Social Media Industry & Portfolio
via Noble Desktop
Affiliated with Course Report
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in...
What's included with live classes
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Overview
Social media has created a whole new industry field for careers. Many are under the marketing or public relations umbrella. These careers include social media management, content creation, and much more. In this course, students will create an earned-first creative project for their portfolio as well as update their resumes and social media presence to be prepared for these new social media job opportunities.
Prerequisites
Participants should have knowledge equivalent to the Social Media Marketing Certificate (which includes this course).
Schedule & enrollment
Find dates that fit your schedule, then book on Noble Desktop.
- Live tuition
- $975
- Course length
- 18 hours
All class times are Eastern (ET).
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Dates
–
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
Confirm current dates and availability on Noble Desktop before booking. Enrollment opens in a new tab.
Self-paced tuition & enrollment
Learn through recorded lessons on your own schedule.
- Tuition
- $975
- Course length
- 18 hours
- Format
- Self-paced online
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
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Curriculum
What you'll learn
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
Course syllabus
Section 1 - Brand Research & Building
Understanding the Competitive Landscape
- Examples of successful social campaigns
- Examples of social media portfolios
Build Your Brand
- Research brand goals
- Define target audience
- Define what makes you unique
- Determine brand voice
- Determine your visual identity
- Consistency in online presence
- Creating your own brand image with references
Understanding the Earned-First Approach
- Establish your audience’s needs
- Earned-first approach
- How to make creative ideas
- Incorporating gamification and/or call-to-action
Section 2 - Social Campaign Development
Portfolio Project Brief
- Introduction to client brief
- Establish a target audience
- Establish a project purpose
Portfolio Project Development
- Establishing the project challenge
- Creating a valuable insight through research
- Develop a big idea solution
- Create concept mock-ups
- Showcase how it will earn coverage through research
- Establishing brand ambassadors
- Media and social coverage mock-ups
Section 3 - Networking for Social Media
Networking Optimization for LinkedIn
- How to clearly showcase your skills and experience
- Sharing content and engaging the community
- Reaching out to hiring managers
- Finding companies and organizations to follow
- Building a lasting network
Building a Network
- Compiling a list of successful professionals
- Reaching out to book informational interviews
- Career considerations
- Conferences and Summits
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
View self-paced tuition & enrollmentSocial media has reshaped the marketing and public relations landscape, creating an array of new career paths in areas such as social media management and content creation. In this course, students will develop an earned-first creative project to showcase in their portfolio while refining their resumes and online profiles to prepare for emerging opportunities in the social media industry.
Self-paced curriculum
What you'll learn self-paced
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
Self-paced syllabus
Section 1 - Brand Research & Building
Understanding the Competitive Landscape
- Examples of successful social campaigns
- Examples of social media portfolios
Build Your Brand
- Research brand goals
- Define target audience
- Define what makes you unique
- Determine brand voice
- Determine your visual identity
- Consistency in online presence
- Creating your own brand image with references
Understanding the Earned-First Approach
- Establish your audience’s needs
- Earned-first approach
- How to make creative ideas
- Incorporating gamification and/or call-to-action
Section 2 - Social Campaign Development
Portfolio Project Brief
- Introduction to client brief
- Establish a target audience
- Establish a project purpose
Portfolio Project Development
- Establishing the project challenge
- Creating a valuable insight through research
- Develop a big idea solution
- Create concept mock-ups
- Showcase how it will earn coverage through research
- Establishing brand ambassadors
- Media and social coverage mock-ups
Section 3 - Networking for Social Media
Networking Optimization for LinkedIn
- How to clearly showcase your skills and experience
- Sharing content and engaging the community
- Reaching out to hiring managers
- Finding companies and organizations to follow
- Building a lasting network
Building a Network
- Compiling a list of successful professionals
- Reaching out to book informational interviews
- Career considerations
- Conferences and Summits