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AI Social Media Bootcamp Online

via Virtual Design and Construction Institute Affiliated with Course Report
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Difficulty
Beginner
Format
Self-paced
Delivery
Online
Time Commitment
264 hours

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Summary

This 264-hour certificate covers social media marketing platform by platform, starting with LinkedIn, YouTube, TikTok, blogs and X, Instagram, Facebook, and live streaming, then turning those platform skills toward employment through a dedicated industry and portfolio course.

The second half shifts to building. An AI graphic design course brings generative tooling into the creative work social feeds demand, and an AI coding course covers building working software without prior coding experience. The program ends with four deployed portfolio projects: an interactive design system, a website, a social media creative studio, and a marketing studio.

Who this course is for

Aspiring and working social media managers, content creators, and career changers who want platform-by-platform coverage plus the AI and design skills the role increasingly expects.

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Preview the course

Watch free previews and explore the lessons included with enrollment at VDCI.

LinkedIn Marketing Course Online

  • LinkedIn Overview & Platform Evolution

    Lesson 1: Introduction to LinkedIn

    10:00

    Explore the history, growth, and global impact of LinkedIn, including its acquisition by Microsoft and its role as a powerful network for professionals and businesses worldwide. Understand how platform changes and user behavior shape content and visibility.

  • Enrollment required

    Navigating LinkedIn Features & UX

    Lesson 1: Introduction to LinkedIn

    7:33

    Discover how to navigate LinkedIn’s homepage, content feed, and profile, while exploring key features like jobs, groups, learning resources, and search tools that support networking and professional growth.

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  • Enrollment required

    LinkedIn Job Discovery Tools

    Lesson 1: Introduction to LinkedIn

    5:26

    Apply LinkedIn’s search tools and filters to refine job results by criteria such as role, experience level, salary, and location, while identifying trends to optimize your profile and improve job search outcomes.

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  • Building Your LinkedIn Profile

    Lesson 2: Leveraging Your Personal LinkedIn Profile

    9:14

    Understand how to structure a strong LinkedIn profile, including key components like your headshot, headline, summary, and experience, while learning how to present your personal brand effectively to employers and connections.

  • Headline & Summary Basics

    Lesson 2: Leveraging Your Personal LinkedIn Profile

    9:55

    Create a compelling headline and summary that highlight your personality, achievements, and career story, while differentiating yourself from generic profiles and making a strong first impression.

  • Enrollment required

    Using Storytelling & Creativity

    Lesson 2: Leveraging Your Personal LinkedIn Profile

    9:51

    Explore different approaches to writing LinkedIn summaries, including storytelling, humor, and personal branding techniques that make your profile more engaging, relatable, and memorable.

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  • Enrollment required

    Enhancing Your Profile

    Lesson 2: Leveraging Your Personal LinkedIn Profile

    11:01

    Strengthen your LinkedIn presence by adding relevant skills, requesting recommendations, reflecting on strengths and weaknesses, and using content posting to demonstrate expertise and industry engagement.

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  • Building a Company Page & Brand Presence

    Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

    9:47

    Understand how to create a LinkedIn company page, define your brand identity, and use features like posts, analytics, and job listings to grow visibility and engagement with your audience.

  • Effective Content Strategies

    Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

    6:30

    Explore different types of LinkedIn content, including educational posts, testimonials, partnerships, and culture highlights, to build credibility, strengthen brand identity, and engage your audience.

  • Enrollment required

    Content Cadence & Strategy

    Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

    8:22

    Plan and maintain a consistent posting schedule by developing a content calendar, experimenting with timing and frequency, and aligning content themes to audience expectations and engagement patterns.

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  • Enrollment required

    Algorithm & Content Performance

    Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

    7:38

    Learn how LinkedIn’s algorithm prioritizes relevance, expertise, and meaningful engagement, and apply strategies like sharing perspectives, using keywords, and encouraging discussion to improve content visibility.

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  • Enrollment required

    Ad Campaign Setup & Targeting

    Lesson 4: Paid Advertising with LinkedIn

    13:17

    Learn how to create LinkedIn ad campaigns by selecting objectives, setting budgets, and defining audiences using targeting options like demographics, job roles, and AI-driven segments.

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YouTube Marketing Course Online

  • Introduction to YouTube

    Lesson 1: Platform Foundations & Content Strategy

    10:00

    Discover why YouTube became one of the most powerful digital marketing platforms on earth, tracing its evolution from a scrappy 2005 startup to a streaming giant with 2 billion monthly active users.

  • YouTube Today: Trends, Challenges, & Opportunities

    Lesson 1: Platform Foundations & Content Strategy

    9:29

    Explore where YouTube stands right now, including its battle against misinformation, the rise of live streaming, and why the platform remains a dominant force in e-commerce, gaming, and beyond.

  • Enrollment required

    Setting Up Your YouTube Channel

    Lesson 1: Platform Foundations & Content Strategy

    3:51

    Walk through the step-by-step process of creating a YouTube channel, from choosing a name and uploading branding assets to writing a channel description and linking your website.

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  • Enrollment required

    Navigating the YouTube Studio Dashboard

    Lesson 1: Platform Foundations & Content Strategy

    6:53

    Get oriented inside YouTube Studio and learn how to manage your videos, playlists, comments, monetization settings, and channel customization all from one central hub.

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  • Enrollment required

    Understanding Settings & Analytics

    Lesson 1: Platform Foundations & Content Strategy

    7:35

    Dive into the tools available for individual videos, including how to edit details, set visibility, add end screens and cards, and read the key metrics that signal how a video is performing.

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  • Enrollment required

    Decoding Analytics & Traffic Sources

    Lesson 1: Platform Foundations & Content Strategy

    11:23

    Uncover how viewers are actually finding and watching your content by exploring traffic source data, audience retention curves, impressions, click-through rates, and demographic breakdowns.

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  • Enrollment required

    Editing Tools, Copyright, & Managing Channel Access (2)

    Lesson 1: Platform Foundations & Content Strategy

    6:06

    Master YouTube Studio's built-in editing features, trimming, blurring, adding audio tracks, and learn how to handle music copyright and share channel access with a team.

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  • Enrollment required

    Content Trends

    Lesson 1: Platform Foundations & Content Strategy

    6:56

    Survey the content formats and audience behaviors dominating YouTube right now, from episodic series and AI-assisted production to Shorts, live streams, ASMR, and the "brain rot" phenomenon.

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  • Enrollment required

    Content Strategy & Your Brand Voice

    Lesson 1: Platform Foundations & Content Strategy

    5:05

    Learn how to translate your brand identity into compelling YouTube content categories, including user-generated content, employee culture videos, live streams, and motivational storytelling.

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  • Enrollment required

    Authentic Content

    Lesson 1: Platform Foundations & Content Strategy

    15:38

    Analyze real-world examples (a viral Chewbacca mask mom, a Five Guys superfan, and a McDonald's CEO) to understand why authenticity and energy outperform polish and production budgets.

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  • Enrollment required

    Visual Storytelling & Storyboarding

    Lesson 1: Platform Foundations & Content Strategy

    9:20

    Harness the power of visual storytelling to create emotional connections with your audience, and learn how to use storyboards to plan your shots, scenes, and narrative arc before you hit record.

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  • Enrollment required

    Shorts, Playlists, & Lessons

    Lesson 1: Platform Foundations & Content Strategy

    10:07

    Maximize your channel's discoverability and watch time by strategically using YouTube Shorts and playlists, and draw inspiration from the production and titling techniques behind YouTube's biggest creator.

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  • Setting Goals & Understanding Metrics

    Lesson 2: Strategy, Analytics, & Advertising

    8:20

    Establish the foundation of a winning YouTube strategy by applying the SMART goal framework to your channel objectives and getting familiar with the four key engagement metrics every creator and brand needs to track.

  • The Mr Beast Blueprint: CTR, Watch Time & the Hook

    Lesson 2: Strategy, Analytics, & Advertising

    10:00

    Decode the data-driven content philosophy behind YouTube's most subscribed creator, and learn exactly how to optimize your titles, thumbnails, and first-minute hook to maximize click-through rate and average view duration.

  • Enrollment required

    Social Listening, Audience Analytics, & Competitive Research

    Lesson 2: Strategy, Analytics, & Advertising

    8:21

    Sharpen your content strategy by learning how to monitor trends, analyze your audience demographics and traffic sources, and systematically study what's working for competitors in your category.

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  • Enrollment required

    Introduction to Paid Advertising

    Lesson 2: Strategy, Analytics, & Advertising

    6:42

    Get oriented in the world of YouTube ads, including where they appear, how they're priced, and how to access the Google Ads manager to launch campaigns that reach the right audience at a competitive cost.

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  • Enrollment required

    Ad Formats, Campaign Setup, & Conversion Tracking

    Lesson 2: Strategy, Analytics, & Advertising

    9:02

    Walk through every YouTube ad format, from skippable pre-rolls to bumper ads and image overlays, and learn how to configure a campaign, set your objective, and track performance all the way through to conversion.

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  • Enrollment required

    Integrating Shopify

    Lesson 2: Strategy, Analytics, & Advertising

    5:04

    Discover how to connect your Shopify store directly to your YouTube channel so viewers can browse and purchase your products without ever leaving the platform.

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TikTok Marketing Course Online

  • Introduction to TikTok

    Lesson 1: TikTok Fundamentals

    10:00

    Trace TikTok's path from ByteDance's 2012 founding through the Musical.ly merger to its 2026 US divestiture, and review its scale at nearly 2 billion monthly users.

  • The Algorithm and the For You Page

    Lesson 1: TikTok Fundamentals

    9:45

    Rank the three signal groups behind the For You Page—user interactions, video information, and account settings—and explore niche "subculture" communities.

  • Enrollment required

    Content Tips and Creating Your Account

    Lesson 1: TikTok Fundamentals

    8:37

    Apply content habits like hooking viewers fast and posting sound-on with captions, illustrated by the Doggface208 UGC case study, and set up a TikTok Business account.

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  • Enrollment required

    TikTok Navigation, SEO, and Hashtags 101

    Lesson 1: TikTok Fundamentals

    13:22

    Navigate the For You Page, Discover, and Following feeds, and place keywords across captions, on-screen text, audio, and hashtags to improve searchability.

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  • Enrollment required

    Hashtag Strategy Exercise: Setup

    Lesson 1: TikTok Fundamentals

    1:43

    Choose five hashtags for a sample video by starting broad and narrowing to distinctive traits.

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  • Enrollment required

    Hashtag Strategy Exercise: Walkthrough

    Lesson 1: TikTok Fundamentals

    6:42

    Review a worked hashtag strategy that mixes high- and low-density tags, and apply the same approach to a realtor example.

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  • Creating Successful Content: Themes

    Lesson 2: Content Strategy and Paid Advertising

    10:00

    Match four content themes—UGC, people and culture, thought leadership, and inspiring stories—to real examples like Bailey Sarian's true-crime makeup tutorials.

  • Storyboards, Sound, and Storytelling

    Lesson 2: Content Strategy and Paid Advertising

    6:23

    Follow a five-step storyboard process, and choose between TikTok's Commercial Music Library and standard audio library based on ad-use copyright rules.

  • Enrollment required

    Setting Goals and Success Metrics

    Lesson 2: Content Strategy and Paid Advertising

    0:06

    Apply the five SMART criteria to a real goal like gaining 1,000 followers in three months, and use proxy metrics to measure brand awareness.

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  • Enrollment required

    Engagement Signals and Analyzing the Competition

    Lesson 2: Content Strategy and Paid Advertising

    5:17

    Rank TikTok's engagement signals from favorites and shares down to likes, and run a five-step competitor analysis using engagement rate.

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  • Enrollment required

    Setting Up TikTok Ads

    Lesson 2: Content Strategy and Paid Advertising

    11:20

    Set up a Business account and Ads Manager, install the TikTok Pixel, and structure campaigns across Campaign, Ad Group, and Ad levels.

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  • Enrollment required

    Targeting, Budgeting, and Publishing Ads

    Lesson 2: Content Strategy and Paid Advertising

    7:24

    Layer audience targeting by demographics, custom audiences, and interests, and weigh broad versus narrow targeting against a roughly $20 minimum daily budget.

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  • Enrollment required

    Ad Best Practices and Formats

    Lesson 2: Content Strategy and Paid Advertising

    13:13

    Iterate on ad creative using cost-per-result and engagement data, and choose from nine ad formats including In-Feed, Spark Ads, and TopView.

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Social Media Content Marketing: Blogs & X (Twitter) Course Online

  • Welcome and How This Course Works

    Lesson 1: X (Twitter)

    7:42

    Get an overview of the course's two channels—X's short-lived posts and blogging's long-lasting SEO traffic—and preview its four hands-on worksheet projects.

  • Introduction to X (Twitter)

    Lesson 1: X (Twitter)

    9:53

    Trace X's history from its 2006 founding and first post through its 2023 rebrand, and identify three business reasons brands use the platform.

  • Enrollment required

    X (Twitter) Today

    Lesson 1: X (Twitter)

    11:28

    Review the 2022 Musk acquisition and 2023 rebrand, and distinguish the blue, gold, and gray tiers of X verification.

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  • Enrollment required

    Understanding the Algorithm: Key Ranking Signals

    Lesson 1: X (Twitter)

    9:25

    Apply the six ranking signals behind X's Top Tweets algorithm, focusing on the two marketers can control—engagement and content type.

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  • Enrollment required

    Understanding the Algorithm: In Network vs. Out of Network

    Lesson 1: X (Twitter)

    14:06

    Explain how X's "real graph" model splits your timeline roughly 50/50 between in-network and out-of-network content.

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  • Enrollment required

    Hashtags 101

    Lesson 1: X (Twitter)

    9:51

    Apply hashtag do's and don'ts, including capitalizing multi-word tags and limiting posts to one or two relevant hashtags.

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  • Enrollment required

    Content Themes, Cadence, and Scheduling

    Lesson 1: X (Twitter)

    14:00

    Build a content theme from the overlap of your expertise and your audience's interests, and set a consistent posting cadence using eight content types.

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  • Paid Advertising

    Lesson 2: Blogging

    10:00

    Follow the five-step ad creation process, from starting with a top organic post to reviewing and launching a Promoted Ad.

  • Enrollment required

    Monetizing Your Blog

    Lesson 2: Blogging

    11:02

    Compare four blog income methods—affiliate marketing, ad space, paid webinars, and premium content—and use evergreen content to compound them all.

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Instagram Marketing Course Online

  • The Evolution of Instagram & Core Platform Features

    Lesson 1: Introduction to Instagram

    10:00

    Explore Instagram’s origins, visual identity, and core features, including how users interact through posts, stories, reels, tags, and profiles.

  • Using Trend Reports to Understand Your Audience

    Lesson 1: Introduction to Instagram

    5:28

    Review Instagram trend reports to identify emerging behaviors and Gen Z–driven shifts influencing fashion, beauty, and lifestyle content.

  • Enrollment required

    Hashtag Basics & Best Practices

    Lesson 1: Introduction to Instagram

    10:27

    Understand how hashtags work, how the algorithm interprets them, and how to build a balanced strategy using branded, community, industry, and location tags.

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  • Enrollment required

    Instagram SEO & Content Discovery Tactics

    Lesson 1: Introduction to Instagram

    3:31

    Apply Instagram SEO techniques to improve discoverability across search, Explore pages, and category filters by aligning keywords and content types.

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  • Enrollment required

    Hands On Hashtag & SEO Research Demonstration

    Lesson 1: Introduction to Instagram

    8:47

    Navigate the Instagram interface to research hashtags, explore niches, and analyze real posts for relevance, competition, and visibility.

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  • Strategy Review & Applying Hashtags

    Lesson 1: Introduction to Instagram

    2:53

    Compare hashtag strategies across industries to see how brands tailor reach based on goals, audiences, and geographic focus.

  • Defining Your Brand Mission & Image

    Lesson 2: Defining Your Brand & Audience

    10:00

    Clarify your brand’s mission, audience, and value proposition to establish a consistent and recognizable Instagram identity.

  • Enrollment required

    Establishing Your Brand Strengths & Core Identity

    Lesson 2: Defining Your Brand & Audience

    6:34

    Identify brand strengths and differentiators using SWOT principles and validate them through customer feedback and market perception.

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  • Enrollment required

    Researching Your Target Audience

    Lesson 2: Defining Your Brand & Audience

    9:18

    Gather demographic and behavioral insights using analytics, surveys, and social listening to understand audience needs and preferences.

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  • Enrollment required

    Analyzing Your Competitors & Market Positioning

    Lesson 2: Defining Your Brand & Audience

    7:14

    Analyze direct and indirect competitors to benchmark engagement, messaging strategies, and positioning using tools like Meta Business Suite.

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  • Introducing Customer Personas (Asana Example)

    Lesson 2: Defining Your Brand & Audience

    3:30

    Define customer personas by combining demographic and psychographic data to represent ideal buyers and guide marketing decisions.

  • Enrollment required

    Building a Persona Using HubSpot's Buyer Persona Tool

    Lesson 2: Defining Your Brand & Audience

    11:26

    Build personas step-by-step using tools like HubSpot’s generator to identify goals, challenges, behaviors, and communication styles.

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  • Enrollment required

    Interpreting & Applying Your Persona Profile

    Lesson 2: Defining Your Brand & Audience

    6:21

    Translate persona insights into actionable Instagram strategies by aligning content topics, messaging, and value propositions.

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  • Enrollment required

    Understanding Instagram Content Formats

    Lesson 3: Creating & Editing Instagram Content

    7:42

    Explore feed posts, Stories, Live, and Reels to understand how each format supports different engagement and visibility goals.

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  • Enrollment required

    Engagement Types & Platform Behavior

    Lesson 3: Creating & Editing Instagram Content

    7:37

    Analyze how likes, comments, shares, and saves signal engagement and influence algorithmic performance on Instagram.

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  • Enrollment required

    Creating Posts, Stories, and Reels

    Lesson 3: Creating & Editing Instagram Content

    5:35

    Create feed posts, Stories, and Reels using Instagram’s mobile tools, including captions, filters, music, overlays, and sharing settings.

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  • Enrollment required

    Editing Tools & Advanced Features

    Lesson 3: Creating & Editing Instagram Content

    7:44

    Enhance content with Stories and Reels tools such as stickers, filters, clickable elements, and visual adjustments for brand consistency.

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  • Enrollment required

    Reel Editing Deep Dive & Campaign Goal Setting

    Lesson 3: Creating & Editing Instagram Content

    7:52

    Apply reel-specific editing techniques and define SMART content goals using metrics like engagement, reach, and follower growth.

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  • Using Content Themes to Expand Reach

    Lesson 4: Building a Strong Content Strategy

    8:38

    Explore content themes such as UGC and educational posts to strengthen brand credibility and visibility through real-world examples.

  • Enrollment required

    Defining Your Core Content Theme & Big Idea

    Lesson 4: Building a Strong Content Strategy

    13:13

    Identify a central content theme that aligns brand strengths with audience needs to guide long-term storytelling.

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  • Enrollment required

    Creating Visual Consistency Across Your Grid

    Lesson 4: Building a Strong Content Strategy

    6:14

    Establish a cohesive visual identity using consistent colors, fonts, templates, and design styles to build brand recognition.

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  • Enrollment required

    Capturing & Editing Content With the Right Tools

    Lesson 4: Building a Strong Content Strategy

    6:23

    Use accessible tools and a sustainable posting cadence to maintain consistency and improve engagement over time.

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  • Enrollment required

    Planning, Scheduling & Optimizing Content With the Algorithm

    Lesson 4: Building a Strong Content Strategy

    11:26

    Plan and schedule content using Meta Business Suite while applying algorithm-friendly tactics to maximize reach and discovery.

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  • Enrollment required

    Setting Up Instagram for Advertising & Campaign Management

    Lesson 5: Advertising & Selling on Instagram

    11:15

    Set up Instagram advertising tools by connecting to a Facebook business page, selecting a professional account, and accessing insights.

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  • Understanding Ad Examples, Targeting, and Campaign Setup

    Lesson 5: Advertising & Selling on Instagram

    10:00

    Create effective Instagram ads by analyzing real examples, choosing targeting options, adjusting budgets, and previewing placements.

  • Enrollment required

    Integrating Shopify for In App Shopping

    Lesson 5: Advertising & Selling on Instagram

    3:47

    Connect Shopify to Instagram to enable shoppable posts, product tags, and in-app purchasing for seamless social commerce.

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Facebook Marketing Course Online

  • Introduction to Facebook

    Lesson 1: Introduction to Facebook

    10:00

    Trace Facebook's path from a 2004 Harvard-only network to a Meta-owned platform with 3 billion users, including the 2021 rebrand and the 2026 social-media-addiction ruling.

  • Facebook Features and Terminology

    Lesson 1: Introduction to Facebook

    6:32

    Distinguish a Profile from a Page and a Group, and compare Stories, which disappear after 24 hours, to Reels, which stay visible in the feed.

  • Enrollment required

    Navigating Facebook

    Lesson 1: Introduction to Facebook

    7:58

    Navigate Facebook's three-column Home layout and profile menu, including Meta Business Suite access and Dark Mode settings.

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  • Determining Your Brand Image

    Lesson 2: Building Your Brand

    7:14

    Apply a four-step brand framework—mission, image, voice, and audience—and answer six self-assessment questions to identify your brand's genuine strengths.

  • Enrollment required

    Finding Your Brand Voice

    Lesson 2: Building Your Brand

    8:31

    Define your brand voice using a three-word framework, such as Nice, Straightforward, Knowledgeable, or Sassy, illustrated with real Page examples like Minions & Monsters and Morgan Stanley.

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  • Enrollment required

    Brand Mission and Visual Consistency

    Lesson 2: Building Your Brand

    7:29

    Write a one-sentence, outward-facing brand mission modeled on Asana's, and maintain visual consistency through color palette, graphics style, and templates.

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  • Enrollment required

    Creating and Managing a Facebook Business Page

    Lesson 3: Your Facebook Business Page

    13:38

    Create and manage a Facebook Business Page, including the New Pages Experience's Facebook vs. Task access and the six classic Page roles.

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  • Content Formats

    Lesson 4: Creating Content for Facebook

    9:17

    Compare Facebook's three content formats—Feed, Stories, and Reels—and how each originated and displays differently across Pages and Groups.

  • Creating a Post

    Lesson 4: Creating Content for Facebook

    10:00

    Follow the three-step post-creation flow, and distinguish it from the separate Stories/Reels composer and Page-only Live streaming.

  • Enrollment required

    Driving Engagement and Interactions

    Lesson 4: Creating Content for Facebook

    6:26

    Rank the four interaction types—Save, Share, Comment, and Like—by their signal strength for driving reach and engagement.

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  • Enrollment required

    Hashtags

    Lesson 4: Creating Content for Facebook

    11:37

    Apply five hashtag best practices—simplicity, no spaces, visibility, strategy, and trending tags—to improve discoverability and engagement.

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  • Enrollment required

    Content Types and Themes

    Lesson 4: Creating Content for Facebook

    13:17

    Explore nine content-theme categories, from educational and testimonials to contests and motivational quotes, that define your Page's "why."

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  • Enrollment required

    Combining Content Themes

    Lesson 4: Creating Content for Facebook

    8:58

    Combine multiple content themes on one Page to strengthen market positioning and stand out from competitors.

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  • Enrollment required

    Understanding the Algorithm and Big Ideas

    Lesson 4: Creating Content for Facebook

    11:22

    Trace the Facebook algorithm's shift from chronological to engagement-ranked feeds, and apply tactics like cross-posting and the "big idea" template, illustrated by Dove's Real Beauty campaign.

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  • Introduction to Meta Business Suite

    Lesson 5: Meta Business Suite

    9:55

    Tour Meta Business Suite's free dashboard for managing Facebook and Instagram together, including the Insights Overview and weekly activity review.

  • Setting SMART Goals

    Lesson 5: Meta Business Suite

    5:41

    Turn a vague goal like "get more followers" into a SMART goal with specific, measurable, and time-bound targets.

  • Enrollment required

    Analyzing Competitors and Benchmarking

    Lesson 5: Meta Business Suite

    9:30

    Run a five-step competitor analysis and use Meta Business Suite's benchmarking and Audience Insights tools to compare your Page against similar businesses.

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  • Enrollment required

    Researching Your Target Audience

    Lesson 5: Meta Business Suite

    13:22

    Research your target audience through existing data, social listening, and competitor research, and build a three-layer audience profile—demographic, psychographic, and behavioral.

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  • Enrollment required

    Finding Your Audience in Groups

    Lesson 5: Meta Business Suite

    6:23

    Find and engage your audience in Facebook Groups, and follow group etiquette by being helpful rather than promotional.

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  • Introduction to Meta Ads Manager

    Lesson 6: Meta Ads Manager

    7:21

    Introduce Meta Ads Manager's campaign structure—Campaign, Ad Set, and Ad—and how each level builds on the one above it.

  • Ad Creative Options and the Ads Manager Interface

    Lesson 6: Meta Ads Manager

    4:49

    Set the four ad-level creative choices—visuals, copy, CTA, and placement—and use Ads Manager's AI tools and campaign dashboard.

  • Enrollment required

    Building a Campaign

    Lesson 6: Meta Ads Manager

    10:47

    Walk through the 14-step campaign build in Ads Manager, from bid type and objective through Advantage+ AI automation to payment.

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  • Enrollment required

    Retargeting and Lookalike Audiences

    Lesson 6: Meta Ads Manager

    17:24

    Build Custom and Lookalike Audiences from five data sources, including the Meta Pixel, and adjust audience size for similarity versus reach.

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  • Enrollment required

    Writing Ad Copy and Creative

    Lesson 6: Meta Ads Manager

    11:41

    Write ad copy using the Action-Benefit Rule, and structure primary text, headline, and CTA to align with your message.

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  • Enrollment required

    Measuring Ad Performance

    Lesson 6: Meta Ads Manager

    6:25

    Set up remarketing with the five Custom Audience sources and read campaign performance in the Ads Manager dashboard.

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  • Enrollment required

    Key Metrics and Benchmarks

    Lesson 6: Meta Ads Manager

    15:13

    Calculate key ad metrics—CTR, CPC, CPA, ROAS, and more—and benchmark performance against industry standards.

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  • Enrollment required

    Connecting Shopify to Facebook

    Lesson 7: Selling with Shopify and Facebook

    14:33

    Connect a Shopify store to Facebook Shop for in-app checkout, and distinguish Facebook Shop from Marketplace.

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Streaming for Social Media Course Online

  • What Is Streaming?

    Lesson 1: Introduction to Streaming

    6:55

    Trace the evolution of live streaming from a 1993 rock band experiment to a globally integrated social media feature. Learn how internet streaming democratized broadcast, replacing expensive equipment with nothing more than a smart device. Understand the key difference between private streams like Zoom and public social platforms where thousands of viewers can watch and interact in real time.

  • Enrollment required

    Video Formats & Content Types

    Lesson 1: Introduction to Streaming

    13:23

    Understand the differences between horizontal and vertical video formats and when each best serves your streaming goals. Survey the full range of content categories — from gaming and sports to tutorials, vlogs, and ASMR — and see how each attracts a distinct audience. Walk away with a clear picture of the content landscape so you can identify which formats and topics align with your brand or channel strategy.

    View enrollment options at VDCI
  • Enrollment required

    Setting Up Your Stream with OBS & Nightbot

    Lesson 1: Introduction to Streaming

    7:06

    Get hands-on with OBS Studio, the free industry-standard tool used to capture, configure, and broadcast live streams to platforms like YouTube, Twitch, and Facebook. Learn how to build scenes, layer sources, adjust audio, and add professional overlays like "Coming Soon" and "On Break" screens. Discover how Nightbot integrates with your stream to automatically moderate chat and manage a growing audience without losing control of the conversation.

    View enrollment options at VDCI
  • The History & Rise of Twitch

    Lesson 2: Twitch

    10:00

    Follow Twitch's journey from its origins as Justin.tv to a $970 million Amazon acquisition and a platform with over 240 million monthly active users. Understand the psychological drivers behind Twitch viewership — including information-seeking, tension release, and the social bonds formed between streamers and their communities.

  • Enrollment required

    The Twitch Community, Roles, & Monetization

    Lesson 2: Twitch

    11:19

    Navigate the Twitch platform and learn its community vocabulary — from lurkers and commenters to subscribers, moderators, VIPs, and editors. Explore engagement tools like channel points, bits, custom emotes, and sub gifting, and understand how each one deepens audience loyalty.

    View enrollment options at VDCI
  • Enrollment required

    Managing Your Twitch Channel

    Lesson 2: Twitch

    3:00

    Access the Twitch Creator Dashboard to monitor analytics, manage content, and track your progress toward affiliate and partner status. Compare the built-in Twitch Stream Manager to OBS Studio and understand why most serious streamers rely on OBS for a more robust setup. Apply what you've learned by researching a successful Twitch creator using the provided worksheet to identify best practices for your own channel.

    View enrollment options at VDCI
  • Exploring YouTube Live

    Lesson 3: YouTube Live

    8:50

    Trace YouTube's evolution as a streaming platform — from early concert broadcasts to actively recruiting top Twitch gamers — and browse the interface to see how its algorithm surfaces a wider range of creators than any other streaming platform. Discover how YouTube's dual support for long-form horizontal content and vertical Shorts gives streamers a built-in tool for cross-promoting live broadcasts and growing subscribers.

  • Enrollment required

    Building & Growing on YouTube Live

    Lesson 3: YouTube Live

    11:09

    Learn how subscribers, memberships, and the path to YouTube Partner status work, and follow the step-by-step milestones from account verification to earning 1,000 subscribers and 4,000 watch hours. Master best practices for going live from crafting titles, descriptions, and thumbnails that drive clicks, to repurposing archived content to keep generating discovery after the broadcast ends.

    View enrollment options at VDCI
  • Enrollment required

    Going Live on TikTok

    Lesson 4: TikTok Live

    10:27

    Navigate TikTok's three content feeds and understand how the algorithm's discovery-first design makes it one of the most powerful platforms for reaching new audiences organically. Learn the requirements to go live, explore TikTok's gift-giving monetization model, and follow the steps to launch, manage, and archive a broadcast from the mobile app.

    View enrollment options at VDCI
  • Beyond the Big Three Other Streaming Platforms

    Lesson 5: Additional Platforms & Platform Strategy

    6:06

    Explore Facebook Live's growing gaming community, Instagram Live's strength for real-time brand announcements, and Whatnot's live auction format for selling collectibles and merchandise. Discover how Discord serves as a community hub between broadcasts and how LinkedIn Live enables B2B brands to share thought leadership content with professionally targeted audiences.

  • Enrollment required

    Comparing Twitch, YouTube Live, & TikTok

    Lesson 5: Additional Platforms & Platform Strategy

    6:45

    Compare the big three platforms across community loyalty, discoverability, and monetization potential to understand the distinct strengths each one brings to a streaming strategy. Walk away with a proven multi-platform approach: use TikTok Live and YouTube Live to grow your audience through discovery, then direct loyal followers to Twitch for deeper engagement and faster initial monetization.

    View enrollment options at VDCI

AI for Graphic Design Course Online

  • Course Overview

    Lesson 1: AI Foundations & AI in Photoshop

    1:48

    An introduction to a complete AI-powered graphic design workflow using Photoshop, Illustrator, InDesign, and Adobe Firefly.

  • Photoshop Setup

    Lesson 1: AI Foundations & AI in Photoshop

    10:00

    Prepare Photoshop for AI-based work by resetting tools, preferences, and workspaces to create a clean, consistent environment for generative and retouching tools.

  • Enrollment required

    Remove Tool AI

    Lesson 1: AI Foundations & AI in Photoshop

    27:40

    Remove unwanted elements such as people, wires, and objects using Photoshop’s AI-powered Remove Tool and Content-Aware Fill, comparing traditional techniques with generative removal.

    View enrollment options at VDCI
  • Enrollment required

    Generative Expand

    Lesson 1: AI Foundations & AI in Photoshop

    13:28

    Extend images beyond their original edges using Generative Expand and Content-Aware Fill, evaluating image quality, resolution limits, and practical sharpening workarounds.

    View enrollment options at VDCI
  • Enrollment required

    Smart Selections

    Lesson 1: AI Foundations & AI in Photoshop

    12:45

    Create accurate selections and masks with Select Subject, Object Selection, and AI-based people detection, refining edits for hair, skin, clothing, and facial features.

    View enrollment options at VDCI
  • Enrollment required

    AI Upscaling

    Lesson 1: AI Foundations & AI in Photoshop

    10:37

    Improve image resolution using Generative Upscale, Firefly Upscaler, and Topaz Gigapixel, and learn when AI upscaling is effective without distorting identity.

    View enrollment options at VDCI
  • Enrollment required

    Upscale Limitations

    Lesson 1: AI Foundations & AI in Photoshop

    3:28

    Experiment with extreme upscaling on low-resolution images to understand common failures with facial details and determine when creative enhancement is acceptable.

    View enrollment options at VDCI
  • Enrollment required

    Neural Filters

    Lesson 1: AI Foundations & AI in Photoshop

    11:05

    Enhance images using AI-powered Neural Filters such as Colorize, Skin Smoothing, Smart Portrait, and Color Transfer while maintaining non-destructive workflows.

    View enrollment options at VDCI
  • Enrollment required

    Harmonize Tool

    Lesson 1: AI Foundations & AI in Photoshop

    3:37

    Blend subjects into new backgrounds using the Harmonize feature to automatically match lighting, shadows, and color for realistic compositing.

    View enrollment options at VDCI
  • Enrollment required

    Generative Fill

    Lesson 1: AI Foundations & AI in Photoshop

    4:08

    Replace, remove, or add visual elements with Generative Fill while comparing different AI models and learning how prompts and selections influence realism.

    View enrollment options at VDCI
  • Enrollment required

    Select & Mask AI

    Lesson 1: AI Foundations & AI in Photoshop

    8:53

    Refine difficult selections using Select Subject, Remove Background, and the Select and Mask workspace with cloud-based AI processing for cleaner edges.

    View enrollment options at VDCI
  • Enrollment required

    Photoshop Web AI

    Lesson 1: AI Foundations & AI in Photoshop

    5:01

    Edit images directly in Photoshop on the web by accessing cloud-based AI tools to adjust lighting, color, and tonal values through web workflows.

    View enrollment options at VDCI
  • Vector Generation

    Lesson 2: AI in Illustrator

    10:00

    Generate vector illustrations in Adobe Illustrator using AI text prompts while exploring different styles, detail levels, and model options.

  • Vector Styles

    Lesson 2: AI in Illustrator

    5:25

    Customize AI-generated vector artwork by applying effects, color presets, and stylistic variations such as pixel art, flat design, and low-poly styles.

  • Enrollment required

    Shape Fill AI

    Lesson 2: AI in Illustrator

    5:44

    Fill custom shapes with AI-generated vector artwork using Generate Shape Fill to follow complex paths and freeform drawings.

    View enrollment options at VDCI
  • Enrollment required

    Model Comparison

    Lesson 2: AI in Illustrator

    3:03

    Compare multiple AI models inside Illustrator, including Firefly and external models, to evaluate illustration quality, creativity, and accuracy.

    View enrollment options at VDCI
  • Enrollment required

    Pattern Generation

    Lesson 2: AI in Illustrator

    2:04

    Create seamless, editable patterns from AI-generated graphics in Illustrator and adjust layout, density, and color through swatches.

    View enrollment options at VDCI
  • Enrollment required

    AI Recoloring

    Lesson 2: AI in Illustrator

    5:16

    Apply AI-driven color variations to vector artwork using Generative Recolor to explore brand palettes, moods, and themes quickly.

    View enrollment options at VDCI
  • Enrollment required

    Mockups with AI

    Lesson 2: AI in Illustrator

    1:49

    Build realistic product mockups by wrapping vector designs onto packaging and objects using AI mockup tools and blending modes.

    View enrollment options at VDCI
  • Enrollment required

    InDesign AI

    Lesson 3: AI in InDesign

    17:49

    Generate and expand images directly in InDesign to improve layouts, bleeds, and framing while integrating AI-generated imagery into print-ready designs.

    View enrollment options at VDCI
  • Enrollment required

    Adobe Firefly

    Lesson 4: Adobe Firefly

    13:40

    Explore Adobe Firefly’s standalone interface for generating and editing images, comparing built-in and partner models while managing usage credits.

    View enrollment options at VDCI
  • Midjourney Basics

    Lesson 5: External AI Tools for Designers

    Generate high-quality images using Midjourney’s web-based workflow by refining prompts, testing variations, and evaluating creative output.

  • Enrollment required

    Leonardo AI

    Lesson 5: External AI Tools for Designers

    5:00

    Create images with multiple AI models in Leonardo AI, comparing realism and illustration styles while managing generation settings and credits.

    View enrollment options at VDCI

AI Coding Bootcamp with Claude Code Online

  • Course Introduction

    Lesson 1: Getting Started with Claude Code

    5:45

    Discover what to expect throughout this hands-on bootcamp, including the types of projects you'll build and how Claude Code empowers coders of all skill levels to create polished, production-ready applications.

  • What is Claude Code?

    Lesson 1: Getting Started with Claude Code

    5:55

    Learn how Claude Code works as an AI coding agent, including understanding its LLM foundation, what tasks it can handle autonomously, and how to think of yourself as the manager guiding it rather than the coder doing the work.

  • Enrollment required

    Installing Claude Desktop

    Lesson 1: Getting Started with Claude Code

    7:19

    Walk through downloading and installing the Claude Desktop application, setting up your account, and navigating the platform's key areas, including where to find Claude Code and how to connect it to a project folder.

    View enrollment options at VDCI
  • Enrollment required

    Installing Claude in VS Code

    Lesson 1: Getting Started with Claude Code

    3:01

    Set up the Claude Code extension directly inside VS Code, giving you a fully integrated AI coding assistant within the same professional development environment used by experienced developers.

    View enrollment options at VDCI
  • Git and GitHub Explained

    Lesson 2: Setting Up Your Workflow

    10:00

    Understand how Git and GitHub work together as a version control system, including creating checkpoints, pushing code to the cloud, and cloning repositories, all with Claude handling the technical commands on your behalf.

  • Setting Up Your Claude.md File

    Lesson 2: Setting Up Your Workflow

    10:00

    Configure a Claude.md file to give Claude a persistent set of rules and preferences that carry over between sessions, covering coding style, documentation habits, and how to test that your instructions are actually working.

  • Enrollment required

    Understanding Permission Modes

    Lesson 2: Setting Up Your Workflow

    18:26

    Explore Claude's three permission modes, Ask, Auto Accept, and Plan, and learn when to use each one so you stay in control of your project while giving Claude the right level of autonomy for the task at hand.

    View enrollment options at VDCI
  • Enrollment required

    Guided Lab: Build Your First Project

    Lesson 2: Setting Up Your Workflow

    16:15

    Apply everything you've learned by forking a course repository, using Claude to explore and customize a working quiz website, and committing your finished project to GitHub, with an optional challenge to publish it live using GitHub Pages.

    View enrollment options at VDCI
  • Introduction to Prompt Engineering

    Lesson 3: Prompting Claude Code Effectively

    6:47

    Master the core principles of prompt engineering, including how to communicate goals, define behaviors and constraints, and steer Claude back on track when it makes assumptions you did not intend.

  • Enrollment required

    Explore, Plan, Execute, Review

    Lesson 3: Prompting Claude Code Effectively

    7:02

    Follow a four-step workflow for setting Claude up for success on any task, walking through how to explore a codebase, outline a plan, give Claude the green light to build, and review the output before moving on.

    View enrollment options at VDCI
  • Enrollment required

    Managing Context and Session Length

    Lesson 3: Prompting Claude Code Effectively

    4:32

    Recognize the signs that a Claude session has gone on too long, including contradictions, ignored constraints, and hallucinations, and learn how to start fresh sessions while preserving the rules and context Claude needs to keep working effectively.

    View enrollment options at VDCI
  • Enrollment required

    Scaffolding Your First Project

    Lesson 4: Scaffolding a New Project

    15:20

    Build a fully functional command line to-do list application in Python by scaffolding the project structure with Claude, defining core features upfront, testing the output, and progressively adding enhancements like color-coded terminal output.

    View enrollment options at VDCI
  • How the Internet Works

    Lesson 5: Web Development Fundamentals

    10:00

    Discover what actually happens when you type a URL into a browser, from DNS lookups and request response cycles to HTTP status codes, so you can understand and troubleshoot the web infrastructure Claude builds on.

  • HTML and CSS Basics

    Lesson 5: Web Development Fundamentals

    10:00

    Get a practical introduction to HTML structure and CSS styling by exploring real code in the browser dev tools, so you can read and understand the code Claude generates without needing to memorize syntax.

  • Enrollment required

    Introduction to JavaScript

    Lesson 5: Web Development Fundamentals

    9:16

    Learn what JavaScript is, how it makes web pages interactive through variables, functions, and event listeners, and how to direct Claude to add JavaScript behavior to your projects without writing it yourself.

    View enrollment options at VDCI
  • Enrollment required

    Frontend, Backend, and APIs

    Lesson 5: Web Development Fundamentals

    8:12

    Understand the difference between frontend and backend development, how servers and databases work together behind the scenes, and what APIs are so you can confidently direct Claude when building more complex applications.

    View enrollment options at VDCI
  • Enrollment required

    Development vs Production Environments

    Lesson 5: Web Development Fundamentals

    6:11

    Learn the difference between development, testing, and production environments, including how error handling, API keys, and environment variables should be managed at each stage so your projects are secure and stable when they go live.

    View enrollment options at VDCI
  • How to Debug with Claude

    Lesson 6: Debugging and Testing Your Code

    10:00

    Develop a detective approach to debugging by learning how to gather clues from the browser console, network tab, and URL bar, then communicate symptoms clearly to Claude so it can diagnose and fix the root cause.

  • Enrollment required

    Setting Up Automated Tests

    Lesson 6: Debugging and Testing Your Code

    7:11

    Use Claude to build automated unit and integration tests for your projects, catching bugs before users do and creating living documentation that shows exactly how your program is supposed to work.

    View enrollment options at VDCI
  • Libraries, Packages, and NPM

    Lesson 7: Modern App Architecture and Next.js

    6:53

    Understand what libraries and packages are, why developers use them, and how NPM works as the tool that installs and manages them, so you know what Claude is doing when it references or installs external code on your behalf.

  • Enrollment required

    Choosing the Right App Architecture

    Lesson 7: Modern App Architecture and Next.js

    14:02

    Compare the three most common application architectures, static sites, server side rendering, and single page applications, and learn the strengths and limitations of each so you can make informed decisions when Claude asks how you want to build.

    View enrollment options at VDCI
  • Enrollment required

    Anatomy of a Next.js Application

    Lesson 7: Modern App Architecture and Next.js

    15:19

    Take a guided tour of a Next.js project built with Claude, exploring how routing, layouts, components, the public folder, and the package.json file all work together so you can confidently navigate your codebase and direct Claude as you build.

    View enrollment options at VDCI
  • Enrollment required

    Landing Page Lab Walkthrough

    Lesson 8: Building a Business Landing Page

    10:41

    Build a business landing page by choosing an architecture, crafting a detailed and well-constrained prompt, and using plan mode to guide Claude toward a polished result, then continue iterating to add new features and improvements.

    View enrollment options at VDCI
  • Skills and Slash Commands

    Lesson 9: Advanced Claude Code Features

    10:00

    Create reusable skills and trigger them instantly with slash commands, so you can automate repeated tasks like building and running tests without rewriting complex prompts every time.

  • Running Parallel Sessions

    Lesson 9: Advanced Claude Code Features

    8:06

    Speed up development by running multiple Claude sessions at the same time, learning how to assign separate tasks to each session while avoiding conflicts when both sessions might touch the same files.

  • Enrollment required

    Hooks and Sub Agents

    Lesson 9: Advanced Claude Code Features

    8:49

    Automate follow up tasks in Claude using hooks that trigger automatically after certain actions, and use sub agents to handle closely related tasks in the background without creating a fully separate session.

    View enrollment options at VDCI
  • Enrollment required

    Extending Claude with MCP Servers

    Lesson 9: Advanced Claude Code Features

    7:43

    Install and use MCP servers to give Claude new capabilities beyond reading code files, including taking browser screenshots to visually evaluate pages and connecting to external tools like Figma and databases.

    View enrollment options at VDCI
  • Branching and Feature Development

    Lesson 10: Advanced Git and GitHub Workflows

    10:00

    Learn how to create feature branches to develop new functionality in isolation, understand how branches protect your main codebase, and use Claude to build and commit changes on a separate branch before merging them back in.

  • Enrollment required

    Pull Requests, Merges, and Reverts

    Lesson 10: Advanced Git and GitHub Workflows

    9:29

    Walk through the full GitHub pull request process, from pushing a feature branch and reviewing diffs to merging into main, deleting the completed branch, and using reverts to safely roll back changes when needed.

    View enrollment options at VDCI
  • Why Use a Database?

    Lesson 11: Databases and User Authentication

    9:48

    Understand what databases are, how SQL and NoSQL differ, and why Supabase with Postgres is the recommended choice for this course, so you can make informed decisions when Claude asks how you want to store your data.

  • Database Schemas, Tables, and Relationships

    Lesson 11: Databases and User Authentication

    10:00

    Design a visual database schema using DB Diagram and Claude, learning how tables relate to each other through foreign keys and how to choose the right data types for each field before writing a single line of database code.

  • Enrollment required

    Connecting Your Schema to Supabase

    Lesson 11: Databases and User Authentication

    25:04

    Set up a Supabase project, connect it to a Next.js app using environment variables, and run database migrations to turn your schema blueprint into real working tables, then validate everything is live by inserting sample data.

    View enrollment options at VDCI
  • Enrollment required

    Adding User Authentication

    Lesson 11: Databases and User Authentication

    16:50

    Implement user authentication in a Next.js app using Supabase, including encrypted password storage, session and cookie management, and building signup and login pages so users can securely register and stay logged in.

    View enrollment options at VDCI
  • Enrollment required

    Notes App Project Kickoff

    Lesson 12: Building a Notes App

    17:40

    Scaffold a full stack notes application from scratch by setting up a Next.js project, connecting it to a Supabase database, generating a Claude.md file, and using plan mode to map out the full app architecture before writing a single line of feature code.

    View enrollment options at VDCI
  • Adding OAuth with GitHub

    Lesson 13: OAuth, External APIs, and Caching

    10:00

    Set up GitHub OAuth through Supabase so users can sign into your app with their GitHub account, and learn the principle of least privilege so you give third-party providers only the permissions they actually need.

  • Enrollment required

    Working with External APIs

    Lesson 13: OAuth, External APIs, and Caching

    21:32

    Integrate a free weather API into the notes app by obtaining an API key, storing it securely in an environment file, and prompting Claude to display live weather data, including how to debug when the widget does not appear as expected.

    View enrollment options at VDCI
  • Enrollment required

    Caching API Data with Supabase

    Lesson 13: OAuth, External APIs, and Caching

    11:18

    Implement a caching layer for external API data using a Supabase table so your app stores short-term results locally, reducing network requests, protecting against rate limits, and keeping the app functional even when the external API is unavailable.

    View enrollment options at VDCI
  • UX and UI Fundamentals

    Lesson 14: Design, Accessibility, and UX

    8:54

    Apply the four core design principles of hierarchy, white space, consistency, and contrast to guide Claude toward building interfaces that are clear, readable, and visually effective, and learn where to find design inspiration to share directly with Claude.

  • Components and Design Systems

    Lesson 14: Design, Accessibility, and UX

    5:40

    Speed up development and improve visual consistency by using a component library like Shadcn UI, which gives you pre-built tested components that Claude can install and customize directly inside your Next.js project.

  • Enrollment required

    Responsive Design

    Lesson 14: Design, Accessibility, and UX

    8:47

    Ensure your app looks great on every screen size by understanding breakpoints and the mobile first approach, and learn how to use the browser's built in developer tools to test your layout across different devices and screen sizes.

    View enrollment options at VDCI
  • Enrollment required

    Building for Accessibility

    Lesson 14: Design, Accessibility, and UX

    15:26

    Build websites that work for all users including those with visual impairments or limited motor ability, by using semantic HTML, keyboard navigation, proper contrast ratios, and ARIA labels to meet accessibility standards with Claude's help.

    View enrollment options at VDCI
  • Enrollment required

    Component States and Dev Tools

    Lesson 14: Design, Accessibility, and UX

    8:50

    Design a better user experience by building out all six component states including loading, empty, error, success, disabled, and default, and learn how to use toasts, skeletons, and spinners to give users clear feedback at every stage.

    View enrollment options at VDCI
  • Six Attacks Every Developer Should Know

    Lesson 15: Web Security Fundamentals

    10:00

    Get a practical overview of the six most common security threats your application will face, including cross-site scripting, SQL injection, CSRF, brute force attacks, insecure data handling, and vulnerable dependencies, so you know what to watch for and how to direct Claude to protect against them.

  • Input Validation

    Lesson 15: Web Security Fundamentals

    10:00

    Protect your application from bad and malicious data by validating user input on both the client and server side, using allow lists, deny lists, and regular expressions to ensure only clean and expected data ever reaches your database.

  • Enrollment required

    Rate Limiting

    Lesson 15: Web Security Fundamentals

    11:22

    Defend your application against brute force attacks, credential stuffing, denial of service attacks, and runaway API costs by implementing rate limiting on login, signup, password reset, and any endpoints that call external services.

    View enrollment options at VDCI
  • Enrollment required

    Data Privacy and Legal Compliance

    Lesson 15: Web Security Fundamentals

    7:57

    Understand your legal obligations under GDPR and the California Consumer Privacy Act and learn the practical steps needed to stay compliant, including writing a privacy policy, collecting only necessary data, encrypting your database, and giving users the ability to delete their information.

    View enrollment options at VDCI
  • How to Deploy Your App with Vercel

    Lesson 16: Deployment, SEO, and Performance

    10:00

    Deploy your finished Next.js project to the internet by connecting your GitHub repository to Vercel, configuring your environment variables, and running your first production build, then test the live app to make sure everything works as expected.

  • Enrollment required

    SEO and Performance Optimization

    Lesson 16: Deployment, SEO, and Performance

    15:25

    Improve your deployed site's search engine ranking and load speed by adding metadata and semantic HTML, using Google Chrome's Lighthouse tool to identify issues, and applying targeted fixes like image sizing, skeleton loaders, and caching with Claude's help.

    View enrollment options at VDCI

Curriculum

What you'll learn

  • Market across LinkedIn, YouTube, TikTok, Instagram, Facebook, X, and blogs, both organic and paid
  • Launch and grow channels, develop content strategies, and run targeted ad campaigns with conversion tracking
  • Broadcast live with a professional streaming setup and distribute across Twitch, YouTube, and TikTok
  • Learn how social media roles operate in-house and at agencies, and assemble a portfolio and resume that land interviews
  • Fold generative AI into design work while keeping a human in charge of every decision, using ChatGPT, Firefly, Gemini, Midjourney, and the AI features built into Photoshop, Illustrator, and InDesign
  • Guide Claude Code to build real web apps with Next.js, a database, Git and GitHub, external APIs, and OAuth, then deploy to a live URL
  • Create four real, AI-powered tools and ship each one live

Course outline

  1. LinkedIn Marketing Course Online 6 hours

    Learn how to promote your business on LinkedIn in a self-paced course by refining profiles, using search tools effectively, and launching paid advertising campaigns. This course explores why LinkedIn matters for business marketing, how to use personal and company profiles strategically, and how to track results to measure success.

    • Get familiar with LinkedIn’s platform and navigation
    • Improve and strategically use your personal LinkedIn profile
    • Set up and manage a LinkedIn company page
    • Plan and run paid LinkedIn advertising campaigns
  2. YouTube Marketing Course Online 6 hours

    In this self-paced course, learn how to use YouTube as a core channel within your social media marketing strategy and build a content plan that supports business goals. You will work through the full video marketing process, including setting up and managing a channel, creating and editing videos, exploring monetization options, and integrating Shopify with YouTube to support sales and promotion.

    • Identify and connect with the right audience for your content
    • Grow and nurture a subscriber base on YouTube
    • Create, refine, and optimize ads for stronger performance
  3. TikTok Marketing Course Online 6 hours

    Learn how to use TikTok as a video-focused marketing channel by producing compelling content that attracts attention, increases sales, and grows your audience. This self-paced course explores the business and commercial features of TikTok while guiding you through building a marketing approach tailored to your goals.

    • Explore the evolution of TikTok and its influence on digital culture
    • Build a clear and effective social media strategy for TikTok
    • Create visually engaging videos that boost interaction and support sales
    • Grow your following and extend your reach through platform-specific techniques
  4. Social Media Content Marketing: Blogs & X (Twitter) Course Online 6 hours

    Explore the basics of text-focused social media marketing in a self-paced course, with emphasis on platforms like X (Twitter) and blog-based channels. Learn how current trends influence written content, and develop a thoughtful strategy for engaging audiences, distributing posts across platforms, and strengthening your overall written marketing approach.

    • Core principles of content marketing and how they apply to written media
    • Setting clear goals and choosing meaningful metrics to measure success
    • Building and reinforcing a brand identity through written content
    • Writing and promotion strategies tailored for X, formerly known as Twitter
    • Creating, publishing, and distributing blog content effectively
  5. Instagram Marketing Course Online 12 hours

    Learn how to plan and execute both sponsored and organic Instagram marketing approaches, from producing compelling content to using Stories effectively, applying hashtags strategically, capturing high-quality visuals, building an engaged audience, and setting a consistent posting rhythm with partnerships. You'll also learn how to set up a professional Instagram account, run paid campaigns, and connect Shopify to Instagram for seamless social commerce.

    • Explore how Instagram functions and its influence on social culture
    • Build an effective social media plan aligned with clear goals
    • Produce eye-catching visuals that encourage engagement and support sales
    • Grow an audience and extend reach through proven growth techniques
  6. Facebook Marketing Course Online 12 hours

    Learn how to plan, launch, and manage high-performing Facebook advertising campaigns in a self-paced format. This course covers setting up business pages, using Facebook groups, creating targeted ads, and understanding conversion tracking, audience segmentation, and the Meta Pixel. You will also learn how the Facebook algorithm works, navigate Meta Business Manager and Meta Ads Manager, improve content engagement, connect to Shopify, and manage campaigns independently on your own schedule.

    • Build an effective Facebook marketing plan at your own pace
    • Design compelling visual content that boosts interaction and supports sales
    • Grow an audience and extend reach through proven organic tactics
    • Use paid Facebook advertising to increase visibility, engagement, and revenue
  7. Streaming for Social Media Course Online 6 hours

    Learn how to integrate live streaming into your social media plan in this self-paced streaming course. You will learn how to configure content sources, link your streaming accounts, and use live video to support your goals across platforms like Twitch, YouTube, and TikTok.

    • Set up and configure OBS for live streaming
    • Stream confidently to Twitch and understand its advantages
    • Broadcast to YouTube and learn how it supports content growth
    • Go live on TikTok and explore its benefits for audience reach
  8. Social Media Industry & Portfolio Course Online 18 hours

    In this self-paced capstone course, explore career-focused opportunities in social media marketing and learn how to strengthen your online presence for professional success. You will work through brand research, campaign planning, and networking approaches with an emphasis on LinkedIn, while preparing for roles in social media management and content creation.

    • Learn the principles of earned first creative thinking
    • Generate original concepts and present them effectively in a professional portfolio
    • Refine and optimize your résumé and LinkedIn profile
    • Strengthen and polish your overall social media presence
  9. AI for Graphic Design Course Online 12 hours

    Leverage the power of advanced AI tools and features in Photoshop, Illustrator, InDesign, and other Adobe apps in this hands-on class.

    • Generate vector illustrations, photo edits, and layouts using AI tools in Illustrator, Photoshop, and InDesign
    • Create original visuals through prompt-based image generation with Midjourney, Leonardo AI, and DALL·E 3
    • Enhance and restore images with AI-powered sharpening, upscaling, and denoising techniques
    • Use ChatGPT and Notion AI to develop creative briefs, brand names, and design concepts
    • Build mood boards, style guides, and concept sets with free and paid AI design tools
    • Assemble a complete brand identity using multiple AI platforms within a simulated design workflow
  10. AI Coding Bootcamp with Claude Code Online 60 hours

    Take command of the entire process of planning, building, and deploying real web applications with Claude Code in this beginner-friendly, hands-on bootcamp featuring expert instruction, interactive practice, and ten hands-on labs that end with a live app launch.

    • Use Claude Code to plan, build, debug, and deploy web applications through natural language
    • Apply the Explore → Plan → Execute → Review workflow to manage multi-step development tasks
    • Construct full-stack apps complete with databases, user authentication, and external API integrations
    • Incorporate responsive design, accessibility standards, and professional UI patterns
    • Establish web security fundamentals including input validation and environment variable management
    • Ship finished applications to a live URL using version control and modern hosting platforms

What's included

  • 264 hours of project-based instruction
  • 187 training videos
  • Instructor support for questions during the course
  • Class recordings for 30 days
  • Verified digital certificate of completion
  • Instruction at an ACCET-accredited school

Stated by the provider. Confirm what your tuition covers before enrolling.

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