Facebook Marketing Bootcamp
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- Live or Self-paced
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Book live on Noble DesktopSummary
Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's position within the competitive marketplace.
This two-day workshop closely examines one of the most popular platforms: Facebook. Students will be introduced to current Facebook marketing trends and will develop a strategy that works for them. Get started by learning about the benefits of social media marketing on our blog. The workshop offers a comprehensive look at all aspects of Facebook marketing. For more information about the topics covered in class, please refer to the syllabus below.
Curriculum
What you'll learn
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
Course syllabus
Section 1
Introduction to Facebook
- Introduction to Facebook
- History of Facebook
- Understanding the Facebook algorithm
- Creating a Business Page
Facebook Business Page
- Facebook Business features overview and settings
- Business page management and admin access
- Establishing a visual voice
- Leveraging your About description for your business
Section 2
Introduction to Meta Business Manager
- Setting up and accessing the Meta Business Manager
- Overview of the Meta Business Manager and its capabilities
- Navigating the Meta Business Manager interface
- Tools and features overview
Leveraging Meta Business for Engagement
- Utilizing the Meta Business Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Using benchmarking to research your competition
- Scheduling your content and leveraging important dates
Section 3
Content and Interactions
- Finding and targeting the right audience for your business
- Creating and joining groups related to your business niche
- Optimizing your business page for search and discoverability
- Posting updates and engaging content
- Interacting with your audience through comments and messaging
Using Shopify with Facebook
- Overview of Shopify and Facebook integration
- Setting up a Shopify store and connecting it to a Facebook business page
- Syncing products from Shopify to a Facebook shop
- Utilizing Facebook's targeting options to reach the right audience for your Shopify store
Section 4
Introduction to Meta Ads Manager
- Overview of Ads Manager and its capabilities
- Setting up and accessing Ads Manager
- Navigating the Ads Manager interface
- Creating and managing ad campaigns using Ads Manager
Leveraging Meta Ads Manager for Higher ROI
- Utilizing Ads Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Best practices for using Ads Manager
- Optimize advertising content to reach more customers
What's included
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Stated by the provider. Confirm what your tuition covers before enrolling.
Live classes
Choose dates and book your instructor-led class on nobledesktop.com.
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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In-person or live online
Starts at 18:00 · America/New_York (EST); final session ends at 21:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
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In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 18:00 · America/New_York (EDT); final session ends at 21:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EDT); final session ends at 17:00 EDT
-
–
In-person or live online
Starts at 10:00 · America/New_York (EST); final session ends at 17:00 EST
Confirm current dates and availability on Noble Desktop before booking.
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
- Tuition
- $650
- Course length
- 12 hours
- Schedule
- On your schedule
Social media marketing plays a vital role in shaping a brand’s digital presence. Understanding platform dynamics and crafting a clear strategy are key to building visibility, engagement, and growth in an increasingly competitive marketplace. This two-day workshop focuses on Facebook, one of the most influential social media platforms for businesses and creators.
Participants will explore current Facebook marketing trends and develop personalized strategies tailored to their goals. The course provides a detailed look at the tools, features, and best practices essential for managing campaigns.
Self-paced curriculum
What you'll learn self-paced
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
Self-paced syllabus
Section 1
Introduction to Facebook
- Introduction to Facebook
- History of Facebook
- Understanding the Facebook algorithm
- Creating a Business Page
Facebook Business Page
- Facebook Business features overview and settings
- Business page management and admin access
- Establishing a visual voice
- Leveraging your About description for your business
Section 2
Introduction to Meta Business Manager
- Setting up and accessing the Meta Business Manager
- Overview of the Meta Business Manager and its capabilities
- Navigating the Meta Business Manager interface
- Tools and features overview
Leveraging Meta Business for Engagement
- Utilizing the Meta Business Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Using benchmarking to research your competition
- Scheduling your content and leveraging important dates
Section 3
Content and Interactions
- Finding and targeting the right audience for your business
- Creating and joining groups related to your business niche
- Optimizing your business page for search and discoverability
- Posting updates and engaging content
- Interacting with your audience through comments and messaging
Using Shopify with Facebook
- Overview of Shopify and Facebook integration
- Setting up a Shopify store and connecting it to a Facebook business page
- Syncing products from Shopify to a Facebook shop
- Utilizing Facebook's targeting options to reach the right audience for your Shopify store
Section 4
Introduction to Meta Ads Manager
- Overview of Ads Manager and its capabilities
- Setting up and accessing Ads Manager
- Navigating the Ads Manager interface
- Creating and managing ad campaigns using Ads Manager
Leveraging Meta Ads Manager for Higher ROI
- Utilizing Ads Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Best practices for using Ads Manager
- Optimize advertising content to reach more customers
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Facebook Marketing Bootcamp (Self-Paced)
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Introduction to Facebook
Lesson 1: Introduction to Facebook
10:00
Trace Facebook's path from a 2004 Harvard-only network to a Meta-owned platform with 3 billion users, including the 2021 rebrand and the 2026 social-media-addiction ruling.
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Facebook Features and Terminology
Lesson 1: Introduction to Facebook
6:32
Distinguish a Profile from a Page and a Group, and compare Stories, which disappear after 24 hours, to Reels, which stay visible in the feed.
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Enrollment required
Navigating Facebook
Lesson 1: Introduction to Facebook
7:58
Navigate Facebook's three-column Home layout and profile menu, including Meta Business Suite access and Dark Mode settings.
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Determining Your Brand Image
Lesson 2: Building Your Brand
7:14
Apply a four-step brand framework—mission, image, voice, and audience—and answer six self-assessment questions to identify your brand's genuine strengths.
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Enrollment required
Finding Your Brand Voice
Lesson 2: Building Your Brand
8:31
Define your brand voice using a three-word framework, such as Nice, Straightforward, Knowledgeable, or Sassy, illustrated with real Page examples like Minions & Monsters and Morgan Stanley.
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Enrollment required
Brand Mission and Visual Consistency
Lesson 2: Building Your Brand
7:29
Write a one-sentence, outward-facing brand mission modeled on Asana's, and maintain visual consistency through color palette, graphics style, and templates.
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Enrollment required
Creating and Managing a Facebook Business Page
Lesson 3: Your Facebook Business Page
13:38
Create and manage a Facebook Business Page, including the New Pages Experience's Facebook vs. Task access and the six classic Page roles.
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Content Formats
Lesson 4: Creating Content for Facebook
9:17
Compare Facebook's three content formats—Feed, Stories, and Reels—and how each originated and displays differently across Pages and Groups.
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Creating a Post
Lesson 4: Creating Content for Facebook
10:00
Follow the three-step post-creation flow, and distinguish it from the separate Stories/Reels composer and Page-only Live streaming.
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Enrollment required
Driving Engagement and Interactions
Lesson 4: Creating Content for Facebook
6:26
Rank the four interaction types—Save, Share, Comment, and Like—by their signal strength for driving reach and engagement.
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Enrollment required
Hashtags
Lesson 4: Creating Content for Facebook
11:37
Apply five hashtag best practices—simplicity, no spaces, visibility, strategy, and trending tags—to improve discoverability and engagement.
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Enrollment required
Content Types and Themes
Lesson 4: Creating Content for Facebook
13:17
Explore nine content-theme categories, from educational and testimonials to contests and motivational quotes, that define your Page's "why."
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Enrollment required
Combining Content Themes
Lesson 4: Creating Content for Facebook
8:58
Combine multiple content themes on one Page to strengthen market positioning and stand out from competitors.
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Enrollment required
Understanding the Algorithm and Big Ideas
Lesson 4: Creating Content for Facebook
11:22
Trace the Facebook algorithm's shift from chronological to engagement-ranked feeds, and apply tactics like cross-posting and the "big idea" template, illustrated by Dove's Real Beauty campaign.
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Introduction to Meta Business Suite
Lesson 5: Meta Business Suite
9:55
Tour Meta Business Suite's free dashboard for managing Facebook and Instagram together, including the Insights Overview and weekly activity review.
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Setting SMART Goals
Lesson 5: Meta Business Suite
5:41
Turn a vague goal like "get more followers" into a SMART goal with specific, measurable, and time-bound targets.
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Enrollment required
Analyzing Competitors and Benchmarking
Lesson 5: Meta Business Suite
9:30
Run a five-step competitor analysis and use Meta Business Suite's benchmarking and Audience Insights tools to compare your Page against similar businesses.
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Enrollment required
Researching Your Target Audience
Lesson 5: Meta Business Suite
13:22
Research your target audience through existing data, social listening, and competitor research, and build a three-layer audience profile—demographic, psychographic, and behavioral.
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Enrollment required
Finding Your Audience in Groups
Lesson 5: Meta Business Suite
6:23
Find and engage your audience in Facebook Groups, and follow group etiquette by being helpful rather than promotional.
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Introduction to Meta Ads Manager
Lesson 6: Meta Ads Manager
7:21
Introduce Meta Ads Manager's campaign structure—Campaign, Ad Set, and Ad—and how each level builds on the one above it.
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Ad Creative Options and the Ads Manager Interface
Lesson 6: Meta Ads Manager
4:49
Set the four ad-level creative choices—visuals, copy, CTA, and placement—and use Ads Manager's AI tools and campaign dashboard.
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Enrollment required
Building a Campaign
Lesson 6: Meta Ads Manager
10:47
Walk through the 14-step campaign build in Ads Manager, from bid type and objective through Advantage+ AI automation to payment.
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Enrollment required
Retargeting and Lookalike Audiences
Lesson 6: Meta Ads Manager
17:24
Build Custom and Lookalike Audiences from five data sources, including the Meta Pixel, and adjust audience size for similarity versus reach.
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Enrollment required
Writing Ad Copy and Creative
Lesson 6: Meta Ads Manager
11:41
Write ad copy using the Action-Benefit Rule, and structure primary text, headline, and CTA to align with your message.
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Enrollment required
Measuring Ad Performance
Lesson 6: Meta Ads Manager
6:25
Set up remarketing with the five Custom Audience sources and read campaign performance in the Ads Manager dashboard.
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Enrollment required
Key Metrics and Benchmarks
Lesson 6: Meta Ads Manager
15:13
Calculate key ad metrics—CTR, CPC, CPA, ROAS, and more—and benchmark performance against industry standards.
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Enrollment required
Connecting Shopify to Facebook
Lesson 7: Selling with Shopify and Facebook
14:33
Connect a Shopify store to Facebook Shop for in-app checkout, and distinguish Facebook Shop from Marketplace.
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