Coding bootcamps offer a chance to learning the finer points of building digital products, but what about when the product is finished? Digital marketing has risen to become a fundamental part of most businesses as they try to reach more people, more effectively. These 5 digital marketing programs teach the fundamentals of creating and managing campaigns, as well as the necessary tools to understand what is and isn’t working.
Bitmaker Labs
Why: Bitmaker Labs doesn’t have a direct Digital Marketing course, but the concepts covered in their Ad Optimization course are extremely useful to prospective digital marketers. The course covers how to manage campaigns with Facebook Ads, Twitter Ads, and Google Adwords, including deciding which advertising methods fit best with your campaign. The final assessment is designed to help students build their own campaigns by making a pitch to a panel of instructors and special guests.
Location: Toronto, ON
Program Length: 12 weeks (once a week)
Cost: $2500
BrainStation
Why: Intended even for complete beginners, BrainStation’s digital marketing course will teach the basics of digital marketing and how to grow brands. Students will learn how to manage campaigns while also covering the best evaluative and analytical tools in a project-centric curriculum that also takes advantage of Toronto’s growing tech community.
Location: Toronto, ON
Program Length: 12 weeks (once a week)
Cost: $2500 CAD
Digital Professional Institute
Why: Digital Professional Institute offers a Foundations of Digital Marketing course that takes place over 12 weeks. DPI specializes in teaching marketing courses meant to take advantage of the explosion of marketing opportunities with the rise of social media and mobile/tablet technology. Topics covered include things like email marketing, search engine optimization (SEO), mobile marketing, pay-per-click, and more. The course specifically promises to go beyond the theory of marketing and allow students to get into the nitty gritty of using the marketing platforms of today while working with industry experts.
Location: Chicago, IL
Program Length: 12 weeks (once a week)
Cost: $1975
Don’t Forget: The Course Report community is eligible for a $250 scholarship to Digital Professional Institute Foundations courses!
General Assembly
Why: General Assembly is one of the most trusted names in the sphere of tech education. With consistent quality across a variety of subjects and their numerous global campuses, it’s hard to find much not to like. Their digital marketing course is no exception. Taking place twice a week over 10 weeks, students can expect to learn the ins and outs of a successful marketing campaign, how to grow their user base, and the best ways to determine the success of marketing strategies. You can’t go wrong with GA.
Location: Atlanta, Austin, Boston, Chicago, Hong Kong, London, Los Angeles, Melbourne, New York City, San Francisco, Seattle, Singapore, Sydney, Washington DC
Program Length: 10 weeks (twice a week)
Cost: $3500
Market Campus
Why: Market Campus is Utah’s only dedicated digital marketing school and certificate program. Market Campus is a part-time program taught over 9 weeks. The course doesn’t cover programming, it covers how to effectively market a website using effective design decisions as well as the skills to navigate search engine rankings, social media growth, and other important concepts. The certification is recognized by all major marketing agencies.
Location: Salt Lake City and Provo, UT
Program Length: 9 weeks (once a week)
Cost: $2800
About The Author
Harry is the Community Manager at Course Report, Rockets fan, and writer living in New York City.
