AI Marketing Bootcamp

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Live classes Learn with an instructor at scheduled times. $6,995 300 hours View this format Self-paced Learn online on your own schedule. $6,995 300 hours View this format

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Summary

Walk away with a career-ready marketing portfolio while you learn the strategies, platforms, and AI tools shaping how campaigns get built today. This certificate covers digital marketing strategy and web fundamentals, content marketing, email marketing, SEO, Google Ads, Google Analytics, social media marketing across Instagram, Facebook, LinkedIn, YouTube, TikTok, X, and live streaming, plus AI for marketing and AI-assisted app development.

Along the way, students take on practical projects, build portfolio-ready work, launch and measure real campaigns, grow a social media presence, and create live marketing web applications using AI coding tools. They finish the program with a polished marketing portfolio, working experience across paid, organic, and analytics workflows, and deployed projects to share with employers, clients, or collaborators.

Who this course is for

This certificate is for students who want to build a solid foundation in marketing while learning how AI tools are reshaping the way campaigns get built. It's a good fit for: Career changers hoping to move into marketing, growth, content, or marketing operations. Aspiring marketers seeking a structured, portfolio-building program. Freelancers and small business owners who want to create professional campaigns and client-ready marketing work. Designers and creative professionals who make content, brand assets, websites, or campaign materials. Self-taught marketers ready to sharpen their fundamentals, tool skills, and portfolio. Marketers looking to fold AI coding tools, AI content and imagery tools, and AI-assisted app development into their workflow.

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Curriculum

What you'll learn

Apply core marketing principles like strategy, audience targeting, positioning, messaging, funnels, and conversion optimization.
Produce and refine content across blogs, email, and social platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and X.
Plan, launch, and run paid campaigns in Google Ads, and track their performance with Google Analytics.
Build SEO and content strategies that grow organic traffic, visibility, and engagement.
Tap AI tools such as ChatGPT and other platforms for content creation, SEO support, advertising, and performance analysis.
Build, test, and deploy live portfolio-ready marketing apps with AI coding tools, databases, authentication, hosting, and custom domains.

Course outline

Digital Marketing Strategy & Web Fundamentals 6 hours
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
Content Marketing Bootcamp 6 hours
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content
Email Marketing Bootcamp 6 hours
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
- The important role of email marketing in a marketing strategy
- Qualities of a great email marketing campaign
- How to optimize your email marketing strategy
SEO Bootcamp 12 hours
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
Google Ads Bootcamp 12 hours
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through effective paid advertising techniques.
- Introduction to Google Ads
- How to set up and manage a Google Ads account
- Keyword strategies
- How to use match types to control who sees your ads
- Bidding strategies
- How the Google Ads auction works
- How to create ads that convert
- Landing page best practices
- How to set up call and conversion tracking
- Navigating the Google Ads interface
- Optimizing your campaign for maximum results
- Remarketing for Search and Display
- Campaign automation
- Display advertising with Google Ads
Google Analytics Bootcamp 12 hours
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement
Instagram Marketing Bootcamp 12 hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
Facebook Marketing Bootcamp 12 hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
LinkedIn Marketing Bootcamp 6 hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
Social Media Content Marketing: Blogs & X (Twitter) 6 hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
TikTok Marketing 6 hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
Streaming for Social Media 6 hours
Discover how to effectively utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
Social Media Industry & Portfolio 18 hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
AI for Marketing Course 18 hours
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
- Leverage AI-driven strategy in your marketing campaigns
- Integrate AI into SEO, SEM, content, advertising, and analytics
- Measure the real-world impact of your AI marketing efforts
- Complete a capstone project to showcase your work
AI Coding Bootcamp with Claude Code 60 hours
Take command of the full process of planning, building, and deploying real web applications with Claude Code in this beginner-friendly bootcamp packed with expert instruction, interactive practice, seven labs, and a capstone project.
- Use Claude Code confidently for real development tasks and multi-step coding workflows
- Prompt and steer AI effectively using context setting, Plan Mode, review, and recovery techniques
- Work with Git and GitHub for version control, branching, pull requests, and code review
- Understand modern web development fundamentals, including HTML, CSS, JavaScript, APIs, frontend, and backend concepts
- Build full-stack applications with Next.js, databases, authentication, and external APIs
- Debug, test, secure, and deploy production-ready applications to the live web
AI Marketing Portfolio Development 60 hours
Build projects like a campaign brief generator, a marketing ops dashboard, an AI campaign studio, an SEO content workbench, a lifecycle email builder, or a paid ads campaign app.
- Take a marketing web application from first plan to final launch using AI coding tools
- Build three portfolio-ready projects shaped around your own goals and interests
- Wire apps into a hosted database so brand kits, leads, and campaigns stick around
- Bring in AI features that generate briefs, copy, imagery, and content at scale
- Craft responsive, accessible interfaces complete with dashboards, builders, and live previews
- Tap into third-party APIs and services like email platforms, model providers, and webhooks
- Lock down user and client data with security, authentication, and role-based access
- Ship a finished app with environment variables, a custom domain, and launch-ready polish

What's included

Free course retake within one year to refresh the material and gain practice.
12 one-on-one mentoring sessions
Class recordings

Stated by the provider. Confirm what your tuition covers before enrolling.

Live classes

Choose dates and book your instructor-led class on nobledesktop.com.

Book live on Noble Desktop

October 21, 2026 – December 29, 2026

In-person or live online

Wed, Thu, Mon, Tue, Fri

10:00–17:00 · America/New_York (EDT/EST)
January 28, 2027 – April 6, 2027

In-person or live online

Thu, Fri, Mon, Tue, Wed

10:00–17:00 · America/New_York (EST/EDT)
May 5, 2027 – October 27, 2027

In-person or live online

Wed, Thu, Fri, Mon, Tue

10:00–17:00 · America/New_York (EDT)
July 28, 2027 – October 5, 2027

In-person or live online

Wed, Thu, Fri, Mon, Tue

10:00–17:00 · America/New_York (EDT)

Confirm current dates and availability on Noble Desktop before booking.

Self-paced course

Learn through recorded lessons on your own schedule.

Book self-paced on Noble Desktop

Tuition: $6,995
Course length: 300 hours
Schedule: On your schedule

Build a career-ready marketing portfolio while learning the strategies, platforms, and AI tools shaping how campaigns get built today. This certificate covers digital marketing strategy and web fundamentals, content marketing, email marketing, SEO, Google Ads, Google Analytics, social media marketing across Instagram, Facebook, LinkedIn, YouTube, TikTok, X, and live streaming, plus AI for marketing and AI-assisted app development.

Students complete hands-on projects, create portfolio-ready work, run and measure real campaigns, build a social media presence, and develop live marketing web applications using AI coding tools. By the end of the program, students will have a polished marketing portfolio, practical experience across paid, organic, and analytics workflows, and deployed projects they can share with employers, clients, or collaborators.

Who the self-paced course is for

This certificate is for students who want to build a strong foundation in marketing while learning how AI tools are changing how campaigns get built. It's a good fit for: Career changers who want to enter marketing, growth, content, or marketing operations. Aspiring marketers who want a structured portfolio-building program. Freelancers and small business owners who want to create professional campaigns and client-ready marketing work. Designers and creative professionals who produce content, brand assets, websites, or campaign materials. Self-taught marketers who want to strengthen their fundamentals, tool skills, and portfolio. Marketers who want to add AI coding tools, AI content and imagery tools, and AI-assisted app development to their workflow.

Self-paced curriculum

What you'll learn self-paced

Apply core marketing principles such as strategy, audience targeting, positioning, messaging, funnels, and conversion optimization.
Create and optimize content across blogs, email, and social platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and X.
Plan, launch, and manage paid campaigns with Google Ads and measure performance using Google Analytics.
Develop SEO and content strategies that grow organic traffic, visibility, and engagement.
Use AI tools such as ChatGPT and other platforms for content creation, SEO support, advertising, and performance analysis.
Build, test, and deploy live portfolio-ready marketing apps using AI coding tools, databases, authentication, hosting, and custom domains.

Self-paced course outline

Digital Marketing Strategy & Web Fundamentals (Self-Paced) 6 hours
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment
Content Marketing Bootcamp (Self-Paced) 6 hours
This course offers a comprehensive exploration of content marketing, covering topics such as content creation, promotion, and measurement. Gain valuable insights and learn the best practices for effectively utilizing content creation to promote your brand in this accelerated class.
- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content
Email Marketing Bootcamp (Self-Paced) 6 hours
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
- The important role of email marketing in a marketing strategy
- Qualities of a great email marketing campaign
- How to optimize your email marketing strategy
SEO Bootcamp (Self-Paced) 12 hours
Gain a competitive advantage with hands-on lessons in Search Engine Optimization (SEO) and competitive keyword analysis. Learn advanced SEO strategies and launch your website to the top in this practical bootcamp.
- Understand how search engines work and why SEO is essential for business growth
- Conduct effective keyword research using tools like Semrush to discover high-impact search terms
- Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting
- Create SEO-friendly content tailored to the customer's buying journey and user search intent
- Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking
- Explore off-page SEO practices like backlink building and content promotion strategies
- Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization
- Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance
Google Ads Bootcamp (Self-Paced) 12 hours
Learn how to develop and manage successful Google Ads campaigns, generate leads and sales, track conversions, and improve your search engine ranking with this comprehensive workshop. Perfect for anyone looking to expand their brand awareness through paid advertising techniques.
- How to set up and manage a Google Ads account
- Keyword strategy, match types, and bidding tactics
- How the Google Ads auction works
- Creating high-converting ads and landing pages
- Call and conversion tracking setup
- Navigating and optimizing campaigns in Google Ads
- Remarketing for Search and Display
- Campaign automation and Display advertising
Google Analytics Bootcamp (Self-Paced) 12 hours
Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
- Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
- Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
- Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
- Build and interpret measurement plans to track KPIs that align with your business objectives
- Create and customize dashboards, shortcuts, and shared reports to streamline data access
- Implement UTM parameters to track marketing campaign performance across platforms
- Learn retargeting strategies and build remarketing lists using Google Analytics data
- Apply best practices for leveraging data insights to optimize marketing and user engagement
Instagram Marketing Bootcamp (Self-Paced) 12 hours
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach
Facebook Marketing Bootcamp (Self-Paced) 12 hours
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
LinkedIn Marketing Bootcamp (Self-Paced) 6 hours
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced) 6 hours
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
TikTok Marketing (Self-Paced) 6 hours
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
Streaming for Social Media (Self-Paced) 6 hours
Discover how to utilize streaming in your social media strategy with this class on OBS for Streaming. Learn how to set up content sources, connect to your streaming accounts, and reach your goals on Twitch, YouTube, and TikTok platforms.
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
Social Media Industry & Portfolio (Self-Paced) 18 hours
In this capstone course, discover social media marketing opportunities and how to optimize your online presence for job success. Topics include brand research, campaign development, networking strategies for LinkedIn, and more. Prepare for a career in social media management and content creation.
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
AI for Marketing Course (Self-Paced) 18 hours
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
- Leverage AI-driven strategy in your marketing campaigns
- Integrate AI into SEO, SEM, content, advertising, and analytics
- Measure the real-world impact of your AI marketing efforts
- Complete a capstone project to showcase your work
AI Coding Bootcamp with Claude Code (Self-Paced) 60 hours
Learn Claude Code at your own pace while building full-stack web apps from scratch.
- Use Claude Code as a practical coding assistant for planning, editing, debugging, and shipping apps
- Build confidence with Git, GitHub, and collaborative development workflows
- Understand the structure of modern web apps across frontend, backend, APIs, and deployment
- Create full-stack projects with Next.js, Supabase, authentication, and third-party APIs
- Improve app quality with responsive design, accessibility, testing, and security practices
- Deploy a finished application with environment variables, a custom domain, and launch-ready polish
AI Marketing Portfolio Development (Self-Paced) 90 hours
Create projects such as a campaign brief generator, marketing ops dashboard, AI campaign studio, SEO content workbench, lifecycle email builder, or paid ads campaign app.
- Use AI coding tools to plan, build, and ship real marketing web applications from start to finish
- Build three portfolio-ready projects chosen around your goals and interests
- Connect apps to a hosted database so brand kits, leads, and campaigns persist
- Integrate AI features for generating briefs, copy, imagery, and content at scale
- Design responsive, accessible interfaces with dashboards, builders, and live previews
- Work with third-party APIs and services such as email platforms, model providers, and webhooks
- Apply security, authentication, and role-based access to protect user and client data
- Deploy a finished application with environment variables, a custom domain, and launch-ready polish

What's included with self-paced

12 one-on-one mentoring sessions
Self-paced video lessons

Self-paced lessons

Watch free previews and explore the lessons included with enrollment at Noble Desktop.

Digital Marketing Strategy & Web Fundamentals (Self-Paced)

Play preview

What Is Digital Marketing and Why It Matters

Lesson 1: Introduction to Digital Marketing

8:01

Define digital marketing and distinguish it from traditional marketing, focusing on measurement, targeting, and optimization across digital channels.

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Core Digital Marketing Channels Explained

Lesson 1: Introduction to Digital Marketing

9:18

Identify key digital marketing channels such as SEO, content, social media, email, and paid advertising, and how they support awareness and conversions.
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Enrollment required

The Digital Marketing Landscape and Channel Trade Offs

Lesson 1: Introduction to Digital Marketing

10:52

Examine current digital marketing trends, audience behavior, and global adoption compared to traditional approaches.
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Enrollment required

Organic and Paid Marketing Strategies

Lesson 1: Introduction to Digital Marketing

13:23

Compare organic and paid strategies by evaluating cost, timelines, sustainability, and performance across major channels.
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Enrollment required

Key Website Metrics and Social Media Growth

Lesson 1: Introduction to Digital Marketing

12:41

Interpret core performance metrics, including traffic, conversion rate, CTR, and CPA, and understand platform-specific engagement signals.
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Conducting Market Research for Target Audience Identification

Lesson 2: Target Market Identification

8:08

Outline the seven-step target audience identification process using market research, data analysis, personas, testing, and feedback.

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Using Demographics, Psychographics, and Behaviors

Lesson 2: Target Market Identification

10:46

Analyze demographic, psychographic, and behavioral data to understand customer motivations and engagement patterns.
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Enrollment required

Building and Applying Audience Personas

Lesson 2: Target Market Identification

12:31

Create audience personas that guide messaging, strategy, and product decisions, and refine them using performance data.
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Enrollment required

Audience Research Tools and Analytics

Lesson 2: Target Market Identification

10:51

Evaluate audience research tools such as social listening, analytics platforms, and persona builders to improve targeting.
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Building a Brand Positioning Strategy

Lesson 3: Developing Your Positioning in the MarketPlace

10:00

Identify brand strengths and positioning using SWOT analysis and customer feedback to define differentiation and value.

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Using Perceptual Maps and Value Propositions

Lesson 3: Developing Your Positioning in the MarketPlace

14:47

Analyze competitors using perceptual maps and develop clear value propositions aligned with audience needs.
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Enrollment required

Setting Goals, Budgets, and KPIs for Digital Marketing

Lesson 4: Developing Your Digital Marketing Strategy

9:09

Set digital marketing goals aligned with business priorities using SMART criteria, budgets, and performance indicators.
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Enrollment required

Designing Effective Websites with the Hub and Spoke Model

Lesson 5: Website Fundamentals

12:50

Apply the hub-and-spoke website model to organize content, improve SEO, and design conversion-focused pages.
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Content Marketing Bootcamp (Self-Paced)

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Understanding the Fundamentals

Lesson 1: Introduction to Content Marketing

10:00

Define content marketing and examine how brands use valuable content to attract audiences, build awareness, and drive customer action.

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Using Content to Educate & Engage Customers

Lesson 1: Introduction to Content Marketing

9:42

Explore how content marketing educates audiences, supports the buyer decision process, and builds customer engagement.

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B2B vs. B2C: Content Marketing Strategies

Lesson 1: Introduction to Content Marketing

7:25

Compare how businesses use content marketing in B2B and B2C environments, including differences in platforms and marketing objectives.
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Enrollment required

Developing a Content Marketing Strategy

Lesson 1: Introduction to Content Marketing

11:42

Plan a content marketing strategy by defining objectives and developing audience personas that guide messaging and content topics.
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Enrollment required

Planning Content with Calendars & Distribution Channels

Lesson 1: Introduction to Content Marketing

10:12

Organize content marketing efforts using content calendars and the right mix of channels and formats to reach target audiences.
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Types of Marketing Content

Lesson 2: Content Creation

8:52

Examine the wide range of content formats used in marketing, including blogs, videos, podcasts, infographics, webinars, and newsletters.

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Content and the Customer Journey

Lesson 2: Content Creation

6:45

Explore how curated content and expert insights help answer audience questions and strengthen brand credibility.
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Content Design Best Practices

Lesson 2: Content Creation

13:36

Apply best practices for content design and writing, including clear formatting, strong headlines, consistent branding, and mobile-friendly layouts.
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Content Promotion Strategies

Lesson 3: Content Measurement

8:32

Explore promotion channels such as social media, SEO, influencer partnerships, and email marketing.

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Content Marketing Metrics & KPIs

Lesson 3: Content Measurement

9:04

Measure the effectiveness of content marketing by analyzing metrics such as reach, impressions, engagement, conversions, and referral traffic.
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Enrollment required

Setting SMART Marketing Goals

Lesson 3: Content Measurement

7:52

Define measurable marketing objectives using the SMART framework by setting specific, measurable, time-bound goals for content campaigns.
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Email Marketing Bootcamp (Self-Paced)

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Foundations of Email Marketing

Lesson 1: Introduction to Email Marketing

7:12

Define email marketing and understand how brands use it to communicate with subscribers, nurture leads, and build long term customer relationships.

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Why Email Marketing Works

Lesson 1: Introduction to Email Marketing

9:07

Analyze industry data that demonstrates the effectiveness and continued growth of email marketing.
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Enrollment required

Improving Email Campaign Performance

Lesson 1: Introduction to Email Marketing

10:50

Apply strategies that strengthen email campaigns through automation, testing, and performance analysis.
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Building & Managing an Effective Email List

Lesson 2: Building Your Email List

10:00

Understand how to build a high quality email list using permission based marketing practices.

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Understanding Email Campaign Types

Lesson 3: Building Your Email Campaign

10:00

Identify the main types of marketing emails used in email campaigns, including promotional, transactional, and informational messages.

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Mass Emails vs. Automated Email Campaigns

Lesson 3: Building Your Email Campaign

7:24

Compare mass email campaigns with automated email workflows and understand how each approach supports different marketing goals.
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Choosing Email Marketing Platforms & Tools

Lesson 4: Designing Effective Emails

10:00

Explore popular email marketing platforms and CRM tools used to design and manage email campaigns.

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Subject Line Best Practices for Higher Open Rates

Lesson 4: Designing Effective Emails

11:54

Apply proven strategies for writing effective email subject lines that encourage recipients to open messages.
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Designing Email Content That Drives Clicks

Lesson 4: Designing Effective Emails

11:15

Design email content that captures attention and encourages recipients to engage with marketing messages.
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Analyzing Email Campaign Performance

Lesson 5: Email Campaign Optimization

5:12

Review how email marketing platforms track campaign performance and evaluate metrics such as open rates, click through rates, bounce rates, and unsubscribe rates.

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Using A/B Testing to Improve Email Campaigns

Lesson 5: Email Campaign Optimization

7:52

Apply A/B testing techniques to compare different versions of an email and determine which performs better.
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Optimizing Email Campaigns with Automation and AI

Lesson 5: Email Campaign Optimization

5:37

Explore tools within email marketing platforms that help optimize campaigns through templates, subject line suggestions, send time optimization, and automation workflows.
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Improving Email Deliverability & Sender Reputation

Lesson 6: Email Deliverability

8:08

Understand the difference between email delivery and deliverability and learn how these factors determine whether messages reach the inbox or are filtered into spam folders.
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SEO Bootcamp (Self-Paced)

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SEO Basics

Lesson 1: SEO Foundations & Search Engines

5:57

Define SEO and understand how it improves website visibility through content, technical optimization, and authority. Explore how search engines evolved and why modern SEO focuses on relevance and user experience.

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Search Engines & SEO Pillars

Lesson 1: SEO Foundations & Search Engines

9:54

Identify the major search engines and understand why Google dominates. Break down the three pillars of SEO and connect them to rankings, traffic, and business results.
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Types of Keywords

Lesson 2: Keyword Research & Strategy

10:00

Define keywords and explore key types including short-tail, long-tail, branded, and transactional terms. Understand how each type supports search visibility and conversion potential.

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Search Intent & Keyword Strategy

Lesson 2: Keyword Research & Strategy

9:09

Analyze user intent and connect it to keyword selection for stronger SEO results. Build a keyword strategy by researching audiences, competitors, and relevant search topics.

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Using Google Tools for Keyword Research

Lesson 2: Keyword Research & Strategy

5:59

Explore Google Search Console and Google Trends to identify search queries, track keyword performance, and analyze trends across regions and time.
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Enrollment required

Keyword Research with SEMrush

Lesson 2: Keyword Research & Strategy

11:44

Use SEMrush to discover keyword variations, analyze search volume and difficulty, and evaluate opportunities based on intent and competition.
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Competitive Analysis Basics

Lesson 3: Competitive SEO Analysis

9:18

Identify key competitors and evaluate their websites, content, and positioning to uncover opportunities for differentiation and keyword strategy. Use frameworks to assess strengths, weaknesses, and market roles.

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Keyword Gap Analysis with SEMrush

Lesson 3: Competitive SEO Analysis

8:37

Compare your keyword profile with competitors using SEMrush to identify shared, missing, and high-value keywords. Analyze rankings, difficulty, and opportunities to improve search performance.
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What is SEO Content?

Lesson 4: SEO Content Strategy

10:00

Define SEO content and explore how optimized, user-friendly content improves search rankings and engagement. Identify key content types and best practices for structure, relevance, and performance.

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Creating SEO Content

Lesson 4: SEO Content Strategy

8:00

Understand your audience, apply keyword research, and create high-quality content that meets user needs and drives engagement. Optimize on-page elements and use performance data to refine content strategy.

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Content & the Customer Journey

Lesson 4: SEO Content Strategy

9:45

Connect SEO content to each stage of the customer journey, from awareness to conversion and beyond. Use targeted content to guide users, build trust, and encourage long-term engagement.
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Enrollment required

SEO Content Planning Exercise

Lesson 4: SEO Content Strategy

5:34

Apply keyword research to develop a structured blog outline and plan optimized content. Use tools and AI to generate ideas while guiding the process with clear strategy and intent.
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On Page SEO Fundamentals

Lesson 5: On-Page SEO Optimization

4:03

Define on-page SEO and understand key elements like heading tags, title tags, and page structure. Use these components to improve content relevance and search performance.

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Meta Descriptions & SERP Optimization

Lesson 5: On-Page SEO Optimization

4:31

Understand how meta descriptions influence click-through rates and search visibility. Write summaries that align with user intent and encourage engagement across search and social platforms.
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Enrollment required

Optimizing Metadata & Site Maps

Lesson 5: On-Page SEO Optimization

9:51

Create effective metadata using keywords, length guidelines, and clear value propositions. Use sitemaps and structured page elements to improve indexing and overall site performance.
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Off Page SEO & Backlinks

Lesson 6: Off-Page SEO & Link Building

9:50

Define off-page SEO and understand how backlinks, authority, and external signals impact search rankings. Apply best practices for building high-quality, relevant links that improve credibility and visibility.

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Backlink Tools & Analysis

Lesson 6: Off-Page SEO & Link Building

5:38

Use tools like Google Search Console and SEMrush to track backlinks, measure authority, and identify link-building opportunities. Analyze competitor strategies to strengthen your own backlink profile.
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Website Structure & SEO

Lesson 7: Technical SEO Essentials

5:11

Organize website structure to improve crawling, indexing, and user experience. Apply best practices for hierarchy, navigation, and accessibility to support stronger search performance.

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Designing User Friendly Navigation

Lesson 7: Technical SEO Essentials

5:35

Create intuitive navigation by aligning content with user needs and simplifying structure. Use mobile-friendly layouts, clear hierarchy, and visual cues to improve usability.

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Rich Snippets & Search Results

Lesson 7: Technical SEO Essentials

10:15

Enhance visibility with rich search results like reviews, images, and local listings. Understand how these features improve click-through rates and user engagement.
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Enrollment required

Structured Data Fundamentals

Lesson 7: Technical SEO Essentials

13:12

Implement structured data to help search engines better understand and display content. Use schema markup to increase eligibility for rich results and improve search relevance.
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Enrollment required

Creating Google Search Ads

Lesson 7: Technical SEO Essentials

14:04

Build effective Google text ads by selecting keywords, writing headlines, and structuring ad components. Use platform tools and AI suggestions to improve performance.
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Enrollment required

Ad Policies & Best Practices

Lesson 7: Technical SEO Essentials

4:01

Follow advertising policies to ensure compliance and maintain account performance. Avoid deceptive practices and apply guidelines for targeting, content, and user experience.
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Enrollment required

Mobile SEO & Optimization

Lesson 8: Mobile SEO Optimization

11:05

Understand why mobile SEO is essential and how responsive design, speed, and user experience impact rankings and conversions. Apply best practices to create mobile-friendly content and improve performance across devices.
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Video SEO Fundamentals

Lesson 9: Video SEO & Optimization

8:09

Define video optimization and understand how content quality, metadata, and engagement impact rankings on platforms like YouTube. Analyze key performance factors such as watch time, thumbnails, and distribution.

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Optimizing YouTube Videos

Lesson 9: Video SEO & Optimization

5:07

Apply keyword research to titles, descriptions, and tags while creating engaging thumbnails and content. Use playlists, captions, and engagement strategies to improve visibility and rankings.

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Types of Video Content

Lesson 9: Video SEO & Optimization

7:00

Identify high-performing video formats such as tutorials, product demos, interviews, and testimonials. Align content with audience needs to build engagement and support different stages of the customer journey.
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Enrollment required

Promoting & Analyzing Videos

Lesson 9: Video SEO & Optimization

6:37

Promote videos through social media, collaborations, and paid strategies while tracking performance with analytics. Use insights like click-through rate, watch time, and audience behavior to refine content.
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SEO Audit Fundamentals

Lesson 10: SEO Audits & Analysis

10:00

Define SEO audits and analyze key areas like performance, indexing, user experience, and search queries using Google Search Console. Identify opportunities to improve click-through rates, rankings, and site health.

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Using SEMrush for SEO Audits

Lesson 10: SEO Audits & Analysis

10:54

Conduct a comprehensive SEO audit using SEMrush to evaluate on-page, off-page, and technical performance. Interpret scores, identify critical issues, and apply recommendations to improve rankings and authority.
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SEO KPIs & Metrics

Lesson 11: SEO Reporting & Performance

4:57

Track key SEO metrics such as organic traffic, keyword rankings, click-through rates, and bounce rate to evaluate performance. Use data over time to identify trends and measure the impact of optimization efforts.

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Reading SEO Reports

Lesson 11: SEO Reporting & Performance

13:24

Interpret SEO reports by analyzing audience behavior, traffic sources, and keyword performance. Use insights from tools like Google Analytics to understand trends and refine strategy.
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Google Ads Bootcamp (Self-Paced)

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History of Google Ads

Lesson 1: Google Ads Foundations

10:00

Trace the evolution of Google Ads from AdWords to today’s AI-driven platform and how CPC pricing and ad innovations reshaped performance marketing.

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Google Ads Overview

Lesson 1: Google Ads Foundations

10:00

Explain core Google Ads terminology, campaign structure, and metrics, including how intent and quality score drive paid search success.

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How Paid Search Works

Lesson 1: Google Ads Foundations

13:21

Break down the paid search workflow from keyword selection to auctions, ad ranking, and ongoing optimization.
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Enrollment required

Pillars of Successful Ads

Lesson 1: Google Ads Foundations

4:43

Identify the key pillars of Google Ads performance, including keywords, ad copy, landing pages, targeting, testing, and AI optimization.
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Keywords

Lesson 2: Keywords & Research Strategy

9:53

Define keyword types in Google Ads and connect search intent to each stage of the customer journey.

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Keyword Research

Lesson 2: Keywords & Research Strategy

5:24

Explain the role of keyword research and introduce a process for uncovering intent, competition, and conversion opportunities.
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Enrollment required

Finding the Right Keywords

Lesson 2: Keywords & Research Strategy

16:22

Demonstrate how to use Keyword Planner and third-party tools to evaluate search volume, trends, intent, and cost data.
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Ad Campaign Overview

Lesson 3: Campaign Setup & Structure

10:00

Explain how Google Ads campaigns are structured, including objectives, bidding strategies, budgets, and targeting decisions.

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Match Types

Lesson 3: Campaign Setup & Structure

7:38

Clarify how match types control when ads appear and how to balance reach, relevance, and cost
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Ad Creation

Lesson 4: Ad Creation & Compliance

10:00

Learn how search ads are built and optimized using headlines, descriptions, extensions, and testing best practices.

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Creating a Google Text Ad

Lesson 4: Ad Creation & Compliance

18:40

Gain insight into how to create and manage responsive search ads directly in Google Ads Manager.
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Ad Rank & Quality Score

Lesson 5: Quality, Landing Pages & Conversion Tracking

10:00

Explain how ad rank and quality score determine placement, visibility, and cost per click in Google Ads auctions.

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Landing pages

Lesson 5: Quality, Landing Pages & Conversion Tracking

14:43

Define landing pages and outline best practices for designing mobile-optimized pages that drive conversions.
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Conversion Tracking

Lesson 5: Quality, Landing Pages & Conversion Tracking

8:28

Learn what conversions are and how tracking them enables performance measurement and campaign optimization.
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Understanding Reports in Google Ads

Lesson 6: Reporting & Optimization

10:00

Walk through key Google Ads reports and show how to interpret metrics to improve campaign strategy.

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Analyzing & Optimizing Campaign Performance

Lesson 6: Reporting & Optimization

7:10

Apply data-driven analysis techniques to optimize keywords, ads, bids, budgets, and landing pages
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Audience Targeting

Lesson 7: Audience Expansion & Scaling

10:00

Explore audience targeting options and how they improve relevance in Google Ads campaigns

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Remarketing with Google Ads

Lesson 7: Audience Expansion & Scaling

9:24

Explain how remarketing re-engages past visitors using segmented audiences and personalized messaging
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Display Advertising with Google Ads

Lesson 7: Audience Expansion & Scaling

13:43

A look at display advertising and the Google Display Network, comparing formats and targeting strategies beyond search.
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Google Analytics Bootcamp (Self-Paced)

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Introduction to Web Analytics and Google Analytics

Lesson 1: Introduction to Google Analytics

9:09

Gain a clear understanding of web analytics by exploring how website data is collected and analyzed, and discover how Google Analytics transforms this data into insights.

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Using Google Analytics to Understand Visitor Behavior

Lesson 1: Introduction to Google Analytics

9:13

Explore the key questions Google Analytics can answer while learning how these insights connect to each stage of the buyer’s journey, including driving awareness, guiding consideration, improving conversions, and strengthening customer retention.

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Enrollment required

Creating a Google Analytics Measurement Plan

Lesson 2: Developing a Google Analytics Strategy

8:50

Learn the essentials of creating a Google Analytics measurement plan, including defining business objectives, identifying key performance indicators (KPIs), and selecting the right metrics and data sources.
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Enrollment required

Aligning Business Objectives with Google Analytics Goals

Lesson 2: Developing a Google Analytics Strategy

11:34

Explore the roles different teams play in developing a measurement plan, from business leadership and marketing teams to IT specialists and compliance officers.
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Enrollment required

Setting Up Your Google Analytics Account

Lesson 3: Best Practices for Setting Up a Google Analytics Account

11:38

Learn the step-by-step process of setting up a Google Analytics account, from creating an account to adding properties and configuring data streams, setting business objectives, selecting the appropriate platform, and implementing tracking codes to begin collecting data.
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Best Practices for Configuring Google Analytics

Lesson 3: Best Practices for Setting Up a Google Analytics Account

10:00

Explore best practices for configuring and managing Google Analytics accounts, including user roles, data collection settings, and key configurations.

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Implementing Filters in Google Analytics for Clean Data

Lesson 4: Introduction to Filters

7:03

Learn how to use filters in Google Analytics to exclude irrelevant traffic, such as internal or developer visits, create different types of filters, exclude specific IP addresses, and customize filters for tracking specific sections of a website or subdomains.
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Enrollment required

Understanding Dimensions and Metrics in Google Analytics

Lesson 5: Dimensions and Metrics

7:23

Discover the fundamental concepts of dimensions and metrics in Google Analytics and learn how to combine qualitative and quantitative data to analyze user behavior, traffic sources, engagement, and conversions.
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Enrollment required

Building Audiences in Google Analytics

Lesson 6: Creating Audiences

7:50

Learn how to create and use audiences in Google Analytics for targeting and remarketing, understand the differences between audiences and segments, and define custom audiences based on behavior, demographics, and traffic sources.
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Enrollment required

Using Google Ads Audiences for Remarketing

Lesson 6: Creating Audiences

13:13

Dive deeper into creating audiences for marketing campaigns and remarketing using Google Ads, including building audiences from scratch, modifying templates, and selecting suggested audiences.
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Enrollment required

Tracking Key Events in Google Analytics

Lesson 7: Key Event Tracking

7:24

Learn about key event tracking in Google Analytics for monitoring important user actions such as conversions, form submissions, video views, ecommerce transactions, app installations, and content interactions.
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Enrollment required

Creating Custom Key Events in Google Analytics

Lesson 7: Key Event Tracking

9:06

Dive into creating custom key events in Google Analytics by defining specific actions such as downloads or form completions, setting parameters, and marking events correctly for accurate reporting.
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Enrollment required

Navigating the Google Analytics Dashboard

Lesson 8: Google Analytics Reporting

11:15

Learn how to navigate the Google Analytics dashboard as a central hub for accessing key metrics and reports.
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Understanding Audience Reports in Google Analytics

Lesson 8: Google Analytics Reporting

10:00

Explore audience reports in Google Analytics to analyze sessions, page views, bounce rates, engagement, demographic data, geographic insights, and behavioral trends.

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Acquisition Reports: Where Are Your Visitors Coming From?

Lesson 8: Google Analytics Reporting

7:52

Examine acquisition reports to understand how visitors arrive at a website, including organic search, paid search, social media, direct traffic, and referrals.
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Enrollment required

Behavior Reports: How Users Interact with Your Website

Lesson 8: Google Analytics Reporting

6:26

Gain insights into user behavior through behavioral reports by analyzing page views, time on site, bounce rate, and exit rate to identify high-performing pages and optimize user experience.
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Enrollment required

Conversion Reports: Measuring Success on Your Website

Lesson 8: Google Analytics Reporting

10:18

Explore conversion reports that track website goals and key marketing objectives such as sales, form submissions, and other valuable user actions.
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Enrollment required

Retention Reports: Keeping Users Engaged Over Time

Lesson 8: Google Analytics Reporting

10:32

Understand how retention reports provide insights into user engagement over time by analyzing cohorts based on first interactions and tracking behavior across set periods.
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Enrollment required

Traffic Acquisition: Analyzing Sources and Campaign Effectiveness

Lesson 8: Google Analytics Reporting

9:07

Discover how to use detailed traffic acquisition reports to evaluate which channels and campaigns drive the most engagement and conversions, compare performance metrics, and optimize underperforming sources.
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Introduction to UTM Tracking and Campaign Performance

Lesson 9: UTM Code Tracking

8:55

Discover how to use UTM parameters such as source, medium, campaign, term, and content to analyze marketing performance across channels and campaigns.

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Best Practices for Using UTM Parameters

Lesson 9: UTM Code Tracking

6:42

Explore best practices for using UTM parameters, including consistent naming conventions, avoiding overuse, and ensuring clear, reliable tracking data.
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Instagram Marketing Bootcamp (Self-Paced)

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The Evolution of Instagram & Core Platform Features

Lesson 1: Introduction to Instagram

10:00

Explore Instagram’s origins, visual identity, and core features, including how users interact through posts, stories, reels, tags, and profiles.

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Using Trend Reports to Understand Your Audience

Lesson 1: Introduction to Instagram

5:28

Review Instagram trend reports to identify emerging behaviors and Gen Z–driven shifts influencing fashion, beauty, and lifestyle content.

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Hashtag Basics & Best Practices

Lesson 1: Introduction to Instagram

10:27

Understand how hashtags work, how the algorithm interprets them, and how to build a balanced strategy using branded, community, industry, and location tags.
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Enrollment required

Instagram SEO & Content Discovery Tactics

Lesson 1: Introduction to Instagram

3:31

Apply Instagram SEO techniques to improve discoverability across search, Explore pages, and category filters by aligning keywords and content types.
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Enrollment required

Hands On Hashtag & SEO Research Demonstration

Lesson 1: Introduction to Instagram

8:47

Navigate the Instagram interface to research hashtags, explore niches, and analyze real posts for relevance, competition, and visibility.
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Strategy Review & Applying Hashtags

Lesson 1: Introduction to Instagram

2:53

Compare hashtag strategies across industries to see how brands tailor reach based on goals, audiences, and geographic focus.

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Defining Your Brand Mission & Image

Lesson 2: Defining Your Brand & Audience

10:00

Clarify your brand’s mission, audience, and value proposition to establish a consistent and recognizable Instagram identity.

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Establishing Your Brand Strengths & Core Identity

Lesson 2: Defining Your Brand & Audience

6:34

Identify brand strengths and differentiators using SWOT principles and validate them through customer feedback and market perception.
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Enrollment required

Researching Your Target Audience

Lesson 2: Defining Your Brand & Audience

9:18

Gather demographic and behavioral insights using analytics, surveys, and social listening to understand audience needs and preferences.
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Enrollment required

Analyzing Your Competitors & Market Positioning

Lesson 2: Defining Your Brand & Audience

7:14

Analyze direct and indirect competitors to benchmark engagement, messaging strategies, and positioning using tools like Meta Business Suite.
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Introducing Customer Personas (Asana Example)

Lesson 2: Defining Your Brand & Audience

3:30

Define customer personas by combining demographic and psychographic data to represent ideal buyers and guide marketing decisions.

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Building a Persona Using HubSpot's Buyer Persona Tool

Lesson 2: Defining Your Brand & Audience

11:26

Build personas step-by-step using tools like HubSpot’s generator to identify goals, challenges, behaviors, and communication styles.
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Enrollment required

Interpreting & Applying Your Persona Profile

Lesson 2: Defining Your Brand & Audience

6:21

Translate persona insights into actionable Instagram strategies by aligning content topics, messaging, and value propositions.
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Enrollment required

Understanding Instagram Content Formats

Lesson 3: Creating & Editing Instagram Content

7:42

Explore feed posts, Stories, Live, and Reels to understand how each format supports different engagement and visibility goals.
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Enrollment required

Engagement Types & Platform Behavior

Lesson 3: Creating & Editing Instagram Content

7:37

Analyze how likes, comments, shares, and saves signal engagement and influence algorithmic performance on Instagram.
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Enrollment required

Creating Posts, Stories, and Reels

Lesson 3: Creating & Editing Instagram Content

5:35

Create feed posts, Stories, and Reels using Instagram’s mobile tools, including captions, filters, music, overlays, and sharing settings.
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Enrollment required

Editing Tools & Advanced Features

Lesson 3: Creating & Editing Instagram Content

7:44

Enhance content with Stories and Reels tools such as stickers, filters, clickable elements, and visual adjustments for brand consistency.
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Enrollment required

Reel Editing Deep Dive & Campaign Goal Setting

Lesson 3: Creating & Editing Instagram Content

7:52

Apply reel-specific editing techniques and define SMART content goals using metrics like engagement, reach, and follower growth.
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Using Content Themes to Expand Reach

Lesson 4: Building a Strong Content Strategy

8:38

Explore content themes such as UGC and educational posts to strengthen brand credibility and visibility through real-world examples.

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Defining Your Core Content Theme & Big Idea

Lesson 4: Building a Strong Content Strategy

13:13

Identify a central content theme that aligns brand strengths with audience needs to guide long-term storytelling.
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Creating Visual Consistency Across Your Grid

Lesson 4: Building a Strong Content Strategy

6:14

Establish a cohesive visual identity using consistent colors, fonts, templates, and design styles to build brand recognition.
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Enrollment required

Capturing & Editing Content With the Right Tools

Lesson 4: Building a Strong Content Strategy

6:23

Use accessible tools and a sustainable posting cadence to maintain consistency and improve engagement over time.
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Enrollment required

Planning, Scheduling & Optimizing Content With the Algorithm

Lesson 4: Building a Strong Content Strategy

11:26

Plan and schedule content using Meta Business Suite while applying algorithm-friendly tactics to maximize reach and discovery.
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Enrollment required

Setting Up Instagram for Advertising & Campaign Management

Lesson 5: Advertising & Selling on Instagram

11:15

Set up Instagram advertising tools by connecting to a Facebook business page, selecting a professional account, and accessing insights.
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Understanding Ad Examples, Targeting, and Campaign Setup

Lesson 5: Advertising & Selling on Instagram

10:00

Create effective Instagram ads by analyzing real examples, choosing targeting options, adjusting budgets, and previewing placements.

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Integrating Shopify for In App Shopping

Lesson 5: Advertising & Selling on Instagram

3:47

Connect Shopify to Instagram to enable shoppable posts, product tags, and in-app purchasing for seamless social commerce.
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Facebook Marketing Bootcamp (Self-Paced)

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Introduction to Facebook

Lesson 1: Introduction to Facebook

10:00

Trace Facebook's path from a 2004 Harvard-only network to a Meta-owned platform with 3 billion users, including the 2021 rebrand and the 2026 social-media-addiction ruling.

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Facebook Features and Terminology

Lesson 1: Introduction to Facebook

6:32

Distinguish a Profile from a Page and a Group, and compare Stories, which disappear after 24 hours, to Reels, which stay visible in the feed.

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Navigating Facebook

Lesson 1: Introduction to Facebook

7:58

Navigate Facebook's three-column Home layout and profile menu, including Meta Business Suite access and Dark Mode settings.
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Determining Your Brand Image

Lesson 2: Building Your Brand

7:14

Apply a four-step brand framework—mission, image, voice, and audience—and answer six self-assessment questions to identify your brand's genuine strengths.

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Finding Your Brand Voice

Lesson 2: Building Your Brand

8:31

Define your brand voice using a three-word framework, such as Nice, Straightforward, Knowledgeable, or Sassy, illustrated with real Page examples like Minions & Monsters and Morgan Stanley.
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Enrollment required

Brand Mission and Visual Consistency

Lesson 2: Building Your Brand

7:29

Write a one-sentence, outward-facing brand mission modeled on Asana's, and maintain visual consistency through color palette, graphics style, and templates.
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Enrollment required

Creating and Managing a Facebook Business Page

Lesson 3: Your Facebook Business Page

13:38

Create and manage a Facebook Business Page, including the New Pages Experience's Facebook vs. Task access and the six classic Page roles.
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Content Formats

Lesson 4: Creating Content for Facebook

9:17

Compare Facebook's three content formats—Feed, Stories, and Reels—and how each originated and displays differently across Pages and Groups.

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Creating a Post

Lesson 4: Creating Content for Facebook

10:00

Follow the three-step post-creation flow, and distinguish it from the separate Stories/Reels composer and Page-only Live streaming.

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Driving Engagement and Interactions

Lesson 4: Creating Content for Facebook

6:26

Rank the four interaction types—Save, Share, Comment, and Like—by their signal strength for driving reach and engagement.
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Enrollment required

Hashtags

Lesson 4: Creating Content for Facebook

11:37

Apply five hashtag best practices—simplicity, no spaces, visibility, strategy, and trending tags—to improve discoverability and engagement.
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Enrollment required

Content Types and Themes

Lesson 4: Creating Content for Facebook

13:17

Explore nine content-theme categories, from educational and testimonials to contests and motivational quotes, that define your Page's "why."
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Enrollment required

Combining Content Themes

Lesson 4: Creating Content for Facebook

8:58

Combine multiple content themes on one Page to strengthen market positioning and stand out from competitors.
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Enrollment required

Understanding the Algorithm and Big Ideas

Lesson 4: Creating Content for Facebook

11:22

Trace the Facebook algorithm's shift from chronological to engagement-ranked feeds, and apply tactics like cross-posting and the "big idea" template, illustrated by Dove's Real Beauty campaign.
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Introduction to Meta Business Suite

Lesson 5: Meta Business Suite

9:55

Tour Meta Business Suite's free dashboard for managing Facebook and Instagram together, including the Insights Overview and weekly activity review.

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Setting SMART Goals

Lesson 5: Meta Business Suite

5:41

Turn a vague goal like "get more followers" into a SMART goal with specific, measurable, and time-bound targets.

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Analyzing Competitors and Benchmarking

Lesson 5: Meta Business Suite

9:30

Run a five-step competitor analysis and use Meta Business Suite's benchmarking and Audience Insights tools to compare your Page against similar businesses.
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Researching Your Target Audience

Lesson 5: Meta Business Suite

13:22

Research your target audience through existing data, social listening, and competitor research, and build a three-layer audience profile—demographic, psychographic, and behavioral.
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Finding Your Audience in Groups

Lesson 5: Meta Business Suite

6:23

Find and engage your audience in Facebook Groups, and follow group etiquette by being helpful rather than promotional.
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Introduction to Meta Ads Manager

Lesson 6: Meta Ads Manager

7:21

Introduce Meta Ads Manager's campaign structure—Campaign, Ad Set, and Ad—and how each level builds on the one above it.

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Ad Creative Options and the Ads Manager Interface

Lesson 6: Meta Ads Manager

4:49

Set the four ad-level creative choices—visuals, copy, CTA, and placement—and use Ads Manager's AI tools and campaign dashboard.

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Building a Campaign

Lesson 6: Meta Ads Manager

10:47

Walk through the 14-step campaign build in Ads Manager, from bid type and objective through Advantage+ AI automation to payment.
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Retargeting and Lookalike Audiences

Lesson 6: Meta Ads Manager

17:24

Build Custom and Lookalike Audiences from five data sources, including the Meta Pixel, and adjust audience size for similarity versus reach.
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Writing Ad Copy and Creative

Lesson 6: Meta Ads Manager

11:41

Write ad copy using the Action-Benefit Rule, and structure primary text, headline, and CTA to align with your message.
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Measuring Ad Performance

Lesson 6: Meta Ads Manager

6:25

Set up remarketing with the five Custom Audience sources and read campaign performance in the Ads Manager dashboard.
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Key Metrics and Benchmarks

Lesson 6: Meta Ads Manager

15:13

Calculate key ad metrics—CTR, CPC, CPA, ROAS, and more—and benchmark performance against industry standards.
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Connecting Shopify to Facebook

Lesson 7: Selling with Shopify and Facebook

14:33

Connect a Shopify store to Facebook Shop for in-app checkout, and distinguish Facebook Shop from Marketplace.
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LinkedIn Marketing Bootcamp (Self-Paced)

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LinkedIn Overview & Platform Evolution

Lesson 1: Introduction to LinkedIn

10:00

Explore the history, growth, and global impact of LinkedIn, including its acquisition by Microsoft and its role as a powerful network for professionals and businesses worldwide. Understand how platform changes and user behavior shape content and visibility.

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Navigating LinkedIn Features & UX

Lesson 1: Introduction to LinkedIn

7:33

Discover how to navigate LinkedIn’s homepage, content feed, and profile, while exploring key features like jobs, groups, learning resources, and search tools that support networking and professional growth.
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LinkedIn Job Discovery Tools

Lesson 1: Introduction to LinkedIn

5:26

Apply LinkedIn’s search tools and filters to refine job results by criteria such as role, experience level, salary, and location, while identifying trends to optimize your profile and improve job search outcomes.
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Building Your LinkedIn Profile

Lesson 2: Leveraging Your Personal LinkedIn Profile

9:14

Understand how to structure a strong LinkedIn profile, including key components like your headshot, headline, summary, and experience, while learning how to present your personal brand effectively to employers and connections.

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Headline & Summary Basics

Lesson 2: Leveraging Your Personal LinkedIn Profile

9:55

Create a compelling headline and summary that highlight your personality, achievements, and career story, while differentiating yourself from generic profiles and making a strong first impression.

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Using Storytelling & Creativity

Lesson 2: Leveraging Your Personal LinkedIn Profile

9:51

Explore different approaches to writing LinkedIn summaries, including storytelling, humor, and personal branding techniques that make your profile more engaging, relatable, and memorable.
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Enhancing Your Profile

Lesson 2: Leveraging Your Personal LinkedIn Profile

11:01

Strengthen your LinkedIn presence by adding relevant skills, requesting recommendations, reflecting on strengths and weaknesses, and using content posting to demonstrate expertise and industry engagement.
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Building a Company Page & Brand Presence

Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

9:47

Understand how to create a LinkedIn company page, define your brand identity, and use features like posts, analytics, and job listings to grow visibility and engagement with your audience.

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Effective Content Strategies

Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

6:30

Explore different types of LinkedIn content, including educational posts, testimonials, partnerships, and culture highlights, to build credibility, strengthen brand identity, and engage your audience.

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Content Cadence & Strategy

Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

8:22

Plan and maintain a consistent posting schedule by developing a content calendar, experimenting with timing and frequency, and aligning content themes to audience expectations and engagement patterns.
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Algorithm & Content Performance

Lesson 3: Creating a Company Page and Content Strategies for LinkedIn

7:38

Learn how LinkedIn’s algorithm prioritizes relevance, expertise, and meaningful engagement, and apply strategies like sharing perspectives, using keywords, and encouraging discussion to improve content visibility.
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Ad Campaign Setup & Targeting

Lesson 4: Paid Advertising with LinkedIn

13:17

Learn how to create LinkedIn ad campaigns by selecting objectives, setting budgets, and defining audiences using targeting options like demographics, job roles, and AI-driven segments.
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Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)

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Welcome and How This Course Works

Lesson 1: X (Twitter)

7:42

Get an overview of the course's two channels—X's short-lived posts and blogging's long-lasting SEO traffic—and preview its four hands-on worksheet projects.

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Introduction to X (Twitter)

Lesson 1: X (Twitter)

9:53

Trace X's history from its 2006 founding and first post through its 2023 rebrand, and identify three business reasons brands use the platform.

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X (Twitter) Today

Lesson 1: X (Twitter)

11:28

Review the 2022 Musk acquisition and 2023 rebrand, and distinguish the blue, gold, and gray tiers of X verification.
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Understanding the Algorithm: Key Ranking Signals

Lesson 1: X (Twitter)

9:25

Apply the six ranking signals behind X's Top Tweets algorithm, focusing on the two marketers can control—engagement and content type.
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Understanding the Algorithm: In Network vs. Out of Network

Lesson 1: X (Twitter)

14:06

Explain how X's "real graph" model splits your timeline roughly 50/50 between in-network and out-of-network content.
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Hashtags 101

Lesson 1: X (Twitter)

9:51

Apply hashtag do's and don'ts, including capitalizing multi-word tags and limiting posts to one or two relevant hashtags.
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Content Themes, Cadence, and Scheduling

Lesson 1: X (Twitter)

14:00

Build a content theme from the overlap of your expertise and your audience's interests, and set a consistent posting cadence using eight content types.
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Paid Advertising

Lesson 2: Blogging

10:00

Follow the five-step ad creation process, from starting with a top organic post to reviewing and launching a Promoted Ad.

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Monetizing Your Blog

Lesson 2: Blogging

11:02

Compare four blog income methods—affiliate marketing, ad space, paid webinars, and premium content—and use evergreen content to compound them all.
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TikTok Marketing (Self-Paced)

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Introduction to TikTok

Lesson 1: TikTok Fundamentals

10:00

Trace TikTok's path from ByteDance's 2012 founding through the Musical.ly merger to its 2026 US divestiture, and review its scale at nearly 2 billion monthly users.

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The Algorithm and the For You Page

Lesson 1: TikTok Fundamentals

9:45

Rank the three signal groups behind the For You Page—user interactions, video information, and account settings—and explore niche "subculture" communities.

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Content Tips and Creating Your Account

Lesson 1: TikTok Fundamentals

8:37

Apply content habits like hooking viewers fast and posting sound-on with captions, illustrated by the Doggface208 UGC case study, and set up a TikTok Business account.
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TikTok Navigation, SEO, and Hashtags 101

Lesson 1: TikTok Fundamentals

13:22

Navigate the For You Page, Discover, and Following feeds, and place keywords across captions, on-screen text, audio, and hashtags to improve searchability.
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Hashtag Strategy Exercise: Setup

Lesson 1: TikTok Fundamentals

1:43

Choose five hashtags for a sample video by starting broad and narrowing to distinctive traits.
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Hashtag Strategy Exercise: Walkthrough

Lesson 1: TikTok Fundamentals

6:42

Review a worked hashtag strategy that mixes high- and low-density tags, and apply the same approach to a realtor example.
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Creating Successful Content: Themes

Lesson 2: Content Strategy and Paid Advertising

10:00

Match four content themes—UGC, people and culture, thought leadership, and inspiring stories—to real examples like Bailey Sarian's true-crime makeup tutorials.

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Storyboards, Sound, and Storytelling

Lesson 2: Content Strategy and Paid Advertising

6:23

Follow a five-step storyboard process, and choose between TikTok's Commercial Music Library and standard audio library based on ad-use copyright rules.

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Setting Goals and Success Metrics

Lesson 2: Content Strategy and Paid Advertising

0:06

Apply the five SMART criteria to a real goal like gaining 1,000 followers in three months, and use proxy metrics to measure brand awareness.
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Engagement Signals and Analyzing the Competition

Lesson 2: Content Strategy and Paid Advertising

5:17

Rank TikTok's engagement signals from favorites and shares down to likes, and run a five-step competitor analysis using engagement rate.
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Setting Up TikTok Ads

Lesson 2: Content Strategy and Paid Advertising

11:20

Set up a Business account and Ads Manager, install the TikTok Pixel, and structure campaigns across Campaign, Ad Group, and Ad levels.
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Targeting, Budgeting, and Publishing Ads

Lesson 2: Content Strategy and Paid Advertising

7:24

Layer audience targeting by demographics, custom audiences, and interests, and weigh broad versus narrow targeting against a roughly $20 minimum daily budget.
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Ad Best Practices and Formats

Lesson 2: Content Strategy and Paid Advertising

13:13

Iterate on ad creative using cost-per-result and engagement data, and choose from nine ad formats including In-Feed, Spark Ads, and TopView.
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Streaming for Social Media (Self-Paced)

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What Is Streaming?

Lesson 1: Introduction to Streaming

6:55

Trace the evolution of live streaming from a 1993 rock band experiment to a globally integrated social media feature. Learn how internet streaming democratized broadcast, replacing expensive equipment with nothing more than a smart device. Understand the key difference between private streams like Zoom and public social platforms where thousands of viewers can watch and interact in real time.

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Video Formats & Content Types

Lesson 1: Introduction to Streaming

13:23

Understand the differences between horizontal and vertical video formats and when each best serves your streaming goals. Survey the full range of content categories — from gaming and sports to tutorials, vlogs, and ASMR — and see how each attracts a distinct audience. Walk away with a clear picture of the content landscape so you can identify which formats and topics align with your brand or channel strategy.
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Setting Up Your Stream with OBS & Nightbot

Lesson 1: Introduction to Streaming

7:06

Get hands-on with OBS Studio, the free industry-standard tool used to capture, configure, and broadcast live streams to platforms like YouTube, Twitch, and Facebook. Learn how to build scenes, layer sources, adjust audio, and add professional overlays like "Coming Soon" and "On Break" screens. Discover how Nightbot integrates with your stream to automatically moderate chat and manage a growing audience without losing control of the conversation.
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The History & Rise of Twitch

Lesson 2: Twitch

10:00

Follow Twitch's journey from its origins as Justin.tv to a $970 million Amazon acquisition and a platform with over 240 million monthly active users. Understand the psychological drivers behind Twitch viewership — including information-seeking, tension release, and the social bonds formed between streamers and their communities.

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The Twitch Community, Roles, & Monetization

Lesson 2: Twitch

11:19

Navigate the Twitch platform and learn its community vocabulary — from lurkers and commenters to subscribers, moderators, VIPs, and editors. Explore engagement tools like channel points, bits, custom emotes, and sub gifting, and understand how each one deepens audience loyalty.
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Managing Your Twitch Channel

Lesson 2: Twitch

3:00

Access the Twitch Creator Dashboard to monitor analytics, manage content, and track your progress toward affiliate and partner status. Compare the built-in Twitch Stream Manager to OBS Studio and understand why most serious streamers rely on OBS for a more robust setup. Apply what you've learned by researching a successful Twitch creator using the provided worksheet to identify best practices for your own channel.
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Exploring YouTube Live

Lesson 3: YouTube Live

8:50

Trace YouTube's evolution as a streaming platform — from early concert broadcasts to actively recruiting top Twitch gamers — and browse the interface to see how its algorithm surfaces a wider range of creators than any other streaming platform. Discover how YouTube's dual support for long-form horizontal content and vertical Shorts gives streamers a built-in tool for cross-promoting live broadcasts and growing subscribers.

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Building & Growing on YouTube Live

Lesson 3: YouTube Live

11:09

Learn how subscribers, memberships, and the path to YouTube Partner status work, and follow the step-by-step milestones from account verification to earning 1,000 subscribers and 4,000 watch hours. Master best practices for going live from crafting titles, descriptions, and thumbnails that drive clicks, to repurposing archived content to keep generating discovery after the broadcast ends.
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Going Live on TikTok

Lesson 4: TikTok Live

10:27

Navigate TikTok's three content feeds and understand how the algorithm's discovery-first design makes it one of the most powerful platforms for reaching new audiences organically. Learn the requirements to go live, explore TikTok's gift-giving monetization model, and follow the steps to launch, manage, and archive a broadcast from the mobile app.
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Beyond the Big Three Other Streaming Platforms

Lesson 5: Additional Platforms & Platform Strategy

6:06

Explore Facebook Live's growing gaming community, Instagram Live's strength for real-time brand announcements, and Whatnot's live auction format for selling collectibles and merchandise. Discover how Discord serves as a community hub between broadcasts and how LinkedIn Live enables B2B brands to share thought leadership content with professionally targeted audiences.

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Comparing Twitch, YouTube Live, & TikTok

Lesson 5: Additional Platforms & Platform Strategy

6:45

Compare the big three platforms across community loyalty, discoverability, and monetization potential to understand the distinct strengths each one brings to a streaming strategy. Walk away with a proven multi-platform approach: use TikTok Live and YouTube Live to grow your audience through discovery, then direct loyal followers to Twitch for deeper engagement and faster initial monetization.
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AI Coding Bootcamp with Claude Code (Self-Paced)

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Course Introduction

Lesson 1: Getting Started with Claude Code

5:45

Discover what to expect throughout this hands-on bootcamp, including the types of projects you'll build and how Claude Code empowers coders of all skill levels to create polished, production-ready applications.

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What is Claude Code?

Lesson 1: Getting Started with Claude Code

5:55

Learn how Claude Code works as an AI coding agent, including understanding its LLM foundation, what tasks it can handle autonomously, and how to think of yourself as the manager guiding it rather than the coder doing the work.

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Installing Claude Desktop

Lesson 1: Getting Started with Claude Code

7:19

Walk through downloading and installing the Claude Desktop application, setting up your account, and navigating the platform's key areas, including where to find Claude Code and how to connect it to a project folder.
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Enrollment required

Installing Claude in VS Code

Lesson 1: Getting Started with Claude Code

3:01

Set up the Claude Code extension directly inside VS Code, giving you a fully integrated AI coding assistant within the same professional development environment used by experienced developers.
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Git and GitHub Explained

Lesson 2: Setting Up Your Workflow

10:00

Understand how Git and GitHub work together as a version control system, including creating checkpoints, pushing code to the cloud, and cloning repositories, all with Claude handling the technical commands on your behalf.

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Setting Up Your Claude.md File

Lesson 2: Setting Up Your Workflow

10:00

Configure a Claude.md file to give Claude a persistent set of rules and preferences that carry over between sessions, covering coding style, documentation habits, and how to test that your instructions are actually working.

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Understanding Permission Modes

Lesson 2: Setting Up Your Workflow

18:26

Explore Claude's three permission modes, Ask, Auto Accept, and Plan, and learn when to use each one so you stay in control of your project while giving Claude the right level of autonomy for the task at hand.
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Guided Lab: Build Your First Project

Lesson 2: Setting Up Your Workflow

16:15

Apply everything you've learned by forking a course repository, using Claude to explore and customize a working quiz website, and committing your finished project to GitHub, with an optional challenge to publish it live using GitHub Pages.
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Introduction to Prompt Engineering

Lesson 3: Prompting Claude Code Effectively

6:47

Master the core principles of prompt engineering, including how to communicate goals, define behaviors and constraints, and steer Claude back on track when it makes assumptions you did not intend.

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Explore, Plan, Execute, Review

Lesson 3: Prompting Claude Code Effectively

7:02

Follow a four-step workflow for setting Claude up for success on any task, walking through how to explore a codebase, outline a plan, give Claude the green light to build, and review the output before moving on.
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Managing Context and Session Length

Lesson 3: Prompting Claude Code Effectively

4:32

Recognize the signs that a Claude session has gone on too long, including contradictions, ignored constraints, and hallucinations, and learn how to start fresh sessions while preserving the rules and context Claude needs to keep working effectively.
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Scaffolding Your First Project

Lesson 4: Scaffolding a New Project

15:20

Build a fully functional command line to-do list application in Python by scaffolding the project structure with Claude, defining core features upfront, testing the output, and progressively adding enhancements like color-coded terminal output.
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How the Internet Works

Lesson 5: Web Development Fundamentals

10:00

Discover what actually happens when you type a URL into a browser, from DNS lookups and request response cycles to HTTP status codes, so you can understand and troubleshoot the web infrastructure Claude builds on.

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HTML and CSS Basics

Lesson 5: Web Development Fundamentals

10:00

Get a practical introduction to HTML structure and CSS styling by exploring real code in the browser dev tools, so you can read and understand the code Claude generates without needing to memorize syntax.

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Introduction to JavaScript

Lesson 5: Web Development Fundamentals

9:16

Learn what JavaScript is, how it makes web pages interactive through variables, functions, and event listeners, and how to direct Claude to add JavaScript behavior to your projects without writing it yourself.
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Frontend, Backend, and APIs

Lesson 5: Web Development Fundamentals

8:12

Understand the difference between frontend and backend development, how servers and databases work together behind the scenes, and what APIs are so you can confidently direct Claude when building more complex applications.
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Enrollment required

Development vs Production Environments

Lesson 5: Web Development Fundamentals

6:11

Learn the difference between development, testing, and production environments, including how error handling, API keys, and environment variables should be managed at each stage so your projects are secure and stable when they go live.
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How to Debug with Claude

Lesson 6: Debugging and Testing Your Code

10:00

Develop a detective approach to debugging by learning how to gather clues from the browser console, network tab, and URL bar, then communicate symptoms clearly to Claude so it can diagnose and fix the root cause.

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Setting Up Automated Tests

Lesson 6: Debugging and Testing Your Code

7:11

Use Claude to build automated unit and integration tests for your projects, catching bugs before users do and creating living documentation that shows exactly how your program is supposed to work.
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Libraries, Packages, and NPM

Lesson 7: Modern App Architecture and Next.js

6:53

Understand what libraries and packages are, why developers use them, and how NPM works as the tool that installs and manages them, so you know what Claude is doing when it references or installs external code on your behalf.

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Choosing the Right App Architecture

Lesson 7: Modern App Architecture and Next.js

14:02

Compare the three most common application architectures, static sites, server side rendering, and single page applications, and learn the strengths and limitations of each so you can make informed decisions when Claude asks how you want to build.
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Anatomy of a Next.js Application

Lesson 7: Modern App Architecture and Next.js

15:19

Take a guided tour of a Next.js project built with Claude, exploring how routing, layouts, components, the public folder, and the package.json file all work together so you can confidently navigate your codebase and direct Claude as you build.
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Landing Page Lab Walkthrough

Lesson 8: Building a Business Landing Page

10:41

Build a business landing page by choosing an architecture, crafting a detailed and well-constrained prompt, and using plan mode to guide Claude toward a polished result, then continue iterating to add new features and improvements.
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Skills and Slash Commands

Lesson 9: Advanced Claude Code Features

10:00

Create reusable skills and trigger them instantly with slash commands, so you can automate repeated tasks like building and running tests without rewriting complex prompts every time.

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Running Parallel Sessions

Lesson 9: Advanced Claude Code Features

8:06

Speed up development by running multiple Claude sessions at the same time, learning how to assign separate tasks to each session while avoiding conflicts when both sessions might touch the same files.

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Hooks and Sub Agents

Lesson 9: Advanced Claude Code Features

8:49

Automate follow up tasks in Claude using hooks that trigger automatically after certain actions, and use sub agents to handle closely related tasks in the background without creating a fully separate session.
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Extending Claude with MCP Servers

Lesson 9: Advanced Claude Code Features

7:43

Install and use MCP servers to give Claude new capabilities beyond reading code files, including taking browser screenshots to visually evaluate pages and connecting to external tools like Figma and databases.
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Branching and Feature Development

Lesson 10: Advanced Git and GitHub Workflows

10:00

Learn how to create feature branches to develop new functionality in isolation, understand how branches protect your main codebase, and use Claude to build and commit changes on a separate branch before merging them back in.

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Pull Requests, Merges, and Reverts

Lesson 10: Advanced Git and GitHub Workflows

9:29

Walk through the full GitHub pull request process, from pushing a feature branch and reviewing diffs to merging into main, deleting the completed branch, and using reverts to safely roll back changes when needed.
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Why Use a Database?

Lesson 11: Databases and User Authentication

9:48

Understand what databases are, how SQL and NoSQL differ, and why Supabase with Postgres is the recommended choice for this course, so you can make informed decisions when Claude asks how you want to store your data.

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Database Schemas, Tables, and Relationships

Lesson 11: Databases and User Authentication

10:00

Design a visual database schema using DB Diagram and Claude, learning how tables relate to each other through foreign keys and how to choose the right data types for each field before writing a single line of database code.

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Connecting Your Schema to Supabase

Lesson 11: Databases and User Authentication

25:04

Set up a Supabase project, connect it to a Next.js app using environment variables, and run database migrations to turn your schema blueprint into real working tables, then validate everything is live by inserting sample data.
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Adding User Authentication

Lesson 11: Databases and User Authentication

16:50

Implement user authentication in a Next.js app using Supabase, including encrypted password storage, session and cookie management, and building signup and login pages so users can securely register and stay logged in.
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Notes App Project Kickoff

Lesson 12: Building a Notes App

17:40

Scaffold a full stack notes application from scratch by setting up a Next.js project, connecting it to a Supabase database, generating a Claude.md file, and using plan mode to map out the full app architecture before writing a single line of feature code.
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Adding OAuth with GitHub

Lesson 13: OAuth, External APIs, and Caching

10:00

Set up GitHub OAuth through Supabase so users can sign into your app with their GitHub account, and learn the principle of least privilege so you give third-party providers only the permissions they actually need.

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Working with External APIs

Lesson 13: OAuth, External APIs, and Caching

21:32

Integrate a free weather API into the notes app by obtaining an API key, storing it securely in an environment file, and prompting Claude to display live weather data, including how to debug when the widget does not appear as expected.
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Caching API Data with Supabase

Lesson 13: OAuth, External APIs, and Caching

11:18

Implement a caching layer for external API data using a Supabase table so your app stores short-term results locally, reducing network requests, protecting against rate limits, and keeping the app functional even when the external API is unavailable.
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UX and UI Fundamentals

Lesson 14: Design, Accessibility, and UX

8:54

Apply the four core design principles of hierarchy, white space, consistency, and contrast to guide Claude toward building interfaces that are clear, readable, and visually effective, and learn where to find design inspiration to share directly with Claude.

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Components and Design Systems

Lesson 14: Design, Accessibility, and UX

5:40

Speed up development and improve visual consistency by using a component library like Shadcn UI, which gives you pre-built tested components that Claude can install and customize directly inside your Next.js project.

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Responsive Design

Lesson 14: Design, Accessibility, and UX

8:47

Ensure your app looks great on every screen size by understanding breakpoints and the mobile first approach, and learn how to use the browser's built in developer tools to test your layout across different devices and screen sizes.
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Building for Accessibility

Lesson 14: Design, Accessibility, and UX

15:26

Build websites that work for all users including those with visual impairments or limited motor ability, by using semantic HTML, keyboard navigation, proper contrast ratios, and ARIA labels to meet accessibility standards with Claude's help.
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Component States and Dev Tools

Lesson 14: Design, Accessibility, and UX

8:50

Design a better user experience by building out all six component states including loading, empty, error, success, disabled, and default, and learn how to use toasts, skeletons, and spinners to give users clear feedback at every stage.
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Six Attacks Every Developer Should Know

Lesson 15: Web Security Fundamentals

10:00

Get a practical overview of the six most common security threats your application will face, including cross-site scripting, SQL injection, CSRF, brute force attacks, insecure data handling, and vulnerable dependencies, so you know what to watch for and how to direct Claude to protect against them.

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Input Validation

Lesson 15: Web Security Fundamentals

10:00

Protect your application from bad and malicious data by validating user input on both the client and server side, using allow lists, deny lists, and regular expressions to ensure only clean and expected data ever reaches your database.

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Rate Limiting

Lesson 15: Web Security Fundamentals

11:22

Defend your application against brute force attacks, credential stuffing, denial of service attacks, and runaway API costs by implementing rate limiting on login, signup, password reset, and any endpoints that call external services.
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Data Privacy and Legal Compliance

Lesson 15: Web Security Fundamentals

7:57

Understand your legal obligations under GDPR and the California Consumer Privacy Act and learn the practical steps needed to stay compliant, including writing a privacy policy, collecting only necessary data, encrypting your database, and giving users the ability to delete their information.
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How to Deploy Your App with Vercel

Lesson 16: Deployment, SEO, and Performance

10:00

Deploy your finished Next.js project to the internet by connecting your GitHub repository to Vercel, configuring your environment variables, and running your first production build, then test the live app to make sure everything works as expected.

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SEO and Performance Optimization

Lesson 16: Deployment, SEO, and Performance

15:25

Improve your deployed site's search engine ranking and load speed by adding metadata and semantic HTML, using Google Chrome's Lighthouse tool to identify issues, and applying targeted fixes like image sizing, skeleton loaders, and caching with Claude's help.
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