AI for Marketing

AI for Marketing is a self-paced course that teaches marketing, content and communications practitioners how to use generative AI for everyday marketing work and how to check its output before publishing. Learners identify where AI fits in their own role, write effective prompts, choose suitable tools, build a marketing strategy and review the EU rules that apply to publishing AI-made content. The course is practical and project-based: each module produces a reusable file, and learners finish by building one complete campaign pack, checked and ready to publish, with no coding, maths or prior AI experience required.

• Who This Course is For
  • Marketing, content and communications professionals using or about to use AI tools
  • Practitioners rather than developers, with no coding or AI theory required
  • No prior AI experience needed; just a laptop, browser and free chat AI account
• What to Expect
  • Self-paced, practical modules covering prompting, tool selection, strategy and EU rules
  • Each module produces a reusable file, such as a tested prompt library
  • Focus on checking AI output for accuracy and compliance before it goes out
• What You'll Achieve
  • A complete campaign pack, built and checked, ready to publish
  • An AI opportunity list, prompt library, marketing strategy and compliance checklist
  • Skills to apply AI in your marketing role while meeting EU publishing rules