Creation
Lesson 4: Ad Creation & Compliance
10:00
Learn how search ads are built and optimized using headlines, descriptions, extensions, and testing best practices.
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Enrollment required
Creating a Google Text Ad
Lesson 4: Ad Creation & Compliance
18:40
Gain insight into how to create and manage responsive search ads directly in Google Ads Manager.
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Ad Rank & Quality Score
Lesson 5: Quality, Landing Pages & Conversion Tracking
10:00
Explain how ad rank and quality score determine placement, visibility, and cost per click in Google Ads auctions.
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Enrollment required
Landing pages
Lesson 5: Quality, Landing Pages & Conversion Tracking
14:43
Define landing pages and outline best practices for designing mobile-optimized pages that drive conversions.
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Enrollment required
Conversion Tracking
Lesson 5: Quality, Landing Pages & Conversion Tracking
8:28
Learn what conversions are and how tracking them enables performance measurement and campaign optimization.
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Understanding Reports in Google Ads
Lesson 6: Reporting & Optimization
10:00
Walk through key Google Ads reports and show how to interpret metrics to improve campaign strategy.
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Enrollment required
Analyzing & Optimizing Campaign Performance
Lesson 6: Reporting & Optimization
7:10
Apply data-driven analysis techniques to optimize keywords, ads, bids, budgets, and landing pages
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Audience Targeting
Lesson 7: Audience Expansion & Scaling
10:00
Explore audience targeting options and how they improve relevance in Google Ads campaigns
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Enrollment required
Remarketing with Google Ads
Lesson 7: Audience Expansion & Scaling
9:24
Explain how remarketing re-engages past visitors using segmented audiences and personalized messaging
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Enrollment required
Display Advertising with Google Ads
Lesson 7: Audience Expansion & Scaling
13:43
A look at display advertising and the Google Display Network, comparing formats and targeting strategies beyond search.
View enrollment options at Noble Desktop