AI Marketing Certificate Program Online
- Difficulty
- Beginner
- Format
- Self-paced
- Delivery
- Online
- Time Commitment
- 300 hours
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Summary
This 300-hour certificate spans seventeen courses covering digital marketing strategy and web fundamentals, content marketing, email marketing, SEO, Google Ads, and Google Analytics, then works through social media marketing on Instagram, Facebook, LinkedIn, YouTube, TikTok, X, and live streaming.
The program is built around produced work rather than lectures: students run and measure campaigns, grow a social presence, and build live marketing web applications with AI coding tools. Graduates finish with a marketing portfolio, hands-on experience across paid, organic, and analytics workflows, and deployed projects they can show employers or clients.
Who this course is for
Career changers moving into marketing, growth, content, or marketing operations; freelancers and small business owners producing their own campaigns; and self-taught marketers who want a structured foundation.
Preview the course
Watch free previews and explore the lessons included with enrollment at VDCI.
Digital Marketing Strategy & Web Fundamentals Course Online
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What Is Digital Marketing and Why It Matters
Lesson 1: Introduction to Digital Marketing
8:01
Define digital marketing and distinguish it from traditional marketing, focusing on measurement, targeting, and optimization across digital channels.
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Core Digital Marketing Channels Explained
Lesson 1: Introduction to Digital Marketing
9:18
Identify key digital marketing channels such as SEO, content, social media, email, and paid advertising, and how they support awareness and conversions.
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The Digital Marketing Landscape and Channel Trade Offs
Lesson 1: Introduction to Digital Marketing
10:52
Examine current digital marketing trends, audience behavior, and global adoption compared to traditional approaches.
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Organic and Paid Marketing Strategies
Lesson 1: Introduction to Digital Marketing
13:23
Compare organic and paid strategies by evaluating cost, timelines, sustainability, and performance across major channels.
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Key Website Metrics and Social Media Growth
Lesson 1: Introduction to Digital Marketing
12:41
Interpret core performance metrics, including traffic, conversion rate, CTR, and CPA, and understand platform-specific engagement signals.
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Conducting Market Research for Target Audience Identification
Lesson 2: Target Market Identification
8:08
Outline the seven-step target audience identification process using market research, data analysis, personas, testing, and feedback.
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Using Demographics, Psychographics, and Behaviors
Lesson 2: Target Market Identification
10:46
Analyze demographic, psychographic, and behavioral data to understand customer motivations and engagement patterns.
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Building and Applying Audience Personas
Lesson 2: Target Market Identification
12:31
Create audience personas that guide messaging, strategy, and product decisions, and refine them using performance data.
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Audience Research Tools and Analytics
Lesson 2: Target Market Identification
10:51
Evaluate audience research tools such as social listening, analytics platforms, and persona builders to improve targeting.
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Building a Brand Positioning Strategy
Lesson 3: Developing Your Positioning in the Marketplace
10:00
Identify brand strengths and positioning using SWOT analysis and customer feedback to define differentiation and value.
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Using Perceptual Maps and Value Propositions
Lesson 3: Developing Your Positioning in the Marketplace
14:47
Analyze competitors using perceptual maps and develop clear value propositions aligned with audience needs.
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Setting Goals, Budgets, and KPIs for Digital Marketing
Lesson 4: Developing Your Digital Marketing Strategy
9:09
Set digital marketing goals aligned with business priorities using SMART criteria, budgets, and performance indicators.
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Designing Effective Websites with the Hub and Spoke Model
Lesson 5: Website Fundamentals
12:50
Apply the hub-and-spoke website model to organize content, improve SEO, and design conversion-focused pages.
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Content Marketing Course Online
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Understanding the Fundamentals
Lesson 1: Introduction to Content Marketing
10:00
Define content marketing and examine how brands use valuable content to attract audiences, build awareness, and drive customer action.
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Using Content to Educate & Engage Customers
Lesson 1: Introduction to Content Marketing
9:42
Explore how content marketing educates audiences, supports the buyer decision process, and builds customer engagement.
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B2B vs. B2C: Content Marketing Strategies
Lesson 1: Introduction to Content Marketing
7:25
Compare how businesses use content marketing in B2B and B2C environments, including differences in platforms and marketing objectives.
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Developing a Content Marketing Strategy
Lesson 1: Introduction to Content Marketing
11:42
Plan a content marketing strategy by defining objectives and developing audience personas that guide messaging and content topics.
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Planning Content with Calendars & Distribution Channels
Lesson 1: Introduction to Content Marketing
10:12
Organize content marketing efforts using content calendars and the right mix of channels and formats to reach target audiences.
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Types of Marketing Content
Lesson 2: Content Creation
8:52
Examine the wide range of content formats used in marketing, including blogs, videos, podcasts, infographics, webinars, and newsletters.
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Content and the Customer Journey
Lesson 2: Content Creation
6:45
Explore how curated content and expert insights help answer audience questions and strengthen brand credibility.
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Content Design Best Practices
Lesson 2: Content Creation
13:36
Apply best practices for content design and writing, including clear formatting, strong headlines, consistent branding, and mobile-friendly layouts.
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Content Promotion Strategies
Lesson 3: Content Measurement
8:32
Explore promotion channels such as social media, SEO, influencer partnerships, and email marketing.
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Content Marketing Metrics & KPIs
Lesson 3: Content Measurement
9:04
Measure the effectiveness of content marketing by analyzing metrics such as reach, impressions, engagement, conversions, and referral traffic.
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Setting SMART Marketing Goals
Lesson 3: Content Measurement
7:52
Define measurable marketing objectives using the SMART framework by setting specific, measurable, time-bound goals for content campaigns.
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Email Marketing Course Online
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Foundations of Email Marketing
Lesson 1: Introduction to Email Marketing
7:12
Define email marketing and understand how brands use it to communicate with subscribers, nurture leads, and build long term customer relationships.
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Why Email Marketing Works
Lesson 1: Introduction to Email Marketing
9:07
Analyze industry data that demonstrates the effectiveness and continued growth of email marketing.
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Improving Email Campaign Performance
Lesson 1: Introduction to Email Marketing
10:50
Apply strategies that strengthen email campaigns through automation, testing, and performance analysis.
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Building & Managing an Effective Email List
Lesson 2: Building Your Email List
10:00
Understand how to build a high quality email list using permission based marketing practices.
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Understanding Email Campaign Types
Lesson 3: Building Your Email Campaign
10:00
Identify the main types of marketing emails used in email campaigns, including promotional, transactional, and informational messages.
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Mass Emails vs. Automated Email Campaigns
Lesson 3: Building Your Email Campaign
7:24
Compare mass email campaigns with automated email workflows and understand how each approach supports different marketing goals.
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Choosing Email Marketing Platforms & Tools
Lesson 4: Designing Effective Emails
10:00
Explore popular email marketing platforms and CRM tools used to design and manage email campaigns.
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Subject Line Best Practices for Higher Open Rates
Lesson 4: Designing Effective Emails
11:54
Apply proven strategies for writing effective email subject lines that encourage recipients to open messages.
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Designing Email Content That Drives Clicks
Lesson 4: Designing Effective Emails
11:15
Design email content that captures attention and encourages recipients to engage with marketing messages.
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Analyzing Email Campaign Performance
Lesson 5: Email Campaign Optimization
5:12
Review how email marketing platforms track campaign performance and evaluate metrics such as open rates, click through rates, bounce rates, and unsubscribe rates.
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Using A/B Testing to Improve Email Campaigns
Lesson 5: Email Campaign Optimization
7:52
Apply A/B testing techniques to compare different versions of an email and determine which performs better.
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Optimizing Email Campaigns with Automation and AI
Lesson 5: Email Campaign Optimization
5:37
Explore tools within email marketing platforms that help optimize campaigns through templates, subject line suggestions, send time optimization, and automation workflows.
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Improving Email Deliverability & Sender Reputation
Lesson 6: Email Deliverability
8:08
Understand the difference between email delivery and deliverability and learn how these factors determine whether messages reach the inbox or are filtered into spam folders.
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SEO Course Online
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SEO Basics
Lesson 1: SEO Foundations & Search Engines
5:57
Define SEO and understand how it improves website visibility through content, technical optimization, and authority. Explore how search engines evolved and why modern SEO focuses on relevance and user experience.
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Search Engines & SEO Pillars
Lesson 1: SEO Foundations & Search Engines
9:54
Identify the major search engines and understand why Google dominates. Break down the three pillars of SEO and connect them to rankings, traffic, and business results.
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Types of Keywords
Lesson 2: Keyword Research & Strategy
10:00
Define keywords and explore key types including short-tail, long-tail, branded, and transactional terms. Understand how each type supports search visibility and conversion potential.
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Search Intent & Keyword Strategy
Lesson 2: Keyword Research & Strategy
9:09
Analyze user intent and connect it to keyword selection for stronger SEO results. Build a keyword strategy by researching audiences, competitors, and relevant search topics.
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Using Google Tools for Keyword Research
Lesson 2: Keyword Research & Strategy
5:59
Explore Google Search Console and Google Trends to identify search queries, track keyword performance, and analyze trends across regions and time.
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Keyword Research with SEMrush
Lesson 2: Keyword Research & Strategy
11:44
Use SEMrush to discover keyword variations, analyze search volume and difficulty, and evaluate opportunities based on intent and competition.
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Competitive Analysis Basics
Lesson 3: Competitive SEO Analysis
9:18
Identify key competitors and evaluate their websites, content, and positioning to uncover opportunities for differentiation and keyword strategy. Use frameworks to assess strengths, weaknesses, and market roles.
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Keyword Gap Analysis with SEMrush
Lesson 3: Competitive SEO Analysis
8:37
Compare your keyword profile with competitors using SEMrush to identify shared, missing, and high-value keywords. Analyze rankings, difficulty, and opportunities to improve search performance.
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What is SEO Content?
Lesson 4: SEO Content Strategy
10:00
Define SEO content and explore how optimized, user-friendly content improves search rankings and engagement. Identify key content types and best practices for structure, relevance, and performance.
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Creating SEO Content
Lesson 4: SEO Content Strategy
8:00
Understand your audience, apply keyword research, and create high-quality content that meets user needs and drives engagement. Optimize on-page elements and use performance data to refine content strategy.
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Content & the Customer Journey
Lesson 4: SEO Content Strategy
9:45
Connect SEO content to each stage of the customer journey, from awareness to conversion and beyond. Use targeted content to guide users, build trust, and encourage long-term engagement.
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SEO Content Planning Exercise
Lesson 4: SEO Content Strategy
5:34
Apply keyword research to develop a structured blog outline and plan optimized content. Use tools and AI to generate ideas while guiding the process with clear strategy and intent.
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On Page SEO Fundamentals
Lesson 5: On-Page SEO Optimization
4:03
Define on-page SEO and understand key elements like heading tags, title tags, and page structure. Use these components to improve content relevance and search performance.
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Meta Descriptions & SERP Optimization
Lesson 5: On-Page SEO Optimization
4:31
Understand how meta descriptions influence click-through rates and search visibility. Write summaries that align with user intent and encourage engagement across search and social platforms.
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Optimizing Metadata & Site Maps
Lesson 5: On-Page SEO Optimization
9:51
Create effective metadata using keywords, length guidelines, and clear value propositions. Use sitemaps and structured page elements to improve indexing and overall site performance.
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Off Page SEO & Backlinks
Lesson 6: Off-Page SEO & Link Building
9:50
Define off-page SEO and understand how backlinks, authority, and external signals impact search rankings. Apply best practices for building high-quality, relevant links that improve credibility and visibility.
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Backlink Tools & Analysis
Lesson 6: Off-Page SEO & Link Building
5:38
Use tools like Google Search Console and SEMrush to track backlinks, measure authority, and identify link-building opportunities. Analyze competitor strategies to strengthen your own backlink profile.
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Website Structure & SEO
Lesson 7: Technical SEO Essentials
5:11
Organize website structure to improve crawling, indexing, and user experience. Apply best practices for hierarchy, navigation, and accessibility to support stronger search performance.
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Designing User Friendly Navigation
Lesson 7: Technical SEO Essentials
5:35
Create intuitive navigation by aligning content with user needs and simplifying structure. Use mobile-friendly layouts, clear hierarchy, and visual cues to improve usability.
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Rich Snippets & Search Results
Lesson 7: Technical SEO Essentials
10:15
Enhance visibility with rich search results like reviews, images, and local listings. Understand how these features improve click-through rates and user engagement.
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Structured Data Fundamentals
Lesson 7: Technical SEO Essentials
13:12
Implement structured data to help search engines better understand and display content. Use schema markup to increase eligibility for rich results and improve search relevance.
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Creating Google Search Ads
Lesson 7: Technical SEO Essentials
14:04
Build effective Google text ads by selecting keywords, writing headlines, and structuring ad components. Use platform tools and AI suggestions to improve performance.
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Ad Policies & Best Practices
Lesson 7: Technical SEO Essentials
4:01
Follow advertising policies to ensure compliance and maintain account performance. Avoid deceptive practices and apply guidelines for targeting, content, and user experience.
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Mobile SEO & Optimization
Lesson 8: Mobile SEO Optimization
11:05
Understand why mobile SEO is essential and how responsive design, speed, and user experience impact rankings and conversions. Apply best practices to create mobile-friendly content and improve performance across devices.
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Video SEO Fundamentals
Lesson 9: Video SEO & Optimization
8:09
Define video optimization and understand how content quality, metadata, and engagement impact rankings on platforms like YouTube. Analyze key performance factors such as watch time, thumbnails, and distribution.
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Optimizing YouTube Videos
Lesson 9: Video SEO & Optimization
5:07
Apply keyword research to titles, descriptions, and tags while creating engaging thumbnails and content. Use playlists, captions, and engagement strategies to improve visibility and rankings.
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Types of Video Content
Lesson 9: Video SEO & Optimization
7:00
Identify high-performing video formats such as tutorials, product demos, interviews, and testimonials. Align content with audience needs to build engagement and support different stages of the customer journey.
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Promoting & Analyzing Videos
Lesson 9: Video SEO & Optimization
6:37
Promote videos through social media, collaborations, and paid strategies while tracking performance with analytics. Use insights like click-through rate, watch time, and audience behavior to refine content.
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SEO Audit Fundamentals
Lesson 10: SEO Audits & Analysis
10:00
Define SEO audits and analyze key areas like performance, indexing, user experience, and search queries using Google Search Console. Identify opportunities to improve click-through rates, rankings, and site health.
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Using SEMrush for SEO Audits
Lesson 10: SEO Audits & Analysis
10:54
Conduct a comprehensive SEO audit using SEMrush to evaluate on-page, off-page, and technical performance. Interpret scores, identify critical issues, and apply recommendations to improve rankings and authority.
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SEO KPIs & Metrics
Lesson 11: SEO Reporting & Performance
4:57
Track key SEO metrics such as organic traffic, keyword rankings, click-through rates, and bounce rate to evaluate performance. Use data over time to identify trends and measure the impact of optimization efforts.
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Reading SEO Reports
Lesson 11: SEO Reporting & Performance
13:24
Interpret SEO reports by analyzing audience behavior, traffic sources, and keyword performance. Use insights from tools like Google Analytics to understand trends and refine strategy.
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Google Ads Course Online
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History of Google Ads
Lesson 1: Google Ads Foundations
10:00
Trace the evolution of Google Ads from AdWords to today’s AI-driven platform and how CPC pricing and ad innovations reshaped performance marketing.
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Google Ads Overview
Lesson 1: Google Ads Foundations
10:00
Explain core Google Ads terminology, campaign structure, and metrics, including how intent and quality score drive paid search success.
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How Paid Search Works
Lesson 1: Google Ads Foundations
13:21
Break down the paid search workflow from keyword selection to auctions, ad ranking, and ongoing optimization.
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Pillars of Successful Ads
Lesson 1: Google Ads Foundations
4:43
Identify the key pillars of Google Ads performance, including keywords, ad copy, landing pages, targeting, testing, and AI optimization.
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Keywords
Lesson 2: Keywords & Research Strategy
9:53
Define keyword types in Google Ads and connect search intent to each stage of the customer journey.
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Keyword Research
Lesson 2: Keywords & Research Strategy
5:24
Explain the role of keyword research and introduce a process for uncovering intent, competition, and conversion opportunities.
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Finding the Right Keywords
Lesson 2: Keywords & Research Strategy
16:22
Demonstrate how to use Keyword Planner and third-party tools to evaluate search volume, trends, intent, and cost data.
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Ad Campaign Overview
Lesson 3: Campaign Setup & Structure
10:00
Explain how Google Ads campaigns are structured, including objectives, bidding strategies, budgets, and targeting decisions.
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Match Types
Lesson 3: Campaign Setup & Structure
7:38
Clarify how match types control when ads appear and how to balance reach, relevance, and cost
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Ad Creation
Lesson 4: Ad Creation & Compliance
10:00
Learn how search ads are built and optimized using headlines, descriptions, extensions, and testing best practices.
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Creating a Google Text Ad
Lesson 4: Ad Creation & Compliance
18:40
Gain insight into how to create and manage responsive search ads directly in Google Ads Manager.
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Ad Rank & Quality Score
Lesson 5: Quality, Landing Pages & Conversion Tracking
10:00
Explain how ad rank and quality score determine placement, visibility, and cost per click in Google Ads auctions.
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Landing pages
Lesson 5: Quality, Landing Pages & Conversion Tracking
14:43
Define landing pages and outline best practices for designing mobile-optimized pages that drive conversions.
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Conversion Tracking
Lesson 5: Quality, Landing Pages & Conversion Tracking
8:28
Learn what conversions are and how tracking them enables performance measurement and campaign optimization.
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Understanding Reports in Google Ads
Lesson 6: Reporting & Optimization
10:00
Walk through key Google Ads reports and show how to interpret metrics to improve campaign strategy.
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Analyzing & Optimizing Campaign Performance
Lesson 6: Reporting & Optimization
7:10
Apply data-driven analysis techniques to optimize keywords, ads, bids, budgets, and landing pages
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Audience Targeting
Lesson 7: Audience Expansion & Scaling
10:00
Explore audience targeting options and how they improve relevance in Google Ads campaigns
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Remarketing with Google Ads
Lesson 7: Audience Expansion & Scaling
9:24
Explain how remarketing re-engages past visitors using segmented audiences and personalized messaging
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Display Advertising with Google Ads
Lesson 7: Audience Expansion & Scaling
13:43
A look at display advertising and the Google Display Network, comparing formats and targeting strategies beyond search.
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Google Analytics Course Online
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Introduction to Web Analytics and Google Analytics
Lesson 1: Introduction to Google Analytics
9:09
Gain a clear understanding of web analytics by exploring how website data is collected and analyzed, and discover how Google Analytics transforms this data into insights.
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Using Google Analytics to Understand Visitor Behavior
Lesson 1: Introduction to Google Analytics
9:13
Explore the key questions Google Analytics can answer while learning how these insights connect to each stage of the buyer’s journey, including driving awareness, guiding consideration, improving conversions, and strengthening customer retention.
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Creating a Google Analytics Measurement Plan
Lesson 2: Developing a Google Analytics Strategy
8:50
Learn the essentials of creating a Google Analytics measurement plan, including defining business objectives, identifying key performance indicators (KPIs), and selecting the right metrics and data sources.
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Aligning Business Objectives with Google Analytics Goals
Lesson 2: Developing a Google Analytics Strategy
11:34
Explore the roles different teams play in developing a measurement plan, from business leadership and marketing teams to IT specialists and compliance officers.
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Setting Up Your Google Analytics Account
Lesson 3: Best Practices for Setting Up a Google Analytics Account
11:38
Learn the step-by-step process of setting up a Google Analytics account, from creating an account to adding properties and configuring data streams, setting business objectives, selecting the appropriate platform, and implementing tracking codes to begin collecting data.
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Best Practices for Configuring Google Analytics
Lesson 3: Best Practices for Setting Up a Google Analytics Account
10:00
Explore best practices for configuring and managing Google Analytics accounts, including user roles, data collection settings, and key configurations.
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Implementing Filters in Google Analytics for Clean Data
Lesson 4: Introduction to Filters
7:03
Learn how to use filters in Google Analytics to exclude irrelevant traffic, such as internal or developer visits, create different types of filters, exclude specific IP addresses, and customize filters for tracking specific sections of a website or subdomains.
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Understanding Dimensions and Metrics in Google Analytics
Lesson 5: Dimensions and Metrics
7:23
Discover the fundamental concepts of dimensions and metrics in Google Analytics and learn how to combine qualitative and quantitative data to analyze user behavior, traffic sources, engagement, and conversions.
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Building Audiences in Google Analytics
Lesson 6: Creating Audiences
7:50
Learn how to create and use audiences in Google Analytics for targeting and remarketing, understand the differences between audiences and segments, and define custom audiences based on behavior, demographics, and traffic sources.
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Using Google Ads Audiences for Remarketing
Lesson 6: Creating Audiences
13:13
Dive deeper into creating audiences for marketing campaigns and remarketing using Google Ads, including building audiences from scratch, modifying templates, and selecting suggested audiences.
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Tracking Key Events in Google Analytics
Lesson 7: Key Event Tracking
7:24
Learn about key event tracking in Google Analytics for monitoring important user actions such as conversions, form submissions, video views, ecommerce transactions, app installations, and content interactions.
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Creating Custom Key Events in Google Analytics
Lesson 7: Key Event Tracking
9:06
Dive into creating custom key events in Google Analytics by defining specific actions such as downloads or form completions, setting parameters, and marking events correctly for accurate reporting.
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Navigating the Google Analytics Dashboard
Lesson 8: Google Analytics Reporting
11:15
Learn how to navigate the Google Analytics dashboard as a central hub for accessing key metrics and reports.
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Understanding Audience Reports in Google Analytics
Lesson 8: Google Analytics Reporting
10:00
Explore audience reports in Google Analytics to analyze sessions, page views, bounce rates, engagement, demographic data, geographic insights, and behavioral trends.
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Acquisition Reports: Where Are Your Visitors Coming From?
Lesson 8: Google Analytics Reporting
7:52
Examine acquisition reports to understand how visitors arrive at a website, including organic search, paid search, social media, direct traffic, and referrals.
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Behavior Reports: How Users Interact with Your Website
Lesson 8: Google Analytics Reporting
6:26
Gain insights into user behavior through behavioral reports by analyzing page views, time on site, bounce rate, and exit rate to identify high-performing pages and optimize user experience.
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Conversion Reports: Measuring Success on Your Website
Lesson 8: Google Analytics Reporting
10:18
Explore conversion reports that track website goals and key marketing objectives such as sales, form submissions, and other valuable user actions.
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Retention Reports: Keeping Users Engaged Over Time
Lesson 8: Google Analytics Reporting
10:32
Understand how retention reports provide insights into user engagement over time by analyzing cohorts based on first interactions and tracking behavior across set periods.
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Traffic Acquisition: Analyzing Sources and Campaign Effectiveness
Lesson 8: Google Analytics Reporting
9:07
Discover how to use detailed traffic acquisition reports to evaluate which channels and campaigns drive the most engagement and conversions, compare performance metrics, and optimize underperforming sources.
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Introduction to UTM Tracking and Campaign Performance
Lesson 9: UTM Code Tracking
8:55
Discover how to use UTM parameters such as source, medium, campaign, term, and content to analyze marketing performance across channels and campaigns.
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Best Practices for Using UTM Parameters
Lesson 9: UTM Code Tracking
6:42
Explore best practices for using UTM parameters, including consistent naming conventions, avoiding overuse, and ensuring clear, reliable tracking data.
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Instagram Marketing Course Online
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The Evolution of Instagram & Core Platform Features
Lesson 1: Introduction to Instagram
10:00
Explore Instagram’s origins, visual identity, and core features, including how users interact through posts, stories, reels, tags, and profiles.
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Using Trend Reports to Understand Your Audience
Lesson 1: Introduction to Instagram
5:28
Review Instagram trend reports to identify emerging behaviors and Gen Z–driven shifts influencing fashion, beauty, and lifestyle content.
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Hashtag Basics & Best Practices
Lesson 1: Introduction to Instagram
10:27
Understand how hashtags work, how the algorithm interprets them, and how to build a balanced strategy using branded, community, industry, and location tags.
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Instagram SEO & Content Discovery Tactics
Lesson 1: Introduction to Instagram
3:31
Apply Instagram SEO techniques to improve discoverability across search, Explore pages, and category filters by aligning keywords and content types.
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Hands On Hashtag & SEO Research Demonstration
Lesson 1: Introduction to Instagram
8:47
Navigate the Instagram interface to research hashtags, explore niches, and analyze real posts for relevance, competition, and visibility.
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Strategy Review & Applying Hashtags
Lesson 1: Introduction to Instagram
2:53
Compare hashtag strategies across industries to see how brands tailor reach based on goals, audiences, and geographic focus.
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Defining Your Brand Mission & Image
Lesson 2: Defining Your Brand & Audience
10:00
Clarify your brand’s mission, audience, and value proposition to establish a consistent and recognizable Instagram identity.
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Establishing Your Brand Strengths & Core Identity
Lesson 2: Defining Your Brand & Audience
6:34
Identify brand strengths and differentiators using SWOT principles and validate them through customer feedback and market perception.
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Researching Your Target Audience
Lesson 2: Defining Your Brand & Audience
9:18
Gather demographic and behavioral insights using analytics, surveys, and social listening to understand audience needs and preferences.
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Analyzing Your Competitors & Market Positioning
Lesson 2: Defining Your Brand & Audience
7:14
Analyze direct and indirect competitors to benchmark engagement, messaging strategies, and positioning using tools like Meta Business Suite.
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Introducing Customer Personas (Asana Example)
Lesson 2: Defining Your Brand & Audience
3:30
Define customer personas by combining demographic and psychographic data to represent ideal buyers and guide marketing decisions.
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Building a Persona Using HubSpot's Buyer Persona Tool
Lesson 2: Defining Your Brand & Audience
11:26
Build personas step-by-step using tools like HubSpot’s generator to identify goals, challenges, behaviors, and communication styles.
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Interpreting & Applying Your Persona Profile
Lesson 2: Defining Your Brand & Audience
6:21
Translate persona insights into actionable Instagram strategies by aligning content topics, messaging, and value propositions.
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Understanding Instagram Content Formats
Lesson 3: Creating & Editing Instagram Content
7:42
Explore feed posts, Stories, Live, and Reels to understand how each format supports different engagement and visibility goals.
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Engagement Types & Platform Behavior
Lesson 3: Creating & Editing Instagram Content
7:37
Analyze how likes, comments, shares, and saves signal engagement and influence algorithmic performance on Instagram.
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Creating Posts, Stories, and Reels
Lesson 3: Creating & Editing Instagram Content
5:35
Create feed posts, Stories, and Reels using Instagram’s mobile tools, including captions, filters, music, overlays, and sharing settings.
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Editing Tools & Advanced Features
Lesson 3: Creating & Editing Instagram Content
7:44
Enhance content with Stories and Reels tools such as stickers, filters, clickable elements, and visual adjustments for brand consistency.
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Reel Editing Deep Dive & Campaign Goal Setting
Lesson 3: Creating & Editing Instagram Content
7:52
Apply reel-specific editing techniques and define SMART content goals using metrics like engagement, reach, and follower growth.
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Using Content Themes to Expand Reach
Lesson 4: Building a Strong Content Strategy
8:38
Explore content themes such as UGC and educational posts to strengthen brand credibility and visibility through real-world examples.
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Defining Your Core Content Theme & Big Idea
Lesson 4: Building a Strong Content Strategy
13:13
Identify a central content theme that aligns brand strengths with audience needs to guide long-term storytelling.
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Creating Visual Consistency Across Your Grid
Lesson 4: Building a Strong Content Strategy
6:14
Establish a cohesive visual identity using consistent colors, fonts, templates, and design styles to build brand recognition.
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Capturing & Editing Content With the Right Tools
Lesson 4: Building a Strong Content Strategy
6:23
Use accessible tools and a sustainable posting cadence to maintain consistency and improve engagement over time.
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Planning, Scheduling & Optimizing Content With the Algorithm
Lesson 4: Building a Strong Content Strategy
11:26
Plan and schedule content using Meta Business Suite while applying algorithm-friendly tactics to maximize reach and discovery.
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Setting Up Instagram for Advertising & Campaign Management
Lesson 5: Advertising & Selling on Instagram
11:15
Set up Instagram advertising tools by connecting to a Facebook business page, selecting a professional account, and accessing insights.
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Understanding Ad Examples, Targeting, and Campaign Setup
Lesson 5: Advertising & Selling on Instagram
10:00
Create effective Instagram ads by analyzing real examples, choosing targeting options, adjusting budgets, and previewing placements.
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Integrating Shopify for In App Shopping
Lesson 5: Advertising & Selling on Instagram
3:47
Connect Shopify to Instagram to enable shoppable posts, product tags, and in-app purchasing for seamless social commerce.
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Facebook Marketing Course Online
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Introduction to Facebook
Lesson 1: Introduction to Facebook
10:00
Trace Facebook's path from a 2004 Harvard-only network to a Meta-owned platform with 3 billion users, including the 2021 rebrand and the 2026 social-media-addiction ruling.
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Facebook Features and Terminology
Lesson 1: Introduction to Facebook
6:32
Distinguish a Profile from a Page and a Group, and compare Stories, which disappear after 24 hours, to Reels, which stay visible in the feed.
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Enrollment required
Navigating Facebook
Lesson 1: Introduction to Facebook
7:58
Navigate Facebook's three-column Home layout and profile menu, including Meta Business Suite access and Dark Mode settings.
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Determining Your Brand Image
Lesson 2: Building Your Brand
7:14
Apply a four-step brand framework—mission, image, voice, and audience—and answer six self-assessment questions to identify your brand's genuine strengths.
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Enrollment required
Finding Your Brand Voice
Lesson 2: Building Your Brand
8:31
Define your brand voice using a three-word framework, such as Nice, Straightforward, Knowledgeable, or Sassy, illustrated with real Page examples like Minions & Monsters and Morgan Stanley.
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Brand Mission and Visual Consistency
Lesson 2: Building Your Brand
7:29
Write a one-sentence, outward-facing brand mission modeled on Asana's, and maintain visual consistency through color palette, graphics style, and templates.
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Creating and Managing a Facebook Business Page
Lesson 3: Your Facebook Business Page
13:38
Create and manage a Facebook Business Page, including the New Pages Experience's Facebook vs. Task access and the six classic Page roles.
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Content Formats
Lesson 4: Creating Content for Facebook
9:17
Compare Facebook's three content formats—Feed, Stories, and Reels—and how each originated and displays differently across Pages and Groups.
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Creating a Post
Lesson 4: Creating Content for Facebook
10:00
Follow the three-step post-creation flow, and distinguish it from the separate Stories/Reels composer and Page-only Live streaming.
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Enrollment required
Driving Engagement and Interactions
Lesson 4: Creating Content for Facebook
6:26
Rank the four interaction types—Save, Share, Comment, and Like—by their signal strength for driving reach and engagement.
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Hashtags
Lesson 4: Creating Content for Facebook
11:37
Apply five hashtag best practices—simplicity, no spaces, visibility, strategy, and trending tags—to improve discoverability and engagement.
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Content Types and Themes
Lesson 4: Creating Content for Facebook
13:17
Explore nine content-theme categories, from educational and testimonials to contests and motivational quotes, that define your Page's "why."
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Combining Content Themes
Lesson 4: Creating Content for Facebook
8:58
Combine multiple content themes on one Page to strengthen market positioning and stand out from competitors.
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Understanding the Algorithm and Big Ideas
Lesson 4: Creating Content for Facebook
11:22
Trace the Facebook algorithm's shift from chronological to engagement-ranked feeds, and apply tactics like cross-posting and the "big idea" template, illustrated by Dove's Real Beauty campaign.
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Introduction to Meta Business Suite
Lesson 5: Meta Business Suite
9:55
Tour Meta Business Suite's free dashboard for managing Facebook and Instagram together, including the Insights Overview and weekly activity review.
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Setting SMART Goals
Lesson 5: Meta Business Suite
5:41
Turn a vague goal like "get more followers" into a SMART goal with specific, measurable, and time-bound targets.
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Analyzing Competitors and Benchmarking
Lesson 5: Meta Business Suite
9:30
Run a five-step competitor analysis and use Meta Business Suite's benchmarking and Audience Insights tools to compare your Page against similar businesses.
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Enrollment required
Researching Your Target Audience
Lesson 5: Meta Business Suite
13:22
Research your target audience through existing data, social listening, and competitor research, and build a three-layer audience profile—demographic, psychographic, and behavioral.
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Finding Your Audience in Groups
Lesson 5: Meta Business Suite
6:23
Find and engage your audience in Facebook Groups, and follow group etiquette by being helpful rather than promotional.
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Introduction to Meta Ads Manager
Lesson 6: Meta Ads Manager
7:21
Introduce Meta Ads Manager's campaign structure—Campaign, Ad Set, and Ad—and how each level builds on the one above it.
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Ad Creative Options and the Ads Manager Interface
Lesson 6: Meta Ads Manager
4:49
Set the four ad-level creative choices—visuals, copy, CTA, and placement—and use Ads Manager's AI tools and campaign dashboard.
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Enrollment required
Building a Campaign
Lesson 6: Meta Ads Manager
10:47
Walk through the 14-step campaign build in Ads Manager, from bid type and objective through Advantage+ AI automation to payment.
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Retargeting and Lookalike Audiences
Lesson 6: Meta Ads Manager
17:24
Build Custom and Lookalike Audiences from five data sources, including the Meta Pixel, and adjust audience size for similarity versus reach.
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Writing Ad Copy and Creative
Lesson 6: Meta Ads Manager
11:41
Write ad copy using the Action-Benefit Rule, and structure primary text, headline, and CTA to align with your message.
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Measuring Ad Performance
Lesson 6: Meta Ads Manager
6:25
Set up remarketing with the five Custom Audience sources and read campaign performance in the Ads Manager dashboard.
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Key Metrics and Benchmarks
Lesson 6: Meta Ads Manager
15:13
Calculate key ad metrics—CTR, CPC, CPA, ROAS, and more—and benchmark performance against industry standards.
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Enrollment required
Connecting Shopify to Facebook
Lesson 7: Selling with Shopify and Facebook
14:33
Connect a Shopify store to Facebook Shop for in-app checkout, and distinguish Facebook Shop from Marketplace.
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LinkedIn Marketing Course Online
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LinkedIn Overview & Platform Evolution
Lesson 1: Introduction to LinkedIn
10:00
Explore the history, growth, and global impact of LinkedIn, including its acquisition by Microsoft and its role as a powerful network for professionals and businesses worldwide. Understand how platform changes and user behavior shape content and visibility.
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Enrollment required
Navigating LinkedIn Features & UX
Lesson 1: Introduction to LinkedIn
7:33
Discover how to navigate LinkedIn’s homepage, content feed, and profile, while exploring key features like jobs, groups, learning resources, and search tools that support networking and professional growth.
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Enrollment required
LinkedIn Job Discovery Tools
Lesson 1: Introduction to LinkedIn
5:26
Apply LinkedIn’s search tools and filters to refine job results by criteria such as role, experience level, salary, and location, while identifying trends to optimize your profile and improve job search outcomes.
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Building Your LinkedIn Profile
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:14
Understand how to structure a strong LinkedIn profile, including key components like your headshot, headline, summary, and experience, while learning how to present your personal brand effectively to employers and connections.
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Headline & Summary Basics
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:55
Create a compelling headline and summary that highlight your personality, achievements, and career story, while differentiating yourself from generic profiles and making a strong first impression.
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Enrollment required
Using Storytelling & Creativity
Lesson 2: Leveraging Your Personal LinkedIn Profile
9:51
Explore different approaches to writing LinkedIn summaries, including storytelling, humor, and personal branding techniques that make your profile more engaging, relatable, and memorable.
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Enrollment required
Enhancing Your Profile
Lesson 2: Leveraging Your Personal LinkedIn Profile
11:01
Strengthen your LinkedIn presence by adding relevant skills, requesting recommendations, reflecting on strengths and weaknesses, and using content posting to demonstrate expertise and industry engagement.
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Building a Company Page & Brand Presence
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
9:47
Understand how to create a LinkedIn company page, define your brand identity, and use features like posts, analytics, and job listings to grow visibility and engagement with your audience.
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Effective Content Strategies
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
6:30
Explore different types of LinkedIn content, including educational posts, testimonials, partnerships, and culture highlights, to build credibility, strengthen brand identity, and engage your audience.
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Enrollment required
Content Cadence & Strategy
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
8:22
Plan and maintain a consistent posting schedule by developing a content calendar, experimenting with timing and frequency, and aligning content themes to audience expectations and engagement patterns.
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Enrollment required
Algorithm & Content Performance
Lesson 3: Creating a Company Page and Content Strategies for LinkedIn
7:38
Learn how LinkedIn’s algorithm prioritizes relevance, expertise, and meaningful engagement, and apply strategies like sharing perspectives, using keywords, and encouraging discussion to improve content visibility.
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Enrollment required
Ad Campaign Setup & Targeting
Lesson 4: Paid Advertising with LinkedIn
13:17
Learn how to create LinkedIn ad campaigns by selecting objectives, setting budgets, and defining audiences using targeting options like demographics, job roles, and AI-driven segments.
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YouTube Marketing Course Online
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Introduction to YouTube
Lesson 1: Platform Foundations & Content Strategy
10:00
Discover why YouTube became one of the most powerful digital marketing platforms on earth, tracing its evolution from a scrappy 2005 startup to a streaming giant with 2 billion monthly active users.
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YouTube Today: Trends, Challenges, & Opportunities
Lesson 1: Platform Foundations & Content Strategy
9:29
Explore where YouTube stands right now, including its battle against misinformation, the rise of live streaming, and why the platform remains a dominant force in e-commerce, gaming, and beyond.
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Enrollment required
Setting Up Your YouTube Channel
Lesson 1: Platform Foundations & Content Strategy
3:51
Walk through the step-by-step process of creating a YouTube channel, from choosing a name and uploading branding assets to writing a channel description and linking your website.
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Enrollment required
Navigating the YouTube Studio Dashboard
Lesson 1: Platform Foundations & Content Strategy
6:53
Get oriented inside YouTube Studio and learn how to manage your videos, playlists, comments, monetization settings, and channel customization all from one central hub.
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Enrollment required
Understanding Settings & Analytics
Lesson 1: Platform Foundations & Content Strategy
7:35
Dive into the tools available for individual videos, including how to edit details, set visibility, add end screens and cards, and read the key metrics that signal how a video is performing.
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Enrollment required
Decoding Analytics & Traffic Sources
Lesson 1: Platform Foundations & Content Strategy
11:23
Uncover how viewers are actually finding and watching your content by exploring traffic source data, audience retention curves, impressions, click-through rates, and demographic breakdowns.
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Enrollment required
Editing Tools, Copyright, & Managing Channel Access (2)
Lesson 1: Platform Foundations & Content Strategy
6:06
Master YouTube Studio's built-in editing features, trimming, blurring, adding audio tracks, and learn how to handle music copyright and share channel access with a team.
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Enrollment required
Content Trends
Lesson 1: Platform Foundations & Content Strategy
6:56
Survey the content formats and audience behaviors dominating YouTube right now, from episodic series and AI-assisted production to Shorts, live streams, ASMR, and the "brain rot" phenomenon.
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Content Strategy & Your Brand Voice
Lesson 1: Platform Foundations & Content Strategy
5:05
Learn how to translate your brand identity into compelling YouTube content categories, including user-generated content, employee culture videos, live streams, and motivational storytelling.
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Enrollment required
Authentic Content
Lesson 1: Platform Foundations & Content Strategy
15:38
Analyze real-world examples (a viral Chewbacca mask mom, a Five Guys superfan, and a McDonald's CEO) to understand why authenticity and energy outperform polish and production budgets.
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Enrollment required
Visual Storytelling & Storyboarding
Lesson 1: Platform Foundations & Content Strategy
9:20
Harness the power of visual storytelling to create emotional connections with your audience, and learn how to use storyboards to plan your shots, scenes, and narrative arc before you hit record.
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Enrollment required
Shorts, Playlists, & Lessons
Lesson 1: Platform Foundations & Content Strategy
10:07
Maximize your channel's discoverability and watch time by strategically using YouTube Shorts and playlists, and draw inspiration from the production and titling techniques behind YouTube's biggest creator.
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Setting Goals & Understanding Metrics
Lesson 2: Strategy, Analytics, & Advertising
8:20
Establish the foundation of a winning YouTube strategy by applying the SMART goal framework to your channel objectives and getting familiar with the four key engagement metrics every creator and brand needs to track.
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The Mr Beast Blueprint: CTR, Watch Time & the Hook
Lesson 2: Strategy, Analytics, & Advertising
10:00
Decode the data-driven content philosophy behind YouTube's most subscribed creator, and learn exactly how to optimize your titles, thumbnails, and first-minute hook to maximize click-through rate and average view duration.
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Enrollment required
Social Listening, Audience Analytics, & Competitive Research
Lesson 2: Strategy, Analytics, & Advertising
8:21
Sharpen your content strategy by learning how to monitor trends, analyze your audience demographics and traffic sources, and systematically study what's working for competitors in your category.
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Enrollment required
Introduction to Paid Advertising
Lesson 2: Strategy, Analytics, & Advertising
6:42
Get oriented in the world of YouTube ads, including where they appear, how they're priced, and how to access the Google Ads manager to launch campaigns that reach the right audience at a competitive cost.
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Enrollment required
Ad Formats, Campaign Setup, & Conversion Tracking
Lesson 2: Strategy, Analytics, & Advertising
9:02
Walk through every YouTube ad format, from skippable pre-rolls to bumper ads and image overlays, and learn how to configure a campaign, set your objective, and track performance all the way through to conversion.
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Enrollment required
Integrating Shopify
Lesson 2: Strategy, Analytics, & Advertising
5:04
Discover how to connect your Shopify store directly to your YouTube channel so viewers can browse and purchase your products without ever leaving the platform.
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Social Media Content Marketing: Blogs & X (Twitter) Course Online
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Welcome and How This Course Works
Lesson 1: X (Twitter)
7:42
Get an overview of the course's two channels—X's short-lived posts and blogging's long-lasting SEO traffic—and preview its four hands-on worksheet projects.
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Introduction to X (Twitter)
Lesson 1: X (Twitter)
9:53
Trace X's history from its 2006 founding and first post through its 2023 rebrand, and identify three business reasons brands use the platform.
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Enrollment required
X (Twitter) Today
Lesson 1: X (Twitter)
11:28
Review the 2022 Musk acquisition and 2023 rebrand, and distinguish the blue, gold, and gray tiers of X verification.
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Enrollment required
Understanding the Algorithm: Key Ranking Signals
Lesson 1: X (Twitter)
9:25
Apply the six ranking signals behind X's Top Tweets algorithm, focusing on the two marketers can control—engagement and content type.
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Enrollment required
Understanding the Algorithm: In Network vs. Out of Network
Lesson 1: X (Twitter)
14:06
Explain how X's "real graph" model splits your timeline roughly 50/50 between in-network and out-of-network content.
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Enrollment required
Hashtags 101
Lesson 1: X (Twitter)
9:51
Apply hashtag do's and don'ts, including capitalizing multi-word tags and limiting posts to one or two relevant hashtags.
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Enrollment required
Content Themes, Cadence, and Scheduling
Lesson 1: X (Twitter)
14:00
Build a content theme from the overlap of your expertise and your audience's interests, and set a consistent posting cadence using eight content types.
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Paid Advertising
Lesson 2: Blogging
10:00
Follow the five-step ad creation process, from starting with a top organic post to reviewing and launching a Promoted Ad.
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Enrollment required
Monetizing Your Blog
Lesson 2: Blogging
11:02
Compare four blog income methods—affiliate marketing, ad space, paid webinars, and premium content—and use evergreen content to compound them all.
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TikTok Marketing Course Online
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Introduction to TikTok
Lesson 1: TikTok Fundamentals
10:00
Trace TikTok's path from ByteDance's 2012 founding through the Musical.ly merger to its 2026 US divestiture, and review its scale at nearly 2 billion monthly users.
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The Algorithm and the For You Page
Lesson 1: TikTok Fundamentals
9:45
Rank the three signal groups behind the For You Page—user interactions, video information, and account settings—and explore niche "subculture" communities.
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Enrollment required
Content Tips and Creating Your Account
Lesson 1: TikTok Fundamentals
8:37
Apply content habits like hooking viewers fast and posting sound-on with captions, illustrated by the Doggface208 UGC case study, and set up a TikTok Business account.
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Enrollment required
TikTok Navigation, SEO, and Hashtags 101
Lesson 1: TikTok Fundamentals
13:22
Navigate the For You Page, Discover, and Following feeds, and place keywords across captions, on-screen text, audio, and hashtags to improve searchability.
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Enrollment required
Hashtag Strategy Exercise: Setup
Lesson 1: TikTok Fundamentals
1:43
Choose five hashtags for a sample video by starting broad and narrowing to distinctive traits.
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Hashtag Strategy Exercise: Walkthrough
Lesson 1: TikTok Fundamentals
6:42
Review a worked hashtag strategy that mixes high- and low-density tags, and apply the same approach to a realtor example.
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Creating Successful Content: Themes
Lesson 2: Content Strategy and Paid Advertising
10:00
Match four content themes—UGC, people and culture, thought leadership, and inspiring stories—to real examples like Bailey Sarian's true-crime makeup tutorials.
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Storyboards, Sound, and Storytelling
Lesson 2: Content Strategy and Paid Advertising
6:23
Follow a five-step storyboard process, and choose between TikTok's Commercial Music Library and standard audio library based on ad-use copyright rules.
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Enrollment required
Setting Goals and Success Metrics
Lesson 2: Content Strategy and Paid Advertising
0:06
Apply the five SMART criteria to a real goal like gaining 1,000 followers in three months, and use proxy metrics to measure brand awareness.
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Enrollment required
Engagement Signals and Analyzing the Competition
Lesson 2: Content Strategy and Paid Advertising
5:17
Rank TikTok's engagement signals from favorites and shares down to likes, and run a five-step competitor analysis using engagement rate.
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Enrollment required
Setting Up TikTok Ads
Lesson 2: Content Strategy and Paid Advertising
11:20
Set up a Business account and Ads Manager, install the TikTok Pixel, and structure campaigns across Campaign, Ad Group, and Ad levels.
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Targeting, Budgeting, and Publishing Ads
Lesson 2: Content Strategy and Paid Advertising
7:24
Layer audience targeting by demographics, custom audiences, and interests, and weigh broad versus narrow targeting against a roughly $20 minimum daily budget.
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Enrollment required
Ad Best Practices and Formats
Lesson 2: Content Strategy and Paid Advertising
13:13
Iterate on ad creative using cost-per-result and engagement data, and choose from nine ad formats including In-Feed, Spark Ads, and TopView.
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Streaming for Social Media Course Online
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What Is Streaming?
Lesson 1: Introduction to Streaming
6:55
Trace the evolution of live streaming from a 1993 rock band experiment to a globally integrated social media feature. Learn how internet streaming democratized broadcast, replacing expensive equipment with nothing more than a smart device. Understand the key difference between private streams like Zoom and public social platforms where thousands of viewers can watch and interact in real time.
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Enrollment required
Video Formats & Content Types
Lesson 1: Introduction to Streaming
13:23
Understand the differences between horizontal and vertical video formats and when each best serves your streaming goals. Survey the full range of content categories — from gaming and sports to tutorials, vlogs, and ASMR — and see how each attracts a distinct audience. Walk away with a clear picture of the content landscape so you can identify which formats and topics align with your brand or channel strategy.
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Enrollment required
Setting Up Your Stream with OBS & Nightbot
Lesson 1: Introduction to Streaming
7:06
Get hands-on with OBS Studio, the free industry-standard tool used to capture, configure, and broadcast live streams to platforms like YouTube, Twitch, and Facebook. Learn how to build scenes, layer sources, adjust audio, and add professional overlays like "Coming Soon" and "On Break" screens. Discover how Nightbot integrates with your stream to automatically moderate chat and manage a growing audience without losing control of the conversation.
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The History & Rise of Twitch
Lesson 2: Twitch
10:00
Follow Twitch's journey from its origins as Justin.tv to a $970 million Amazon acquisition and a platform with over 240 million monthly active users. Understand the psychological drivers behind Twitch viewership — including information-seeking, tension release, and the social bonds formed between streamers and their communities.
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Enrollment required
The Twitch Community, Roles, & Monetization
Lesson 2: Twitch
11:19
Navigate the Twitch platform and learn its community vocabulary — from lurkers and commenters to subscribers, moderators, VIPs, and editors. Explore engagement tools like channel points, bits, custom emotes, and sub gifting, and understand how each one deepens audience loyalty.
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Enrollment required
Managing Your Twitch Channel
Lesson 2: Twitch
3:00
Access the Twitch Creator Dashboard to monitor analytics, manage content, and track your progress toward affiliate and partner status. Compare the built-in Twitch Stream Manager to OBS Studio and understand why most serious streamers rely on OBS for a more robust setup. Apply what you've learned by researching a successful Twitch creator using the provided worksheet to identify best practices for your own channel.
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Exploring YouTube Live
Lesson 3: YouTube Live
8:50
Trace YouTube's evolution as a streaming platform — from early concert broadcasts to actively recruiting top Twitch gamers — and browse the interface to see how its algorithm surfaces a wider range of creators than any other streaming platform. Discover how YouTube's dual support for long-form horizontal content and vertical Shorts gives streamers a built-in tool for cross-promoting live broadcasts and growing subscribers.
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Enrollment required
Building & Growing on YouTube Live
Lesson 3: YouTube Live
11:09
Learn how subscribers, memberships, and the path to YouTube Partner status work, and follow the step-by-step milestones from account verification to earning 1,000 subscribers and 4,000 watch hours. Master best practices for going live from crafting titles, descriptions, and thumbnails that drive clicks, to repurposing archived content to keep generating discovery after the broadcast ends.
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Enrollment required
Going Live on TikTok
Lesson 4: TikTok Live
10:27
Navigate TikTok's three content feeds and understand how the algorithm's discovery-first design makes it one of the most powerful platforms for reaching new audiences organically. Learn the requirements to go live, explore TikTok's gift-giving monetization model, and follow the steps to launch, manage, and archive a broadcast from the mobile app.
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Beyond the Big Three Other Streaming Platforms
Lesson 5: Additional Platforms & Platform Strategy
6:06
Explore Facebook Live's growing gaming community, Instagram Live's strength for real-time brand announcements, and Whatnot's live auction format for selling collectibles and merchandise. Discover how Discord serves as a community hub between broadcasts and how LinkedIn Live enables B2B brands to share thought leadership content with professionally targeted audiences.
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Enrollment required
Comparing Twitch, YouTube Live, & TikTok
Lesson 5: Additional Platforms & Platform Strategy
6:45
Compare the big three platforms across community loyalty, discoverability, and monetization potential to understand the distinct strengths each one brings to a streaming strategy. Walk away with a proven multi-platform approach: use TikTok Live and YouTube Live to grow your audience through discovery, then direct loyal followers to Twitch for deeper engagement and faster initial monetization.
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AI Coding Bootcamp with Claude Code Online
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Course Introduction
Lesson 1: Getting Started with Claude Code
5:45
Discover what to expect throughout this hands-on bootcamp, including the types of projects you'll build and how Claude Code empowers coders of all skill levels to create polished, production-ready applications.
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What is Claude Code?
Lesson 1: Getting Started with Claude Code
5:55
Learn how Claude Code works as an AI coding agent, including understanding its LLM foundation, what tasks it can handle autonomously, and how to think of yourself as the manager guiding it rather than the coder doing the work.
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Enrollment required
Installing Claude Desktop
Lesson 1: Getting Started with Claude Code
7:19
Walk through downloading and installing the Claude Desktop application, setting up your account, and navigating the platform's key areas, including where to find Claude Code and how to connect it to a project folder.
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Enrollment required
Installing Claude in VS Code
Lesson 1: Getting Started with Claude Code
3:01
Set up the Claude Code extension directly inside VS Code, giving you a fully integrated AI coding assistant within the same professional development environment used by experienced developers.
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Git and GitHub Explained
Lesson 2: Setting Up Your Workflow
10:00
Understand how Git and GitHub work together as a version control system, including creating checkpoints, pushing code to the cloud, and cloning repositories, all with Claude handling the technical commands on your behalf.
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Setting Up Your Claude.md File
Lesson 2: Setting Up Your Workflow
10:00
Configure a Claude.md file to give Claude a persistent set of rules and preferences that carry over between sessions, covering coding style, documentation habits, and how to test that your instructions are actually working.
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Enrollment required
Understanding Permission Modes
Lesson 2: Setting Up Your Workflow
18:26
Explore Claude's three permission modes, Ask, Auto Accept, and Plan, and learn when to use each one so you stay in control of your project while giving Claude the right level of autonomy for the task at hand.
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Enrollment required
Guided Lab: Build Your First Project
Lesson 2: Setting Up Your Workflow
16:15
Apply everything you've learned by forking a course repository, using Claude to explore and customize a working quiz website, and committing your finished project to GitHub, with an optional challenge to publish it live using GitHub Pages.
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Introduction to Prompt Engineering
Lesson 3: Prompting Claude Code Effectively
6:47
Master the core principles of prompt engineering, including how to communicate goals, define behaviors and constraints, and steer Claude back on track when it makes assumptions you did not intend.
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Enrollment required
Explore, Plan, Execute, Review
Lesson 3: Prompting Claude Code Effectively
7:02
Follow a four-step workflow for setting Claude up for success on any task, walking through how to explore a codebase, outline a plan, give Claude the green light to build, and review the output before moving on.
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Enrollment required
Managing Context and Session Length
Lesson 3: Prompting Claude Code Effectively
4:32
Recognize the signs that a Claude session has gone on too long, including contradictions, ignored constraints, and hallucinations, and learn how to start fresh sessions while preserving the rules and context Claude needs to keep working effectively.
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Enrollment required
Scaffolding Your First Project
Lesson 4: Scaffolding a New Project
15:20
Build a fully functional command line to-do list application in Python by scaffolding the project structure with Claude, defining core features upfront, testing the output, and progressively adding enhancements like color-coded terminal output.
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How the Internet Works
Lesson 5: Web Development Fundamentals
10:00
Discover what actually happens when you type a URL into a browser, from DNS lookups and request response cycles to HTTP status codes, so you can understand and troubleshoot the web infrastructure Claude builds on.
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HTML and CSS Basics
Lesson 5: Web Development Fundamentals
10:00
Get a practical introduction to HTML structure and CSS styling by exploring real code in the browser dev tools, so you can read and understand the code Claude generates without needing to memorize syntax.
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Enrollment required
Introduction to JavaScript
Lesson 5: Web Development Fundamentals
9:16
Learn what JavaScript is, how it makes web pages interactive through variables, functions, and event listeners, and how to direct Claude to add JavaScript behavior to your projects without writing it yourself.
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Enrollment required
Frontend, Backend, and APIs
Lesson 5: Web Development Fundamentals
8:12
Understand the difference between frontend and backend development, how servers and databases work together behind the scenes, and what APIs are so you can confidently direct Claude when building more complex applications.
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Enrollment required
Development vs Production Environments
Lesson 5: Web Development Fundamentals
6:11
Learn the difference between development, testing, and production environments, including how error handling, API keys, and environment variables should be managed at each stage so your projects are secure and stable when they go live.
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How to Debug with Claude
Lesson 6: Debugging and Testing Your Code
10:00
Develop a detective approach to debugging by learning how to gather clues from the browser console, network tab, and URL bar, then communicate symptoms clearly to Claude so it can diagnose and fix the root cause.
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Enrollment required
Setting Up Automated Tests
Lesson 6: Debugging and Testing Your Code
7:11
Use Claude to build automated unit and integration tests for your projects, catching bugs before users do and creating living documentation that shows exactly how your program is supposed to work.
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Libraries, Packages, and NPM
Lesson 7: Modern App Architecture and Next.js
6:53
Understand what libraries and packages are, why developers use them, and how NPM works as the tool that installs and manages them, so you know what Claude is doing when it references or installs external code on your behalf.
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Enrollment required
Choosing the Right App Architecture
Lesson 7: Modern App Architecture and Next.js
14:02
Compare the three most common application architectures, static sites, server side rendering, and single page applications, and learn the strengths and limitations of each so you can make informed decisions when Claude asks how you want to build.
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Enrollment required
Anatomy of a Next.js Application
Lesson 7: Modern App Architecture and Next.js
15:19
Take a guided tour of a Next.js project built with Claude, exploring how routing, layouts, components, the public folder, and the package.json file all work together so you can confidently navigate your codebase and direct Claude as you build.
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Enrollment required
Landing Page Lab Walkthrough
Lesson 8: Building a Business Landing Page
10:41
Build a business landing page by choosing an architecture, crafting a detailed and well-constrained prompt, and using plan mode to guide Claude toward a polished result, then continue iterating to add new features and improvements.
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Skills and Slash Commands
Lesson 9: Advanced Claude Code Features
10:00
Create reusable skills and trigger them instantly with slash commands, so you can automate repeated tasks like building and running tests without rewriting complex prompts every time.
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Running Parallel Sessions
Lesson 9: Advanced Claude Code Features
8:06
Speed up development by running multiple Claude sessions at the same time, learning how to assign separate tasks to each session while avoiding conflicts when both sessions might touch the same files.
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Enrollment required
Hooks and Sub Agents
Lesson 9: Advanced Claude Code Features
8:49
Automate follow up tasks in Claude using hooks that trigger automatically after certain actions, and use sub agents to handle closely related tasks in the background without creating a fully separate session.
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Enrollment required
Extending Claude with MCP Servers
Lesson 9: Advanced Claude Code Features
7:43
Install and use MCP servers to give Claude new capabilities beyond reading code files, including taking browser screenshots to visually evaluate pages and connecting to external tools like Figma and databases.
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Branching and Feature Development
Lesson 10: Advanced Git and GitHub Workflows
10:00
Learn how to create feature branches to develop new functionality in isolation, understand how branches protect your main codebase, and use Claude to build and commit changes on a separate branch before merging them back in.
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Enrollment required
Pull Requests, Merges, and Reverts
Lesson 10: Advanced Git and GitHub Workflows
9:29
Walk through the full GitHub pull request process, from pushing a feature branch and reviewing diffs to merging into main, deleting the completed branch, and using reverts to safely roll back changes when needed.
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Why Use a Database?
Lesson 11: Databases and User Authentication
9:48
Understand what databases are, how SQL and NoSQL differ, and why Supabase with Postgres is the recommended choice for this course, so you can make informed decisions when Claude asks how you want to store your data.
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Database Schemas, Tables, and Relationships
Lesson 11: Databases and User Authentication
10:00
Design a visual database schema using DB Diagram and Claude, learning how tables relate to each other through foreign keys and how to choose the right data types for each field before writing a single line of database code.
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Enrollment required
Connecting Your Schema to Supabase
Lesson 11: Databases and User Authentication
25:04
Set up a Supabase project, connect it to a Next.js app using environment variables, and run database migrations to turn your schema blueprint into real working tables, then validate everything is live by inserting sample data.
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Enrollment required
Adding User Authentication
Lesson 11: Databases and User Authentication
16:50
Implement user authentication in a Next.js app using Supabase, including encrypted password storage, session and cookie management, and building signup and login pages so users can securely register and stay logged in.
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Enrollment required
Notes App Project Kickoff
Lesson 12: Building a Notes App
17:40
Scaffold a full stack notes application from scratch by setting up a Next.js project, connecting it to a Supabase database, generating a Claude.md file, and using plan mode to map out the full app architecture before writing a single line of feature code.
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Adding OAuth with GitHub
Lesson 13: OAuth, External APIs, and Caching
10:00
Set up GitHub OAuth through Supabase so users can sign into your app with their GitHub account, and learn the principle of least privilege so you give third-party providers only the permissions they actually need.
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Enrollment required
Working with External APIs
Lesson 13: OAuth, External APIs, and Caching
21:32
Integrate a free weather API into the notes app by obtaining an API key, storing it securely in an environment file, and prompting Claude to display live weather data, including how to debug when the widget does not appear as expected.
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Enrollment required
Caching API Data with Supabase
Lesson 13: OAuth, External APIs, and Caching
11:18
Implement a caching layer for external API data using a Supabase table so your app stores short-term results locally, reducing network requests, protecting against rate limits, and keeping the app functional even when the external API is unavailable.
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UX and UI Fundamentals
Lesson 14: Design, Accessibility, and UX
8:54
Apply the four core design principles of hierarchy, white space, consistency, and contrast to guide Claude toward building interfaces that are clear, readable, and visually effective, and learn where to find design inspiration to share directly with Claude.
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Components and Design Systems
Lesson 14: Design, Accessibility, and UX
5:40
Speed up development and improve visual consistency by using a component library like Shadcn UI, which gives you pre-built tested components that Claude can install and customize directly inside your Next.js project.
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Enrollment required
Responsive Design
Lesson 14: Design, Accessibility, and UX
8:47
Ensure your app looks great on every screen size by understanding breakpoints and the mobile first approach, and learn how to use the browser's built in developer tools to test your layout across different devices and screen sizes.
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Enrollment required
Building for Accessibility
Lesson 14: Design, Accessibility, and UX
15:26
Build websites that work for all users including those with visual impairments or limited motor ability, by using semantic HTML, keyboard navigation, proper contrast ratios, and ARIA labels to meet accessibility standards with Claude's help.
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Enrollment required
Component States and Dev Tools
Lesson 14: Design, Accessibility, and UX
8:50
Design a better user experience by building out all six component states including loading, empty, error, success, disabled, and default, and learn how to use toasts, skeletons, and spinners to give users clear feedback at every stage.
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Six Attacks Every Developer Should Know
Lesson 15: Web Security Fundamentals
10:00
Get a practical overview of the six most common security threats your application will face, including cross-site scripting, SQL injection, CSRF, brute force attacks, insecure data handling, and vulnerable dependencies, so you know what to watch for and how to direct Claude to protect against them.
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Input Validation
Lesson 15: Web Security Fundamentals
10:00
Protect your application from bad and malicious data by validating user input on both the client and server side, using allow lists, deny lists, and regular expressions to ensure only clean and expected data ever reaches your database.
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Enrollment required
Rate Limiting
Lesson 15: Web Security Fundamentals
11:22
Defend your application against brute force attacks, credential stuffing, denial of service attacks, and runaway API costs by implementing rate limiting on login, signup, password reset, and any endpoints that call external services.
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Enrollment required
Data Privacy and Legal Compliance
Lesson 15: Web Security Fundamentals
7:57
Understand your legal obligations under GDPR and the California Consumer Privacy Act and learn the practical steps needed to stay compliant, including writing a privacy policy, collecting only necessary data, encrypting your database, and giving users the ability to delete their information.
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How to Deploy Your App with Vercel
Lesson 16: Deployment, SEO, and Performance
10:00
Deploy your finished Next.js project to the internet by connecting your GitHub repository to Vercel, configuring your environment variables, and running your first production build, then test the live app to make sure everything works as expected.
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Enrollment required
SEO and Performance Optimization
Lesson 16: Deployment, SEO, and Performance
15:25
Improve your deployed site's search engine ranking and load speed by adding metadata and semantic HTML, using Google Chrome's Lighthouse tool to identify issues, and applying targeted fixes like image sizing, skeleton loaders, and caching with Claude's help.
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Curriculum
What you'll learn
- Apply core marketing principles including strategy, audience targeting, positioning, messaging, funnels, and conversion optimization
- Create and optimize content across blogs, email, and social platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, and X
- Plan, launch, and manage paid campaigns in Google Ads, then measure their performance with Google Analytics
- Build SEO and content strategies that grow organic traffic, visibility, and engagement
- Put AI tools like ChatGPT and other platforms to work for content creation, SEO support, advertising, and performance analysis
- Build, test, and deploy live portfolio-ready marketing apps using AI coding tools, databases, authentication, hosting, and custom domains
Course outline
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Digital Marketing Strategy & Web Fundamentals Course Online 6 hours
Learn how to build an effective digital marketing strategy and optimize your business website to reach the right audience. This accelerated course covers defining goals and target customers, improving your site for conversions, and developing a clear value proposition that supports growth.
- Core skills for increasing website traffic, capturing leads, and driving sales
- How to plan and build an effective digital marketing strategy
- The must-have website elements that improve conversion rates
- Techniques for nurturing leads and converting them into customers
- How to evaluate marketing performance and use data to improve return on investment
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Content Marketing Course Online 6 hours
This self-paced course delivers an in-depth look at content marketing, focusing on how to create, distribute, and measure content effectively. You'll gain practical insight into proven best practices and learn how to use content strategically to strengthen brand visibility and engagement.
- Learn effective content marketing strategies and solutions
- Build an understanding of content curation and industry best practices
- Create a plan to promote, measure, and refine your content for better results
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Email Marketing Course Online 6 hours
Explore the essentials of email marketing, from growing a high-quality subscriber list to creating engaging email designs, and learn how to optimize campaigns for stronger results. This self-paced course equips you with practical strategies and knowledge to succeed in the competitive email marketing landscape.
- The role email marketing plays in an effective marketing strategy
- The key characteristics of a successful email marketing campaign
- How to refine and optimize your email marketing strategy
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SEO Course Online 12 hours
Build a competitive edge in Search Engine Optimization and competitive keyword analysis. Learn advanced SEO techniques and apply proven strategies to improve rankings and move your website toward the top of search results in this practical self-paced course.
- Learn how search engines operate and why SEO plays a critical role in business growth
- Conduct targeted keyword research with tools such as Semrush to identify high-value search opportunities
- Analyze competitors to understand their strategies and sharpen your own keyword focus
- Create SEO-focused content that aligns with user intent and the customer buying journey
- Apply on-page SEO practices, including optimizing meta tags, building sitemaps, and strengthening internal links
- Explore off-page SEO techniques such as backlink development and content promotion
- Design websites with SEO best practices in mind, including clear navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and perform SEO audits to measure results and guide improvements
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Google Ads Course Online 12 hours
Learn how to plan, run, and optimize effective Google Ads campaigns to generate leads and drive sales. This comprehensive workshop covers conversion tracking, performance optimization, and paid advertising strategies that help increase visibility and strengthen brand awareness.
- Introduction to Google Ads and paid search fundamentals
- Setting up and managing a Google Ads account, and navigating and working within the interface
- Developing effective keyword strategies, and using match types to control ad visibility and targeting
- Understanding bidding strategies, budget control, and how the Google Ads auction operates
- Writing ads designed to drive conversions, and landing page best practices for paid campaigns
- Setting up call tracking and conversion tracking
- Optimizing campaigns to improve performance and results, and applying automation to streamline campaign management
- Using remarketing for Search and Display campaigns, and creating and managing display advertising with Google Ads
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Google Analytics Course Online 12 hours
Learn how to use Google Analytics for marketing by tracking data, interpreting reports, and improving performance. Explore Google Analytics 4 and understand its features and capabilities.
- Learn the fundamentals of web analytics and how Google Analytics supports the customer journey
- Set up and configure Google Analytics accounts, including filters, goals, and e-commerce tracking
- Navigate the GA4 interface and interpret audience, acquisition, behavior, and conversion reports
- Create and evaluate measurement plans that align key performance indicators with business goals
- Build and customize dashboards, shortcuts, and shared reports for streamlined access to data
- Use UTM parameters to track and compare marketing campaign performance across channels
- Explore retargeting approaches and create remarketing audiences using Analytics data
- Apply data-driven best practices to improve marketing effectiveness and user engagement
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Instagram Marketing Course Online 12 hours
Learn how to plan and execute both sponsored and organic Instagram marketing approaches, from producing compelling content to using Stories effectively, applying hashtags strategically, capturing high-quality visuals, building an engaged audience, and setting a consistent posting rhythm with partnerships. You'll also learn how to set up a professional Instagram account, run paid campaigns, and connect Shopify to Instagram for seamless social commerce.
- Explore how Instagram functions and its influence on social culture
- Build an effective social media plan aligned with clear goals
- Produce eye-catching visuals that encourage engagement and support sales
- Grow an audience and extend reach through proven growth techniques
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Facebook Marketing Course Online 12 hours
Learn how to plan, launch, and manage high-performing Facebook advertising campaigns in a self-paced format. This course covers setting up business pages, using Facebook groups, creating targeted ads, and understanding conversion tracking, audience segmentation, and the Meta Pixel. You will also learn how the Facebook algorithm works, navigate Meta Business Manager and Meta Ads Manager, improve content engagement, connect to Shopify, and manage campaigns independently on your own schedule.
- Build an effective Facebook marketing plan at your own pace
- Design compelling visual content that boosts interaction and supports sales
- Grow an audience and extend reach through proven organic tactics
- Use paid Facebook advertising to increase visibility, engagement, and revenue
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LinkedIn Marketing Course Online 6 hours
Learn how to promote your business on LinkedIn in a self-paced course by refining profiles, using search tools effectively, and launching paid advertising campaigns. This course explores why LinkedIn matters for business marketing, how to use personal and company profiles strategically, and how to track results to measure success.
- Get familiar with LinkedIn’s platform and navigation
- Improve and strategically use your personal LinkedIn profile
- Set up and manage a LinkedIn company page
- Plan and run paid LinkedIn advertising campaigns
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YouTube Marketing Course Online 6 hours
In this self-paced course, learn how to use YouTube as a core channel within your social media marketing strategy and build a content plan that supports business goals. You will work through the full video marketing process, including setting up and managing a channel, creating and editing videos, exploring monetization options, and integrating Shopify with YouTube to support sales and promotion.
- Identify and connect with the right audience for your content
- Grow and nurture a subscriber base on YouTube
- Create, refine, and optimize ads for stronger performance
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Social Media Content Marketing: Blogs & X (Twitter) Course Online 6 hours
Explore the basics of text-focused social media marketing in a self-paced course, with emphasis on platforms like X (Twitter) and blog-based channels. Learn how current trends influence written content, and develop a thoughtful strategy for engaging audiences, distributing posts across platforms, and strengthening your overall written marketing approach.
- Core principles of content marketing and how they apply to written media
- Setting clear goals and choosing meaningful metrics to measure success
- Building and reinforcing a brand identity through written content
- Writing and promotion strategies tailored for X, formerly known as Twitter
- Creating, publishing, and distributing blog content effectively
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TikTok Marketing Course Online 6 hours
Learn how to use TikTok as a video-focused marketing channel by producing compelling content that attracts attention, increases sales, and grows your audience. This self-paced course explores the business and commercial features of TikTok while guiding you through building a marketing approach tailored to your goals.
- Explore the evolution of TikTok and its influence on digital culture
- Build a clear and effective social media strategy for TikTok
- Create visually engaging videos that boost interaction and support sales
- Grow your following and extend your reach through platform-specific techniques
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Streaming for Social Media Course Online 6 hours
Learn how to integrate live streaming into your social media plan in this self-paced streaming course. You will learn how to configure content sources, link your streaming accounts, and use live video to support your goals across platforms like Twitch, YouTube, and TikTok.
- Set up and configure OBS for live streaming
- Stream confidently to Twitch and understand its advantages
- Broadcast to YouTube and learn how it supports content growth
- Go live on TikTok and explore its benefits for audience reach
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Social Media Industry & Portfolio Course Online 18 hours
In this self-paced capstone course, explore career-focused opportunities in social media marketing and learn how to strengthen your online presence for professional success. You will work through brand research, campaign planning, and networking approaches with an emphasis on LinkedIn, while preparing for roles in social media management and content creation.
- Learn the principles of earned first creative thinking
- Generate original concepts and present them effectively in a professional portfolio
- Refine and optimize your résumé and LinkedIn profile
- Strengthen and polish your overall social media presence
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AI for Marketing Course Online 18 hours
Learn how to integrate AI into your marketing strategy with this in-depth course. Discover how AI-powered tools can support SEO and SEM, strengthen social media marketing, improve analytics tracking, enhance paid advertising, and more.
- Leverage AI-based approaches to plan and execute marketing campaigns
- Apply AI across SEO, SEM, content creation, advertising, and analytics workflows
- Evaluate and measure the real-world impact of AI-powered marketing initiatives
- Complete a capstone project that demonstrates your skills and practical application
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AI Coding Bootcamp with Claude Code Online 60 hours
Take command of the entire process of planning, building, and deploying real web applications with Claude Code in this beginner-friendly, hands-on bootcamp featuring expert instruction, interactive practice, and ten hands-on labs that end with a live app launch.
- Use Claude Code to plan, build, debug, and deploy web applications through natural language
- Apply the Explore → Plan → Execute → Review workflow to manage multi-step development tasks
- Construct full-stack apps complete with databases, user authentication, and external API integrations
- Incorporate responsive design, accessibility standards, and professional UI patterns
- Establish web security fundamentals including input validation and environment variable management
- Ship finished applications to a live URL using version control and modern hosting platforms
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AI Marketing Portfolio Development Course Online 90 hours
Build projects such as a campaign brief generator, marketing ops dashboard, AI campaign studio, SEO content workbench, lifecycle email builder, or paid ads campaign app.
- Use AI coding tools to plan, build, and ship real marketing web applications from start to finish
- Create three portfolio-ready projects chosen around your goals and interests
- Connect apps to a hosted database so brand kits, leads, and campaigns persist
- Integrate AI features that generate briefs, copy, imagery, and content at scale
- Design responsive, accessible interfaces with dashboards, builders, and live previews
- Work with third-party APIs and services such as email platforms, model providers, and webhooks
- Apply security, authentication, and role-based access to keep user and client data protected
- Deploy a finished application with environment variables, a custom domain, and launch-ready polish
What's included
- 300 hours of project-based instruction
- 273 training videos
- Software access during the course
- Instructor support for questions during the course
- Additional one-on-one mentoring outside class
- Class recordings for 30 days
- Verified digital certificate of completion
- Instruction at an ACCET-accredited school
Stated by the provider. Confirm what your tuition covers before enrolling.