Social Media Content Marketing: Blogs & X (Twitter)
via Noble Desktop
Affiliated with Course Report
Develop written content for blogs and X in Noble Desktop's Social Media Content Marketing course. The curriculum connects content goals and metrics with brand voice, platform strategy, and publishing. You examine how written pieces can work together to communicate a brand and support a measurable marketing purpose.
What's included with live classes
- Free course retake within one year to refresh the material and gain practice.
- Class recordings
Overview
Learn how to create quality written content for X (formerly known as Twitter), blogs, and other writing-based social media platforms. This course covers the core concepts of content marketing. You'll explore the different content-based social media platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy.
Topics included
Schedule & enrollment
Find dates that fit your schedule, then book on Noble Desktop.
- Live tuition
- $425
- Course length
- 6 hours
All class times are Eastern (ET).
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Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
Confirm current dates and availability on Noble Desktop before booking. Enrollment opens in a new tab.
Self-paced tuition & enrollment
Learn through recorded lessons on your own schedule.
- Tuition
- $425
- Course length
- 6 hours
- Format
- Self-paced online
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
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Curriculum
What you'll learn
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
Course syllabus
Introduction to X (Twitter)
- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm
Hashtags and Topics
- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics
Research and Content Strategy
- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling
Importance of Blogging
- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
View self-paced tuition & enrollmentLearn how to craft compelling written content for X (formerly Twitter), blogs, and other text-based social media platforms. This course introduces the fundamentals of content marketing, guiding you through platform-specific strategies, audience engagement techniques, and ways to establish a distinct brand voice. You’ll also explore cross-platform blogging methods, trend monitoring, and practical approaches for integrating written content into your overall digital marketing strategy.
Self-paced curriculum
What you'll learn self-paced
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
Self-paced syllabus
Introduction to X (Twitter)
- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm
Hashtags and Topics
- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics
Research and Content Strategy
- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling
Importance of Blogging
- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)
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Welcome and How This Course Works
Lesson 1: X (Twitter)
7:42
Get an overview of the course's two channels—X's short-lived posts and blogging's long-lasting SEO traffic—and preview its four hands-on worksheet projects.
This preview is temporarily unavailable. Please try again later.
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Introduction to X (Twitter)
Lesson 1: X (Twitter)
9:53
Trace X's history from its 2006 founding and first post through its 2023 rebrand, and identify three business reasons brands use the platform.
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Enrollment required
X (Twitter) Today
Lesson 1: X (Twitter)
11:28
Review the 2022 Musk acquisition and 2023 rebrand, and distinguish the blue, gold, and gray tiers of X verification.
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Enrollment required
Understanding the Algorithm: Key Ranking Signals
Lesson 1: X (Twitter)
9:25
Apply the six ranking signals behind X's Top Tweets algorithm, focusing on the two marketers can control—engagement and content type.
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Enrollment required
Understanding the Algorithm: In Network vs. Out of Network
Lesson 1: X (Twitter)
14:06
Explain how X's "real graph" model splits your timeline roughly 50/50 between in-network and out-of-network content.
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Enrollment required
Hashtags 101
Lesson 1: X (Twitter)
9:51
Apply hashtag do's and don'ts, including capitalizing multi-word tags and limiting posts to one or two relevant hashtags.
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Enrollment required
Content Themes, Cadence, and Scheduling
Lesson 1: X (Twitter)
14:00
Build a content theme from the overlap of your expertise and your audience's interests, and set a consistent posting cadence using eight content types.
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Paid Advertising
Lesson 2: Blogging
10:00
Follow the five-step ad creation process, from starting with a top organic post to reviewing and launching a Promoted Ad.
This preview is temporarily unavailable. Please try again later.
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Enrollment required
Monetizing Your Blog
Lesson 2: Blogging
11:02
Compare four blog income methods—affiliate marketing, ad space, paid webinars, and premium content—and use evergreen content to compound them all.
View enrollment options at Noble Desktop
Course Reviews
Is this course right for you?
Choose this course for written social content and blogging. Compare Content Marketing Bootcamp if you need a broader planning framework covering content curation, distribution, promotion, and performance across a wider marketing effort.