Digital Marketing Strategy & Web Fundamentals
via Noble Desktop
Affiliated with Course Report
Connect a website's role with the marketing activity that brings people to it. Noble Desktop's course covers digital strategy, traffic, leads, website fundamentals, and performance measurement. You examine how the pieces of a digital campaign support one another and how a website can help visitors take a useful next step.
What's included with live classes
- Free course retake within one year to refresh the material and gain practice.
Overview
Create a Successful Digital Marketing Strategy
Learn how to create a successful digital marketing strategy and implement it on your business website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jump-start or grow your digital marketing initiatives.
Identify Your Goals & Audience
Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and key performance indicators (KPIs) to measure the success of your marketing campaigns.
Optimize Your Website to Convert Leads
Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.
Topics included
Schedule & enrollment
Find dates that fit your schedule, then book on Noble Desktop.
- Live tuition
- $325
- Course length
- 6 hours
All class times are Eastern (ET).
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Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
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Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
–
Class time
Starts at 6pm ET
Final session ends at 9pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
-
Dates
Class time
Starts at 10am ET
Final session ends at 5pm ET
Attend
In-person or live online
Confirm current dates and availability on Noble Desktop before booking. Enrollment opens in a new tab.
Self-paced tuition & enrollment
Learn through recorded lessons on your own schedule.
- Tuition
- $325
- Course length
- 6 hours
- Format
- Self-paced online
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
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Curriculum
What you'll learn
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
Course syllabus
Digital Marketing Strategy
Intro to Digital Marketing
- What is digital marketing?
- The digital marketing landscape
- A look at digital marketing channels
- Establishing goals, objectives & KPIs
- Leveraging social media for growth
Target Audience Identification
- How to identify your target audience
- How to build customer personas
- Tools for researching your target audience
Developing Your Positioning in the Marketplace
- Identify what makes your company unique
- Develop your positioning statement
- Develop a value proposition
Developing Your Digital Marketing Strategy
- Identifying your top goals
- Establishing a budget
- Design Tactics
- Tracking Key Performance Indicators (KPIs)
- Measuring Results
Website Fundamentals
Introduction to the Hub & Spoke Model
- The role of your website
- Three questions every website should answer
- Developing a user-friendly website structure
Designing an Effective Homepage
- The role of your website homepage
- Elements of a successful homepage
- Using persuasion in design
Designing Effective Product Pages
- Product page formats
- Best practices for product pages
- Features every product page should have
Self-paced course
Learn through recorded lessons on your own schedule.
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
View self-paced tuition & enrollmentIn this self-paced course, you’ll learn how to build a digital marketing strategy that attracts and converts your ideal audience. Through step-by-step lessons, you’ll identify your target customers, define your goals, and develop a clear value proposition that sets your business apart.
You’ll also explore practical website optimization techniques designed to boost engagement and sales. From crafting an impactful homepage to designing persuasive product pages, you’ll gain the skills to transform your website into a powerful marketing tool that drives measurable results.
Self-paced curriculum
What you'll learn self-paced
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
Self-paced syllabus
Digital Marketing Strategy
Intro to Digital Marketing
- What is digital marketing?
- The digital marketing landscape
- A look at digital marketing channels
- Establishing goals, objectives & KPIs
- Leveraging social media for growth
Target Audience Identification
- How to identify your target audience
- How to build customer personas
- Tools for researching your target audience
Developing Your Positioning in the Marketplace
- Identify what makes your company unique
- Develop your positioning statement
- Develop a value proposition
Developing Your Digital Marketing Strategy
- Identifying your top goals
- Establishing a budget
- Design Tactics
- Tracking Key Performance Indicators (KPIs)
- Measuring Results
Website Fundamentals
Introduction to the Hub & Spoke Model
- The role of your website
- Three questions every website should answer
- Developing a user-friendly website structure
Designing an Effective Homepage
- The role of your website homepage
- Elements of a successful homepage
- Using persuasion in design
Designing Effective Product Pages
- Product page formats
- Best practices for product pages
- Features every product page should have
What's included with self-paced
- Self-paced video lessons
Self-paced lessons
Watch free previews and explore the lessons included with enrollment at Noble Desktop.
Digital Marketing Strategy & Web Fundamentals (Self-Paced)
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What Is Digital Marketing and Why It Matters
Lesson 1: Introduction to Digital Marketing
8:01
Define digital marketing and distinguish it from traditional marketing, focusing on measurement, targeting, and optimization across digital channels.
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Enrollment required
Core Digital Marketing Channels Explained
Lesson 1: Introduction to Digital Marketing
9:18
Identify key digital marketing channels such as SEO, content, social media, email, and paid advertising, and how they support awareness and conversions.
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Enrollment required
The Digital Marketing Landscape and Channel Trade Offs
Lesson 1: Introduction to Digital Marketing
10:52
Examine current digital marketing trends, audience behavior, and global adoption compared to traditional approaches.
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Enrollment required
Organic and Paid Marketing Strategies
Lesson 1: Introduction to Digital Marketing
13:23
Compare organic and paid strategies by evaluating cost, timelines, sustainability, and performance across major channels.
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Enrollment required
Key Website Metrics and Social Media Growth
Lesson 1: Introduction to Digital Marketing
12:41
Interpret core performance metrics, including traffic, conversion rate, CTR, and CPA, and understand platform-specific engagement signals.
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Conducting Market Research for Target Audience Identification
Lesson 2: Target Market Identification
8:08
Outline the seven-step target audience identification process using market research, data analysis, personas, testing, and feedback.
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Enrollment required
Using Demographics, Psychographics, and Behaviors
Lesson 2: Target Market Identification
10:46
Analyze demographic, psychographic, and behavioral data to understand customer motivations and engagement patterns.
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Enrollment required
Building and Applying Audience Personas
Lesson 2: Target Market Identification
12:31
Create audience personas that guide messaging, strategy, and product decisions, and refine them using performance data.
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Enrollment required
Audience Research Tools and Analytics
Lesson 2: Target Market Identification
10:51
Evaluate audience research tools such as social listening, analytics platforms, and persona builders to improve targeting.
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Building a Brand Positioning Strategy
Lesson 3: Developing Your Positioning in the Marketplace
10:00
Identify brand strengths and positioning using SWOT analysis and customer feedback to define differentiation and value.
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Enrollment required
Using Perceptual Maps and Value Propositions
Lesson 3: Developing Your Positioning in the Marketplace
14:47
Analyze competitors using perceptual maps and develop clear value propositions aligned with audience needs.
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Enrollment required
Setting Goals, Budgets, and KPIs for Digital Marketing
Lesson 4: Developing Your Digital Marketing Strategy
9:09
Set digital marketing goals aligned with business priorities using SMART criteria, budgets, and performance indicators.
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Enrollment required
Designing Effective Websites with the Hub and Spoke Model
Lesson 5: Website Fundamentals
12:50
Apply the hub-and-spoke website model to organize content, improve SEO, and design conversion-focused pages.
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Course Reviews
Is this course right for you?
Choose this course for an introduction to digital marketing and website strategy. If you want broader work on market research, positioning, objectives, and marketing planning, compare Marketing Strategy before selecting the scope of your training.